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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 269 Documents
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A Mixed-Method Study on Effect of Celebrity Endorsement towards Purchase Intention with Mediating Roles: Quality Perception and Brand Attitude Estri Cinta Tyas Gusti; Dwinita Laksmidewi
Business Management Journal Vol 19, No 1 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i1.3681

Abstract

In the case of Samsung Smartphone and celebrity Dian Sastrowardoyo in the Indonesian context, the study attempts to clarify the impact of celebrity endorsers on consumers' purchase intentions through the mediation of customer's perception of quality and customer's attitude towards the brand. Due to the pandemic's requirement that numerous activities be done online, the intensity of mobile phone use has also increased. Samsung capitalized on this trend by employing celebrity endorsements to flood various social media, particularly YouTube, with commercials. The results reveal that not all elements of a celebrity’s endorsement impact purchase intention. Perception of quality and attitude towards brand only mediate some elements. This mixed method study employed survey data from 252 people living or working in Jakarta, analyzed statistically using SEM-PLS and proceeded with the interview process. The study indicates that, aside from focusing on the qualities of celebrity endorsers, smartphone companies in particular need to anticipate some potential substitutes. Limitations of the study are also outlined, and directions for future research are considered too.
Analisis Pengaruh Green Marketing dan Brand Image terhadap Loyalitas Konsumen Melisa Melisa
Business Management Journal Vol 19, No 1 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i1.3612

Abstract

This study aims to see the effect of green marketing and brand image on consumer loyalty to the Starbucks Coffee brand partially and simultaneously, where the population in this study is Starbucks consumers in Jakarta who have bought the product before. Then the sample was taken using purposive sampling and random sampling as many as 90 respondents, and there were only 78 respondents' data that could be processed. This type of research is quantitative research with two independent variables, namely green advertising and brand image and the dependent variable is consumer loyalty. The data analysis technique used is multiple linear regression using the Jamovi program and it is known from the results of data processing that green advertising and brand image partially and simultaneously have a significant effect on consumer loyalty, whereas from the results of the study the brand image variable has a more significant influence on consumer loyalty.
Sistem Pengukuran Performa Human Resource Menggunakan Human Resource Scorecard: Studi Kasus di X Consulting Salsabila Annisa Arista; Rehan Wira Widyatna; Erlinda Muslim
Business Management Journal Vol 19, No 1 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i1.3651

Abstract

Driven by today's rapid technological innovation, the world is changing at a breakneck speed. Business is one of the things that is greatly affected by this change, companies are required to continuosly improve and provide more value to customers compared to competitors by having strong Competitive Advantage (CA). 85% value of a company is based on intangible assets, which HR play a big role. The problem is, although the human resource is a very influential asset in a company, it is rarely considered and measured. In fact, Human Resources is one of the most important resource that each company should have. Therefore, this study aims to design a performance measurement system for human resources, so that it fits the company's goals and can be used as a tool for the HR division's report to X Consulting, a consulting firm where the value of this kind of company is really determined by the quality of its human resources. The design is carried out using the Human resource Scorecard method, based on the objectives, vision, mission, and values of the company, until a Key performance Indicator is generated for each strategic goal of each perspective (Financial, Customer, Operational, and Strategic). These KPIs were weighted using the Analytical Network Process and obtained 44 KPIs which were divided into 22 for leading indicators and 22 for lagging indicators.
Perencanaan Strategi Manajemen pada Kasus Perusahaan Distributor Spare Part Motor Liem Bambang Sugiyanto; Johanes Fernandes Andry
Business Management Journal Vol 19, No 1 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i1.3843

Abstract

Several Motor Spare Part Distributor Companies have problems in planning management strategies to increase marketing. Therefore the authors conducted this research so that the company has a strategic management plan by utilizing technology, namely by implementing an information system, especially in the field of marketing, therefore a management strategy is needed to align information technology strategy with the company's business activities and strategy by adjusting the company's internal conditions. Researchers carry out various activities in research, namely literature review, collecting data from companies, Internal and external business analysis and making enterprise architecture blueprints and information technology portfolios that will be used. The research results show that the company has adequate information system planning for current and future business processes by mapping them into the application portfolio. The company's e-commerce website shows very strategic results in increasing the marketing of the distributor company.
The Influence of Brand Loyalty, Brand Awareness, Brand Image, and Perceived Quality on Brand Equity in MS Glow Unik Dwi Lestari; Lusi Yanah
Business Management Journal Vol 19, No 1 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i1.4228

Abstract

This study aims to determine the effect of brand loyalty, brand awareness, brand image, and perceived quality on MS Glow. The data collection technique was carried out by distributing Likert questionnaires which were distributed online on Google Forms. The sampling technique uses purposive sampling. Data were taken from 202 respondents and analyzed using SPSS 26 and SEM Lisrel 8.8. Respondents were taken from MS Glow users who lived in Tangerang Regency. Based on the test results, it was found that the variables brand loyalty, brand awareness, and perceived quality had a positive and significant influence on brand equity and brand image had no positive effect and did not support brand equity.
Implementasi Kompensasi, Budaya Organisasi dan Lingkungan Kerja terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening Kurniawan, Deri Alan; Gumilar, Irfan Rizki; Rahmat, Nurul Alifah
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4706

