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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 265 Documents
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Literasi Keuangan Terhadap Perilaku Menabung Gen Z, Dengan Moderasi Pengaruh Sosial Angelyna, Chyntia; Tannia, Tannia
Business Management Journal Vol 21, No 1 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i1.8142

Abstract

The saving behavior of Generation Z in Indonesia remains low due to their deep familiarity with technology and social media, which significantly influences their financial habits. Another factor affecting their saving behavior is financial literacy, which remains relatively low in Indonesia. This study explores whether financial literacy significantly influences the saving behavior of Generation Z in Indonesia and whether social influence acts as a moderating variable. This research employs a quantitative approach, with data collection and analysis conducted using SmartPLS 4.0.9.9 software. The testing methods include validity testing, reliability testing, coefficient of determination analysis, and significance testing.The findings indicate that financial literacy has a significant impact on saving behavior. Social influence also significantly affects saving behavior by providing information on saving strategies and techniques relevant to Generation Z. However, social influence does not moderate the relationship between financial literacy and saving behavior, as its effect is limited. This study serves as a valuable reference for policymakers to assess financial literacy and enhance saving behavior in society. One limitation of this research is the small number of respondents, which may affect the strength of the relationships between variables. Future research is recommended to increase the sample size and explore additional variables that may influence saving behavior.
Faktor yang Mempengaruhi Performa dari Kinerja Bisnis di Negara Berkembang dari Sudut Pandang Owner – Manager pada Usaha Laundry Alexander, Jonathan; Hosen, Chandra
Business Management Journal Vol 21, No 1 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i1.6705

Abstract

The rapid growth of MSMEs, particularly in Indonesia's laundry sector, presents challenges for business owners to improve performance amidst intense competition. This quantitative research involved 83 respondents, consisting of laundry business owners or managers in Jakarta, selected through purposive sampling. Data measurement was conducted using a 5-point Likert scale, and data processing employed the Partial Least Square-Structural Equation Modeling (PLS-SEM) method via SmartPLS version 4.1.0 software. This study aims to analyze the influence of Entrepreneurial Orientation, Growth Orientation, and Market Orientation on Business Performance, with Brand Orientation as a mediating variable. The results indicate that Market Orientation significantly affects Business Performance, while Entrepreneurial Orientation and Growth Orientation do not. Additionally, Brand Orientation does not mediate the relationships between the variables significantly. These findings highlight the critical role of market orientation and operational efficiency in improving MSME performance in the laundry sector. Thus, prioritizing customer needs and market-based strategies becomes essential to maintain competitiveness in the industry.
Pengaruh Corporate Social Responsibility terhadap Kinerja Keuangan Perusahaan di Sektor Energi dengan Risiko sebagai Mediator Risyona, Vania; Tannia, Tannia
Business Management Journal Vol 21, No 1 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i1.8129

Abstract

The development of financial performance analysis, sustainable finance, and risk management in Indonesia has put pressure on companies to improve their social responsibility. This study aims to look at the correlation between CSR (Corporate Social Responsibility), with financial performance, and risk as a mediator in companies in the IDX energy sector whose business activities are closely related to the environment. This research is descriptive quantitative with the help of SMART-PLS 4.0.9.9 as a statistical tool to process panel data from 27 samples of companies in the IDX energy sector during 2021-2023 with a total of 81 observations. KLD (Kinder, Lydenberg, and Domini's) Measurement is used as a proxy for CSR. Meanwhile, financial performance is measured by 2 approaches, namely accounting based measures and market based measures. The risk variable is measured based on the standard deviation of the daily stock return. This study found that CSR has a significant relationship with the company's financial performance. However, there is no significant relationship between CSR and risk, risk and financial performance, and risk as a mediating variable, in companies in the energy sector on the IDX 2021-2023. The results of this study indicate that CSR can contribute to improving the company's financial performance, so stakeholders can pay attention to this aspect. The limited research time covering 3 years of observation will limit data coverage and not reflect long-term trends. In addition, the proxies used have limitations in interpreting the results as a whole. Future research is expected to develop this study in reviewing the influence of both the energy sector and other sectors.
The Effect of Location, Product Quality, and Perceived Price in Increasing Purchase Decision through Brand Image as the Mediator Hastuti, Tri; Silitonga, Parlagutan
Business Management Journal Vol 21, No 1 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i1.8134

