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Business Management Journal Program Studi Manajemen

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Published by Universitas Bunda Mulia

ISSN : 19070896 EISSN : 25986775 DOI : -

Core Subject : Economy, Humanities, Science, Social, Engineering,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 269 Documents

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HUBUNGAN ANTARA KEPUASAN DAN LOYALITAS MAHASISWA UNIVERSITAS BUNDA MULIA Lelly Christin
Business Management Journal Vol 5, No 1 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

Business world growth in rapid speed nowadays, because of that reason all the companies in business world try to make a differentiation strategy in order to be different than other company. One of important aspect which concern by all companies is customer satisfaction. Customer satisfaction is a part of company management, because of that those companies realize if they could fulfil this aspect they could have a profit. But, we can’t just rely on customer satisfaction to improve long term benefits. Loyal customer will not turn around to other similar companies. University must to construct customer loyalty. Loyal customers, in this case students usually give a positive recommendation (the likehood of spreading positive word of mouth).Key Words- Satisfaction, Loyality, Student

MENDETEKSI PENGARUH PASAR MINYAK BUMI DUNIA TERHADAP KRISIS HARGA Nosami Rikadi
Business Management Journal Vol 3, No 2 (2007): Business Management Journal
Publisher : Universitas Bunda Mulia

AbstractThe world oil market, as a result of the convergence of a number of factors, has experienced significant tightness. Some of the factors influencing the market might be temporary, some may be cyclical, and others may possible be permanent. While the high price that resulted from the tight balance between oil demand and supply caused increased energy expenditure for consumer, business, and industry, it also led to higher incomes for energy producer. Expectations concerning future market conditions are quickly embodied in oil price formed in futures market. The fear of geopolitical situations are reflected in price. Speculative buying and selling might also affect prices as financial traders adjust their investment portfolios to reflect expected market conditions. It is possible that the economy as a whole might experience macroeconomics effects, not only from the high oil prices themselves, but as a result of the monetary and fiscal policy responses that might be taken if the prices persist and are determined to constitute inflation.Keywords:Oil price, Demand and supply, Higher incomes, Speculation

ANALISIS JANUARY EFFECT PADA RETURN SAHAM BERKAPITALISASI BESAR DAN KECIL DI BURSA EFEK JAKARTA PADA TAHUN 2004-2007 Christian Putra
Business Management Journal Vol 5, No 2 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

In the beginning of the year, stock’s return has an abnormal return. Small capital stocks produce better return than the large capital stocks which listed in Bursa Efek Jakarta (BEJ). This anomaly is known as January Effect. That’s why, when turn over especially occurs in the beginning of trading market activity, many investor will invest their assets in small capital stocks. This research tries to found out whether there is or there isn’t January effect anomaly in Bursa Efek Jakarta in 2004 till 2007. This research uses non probability method which choses 30 stocks in each category. The significance level of the research is always bigger than 0.05 and the result shows us that there is no January effect in Bursa Efek Jakarta (BEJ) from 2004 till 2007. Key Words- Return, January Effect. Stocks

STRATEGI PEMASARAN UNTUK MEMPERTAHANKAN MARKET LEADERSHIP Sugino Gunawan
Business Management Journal Vol 2, No 2 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

The increasing construction projects of office buildings that look very significant in Indonesia especially in Jakarta have made office furniture industry become more interesting. This case certainly become a gold opportunity for office furniture companies such as “X”, but on the other hand, local companies also faced with bold competition from foreign countries, especially from China. “X” is one of the oldest player in office furniture industry and also a market leader in the industry. It’s also faced by a very tight competition both from local and abroad. It is very important for “X” to expand its market share. The purpose of this study is to analyze the suitable marketing mix strategy to obtain market leadership in furniture business.Keywords: furniture industry, market leader, market share, marketing mix strategy

