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Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 616 Documents
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Investigating Impulse Buying Behavior in Live Streaming Shopping with SOR Model Perspective Pristiana Widyastuti
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.732

Abstract

This research aims to investigate impulse buying behavior in live-streaming shopping with SOR Model Perspective. This research is conducted using a quantitative approach and statistical tests. The research method uses the Structural Equation Model (SEM). The statistical tool is using SmartPLS. The sampling technique uses non-probability with a purposive sampling approach based on certain criteria, Indonesian people who have watched and bought products online via live streaming. To collect samples from an infinite population, the sample size was determined to be 96 respondents. The study results reveal that online purchasing behavior on live-streaming platforms is stimulated by interactivity factors. Interactive experiences can increase the desire to immediately own the product or service. Hedonic and utilitarian can mediate impulse buying in live-streaming shopping. Viewers are captivated by products or services that provide aesthetic satisfaction (hedonic) or functional solutions (utilitarian) and impulsively buy because of the visual or emotional impact of live-streaming
Factors Affecting Repurchase Intention Wanda Novita; Yandri Ardolof Toar
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 1 (March 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.733

Abstract

This research endeavors to scrutinize the determinants influencing consumers' satisfaction for repurchasing intention on the Shopee platform, with customer satisfaction posited as an intermediary variable. Employing a quantitative methodology, data from respondents were collected through a google form survey. The sampling strategy involved convenience sampling, yielding a cohort of 102 participants. Data analysis was executed using a partial least squares structural equation model (PLS-SEM), validated through SmartPls 3.0. The findings indicated that delivery service, brand reputation, and cashback promotions exerted a favorable impact on customer satisfaction, thereby positively influencing repurchase intentions. Moreover, customer satisfaction emerged as a mediating factor in the correlation between service delivery and repurchase intentions, as well as between cashback promotions and repurchase intentions.
Transformasi Kewirausahaan dalam Era QRIS: Dinamika dan Solusi Sistem Pembayaran Nirkontan dari Perspektif Pedagang Agni Prajna Yadi; Arif Dwi Hartanto; Much Samsya Ayatillah; Feri Nanang Wicaksono
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.734

Abstract

The objectives of this study are to examine how technology acceptance factors (perceived ease of use, perceived usefulness, perceived security, subjective norms, and perceived compatibility) influence the intention of business owners/managers to adopt QRIS. Convenience sampling method was used for this survey. Data from 160 respondents were collected through a structured questionnaire measured with a Likert scale ranging from 1-7. An online-based web survey was utilized to reach the target respondents. Data were processed with SmartPLS and statistically tested with Structural Equation Modeling (SEM). The results indicate that perceived usefulness is the most important predictor of the intention to use QRIS. Additionally, a reasonably good predictive performance of the model is found. This research contributes to a more holistic understanding of the adoption of QRIS payment systems and provides insights that companies/merchant can leverage through the use of this payment technology. Significant implications for the development and refinement of QRIS. Developing a research model regarding subjective norms, perceived compatibility, perceived security, perceived ease of use, and perceived usefulness, including their roles in using QRIS. Helps explain the direct and indirect relationships in QRIS usage.
Pengaruh Influencer dan E-WOM terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Mediasi Pada Pelanggan TikTok Shop Nawang Nawastuti; Irmawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.735

Abstract

This research aims to determine the influence of Influencers and E-WOM on Customer Loyalty through Customer Satisfaction as a Mediating Variable for TikTok Shop Customers. In recent years, TikTok Shop has been widely used by Indonesian people to shop online. This increases the sales volume at the Tiktok Shop. This research is a quantitative research involving 150 respondents who are TikTok Shop users. The data in this research was collected using a questionnaire via Google Form which uses a Likert scale. The analysis technique used in this research uses Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.2 program. The results of this research show that Influencers and E-WOM have a positive and significant effect on Customer Loyalty and Customer Satisfaction. Influencers and E-WOM have a significant effect on Customer Loyalty through Customer Satisfaction as a mediating variable.
Servant Leadership on Work Engagement: Mediating Job Satisfaction and Trust in Leader Haliza Nabila Putri; Ilzar Daud; Titik Rosnani; Yulyanti Fahruna; Ahmad Shalahuddin
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.742

Abstract

The banking industry is currently one of the most competitive industries. For this reason, a leadership style is needed that can increase employee engagement to achieve better company performance. The aim of this research is to ascertain the impact of servant leadership workers' job satisfaction and trust in their leaders as mediating variables. It is conducted at government-owned banks, namely, Bank BNI, Bank BRI, Bank BTN, and Bank Mandiri. Purposive sampling was the technique employed in this study, and the sample consisted of 273 individuals who worked for government-owned banks. This study employed structural equation modeling (SEM) with AMOS software as a data analysis technique. The study's findings demonstrate that: servant leadership influences job satisfaction significantly; job satisfaction influences work engagement significantly; Trust in Leader significantly influences work engagement; job satisfaction mediates the relationship between servant leadership and work engagement; and Trust in Leader mediates the relationship between servant leadership and work engagement. There is one rejected hypothesis, namely, that employee engagement at work is not significantly impacted by servant leadership.
Peran Kepemimpinan Transformasional dalam Meningkatkan Motivasi Kerja dan Kinerja Pegawai Adinda Fitriani; Muafi
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.743