Abstract

The purpose of this research is to assess the impact of location, product quality, and price perception on purchasing decisions with brand image as a mediating variable at Tom Sushi. The population that the focus of this study is the visitors Tom Sushi selected as a source of relevant data. The study took a total sample of 260 individuals, using an accidental sampling approach as a selection methodology. Analytical approach utilizing PLS-SEM through SmartPLS 3.0 program. The findings show that location positively influences purchasing decisions and brand image. In addition, product quality also has a positive impact on purchasing decisions and brand image. On the other hand, price perception also has a positive influence on purchasing decisions and brand image. Although brand image does not have a positive and significant impact on purchasing decisions, it is recommended that brand image be used as a variable antecedent to purchasing decisions in subsequent studies.
Peran Organizational Learning Capability dan Service Innovation Dalam Memediasi Entrepreneurial Orientation dan Organizational Performance pada UMKM F&B Di Pasar Lama Tangerang Simon, Matthew; Hosen, Chandra
Business Management Journal Vol 21, No 1 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i1.6683

Abstract

SMEs play a crucial role in Indonesia's economy, particularly in the rapidly growing F&B sector. This study analyzes the impact of Entrepreneurial Orientation and Organizational Learning Capability on Organizational Performance, with Service Innovation as a mediating variable. Data from 69 respondents were analyzed using Partial Least Square (PLS) with SmartPLS version 4.1.0.8. The results indicate that Service Innovation and Organizational Learning Capability do not mediate the relationship between Entrepreneurial Orientation and Organizational Performance. However, Organizational Learning Capability fully mediates the relationship between Entrepreneurial Orientation and Service Innovation. These findings highlight the critical role of organizational learning in driving service innovation to enhance the competitiveness of F&B SMEs. The novelty of this study lies in its simultaneous analysis of the role of organizational learning capability and service innovation within the SME ecosystem, providing valuable insights for business owners in designing innovation-based performance improvement strategies.
Financial Literacy and Social Media on Student Investment Decisions Alecia, Brigitta; MN, Nuryasman
Business Management Journal Vol 21, No 1 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i1.7234

Abstract

 This study aims to evaluate the influence of financial literacy and social media usage on students' investment decisions in the DKI Jakarta area. In today's digital era, students, as part of the younger generation, have broad access to financial information and investment platforms. However, they often face challenges in making sound investment decisions. This research adopts a quantitative approach, collecting data through questionnaires/distributed to 283 active student investors. Data analysis was conducted using the/Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings reveal that financial literacy has a significantly positive impact on investment decision-making. A solid understanding of basic financial concepts, risk management, and portfolio diversification helps students make more targeted investment decisions. Furthermore, social media also plays a significant role by providing real-time information and shaping students' perceptions of investment opportunities. This encourages them to invest more intelligently and responsibly. This study is expected to contribute to educational institutions in designing more effective financial education programs while also serving as a guide for financial industry players to leverage social media wisely in supporting financial literacy and inclusion. Thus, the findings of this research can serve as a reference for developing strategies that better support students' investment decision-making and foster an inclusive and sustainable investment ecosystem.
Dinamika Loyalitas Pelanggan Produk Berbahan Dasar Plastik: Peran Mediasi Kepuasan Pelanggan Christofer, Andrew; Keni, Keni
Business Management Journal Vol 21, No 1 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i1.8158

Abstract

Consumption of plastic-based products always has its own dynamics as it faces issue regarding its impact to environment, thereby companies are adapting by offering eco-friendly plastic-based products as an attempt to retain customers. Therefore, this study aims to examine the impact of price perception, product quality, and social influence on customer satisfaction and loyalty toward plastic-based products in Jakarta. Additionally, this study investigates the mediating role of customer satisfaction in the relationships between product quality, price perception, social influence, and customer loyalty. The sample of this study is 180 users of a plastic-based product brand in Jakarta. Data were collected by using convenience sampling through Google Forms. The data were analyzed by using SEM-PLS method through SmartPLS 4 software. This study revealed that product quality, price perception, and social influence significantly affect customer satisfaction. Moreover, product quality and social influence directly affect customer loyalty. However, price perception doesn’t directly influence customer loyalty but does so indirectly through customer satisfaction. This study also highlights the crucial role of customer satisfaction in mediating the influence of product quality and social influence toward loyalty. These findings provide strategic insights for companies aiming to enhance customer loyalty by focusing on product quality, social influences, and optimizing customer satisfaction.
Analisis Green Repurchase Intention Gen-Z Dalam Perspektif Gender Pranatasari, Fransisca Desiana; Wadyatenti, Maria Angela Diva Vilaningrum; Ismawati, Anastasia Filiana
Business Management Journal Vol 21, No 2 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i2.8734

