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Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 669 Documents
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Analysis of the Influence of Budget Management, Management Information Systems, and Agile Leadership on Employee Engagement of the Trade and Industry Department of Sungai Penuh City Hakim, Asro Guswar; Afriyeni
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1413

Abstract

This study aims to analyze the influence of budget management, management information systems, and agile leadership on employee job satisfaction in the digital era at the Sungai Penuh City Trade and Industry Office. This study used a quantitative approach with a survey method, where data were analyzed using multiple linear regression to test partial and simultaneous effects between variables. The results showed that budget management had a positive and significant effect on employee job satisfaction, indicating that effective, transparent, and accountable budget management can support task implementation and increase comfort and security at work. Management information systems also proved to have a positive and significant effect, as the availability of accurate, timely, and easily accessible information helps improve work efficiency and reduce administrative burdens. Furthermore, agile leadership had a positive and significant effect on job satisfaction, indicating that an adaptive, communicative, and participatory leadership style can create a conducive work environment. Simultaneously, these three variables had a positive and significant effect on employee job satisfaction. The regression model used was able to explain most of the variation in job satisfaction, making these three factors important determinants in improving employee job satisfaction in the digital era.
Influence of Democratic Leadership and Performance Management on Organizational Commitment Through Employee Awards at the Sungai Penuh City Environmental Service Handika, Fetra; Heryanto
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1414

Abstract

This study aims to analyze the influence of Democratic Leadership and Performance Management on Organizational Commitment through Rewards as a mediating variable in the employees of the Sungai Penuh City Environmental Service. This study uses a quantitative approach with a survey method. The population in this study were all employees of the Sungai Penuh City Environmental Service with a sample of 34 respondents, determined using a saturated sampling technique. Data collection was carried out through questionnaires, while data analysis used multiple linear regression analysis, path analysis, and the Sobel Test, with the help of the IBM SPSS version 26 program. The results of the study indicate that Democratic Leadership and Performance Management have a positive and significant effect on Rewards. In addition, Democratic Leadership and Performance Management also have a positive and significant effect on Organizational Commitment. However, Rewards do not have a significant effect on Organizational Commitment. The results of the path analysis and the Sobel Test indicate that Rewards are unable to mediate the influence of Democratic Leadership and Performance Management on Organizational Commitment. The conclusion of this study is that the Organizational Commitment of the Sungai Penuh City Environmental Service employees is more directly influenced by Democratic Leadership and Performance Management, while Rewards play a supporting factor, but have not been able to become a determining factor or mediating variable. This research is expected to provide practical contributions to agencies in increasing employee organizational commitment by strengthening democratic leadership and improving performance management systems.
The Effect of Work Motivation and Work Discipline on Employee Performance in Home-Based Bakery Businesses in Padang City with Job Satisfaction as a Mediating Variable Rinjani, Farra Qayla; Fauzan, Muhammad Oceano
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1418

Abstract

This study aims to examine the effect of work motivation and work discipline on employee performance in home-based bakery businesses in Padang City, with job satisfaction as a mediating variable. The research employs a quantitative approach using a causal method. The population consists of all employees from five home-based bakeries in Padang City, namely SF Bakery, Adeng, Bintang Kejora, Husna, and Rafi, with a total sample of 35 respondents selected through total sampling technique. Data were collected using a Likert-scale questionnaire and analyzed through multiple regression analysis and hypothesis testing. The findings reveal that work motivation and work discipline have a positive and significant effect on job satisfaction. Job satisfaction also has a positive and significant effect on employee performance. Furthermore, work discipline significantly influences employee performance, while work motivation does not have a direct significant effect on performance. However, work motivation indirectly affects employee performance through job satisfaction as a mediating variable. Similarly, work discipline also has an indirect effect on employee performance through job satisfaction. The study concludes that job satisfaction plays a crucial role as a mediating variable in improving employee performance. Therefore, enhancing work motivation and discipline should be accompanied by efforts to improve job satisfaction in order to achieve optimal employee performance.
The Role of Digital Marketing and Service Quality in Shaping Patient Decisions to Choose Clinics in Bandung City Tantra, Liyenka Belusi; Tjiptodjojo, Kartika Imasari
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1422

Abstract

The growth of the healthcare industry, especially in Bandung, has created a competitive environment, requiring clinics to adopt digital marketing strategies and maintain service quality to attract patients' decisions in seeking treatment. Technological developments in the healthcare world have driven changes in patient behaviour in seeking healthcare information and services. This study aims to analyse the influence of digital marketing and service quality on the decision to choose a clinic in Bandung. Using a quantitative causal explanatory approach, data were collected through an online questionnaire from 150 respondents selected using a purposive sampling technique. Respondent criteria included domicile in Bandung, active social media users, and having visited a clinic in the last 6 months. The data were analysed using PLS-SEM with the Smart PLS tool. The results showed that both digital marketing and service quality had a positive and significant influence on the decision to choose a clinic. Digital marketing strategies were found to have a slightly greater influence compared to service quality, contributing 38% to people's decisions in choosing a clinic in Bandung. The practical implications of this study suggest that clinic managers should be more active in managing digital platforms while maintaining and promoting higher-quality services to gain more loyal patients.
The Role of Psychology in Digital Game Development: A Systematic Literature Study Hapsari, Veronica Lita; Alia, Putri Ariatna; Ubaidillah, Muhammad; Setiyowati, Ananda; Noersinda, Aidha Rachma
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1425

