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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 265 Documents
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Analysis of Differences in Perceptions of Sustainability Knowledge and Sustainability Awareness in the Gender Perspective of Generation Z Pardede, Silvester Ade Alvino Angelson; Meilasari, Devina; Wirantini, Ni Putu Ayu Regita; Ayu, Maria Sekar; Diva V.W., Maria Angela; Rubiyatno, Rubiyatno
Business Management Journal Vol 19, No 2 (2023): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v19i2.4824

Abstract

Sustainability has been a hot issue for more than two decades. This issue arises because there is a lot of criticism about environmental damage in various parts of the world which continues to increase yearly.  Sustainability knowledge and sustainability awareness are the main focus in promoting the use of sustainability products. Sustainable behavior begins with knowledge and awareness possessed by consumers, both men and women. This study aims to determine the difference between sustainability awareness and sustainability knowledge regarding gender perspective that focuses on Generation Z. This research is quantitative. The sample in this study amounted to 408 Generation Z respondents who knew about sustainable consumption with accidental sampling techniques. The data analysis technique was carried out with a t-test difference test using SPSS version 26. The results showed that there was no significant difference in sustainability knowledge and  sustainability awareness between men and women in Generation Z.
A Growing Gen-Z Audience For Capital Markets: The Impact Of Knowledge, Motivation And Minimum Capital Afisa, Ulya Noor; Fasihah, Lu'lu'ul; Amaroh, Siti
Business Management Journal Vol 20, No 2 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i2.5605

Abstract

According to data from the Indonesian Central Securities Depository (KSEI), as of August 2023, Gen-Z accounted for 57.04% of all 11.5 million investors, making it one of the largest investment groups in the country's capital market. Because of this, the author is curious to find out which capital market products pique Gen-Z's interest in making capital market investments. The purpose of this study is to examine how Gen-Z's interest in capital market investing is influenced by investment knowledge, investment motivation, and minimum capital requirements. The 98 individuals in the Gen-Z group who were part of the Central Java Province population comprised the study's population. The approach used to acquire the data was the distribution of questionnaires. The study's findings indicated that Gen-Z's interest in investing in the capital market was positively and significantly impacted by investment knowledge, investment desire, and minimal capital. Gen Z should learn more about finance and investing to further increase investment knowledge. They should also be given attractive offers such as experience gained and investment benefits to increase investment motivation. Meanwhile, to start investing, Gen Z only needs to spend IDR 100,000 in capital.
Model Konseptual Pengaruh Keterlibatan Karyawan terhadap Peningkatan Kinerja Karyawan Generasi Y dan Generasi Z pada Perusahaan Swasta Foci, Nia Arfina; Amrina, Elita; Hasan, Alizar
Business Management Journal Vol 20, No 1 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i1.5089

Abstract

Private companies are an industrial sector that greatly contributes to economic development in Indonesia, especially in terms of employment. The lack of employee engagement that dominates the world of work today with different generations is a problem for company leaders in managing their employees. Private companies must have high-performing employees by involving employees to fully contribute to achieving company goals. Evaluation of employee performance needs to be improved by considering aspects of employee involvement. This research aims to design a conceptual model of the influence of employee involvement on private-sector employee performance. Indicators of employee engagement and employee performance were identified from literature studies. Then, indicators were determined that were relevant to private companies in West Sumatra, then sorted the indicators were based on similarity in terminology. The results of the initial identification stage were 52 indicators of employee engagement consisting of indicators in the dimensions of basic need, management support, teamwork, and growth. Employee performance indicators 39 consist of indicators in the dimensions of effort, job knowledge, quantity, quality, compliance with rules, and interpersonal competence. The next step is validation of the indicators by experts from practitioners, academics, and professionals in the field. The validation results state that all indicators are important and relevant for private companies in West Sumatra. This conceptual model is expected to help private companies improve employee performance.
Pengaruh Celebrity Trustworthiness, Expertise, Attractiveness Selebriti Korea Selatan Terhadap Intensi Konsumen JABODETABEK Untuk Membeli Skincare Somethinc: Peranan Risk Perception Sebagai Mediator Huang, Lydia Margaretha; Christanto, Budi
Business Management Journal Vol 20, No 2 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i2.5247

Abstract

One form of modern marketing that is popular and often found everywhere is celebrity endorsement. It is known that celebrity endorsements make it easier for consumers to remember a brand. As one of Indonesia's local skincare brands, Somethinc also uses celebrities to market its products. The aim of this research is to see the influence of celebrity trustworthiness, celebrity expertise, and celebrity attractiveness on consumer buying intention with perceived risk as a mediator. This research has collected a sample of 147 respondents spread across the JABODETABEK area using a Likert scale and processed using SmartPLS 3. This research is quantitative research. The results of this research show that the variables celebrity trustworthiness and celebrity expertise do not influence consumer buying intention either through a mediator or without a mediator. Meanwhile, the celebrity attractiveness variable influences consumer buying intention, where the perceived risk variable partially provides significant results on the influence of celebrity attractiveness on consumer buying intention.
Implementasi Perilaku Kewarganegaraan Sebagai Mediasi Pengaruh Keterikatan Pegawai, Efikasi Diri Terhadap Kinerja Karyawan Pada PT Application Solutions Laura, Netty
Business Management Journal Vol 20, No 1 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i1.5151

