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Business Management Journal Program Studi Manajemen

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Published by Universitas Bunda Mulia

ISSN : 19070896 EISSN : 25986775 DOI : -

Core Subject : Economy, Humanities, Science, Social, Engineering,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 269 Documents

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ANALISA KINERJA REKSA DANA SAHAM BERBENTUK KIK BERDASARKAN RISK ADJUSTED PERFORMANCE METHOD PERIODE 1 JANUARI 2007 – 31 DESEMBER 2009 Angky Agani Purwanto; Arnold Japutra
Business Management Journal Vol 7, No 1 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

The background of this research is the growth of Indonesian people’s interest to put their money for investment in mutual fund. The purpose of this research is to evaluate the performance of the mutual fund which revolves in Indonesia with the risk adjusted return performance method. The subject of this research is the equity mutual fund in Indonesia which have been distributed and being actively sold since 1 January 2007 until 31 December 2009. The object of this research is the return of each mutual fund. The result of this research is Panin Dana Maksima, Pratama Saham, Schroder Dana Prestasi Plus, and Si Dana Saham has the best performance according the risk adjusted return performance method. Key Words- Sharpe ratio, Treynor ratio, and Jensen’s Alpha.

KIPRAH UMKM DITENGAH KRISIS EKONOMI, PERANNYA BESAR, MINIM PERHATIAN PEMERINTAH Muchlis Muchlis
Business Management Journal Vol 2, No 1 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Unit usaha mikro kecil dan menengah di Indonesia (Depkeu : 2005) diperkirakan 42,39 juta meliputi: usaha mikro 41,1 juta unit (97,0 %), usaha kecil 1,2 juta unit (2,85 %), usaha menengah 63.500 unit (0,15 %) dan usaha besar 4.200 unit (0,61 %). Dari 99,9 persen unit usaha adalah usaha mikro dan kecil. Tingkat penyediaan tenaga kerjanya 99,5 persen dan kontribusi terhadap GDP (Gross Domestic Product) 57 %. Sayangnya partisipasi UMKM terhadap perdagangan global baru 19 % dari total ekspor nasional. Kata Kunci: Usaha Mikro Kecil dan Menengah, perekonomian Indonesia

Citra Destinasi dan Strategi Pemasaran Destinasi Wisata Budi Budi
Business Management Journal Vol 14, No 1 (2018): Business Management Journal
Publisher : Universitas Bunda Mulia

ABSTRACTDestination image is an important factor in tourism marketing. Destination image consists of cognitive, affective and conative dimensions. Understanding formation process of destinations image will help the tourism marketers to build or improve destination image that will facilitate loyal visitors to re-visit or recommend to others. This is quantitative research. Instrument was developed by adopting previous studies but still taking into account its relevance. Questionnaires were distributed through the internet network. Subjects of the study who are not residents of Jakarta, and were at least 17 years old. Determination of sample was using random sampling method. Validity Test, Reliability Test, Signification Test, Determinant Test, and Mediation Test were performed. Results show that cognitive affect affective, cognitive affect conative, cognitive together with affective affect conative. Implication of these findings for tourism marketers is destination image constructed from cognitive into affective then into connative. Then tourism marketers should not only focus to build induces cognitive image but organic image as well.Tourism marketers should aware on general information exists in public communication channels and social media regarding on tourist destination that they 'sell'. These information will form cognitive destination image, then affect feeling and ultimately affect actions that will be done by tourists on that tourism destination.Keywords: destination image, induced, organic, cognitive, affective, conative

PENGARUH PENGGUNAAN SELEBRITI AGNES MONICA TERHADAP MINAT BELI KONSUMEN (STUDI KASUS: NEW ERA, PROVIDER 3, HONDA VARIO, CHITATO, DAN SHAMPO ZINC) Debby Arthur Harris
Business Management Journal Vol 8, No 1 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

This research aims to determine the influence of celebrity attractiveness (X1), celebrity credibility (X2), the fit between the celebrity and the product category (X3), and advertising weight (X4) on consumer purchase intention (Y). It is based on five brands as case studies: New Era shoe, 3 telco provider, Honda Vario motorcycle, Chitato snack, and Zinc shampoo. F test showed that the simultaneous influence of the independent variables was statistically significant. Meanwhile, t test found that celebrity attractiveness (X1) influence on purchase intention (Y) was significant only for Provider 3 case, whereas the other 3 independent variables had significant influence in all cases.Thus, in choosing celebrity endorser, advertisers are advised to consider the fit between the celebrity and the product category, advertising weight, and celebrity credibility. Keywords : Celebrity endorser, Advertising

ANALISIS PORTOFOLIO OPTIMAL SAHAM-SAHAM LQ-45 PADA PERIODE AGUTUS 2005- JULI 2006 DENGAN METODE SINGLE INDEX MODEL DI BURSA EFEK JAKARTA Robby Iskandar
Business Management Journal Vol 4, No 1 (2008): Business Management Journal
Publisher : Universitas Bunda Mulia

When we choose to invest our asset in capital market, we will expect the return, such as dividend and capital gain. Rational investor must be expecting the highest return from the investment they’ve done. Risk possibility and return deviate from expectation are the possibilities should face by investment as a part of investment decision which made by investor.The purpose of this research is to find the most optimum combination to create portfolio in LQ-45 index stocks in August 2005 till July 2006 in Bursa Efek Jakarta (BEJ). From stocks population in LQ-45 index, from 43 stocks listed in August 2005 till July 2006, we choose 7 stocks which fulfill the criteria to build an optimum portfolio. Optimum portfolio will periode 8,98714% rate of return in a month, and 5,1516% risk rate in a month. Keywords : Investment, Portfolio, LQ-45, Rate of Return.