Abstract

The main issue in employee performance at leather tanning Small and Medium Enterprises (SMEs), Garut Regency is when employees feel a lack of specific attention that allows the company to innovate and progress. This difficulty leads to challenges in various aspects, such as providing adequate compensation in accordance with government regulations, dealing with an organizational culture that tends to resist change, and operating in a less supportive work environment that hinders collective progress among supervisors and colleagues. Consequently, this impacts both employee satisfaction and performance. The study population consisted of 981 employees of leather tanning SMEs. The research findings indicate that compensation indirectly has a positive and significant impact on employee productivity through increased job satisfaction among leather tanning SMEs employees in Garut Regency. Organizational culture also indirectly influences employee performance positively and significantly through job satisfaction among the same employees. However, the work environment does not have a significant indirect effect on employee performance through job satisfaction.
Entrepreneurial Leadership and Market Turbulence in the Perspective of the Effect of Absorptive Capacity on Innovation Ambidexterity Efrata, Tommy
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4695

Abstract

The primary objective of this research is to examine the impact of absorptive capacity on innovation ambidexterity. Additionally, this study seeks to investigate the moderating effects of entrepreneurial leadership and market turbulence on the relationship between absorptive capacity and innovation ambidexterity. The research employed a survey methodology, wherein the participants consisted of leaders, specifically founders or key managers, from a total of 265 small and medium-sized enterprises (SMEs) across diverse industries in the region of East Java. The research model was constructed utilizing the structural equation modeling (SEM) approach, and the association between variables was examined employing partial least squares structural equation modeling (PLS-SEM). The findings of this study demonstrate the significance of absorptive capacity in enhancing innovation ambidexterity strategies. Furthermore, it is imperative to acknowledge that the pivotal factor that enhances the connection between the aforementioned entities lies in the involvement of entrepreneurial leaders. The impact of a company's dynamic capability to effectively manage external knowledge on its innovation ambidexterity strategy is further heightened in situations where the external environmental conditions are characterized by uncertainty. To the best of our knowledge, there is limited existing research that has comprehensively investigated the relationship among absorptive capacity, innovation ambidexterity, entrepreneurial leadership, and market turbulence within a single research model. The findings of this study provide a comprehensive description of the innovation process phenomenon observed in small and medium-sized enterprises (SMEs). Furthermore, it has been observed that the involvement of company executives significantly influences the level of intensity with which the innovation strategy is implemented. Moreover, the unpredictability of the company's environmental circumstances may influence the company's ability to effectively absorb and leverage innovation ambidexterity.
Influence of Service Quality Dimensions On Passengers Satisfaction at Type-A Giwangan Bus Station Yogyakarta Mursyid, Mursyid; Fahlefi, Wilis; Wahyudiyono, Wahyudiyono; Dwi Maelana, Herman Wahyu
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4689

Abstract

The purpose of this study was to determine the significant effect of service quality which consists of dimensions of physical evidence, reliability, responsiveness, assurance and attention to passenger satisfaction at type A Giwangan Bus Station Yogyakarta. The data was obtained by distributing a questionnaire to 100 passengers. The data is processed by instrument test, multiple linear regression test and hypothesis testing including t test, F test and R2 test. The data calculation process uses the Statistical Package for the Social Sciences (SPSS) software version 20. The results of the study concluded that service quality consisting of dimensions of tangibles, reliability, responsiveness, assurance and emphaty has a significant partially and simultaneously influence on passenger satisfaction at type A Giwangan Bus Station Yogyakarta.  
The Effect of Social Media Advertising Features on Purchase Intention Mediated By Brand Engagement on Lenovo Laptops Wijaya, Jonathan Adriel; Susilawaty, Lilis
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4654

Abstract

The number of social media users always increases every year, realizing the potential of social media as a media for conducting marketing activities. This study aims to investigate the effect of social media advertising features (interactivity, perceived relevance, informativeness, and entertainment) on brand engagement, the effect of brand engagement on purchase intention, and the effect of social media advertising features on purchase intention mediated by brand engagement on Lenovo laptops in Indonesia. This research is descriptive research with a quantitative approach. The samples contained in this study amounted to 160 respondents, The sampling method used is non-probability sampling with convenience sampling technique. The analytical method used is PLS-SEM using Smart-PLS 3. The results of this study found that brand engagement has a significant effect on purchase intention, social media advertising features (interactivity and informativeness) have a significant effect on brand engagement. It was also found that social media advertising features (interactivity and informativeness) have a significant effect on purchase intention which is mediated by brand engagement. However, on social media advertising features (perceived relevance and entertainment) have insignificant effect on brand engagement. Then social media advertising features (perceived relevance and entertainment) have insignificant effect on purchase intention mediated by brand engagement.
Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle, dan Sales Promotion Terhadap Impulse Buying pada E-Commerce Shopee Lestari, Sri Katrina Bangnga; Ernawati, Maria Theresia; Pranatasari, Fransisca Desiana
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4657

Abstract

This study aims to determine: 1) the simultaneous effect of hedonic shopping motivation, shopping lifestyle, and sales promotion on impulsive buying, 2) the partial effect of hedonic shopping motivation on impulsive buying, 3) the partial effect of shopping lifestyle on impulsive buying, 4) the partial effect of sales promotion on impulse buying. This research was conducted in February 2023. The population in this study were users of the Shopee application, especially the students of Sanata Dharma University. Respondents in this study were 100 students with a sampling technique of purposive. The data analysis technique used in this research is multiple linear regression analysis, using SPSS 29.0 for windows application. The results of this study indicate that: 1) hedonic shopping motivation, shopping lifestyle, and sales promotion simultaneously affect impulsive buying, 2) hedonic shopping motivation partially affects impulsive buying, 3 shopping lifestyle partially affects impulsive buying , 4 ) sales promotion partially has no effect on impulse buying

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