DETERMINAN BUDAYA BERBAGI PENGETAHUAN DI LINGKUNGAN KERJA PADA KARYAWAN PERUSAHAAN PERTAMBANGAN Yustinus Yuniarto; Urif Nur Susanto
Business Management Journal Vol 15, No 2 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

One important aspect of Knowledge Management is the behavior of sharing knowledge in the work environment. However, it is not easy to implement the culture. The dynamics of competition in the field of Human Resources (HR) is still a major trigger that makes providing information about work closed. This study aims to analyze the determinants of knowledge sharing behavior behavior in the work environment. The Structural Equation Modeling method with SMART PLS 3.0 was used to analyze 100 employees in a tin smelting company in Bangka Belitung Province. This study explains that the desire to share knowledge is not influenced by attitudes, knowledge sharing behavior is not influenced by attitudes, knowledge sharing behavior is not influenced by self-views of the concept of sharing knowledge, the desire to share knowledge is not influenced by social norms. Behavioral factors of knowledge sharing are influenced by the desire to share knowledge, the desire to share knowledge is influenced by the self-view of the concept of sharing knowledge, the behavior of sharing knowledge is influenced by social norms. In the indirect effect, knowledge sharing behavior is not influenced by factors of attitudes and social norms but is influenced by factors of self-view of the concept of sharing. Suggestions for further research can be to test these factors on companies in the sector that have the character of the importance of information knowledge to support jobs such as: banking, insurance, or companies selling smart technology tools. Keywords: knowledge sharing behavior, information, norms

FAKTOR-FAKTOR KEPUASAN MAHASISWA SCHOOL OF MARKETING TERHADAP UNIVERSITAS BUNDA MULIA DENGAN METODE FACTOR ANALYSIS Rudy Santosa Sudirga
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Over the last three years the number of students choosing School of Marketing (SOM) Bunda Mulia University as a university choice has steadily increased. Studies have demonstrated that university preference at the time that students enter university may be significantly associated with their ultimate choice. The main purpose of this research is to examine the role of positive and negative affectivity variables on the relationship between optimism and satisfaction of school of marketing students to the role of bunda mulia university in providing accurate services study programs and student services. Several measurement assumptions were examined with the goal of assessing the program study lectures, validity of services, living environment, university facilities, university library, and general quality of day to day university services. Confirmatory factor an factor mixture analysis of interval data were used to examine the measurement assumptions. A correlated five-factor model for an abridged version of the factor analysis resulted in good fit when all negatively worded items and several positively worded items were excluded. The abridged item version of the factor analysis provides a promising alternative for the measurement of five factors that are pertinent to adolescents’ quality of university sevices either in program study lectures or in quality services to their students. The purpose of this paper is to explore student perceptions of study characteristics of their internships and to explore the relationship between study characteristics and overall satisfaction with their internship experiences. Bunda Mulia University may use this information to enhance the structure and tasks associated to improve university services. This paper also provides a comprehensive look and analysis of study at school of marketing and satisfaction analysis, as they related to satisfaction in an internship environment. In addition, lecturers’ academic qualifications tends to lead to a mismatch between students’ expectations and professional realities, therefore reduces students’ study satisfaction. Primary findings indicate that there is significant cause and effect on the adolescents’ satisfaction with their interpersonal relationships between their life and the virtual world. Social aspects also affect positive organizational outcomes, specifically positive word-of-mouth in society and community.

DAMPAK SOCIAL EXPECTATION AND PRODUCT SENSORIAL EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN PRIA DALAM PRODUK PERAWATAN WAJAH Leo Alexander Tambunan
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Health care for skin is no longer women’s territory anymore. Nowadays, male care products market in the cleaning and skin care segments experiencing tremendous growth. On the basis of these, the authors are interested in studying the impact of male personal care product attributes against a buying decision. This study was conducted in Surabaya, the second biggest cities in Indonesia, where usually men are expected to have a good personal appearance. This research will use social expectation, and product sensorial as a dependent variable to influence the buying decision. From the result it can be conclude that even though the societies have an expectation for the men to perform good personal appearance, but the product sensorial still have dominant factor to influence the buying decision for man personal care products.Key Words- Product sensorial experience, Social expectation, buying decision