Abstract

Eco-friendly products are a sustainable future solution. With the concept of green repurchase intention, consumers are involved in efforts to achieve SDG's. Green repurchase intention is part of the concept of sustainable consumption that is in line with the pillars of the Universal Apostolic Preferences (UAP). The big challenge is the awareness of environmentally friendly products which is minimal in number. Generation Z is believed to have the ability to support sustainable social movements because they tend to care more about sustainability and environmental issues. Generation Z is the right object because it has great potential to become agents of change individually and collectively in creating a better world. The purpose of the study was to analyze the influence of green perceived value and green WOM on green repurchase intention with green trust as a mediator. Furthermore, researchers also looked at differences in gender perspectives. The research method used instrument testing through validity and reliability tests, Measurement Models (Outer Models), Structural Models (Inner Models), and hypothesis testing. In the second stage, a difference test was carried out for gender perspectives using the independent t-test analysis technique. The results are expected to contribute to science related to the triggers of the process that lead to the intention to repurchase environmentally friendly products so that the future of the earth and its environment can be well maintained. The study obtained results on factors that influence green repurchase intention among Generation Z. Through a gender perspective difference test, the study also provides a contribution to the marketing field on green repurchase intention, especially related to consumption patterns and prioritized values.
Determinan Intensi Berkelanjutan untuk Menggunakan Aplikasi Pembayaran Digital di Indonesia: Peran Mediasi Kepuasan Pelanggan Wijaya, Robertus Kartono; Keni, Keni
Business Management Journal Vol 21, No 2 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i2.8951

Abstract

During the introduction stage of digital payment application, several applications offered discount and cashback in order to increase the technology adoption. However, after the society has adopted it, the discount and cashback have decreased, thereby the promotion became unattractive and could be a barrier for the society’s intention to use the application continuously. Therefore, this research aims to study the factors affecting society’s intention to use digital payment application continuously in Indonesia. This research uses a non-probability sampling by using the convenience sampling technique. Moreover, this research collected the data through questionnaire from 181 respondents. The data was analysed using Partial Least Square – Structural Equation Modelling (PLS-SEM) method. The results showed that perceived usefulness and trust can affect customer satisfaction and continuance intention to use digital payment applications positively and significantly. Confirmation can’t affect the intention significantly, but it can affect customer satisfaction significantly. Customer satisfaction can affect the intention positively and significantly. Meanwhile, customer satisfaction can mediate the influence of confirmation, perceived usefulness, and trust on the intention.
Pengaruh Orientasi Kewirausahaan dan Manajemen Kualitas terhadap Kinerja UMKM melalui Inovasi Terbuka Saputra, Reynaldhy; Hosen, Chandra
Business Management Journal Vol 21, No 2 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i2.8779

Abstract

SME performance is a crucial indicator for measuring business success, as it reflects the extent to which goals and plans have been achieved. This study aims to examine the influence of Entrepreneurial Orientation (EO) and Total Quality Management (TQM) on SME’s Performance, both directly and through the mediating role of Open Innovation (OI). The research was conducted on 85 small-scale barbershop SMEs in West Jakarta. Data were collected using a probability sampling method via questionnaires and analyzed using the Smart-PLS Version 4 application. The analysis techniques included Outer Model and Inner Model testing. The findings indicate that EO has a significant effect on SME’s Performance, while TQM does not show a statistically significant influence. However, OI significantly mediates the relationship between EO and SME’s Performance, as well as between TQM and SME’s Performance. These results highlight the importance of open innovation as a mediating mechanism that enhances SME performance, particularly in the service sector.

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