Abstract

The rapid growth of digital games has increased the need for a strong psychological foundation in the game development process. Psychology plays a crucial role in understanding how players think, feel, stay motivated, and behave, all of which directly influence player engagement and overall gaming experience. This study aims to systematically examine the role of psychology in digital game development through a literature-based approach. A systematic literature review method was employed by selecting reputable scholarly journal articles published within a specific time frame from major academic databases. The selected articles were then analyzed and categorized based on branches of psychology and their applications in game development. The findings indicate that cognitive psychology, motivational psychology, emotional psychology, and social psychology are the most frequently applied fields, particularly in gameplay design, user experience, and player engagement. However, research gaps remain, especially regarding the integration of psychological theories during the early stages of game design. This study highlights the importance of psychology as both a theoretical and practical foundation in digital game development.
Experience Marketing Strategy for West Java Aviation School Attracts Gen Z Interest Dede Ardian; Miko Andi Wardana; Safitri Era Globalisasi; Rangga Maulana
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1370

Abstract

This study examined the role of experience marketing strategies in attracting Generation Z’s interest in aviation schools in West Java, with a particular focus on social media content and virtual reality (VR) tour experiences. The rapid growth of aviation education institutions in West Java has intensified competition, prompting schools to adopt experiential marketing approaches that emphasize immersive and interactive engagement. A quantitative explanatory approach was employed by collecting data from 215 Generation Z respondents who were prospective students of aviation schools in West Java. Data were gathered through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that experiential social media content had a significant positive effect on brand experience and interest in enrolling, while virtual reality tours significantly enhanced perceived experiential value and institutional attractiveness. Furthermore, brand experience was found to mediate the relationship between experience marketing strategies and Generation Z’s enrollment interest. The findings highlight the importance of integrating digital experiential tools into marketing strategies for aviation education institutions to strengthen competitiveness and support the development of aviation human resources in West Java.
Implementation for Plant Disease Classification via Telegram Restu Gilang Prasetyo; Afwan Anggara
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1407

Abstract

This study aims to develop an automated system for classifying vegetable plant diseases using the MobileNet algorithm integrated with a Telegram Bot. The system is designed to assist users, especially farmers, in identifying plant diseases quickly and efficiently through leaf images. The research method applies a Convolutional Neural Network with the MobileNet architecture due to its lightweight and efficient computational performance. The dataset used in this study consists of tomato leaf images obtained from a public dataset on Kaggle, which includes several disease categories and healthy leaves. The system is implemented using Python and integrated with the Telegram Bot API to enable real-time interaction. The process begins when users upload leaf images, followed by image preprocessing and classification using the trained model. The results show that the system is capable of providing accurate classification with good performance and can handle various input conditions. In addition, the integration with Telegram makes the system easily accessible without requiring additional applications. Therefore, this study offers a practical and efficient solution for early detection of plant diseases using deep learning technology.
The Role of Influencer Credibility in Shaping Generation Z Purchase Decisions: Evidence from Traditional Cosmetic Brand Repositioning Fadhilah; Galih Ginanajar Saputra; Arum Wahyuni Purbohastuti
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1408

Abstract

The rapid growth of social media has transformed marketing communication strategies, particularly in engaging Generation Z consumers. This study aims to examine the role of influencer credibility comprising trustworthiness, expertise, and attractiveness in shaping parasocial interaction and its impact on purchase decision within the context of traditional cosmetic brand repositioning. Specifically, this research focuses on the collaboration between Puteri Indonesia influencers and Mustika Ratu on Instagram. A quantitative approach was employed using a survey method with purposive sampling, involving Generation Z respondents who actively use Instagram and have been exposed to influencer marketing content. The data were analyzed using Partial Least Squares Structural Equation Modeling. The results reveal that all dimensions of influencer credibility have a positive and significant effect on both parasocial interaction and purchase decision. Furthermore, parasocial interaction demonstrates a strong influence on purchase decision and serves as a significant mediating variable in the relationship between influencer credibility and purchase decision. These findings highlight that influencer effectiveness is not solely determined by credibility in delivering information but also by the ability to build emotional connections with audiences. The study contributes to the literature by integrating source credibility and parasocial interaction theories in the context of digital marketing and provides practical insights for brands in selecting credible influencers and designing engagement-driven content strategies.
Impact of Human Capital-Based Service Quality: A Comparative Study of Visit Levels Before and After HR Optimization Imalinda Deryane; Ezky Tiyasiningsih; Mutiara Maulina Arzakiyah
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026): Accepted
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1423

Abstract

This research investigates the strategic impact of human resource capacity building on patron engagement through a comparative analytical framework. Employing a quantitative methodology with an action research design, the study evaluates the efficacy of managerial interventions at the Bintan Regency Library. The empirical analysis was conducted on visit statistics from 80 sample units, utilizing the Paired Sample T-Test to measure comparative outcomes post-intervention. The findings demonstrate a substantial increase in visit volumes, evidenced by a mean growth of 3.80 points, representing a 131.03% escalation. Statistical verification yielded a significance value of 0.000, confirming the acceptance of the alternative hypothesis. This study concludes that the optimization of human capital serves as a critical determinant in enhancing institutional performance and fostering a dynamic public literacy ecosystem.

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