Abstract

This study aims to determine how the form of transformational leadership style is applied in the Bappelitbangda office of Batu Bara Regency and how the influence of the role of this leadership style in increasing work motivation and employee performance then comparing the situation in the field with the theories that have been obtained by the author. The data analysis method used by the author in this research is a case study with a qualitative method and descriptive approach obtained through observation and interview data collection techniques with the employees concerned as primary data, as well as conducting documentation in the environment around the office as secondary data. The results of the research that has been done show that the role of transformational leadership applied by the leader has been running well, there is a positive influence in increasing work motivation and employee performance and can be said to be able to increase work motivation and employee performance at the Bappelitbangda office, Batu Bara Regency, North Sumatra.
Analisis SWOT Social Enterprise Konveksi Berkah Wanda Puspa Dewi Astuti R; Nizza Nadya Rachmani; Tika Annisa Lestari Koeswandi
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.746

Abstract

Dalam menghadapi persaingan yang semakin ketat, Usaha Mikro, Kecil, dan Menengah (UMKM) perlu mengembangkan strategi bisnis yang kuat. Penelitian ini meneliti Konveksi Berkah, sebuah kewirausahaan sosial yang mengalami penurunan produksi, terutama selama pandemi COVID-19. Pendekatan yang digunakan untuk membantu Konveksi Berkah bertahan dan berkembang adalah dengan merumuskan model bisnis melalui analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) guna mengidentifikasi faktor internal dan eksternal yang memengaruhi bisnis ini. Penelitian ini bertujuan untuk menganalisis kewirausahaan sosial Konveksi Berkah menggunakan metode kualitatif deskriptif. Hasil studi menunjukkan bahwa strategi bisnis Konveksi Berkah melibatkan pendekatan agresif atau strategi SO (Strengths-Opportunities), dimana Konveksi Berkah memaksimalkan kekuatannya untuk memanfaatkan peluang yang ada. Langkah-langkah strategis termasuk inovasi, terutama dalam pemasaran dengan mengadopsi digitalisasi, serta mempertahankan kualitas produk dengan harga yang terjangkau. Selain itu, upaya mempertahankan dan mengembangkan sumber daya fisik dan non-fisik yang dimiliki akan membantu Konveksi Berkah dalam mempertahankan posisinya, bersaing dengan pesaing, dan terus berinovasi, sehingga mengonfirmasi statusnya sebagai kewirausahaan sosial yang juga beroperasi sebagai bagian dari sektor UMKM.
Faktor-Faktor yang Mempengaruhi Kepatuhan Wajib Pajak UMKM di Kota Tanjungpinang Teddy Haryadi; Nurul Yusyawiru
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.748

Abstract

This research examines the influence of moral understanding and moral obligations on tax compliance with socialization as moderation for MSMEs in the Tanjungpinang City area. This research analyzes primary questionnaire data from 100 MSME respondents' answers in the Tanjungpinang City area. Testing research variables uses multiple linear regression analysis and moderated regression analysis (MRA). Moral obligations influence taxpayer compliance. Meanwhile, taxpayer understanding has no effect on taxpayer compliance. And socialization can moderate taxpayers' understanding and moral obligations towards mandatory compliance. The research results are expected to be taken into consideration by tax authorities to increase tax socialization to increase taxpayer compliance.
Perancangan Brand Identity Bandung Communication and Community (Bdgcom_Unity) Mario Rinaldi; Annisa Bela Pertiwi; I Gede Nyoman Wisnu Satyadharma
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.749

Abstract

Brand identity is an important aspect in the world of business and marketing. A strong brand identity can help a company differentiate itself from competitors, create an emotional connection with customers, and influence their perception of the products or services offered. In the current era of globalization and digitalization, brand identity is becoming increasingly relevant to gain customer attention and loyalty. This research was conducted to explain; (1) Providing a strong brand identity can provide a significant competitive advantage. Companies with a cohesive and positive brand identity tend to be more successful in retaining customers, attracting new customers, and maintaining their market share. (2) Knowing brand identity can help understand the relationship between strong brand identity and customer loyalty. Customers who feel emotionally connected to a brand are more likely to remain loyal and contribute to a company's long-term revenue; (3) knowing brand identity can also play an important role in company growth. With a strong brand, companies can more easily expand their products or services into new markets and attract investors or potential business partners. Data collection techniques focus on initial surveys, determining the problem formulation, determining research methods, processing and analyzing data, and creating a final report. The results of research on brand identity design for a company include visual communications such as logos, colors and graphic designs, as well as brand narratives in marketing messages, all of which contribute to brand identity. It is hoped that the findings of this research can provide recommendations that logos are very important in building a brand's identity.
Pengaruh Manajemen Bakat dan Pengetahuan terhadap Kinerja dan Komitmen Karyawan dalam Perusahaan Afrio Gunawan; Harif Amali Rivai; Hendra Lukito
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.750

Abstract

This study focuses on the key roles played by talent management and knowledge management in improving employee performance, with employee engagement as the mediator variable. Talent management practices, which include career planning, incentives, and organizational support, were found to have a significant influence on employee performance. The main recommendation is to strengthen talent management practices by placing more emphasis on internal talent identification and development, as well as more structured career development programs. Although knowledge management does not have a significant direct influence on employee performance, this study emphasizes the importance of evaluating knowledge management practices. The research uses a quantitative descriptive method. Descriptive methods are used to collect data that can test hypotheses or provide answers to questions related to individual views on certain issues or topics. This method is used to describe and analyze data obtained from respondents in the context of talent management, knowledge management, and its relationship with employee performance and employee engagement. Efforts should be focused on effective knowledge collection, storage and distribution to ensure operational efficiency and continuous employee development. The research then recommends training employees in knowledge management. This will help improve employees' ability to manage and access relevant knowledge, which in turn will improve work efficiency. It is important to note that companies should adopt a proactive approach in regular monitoring and evaluation of factors that affect employee performance. As such, they can identify changes in organizational dynamics and adjust their strategies accordingly. This research provides valuable insights for companies in optimizing employee performance and meeting increasingly complex market demands.

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