SEGMENTASI DAN PERSEPSI MAHASISWA PROGRAM STUDI MANAJEMEN TERHADAP PROSES PEMBELAJARAN UNIVERSITAS BUNDA MULIA DENGAN METODE CLUSTER ANALYSIS Rudy Santosa Sudirga
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Although universities are increasingly competing for accepting huge number of students, little has been written about a popular alternative to the lecture-oriented approach to teaching the students at the universities. This paper sees how educational philosophies that underlie lecture and case methods of teaching are related to how faculty perform their teaching to their students. Differences between the underlying world of views of lecture and case methods of teaching similarly lead to differences in many other aspects of the teaching and learning process. The findings of this paper are that each educational philosophy favors a certain instructional methodology, which in turn determine not only the way the instruction is performed but also how faculty perform their teaching, which will be accepted as the most favourable teaching method by the students. These studies investigate the values of students’ perception in accepting the teaching methods as well as the most favourable teaching methods for both qualitative subject and quantitative subject lectures. The way segmentation of the students analyses are performed, reflecting the perception of similarity and difference of the segmentation groups.A new development in segmentation analysis is the cluster analysis method. This method defines segment on the basis of their similarity and difference of response. The K-means cluster analysis algorithm has been a widely applied clustering technique, especially in the area of marketing research. In spite of its popularity and ability to deal with large volumes of data quickly and efficiently, K-means cluster analysis to yield improved performance in terms of solution quality and robustness. Among the algorithms, K-means is one of the most popularly used in the area of marketing research to partition objects into different clusters, due to its ability to deal with large-sized problems that often characterize many marketing research studies. Although K-means is iterative in nature and requires a large amount of computation time to converge, it is more efficient than most other methods in forming clusters, and therefore makes the computational problem more manageable.Key Words: Segmentasi, Persepsi dan Proses Pembelajaran

DAYA TARIK PEMBERI-KERJA MENURUT PERSEPSI GENERASI X DAN Y Tifani Onibala; Tria Rendi Manurun
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

This study attempts to identify the dimensions of employers’ attractivenes, to examine their perceived important levels.In order to respond to these questions, a field study is conducted and data is collected from a purposive of 169 respondents (employed and un-employed college students). Analysis results indicated that there are differences perceptions between X and Y generations. Generation X put higher expectations on the condition of the company, corporate image, training and development, job security, employment conditions, teamcohesion, leadership style, diversity, work schedule autonomy and decision-making autonomy, task variety & significance, flexible working environment. Y generation put higher expectation on the location of work, commitment/atmosphere, CSR, and the work environment.Keywords: employer attractiveness, generation X, generation Y

KONTRIBUSI KUALITAS JASA, KEPERCAYAAN DAN KEPUASAN KONSUMEN DALAM MENCIPTAKAN LOYALITAS KONSUMEN Erwin Erwin; Tumpal J. R Sitinjak
Business Management Journal Vol 13, No 2 (2017): Business Management Journal, Jurnal Manajemen
Publisher : Universitas Bunda Mulia

This study aims to examine the contribution of influence quality of service, trust, and consumer satisfaction in creating consumer loyalty.The object of this research is JNE Apartment Gading Nias. This study used a causal study using a questionnaire for data collection. For sampling, the method used is non probability sampling with judgment sampling technique The procedure used for model testing and data processing is the structural equation modeling using Linear Structural Relationship (Lisrel) method through software Lisrel 8.80.This research resulted the finding that the service quality have positive and significant effect to the trust, the quality of service have positive and significant effect to the consumer satisfaction, the quality of service have positive and significant influence to consumer loyalty, trust not influence to consumer loyalty, and consumer satisfaction have positive and significant influence to loyalty consumer.Keywords: Service Quality, Trust, Consumer Satisfaction, Consumer Loyalty

PENGARUH BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA DOSEN TETAP UNIVERSITAS BUNDA MULIA Oktafalia Marisa
Business Management Journal Vol 6, No 1 (2010): Business Management Journal
Publisher : Universitas Bunda Mulia

Each person have a very unique characteristic, it makes every organization or companies should bring those differences into a right lane. One of the tool to lead the diferrences is organization culture. This research tries to find out the effect of organizational culture to works satisfaction. The sample of this research are the full timer lecturers works in Bunda Mulia University. The result of this research shown us that there is a posifif and significant effect of organizational culture to works satisfaction. The result of the research will provide a basic information about organizational culture in Bunda Mulia, what lecturer feel about that and how that’s change affected their performances. Hopefully this research could provided a comprehensif data to develop any research in the futureKeyword :Organization culture, lecturers, work satisfaction

KEPUASAN KERJA DAN KOMITMEN KEORGANISASIAN SEBAGAI FAKTOR YANG BERPERAN TERHADAP TINGKAT PERPUTARAN KARYAWAN DALAM PERUSAHAAN Joyce A Turangan
Business Management Journal Vol 10, No 1 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Pada saat kepuasan kerja telah terbentuk maka sebuah organisasi akan dapat mencapai komitmen organisasinya. Kepuasan kerja juga akan menurunkan tingkat perputaran (turnover) karyawan sehingga memudahkan bagi organisasi mencapai target-target organisasi yang sudah ditetapkan sebelumnya. .Namun permasalahannya adalah untuk menciptakan lingkungan organisasi yang menghasilkan tingkat kepuasan kerja yang tinggi bukanlah hal yang mudah. Beberapa aspek perlu dipertimbangkan dan berapa tingkat pencapapaian kepuasan yang ingin diraihpun harus direncanakan Kata Kunci : Kepuasan Kerja, Komitmen Organisasi, Perputaran Tenaga Kerja

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Fahrul Eiza

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Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

Location
Kota tangerang,

Banten

INDONESIA