QUO VADIS USAHA KECIL DAN MENENGAH DI INDONESIA Rina Yuliastuty Asmara
Business Management Journal Vol 2, No 1 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Selama krisis ekonomi, Usaha Kecil dan Menengah / UKM terus berkembang dan kelihatannya mampu bertahan dan beradaptasi dengan lingkungan usaha besar. Selama tahun 2000 (setelah krisis) jumlah Usaha Kecil yang telah ada berjumlah 39 juta unit sedang usaha menengah 55 ribu unit dimana keduanya menyerap tenaga kerja 74,3 juta pekerja atau 99,4% dari total pekerja yang ada. UKM juga memberikan kontribusi yang sangat signifikant dalam GDP, yaitu 56,7% dari total GDP yang terdiri dari 40% dari Usaha Kecil dan 16,3% dari Usaha Menengah. Kata Kunci: Usaha Mikro Kecil dan Menengah, perekonomian Indonesia

ANALISIS KARAKTERISTIK PEMBEDA ANTARA WIRAUSAHAWAN DAN NON-WIRAUSAHAWAN Budi Budi
Business Management Journal Vol 14, No 2 (2018): Business Management Journal
Publisher : Universitas Bunda Mulia

Some basic elements in entrepreneurship education are: characters, skills, processes and behaviors. Therefore,it is important to know what are the characteristics that distinguishing between an entrepreneur and nonentrepreneur,and then infuse these distinguishing characteristics to the participants in entrepreneurshipeducation. This study aims to investigate the difference characteristics between entrepreneurs and nonentrepreneursin general. Specifically those differences are furtherly divided into several categories, such asbetween women, between men, between social educational background, between educational background inengineering and design. The methodology used is quantitative research, instrument development is done byreviewing the literature. Respondents were alumni of University of Bunda Mulia, whereas data collection wasconducted through a questionnaire distributed online. Data was analyzed using SPSS software. And Mann-Whitney's test were performed. Results showed that the characteristics that distinguishing entrepreneurs andnon-entrepreneurs in general are oriented opportunities, for distinguishing men entrepreneurs and nonentrepreneursis oriented opportunities, for distinguishing entrepreneurs and non-entrepreneurs with educational background in engineering and design is self confident. Eventually and there are no characteristics differences between women entrepreneurs and non enterpreneurs, and social educational background entrepreneurs and non-entrepreneurs. There are not many distinguished characteristics between an entrepreneur and non-entrepreneur in reality raises a question of whether there are other more dominant factors beside psychological characteristics to turn entrepreneurial intentions into entrepreneur in reality. More extensive research is needed to determine whether other exogenous variables such as perceived subjective norms or propensity to act more decisive to turn entrepreneurial intentions into entrepreneur in reality.Keywords: entrepreneur, characteristic.

PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, DAN EARNING PER-SHARE TERHADAP HARGA SAHAM Arry Widodo; Renda Puspita Dewi
Business Management Journal Vol 11, No 1 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

This study also aimed to determine the effect of Current Ratio (CR), Debt to Equity Ratio (DER), and Earning per Share (EPS) to the Price Stock either partially or simultaneously. Secondary data collected based on time series and cross section from the 2008-2012 from 26 companies Costumer Goods sector. By using panel data regression analysis techniques and the Chow test and Hausman test shows that the model used in the estimation of the data is the Random Effect Model. The results showed that the independent variables, EPS significant effect on stock prices. While CR and partially DER no significant effect on stock prices. Simultaneously, CR, DER, and EPS significant effect on stock prices. Keywords: Current Ratio, Debt to Equity Ratio, Earnings per Share, Price Stock

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Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

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Kota tangerang,

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INDONESIA