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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 269 Documents
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ANALISIS STRUKTUR MODAL YANG OPTIMAL PADA PT. TELEKOMUNIKASI INDONESIA, Tbk PERIODE 2004-2008 Arnold Japutra; Winda Wijaya
Business Management Journal Vol 6, No 2 (2010): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6680.389 KB) | DOI: 10.30813/bmj.v6i2.653

Abstract

Capital structure is one of the most important elements in a company. Decision-making errors in the capital structure may cause a very big impact and it can force the company into bankruptcy. Therefore, in order to continue operating, a company should have an optimal capital structure. Optimal capital structure is achieved at the lowest cost level and the highest level return on equity. The research objective is to measure the financial performance of PT Telekomunikasi Indonesia, Tbk by analyzing the composition of capital structure, ACC, ROE, and whether the capital structure by the years 2004-2008 were optimal or not. From the results of the research, capital structure of PT Telekomonikasi Indonesia, Tbk during the years 2004 -2008 showed an optimal capital structure. The result can be seen as the ROE produced by the company is bigger compared to Weighted Average Cost of Capital (WACC) for each period.Key words : Capital structure, return on equity, Weighted Average Cost of Capital
ANALISIS PERSEPSI DAN MOTIVASI KERJA FRESH GRADUATED TERHADAP DUNIA KERJA Leo Alexander Tambunan
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4553.092 KB) | DOI: 10.30813/bmj.v9i1.687

Abstract

This research discuss about perception and working of motivation analysis for fresh graduated at private university in Jakarta, Results this research is process Questioner from 67 respondent, and SPSS 26. 10 items statement talk about perception and working of motivation for fresh graduated. Respondent fill the questioner use the likert scale. For 10 items statement, salary, bonus, style, location, security, opportunity promotion, environment of work, independent, Team work. This research based on the descriptive statistic. Key Words- Perception, Motivation work, Fresh Graduated 
PENGARUH KESADARAN MEREK RITEL, ASOSIASI MEREK RITEL, KUALITAS YANG DITERIMA MEREK RITEL, KESETIAAN MEREK RITEL TERHADAP EKUITAS MEREK RITEL (Studi Empiris pada Kartika Sari) Ongky Alex Sander; Fahrul Riza
Business Management Journal Vol 12, No 2 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.37 KB) | DOI: 10.30813/bmj.v12i2.431

Abstract

This study examined the antecendets of Customer Based Retail Brand Equity (CBRE) such as retail brand awareness, retail brand association, retail brand perceived quality and retail brand loyalty on retail brand equity. Results of testing the hypothesis (t-test) found that variables retail brand awareness and retail brand association does not significantly influence on retail brand equity. While the other variables are retail brand perceived quality and retail brand loyalty has significantly influence on retailer brand equity.Retail brand perceived quality and retail brand loyalty must be considered by the retail businesses because it has a greater influence in creating the Retail Brand Equity (RBE). For further research, can develop research models such as the effect of brand building activities to the comunity identificatiion retailer with retail customer based equity as a mediating variableKeywords: Customer Based Retail Brand Equity (CBRE), retail brand association, retail brand perceived quality and retail brand loyalty on retail brand equity
Pengaruh Jangkauan Pasar, Skala Produksi Dan Panjang Saluran Pemasaran Terhadap Preferensi Petani Untuk Memiliki Sertifikasi Organik Novita Novita; Fahrul Riza
Business Management Journal Vol 14, No 1 (2018): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1150.852 KB) | DOI: 10.30813/bmj.v14i1.1113

Abstract

Indonesia is one of the Ten Countries with Largest Organic Area 2012 in Asia. Permentan No. 64 tahun 2013 on organic certification aims to make organic farmers protected in their organic activities. But the fact is, the number of uncertified organic farmers in Indonesia is still high at 48%. The purpose of this research is to know the influence of market concentration, scale of production and length of product chain to preference by using logistic regression model. Respondents in this study are 100 organic producers that have uncertified organic land.Keywords: organic certification, preference, market concentration, scale of production, length of product chain 
PERSEPSI PERHELATAN, KEPUASAN TERHADAP PERHELATAN, DAN SIKAP TERHADAP MEREK RITEL: SEBUAH STUDI EMPIRIS Alexander Joseph Ibnu Wibowo
Business Management Journal Vol 11, No 1 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (601.876 KB) | DOI: 10.30813/bmj.v11i1.610

Abstract

The study aims to test the relation among event perception (event inventiveness, event appropriateness, and event adequacy), event satisfaction, and attitude toward retail’s brand. A structured questionnaire was designed to collect the data. Multiple and simple linear regression techniques were used to test the causal relations of four hipotesis proposed. The results showed that both event adequacy and event inventiveness affect event satisfaction. Nevertheless, event appropriateness did not affect event satisfaction. Afterwards, event satisfaction influenced attitude toward retail’s brand. The contribution of this study was through empirical verification concerning the prior model designed by Leischnig, Schwertfeger, and Geigenmueller (2011). Empirical contribution came from the findings of the strength of relationship between variables tested. Besides theoretical contribution, this study also delivered practical contribution for event organizer.Keywords: Perception, Satisfaction, Attitude, Event, Marketing
PENGARUH HARGA, PELAYANAN DAN KELENGKAPAN BARANG TERHADAP KEPUTUSAN KONSUMEN DALAM BERBELANJA DI ALFA TOKO GUDANG RABAT LODAN Islahulben Islahulben; Mayaningsih Mayaningsih; Lina Lina; Novita Waty
Business Management Journal Vol 1, No 1 (2005): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2507.091 KB) | DOI: 10.30813/bmj.v1i1.644

Abstract

Pengaruh harga, pelayanan dan kelengkapan barang pada Alfa Toko Gudang Rabat merupakan faktor yang sangat penting dalam menentukan pilihan berbelanja bagi para konsumen di dalam toko. Data-data dalam penelitian pengaruh harga, penetapan harga, pelayanan dan kelengkapan barang yang dilakukan penulis didapatkan dengan cara melakukan riset lapangan secara langsung baik melalui wawancara maupun observasi. Penulis juga melakukan riset kepustakaan yaitu dengan membandingkan teori dengan hasil penelitian yang diperoleh.Dari analisa dan pembahasan yang dilakukan, maka dapat disimpulkan bahwa dengan pengadaan harga yang kompetitif, pelayanan purna jual yang baik dan kelengkapan barang yang semakin bervariasi dapat meningkatkan keputusan konsumen untuk berbelanja sebagai kontribusi penjualan terhadap toko. Kata kunci : harga, pelayanan dan kelengkapan barang.
PENERAPAN METODE MATERIAL REQUIREMENT PLANNING (MRP) DALAM PERENCANAAN PERSEDIAAN BAHAN BAKU BIJI PLASTIK UNTUK MEMINIMUMKAN BIAYA PERSEDIAAN PADA PT UNISON JAYA DI TANGERANG Isabela Mariana
Business Management Journal Vol 4, No 2 (2008): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10133.606 KB) | DOI: 10.30813/bmj.v4i2.667

Abstract

One of the most important things in production activity is how to manage a raw material requirement level in economics level to support production planning activities. An established company usually uses Material Requirement Planning (MRP) method to provide an effective management system of material requirement to minimize inventory cost. This research found out that, PT Unison Jaya needs to use Material Requirement Planning (MRP) method to minimize the inventory cost. When PT Unison Jaya decided to use Material Requirement Planning (MRP)method, they need to support their system in to computerize system and held on the job training for the production staff to use this method.Key words: Lot Sizing, Inventory Cost, MRP
ANALISIS PENGARUH BRAND EQUITY PLATINI TERHADAP PENJUALAN PRODUK PADA PT. CITRA AGUNG BUSANA Haryadi Sarjono
Business Management Journal Vol 3, No 1 (2007): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5714.256 KB) | DOI: 10.30813/bmj.v3i1.346

Abstract

PT. Citra Agung Busana merupakan perusahaan yang bergerak dalam bidang garmen khususnya kemerja pria, yang mamasarkan hasil produksinya ke Departemen Store sekitar Jakarta dan Jawa Barat, dengan merek yang dipakai adalah "Platini". Penelitian ini dilakukan untuk mengetahui seberapa besar peranan ekuitas merek (brand equity) terhadap totoal penjualan dari perusahaan dan ekuitas merek juga merupakan salh satu strategi pemasaran untuk mendongkrak angka penjualan, atas dasar tersebut diatas penelitian ini diadakan untuk menentukan bagaimana tingkat dari elemen-elemen pada ekuitas merek, yaitu kesadaran merek (brand awareness), penerimaan merek (brand acceptability), prefernsi merek (perceived preferences), dan loyalitas merek (brand loyalty). Dalam penelitian ini menggunakan metode deskriptif dengan jenis penelitian studi kasus. Pengumpulan data primer dilakukan dengan cara wawancara, dan penyebaran kuesioner kepada para pelanggan PT. Citra Agung Busana. Data pertanyaan dan penyebaran kuesioner diolah dengan menggunakan analisa uji reliability dan validitas, sedangkan tingakt loyalitas merek pengolahan datanya menggunakan Skala Likert.Berdasarkan hasil kesioner untuk rata-rata tanggapan konsumen mengenai brand awareness sebesar 3,67 berarti konsumen setuju akan kesadaran merek kemeja "Platini", untuk penerimaan merek (brand acceptability) sebesar 3,68 yang berarti konsumen setuju bahwa merek kemeja pria "Platini" adalah merek kemeja pria yang bisa diterima dipasaran. Untuk brand preference ada 5 (lima) asosiasi yang melekat pada "Platini" dan saling berhubungan yaitu harga yang terjangkau, kualitas bahan produk tahan lama, kualitas warna produk yang tahan lama, pelayanan penjualan yang relatif cepat, dan merek Platini banyak dipasaran, sedangkan untuk brand loyalty, dari 80 responden 71 (88,75%) menyatakan benar-benar suka dengan produk Platini. Kata Kunci : Penjualan Produk, Brand Equity, Platini
ANALISIS TINGKAT PENGARUH ELEVATOR SPEECH-OFFICIAL MOVIE TRAILER DAN BRAND AWARENESS RUMAH PRODUKSI (PH) TERHADAP KEPUTUSAN PEMBELIAN MOVIEGOERS (STUDI KASUS : FILM MAN OF STEEL – WARNER BROS PICTURES DAN IRON MAN 3 – WALT DISNEY STUDIO MOTION PICTURES Michael Christian; Howard Sarmento Giam; Amelia Suryani
Business Management Journal Vol 9, No 2 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4778.31 KB) | DOI: 10.30813/bmj.v9i2.752

Abstract

For almost all sales men, the strategy of time becomes the main key of selling effectiveness. Having appointment in a product’s presentation is oftenly measured by a very short times to deliver. In many cases, delivering the detail of products must be done at a sudden spot and extremely short time where he/she does not imagine before. This needs skill of designing the points of products and how to execute well in order to get the best memorable experience. Entertainment industry especially movie has a very unique on its competition. The development of technology totally delivers big change on how to produce a good film. In recent years, the capability of actor or actress is not the main consideration. We can find many brilliant of them have contributed playing the script however it’s not in line with the moviegers’ responses or the revenue itself. The interest of moviegoers on film sometimes can be seen by various factors. Sound effect, animation technology, pictures editing, original soundtrack, trailers, towards to the name of production house, are numbers of x-factors affecting the moviegoers.This paper intends to describe how the elevator speech-official movie trailer affects the moviegoers. Further this paper also intends to describe how the big production house affects the moviegoers. The analysis is measured by the regression which comes from one hundred respondent involved. The instrument used to collect data is by questionnaire. Most of respondents have the same response that almost all of the indicators have big effects for them. Keywords- Elevator Speech, Brand Awareness, Buying Decision
KUALITAS LAYANAN PADA GALERI INVESTASI UNIVERSITAS BUNDA MULIA DENGAN MENGGUNAKAN METODE SERVQUAL Novita Novita; Lelly Christin
Business Management Journal Vol 12, No 1 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.67 KB) | DOI: 10.30813/bmj.v12i1.602

Abstract

The existence of Galeri Investasi at the campus is a part of the function of BEI to educate the public, especially students, about capital market investment. Galeri Investasi UBM aims to educate prospective generation of people to be able to play at the capital market in Indonesia. Galeri Investasi UBM has won Billionaire Campus Award. Achievements that have been achieved by the Galeri Investasi UBM also continue to be followed by an increase in service quality. Population of this research is the investor at Galeri Investasi UBM as listed as an active student. This study used a servqual models technique. The results showed that the strategic location of Galeri Investasi UBM should be maintained, while internet access / wifi in the Galeri Investasi UBM is the criterion that need to be improved because it has the lowest score .Keywords: servqual model, investment galery, stock market.

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