Abstract

Human resources are an important asset in a company, because human resources determine the success of a company. Human resource management and improving human resource performance have become the main focus of every company to encourage competitiveness in the future. A high-performing employee can make a significant contribution to achieving organizational goals. Currently, many companies have paid attention to factors to improve employee performance, including employee engagement and employee self-efficacy. This research aims to analyze the influence of employee engagement (X1) and self-efficacy (X2) through organizational citizenship behavior (OCB) (Z) as a mediating variable on the performance (Y) of PT Application Solutions employees. The research population included 115 employees, and the sampling technique used was a saturated sample, involving the entire population of PT Application Solutions. Data analysis in this research was carried out using the Partial Least Square (PLS) method with the support of SmartPLS 4 software. The findings indicate that, although the employee engagement variable has a positive influence, it does not reach a level of significance on employee performance. Additionally, employee engagement has a positive and significant influence on Organizational Citizenship Behavior (OCB). Furthermore, the self-efficacy variable has a positive and significant influence on employee performance and OCB. There is a positive and significant influence of the OCB variable on employee performance. Moreover, the OCB variable succeeded in being an effective mediator, connecting employee engagement and self-efficacy to employee performance, providing a positive and significant impact.
Management Strategies to Reduce User Switching Behavior: Analyzing Critical Factors in Augmented Reality Technology Usage in E-commerce Kembau, Agung Stefanus; Malae, Friscilla Elsyabeth; Lendo, Fresi Beatrix
Business Management Journal Vol 20, No 2 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i2.6013

Abstract

This study investigates the factors influencing the switching behavior of Augmented Reality (AR) technology users in e-commerce in Indonesia, employing the Push-Pull-Mooring (PPM) framework. Data were gathered from 178 respondents experienced in using AR applications in e-commerce between February and April 2024. Structural Equation Modeling (SEM) analysis revealed that Dissatisfaction, Poor User Experience (UX), Attractiveness of Alternatives, Innovative Features, and Social Influence positively and significantly affect Switching Behavior, whereas Switching Costs significantly inhibit it. The model accounts for 64% of the variability in user switching behavior. These findings highlight that e-commerce platforms must prioritize enhancing user experience quality, addressing dissatisfaction, and introducing innovative features to retain users. Additionally, managing switching costs is crucial to reducing barriers to user switching behavior. By focusing on these areas, e-commerce platforms can develop more effective strategies to improve user retention and satisfaction. Future research should broaden the scope by incorporating additional variables, conducting longitudinal studies, and exploring AR technology's impact across various industries. These insights provide valuable guidance for e-commerce management in optimizing their platforms to meet user needs and preferences.
Pengaruh Knowledge Self-Efficacy, Rewards terhadap Online Knowledge Sharing Behavior: dengan Dimoderasi oleh Organizational Innovation Lozen, Chelsea; Hosen, Chandra
Business Management Journal Vol 20, No 1 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i1.5155

Abstract

In the era of digitalization that is growing continuously, sharing knowledge online is one of the keys to developing innovation. Companies must also compete in increasing competitiveness because competition is getting tougher, so companies need to find ways to make company activities more effective and efficient in increasing innovation. One way is to implement online knowledge sharing, this research provides important understanding in understanding the factors that influence online knowledge sharing behavior such as knowledge self-efficacy, extrinsic and intrinsic rewards. This study uses a minimum sample of 45 samples from PT XYZ employees, but all 50 employees are willing to fill out statements in the questionnaire provided, this research uses a quantitative approach with a comparative causal research method and data collection is carried out through a questionnaire with Likert scale measurements distributed via Google Form. Then the researcher also conducted data analysis techniques using 2 tests, namely the outer model test and also the inner model using SmartPls 3 software. The results of this study indicate that the extrinsic reward variable has a significant effect on online knowledge sharing behavior, which means that the company has succeeded in implementing extrinsic rewards for employees in the implementation of online knowledge sharing. However, the variables of knowledge self-efficacy, intrinsic reward do not have a significant effect, employees also do not have sufficient self-efficacy to carry out knowledge sharing and the level of self-efficacy of employees is also not high in general, and employees feel that intrinsic rewards are not enough to motivate them to do online knowledge sharing, intrinsic rewards given by superiors or coworkers are also still insufficient, and organizational innovation does not have a strong influence in moderating all existing variables.
Pengaruh Trustworthy dan Physical Attractive Influencer tehadap Niat Beli Produk Kuliner di JABODETABEK dengan Mediasi Citra Merek Panesto, Rendy; Widjaja, Bernard T.; Wahyoedi, Soegeng
Business Management Journal Vol 20, No 2 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i2.5570

Abstract

In this fast-paced information and communication technology era, social media influencers have established themselves as reliable and potential endorsers, generating widespread attention and being considered among the most effective and cost-efficient marketing strategies. This study aims to examine the effect of Influencer’s Trustworthiness and Physical Attractiveness on Purchase Intention of Culinary Products in JABODETABEK Mediated by Brand Image. The analytical method used in this study was Structural Equation Modeling (SEM) implemented through SmartPLS program. The sample in this study consists of Indonesian citizens residing in Jakarta, Bogor, Depok, Tangerang, and Bekasi areas who have watched food vlog content at least once in the past six months. Hypotheses were tested using quantitative methods, based on 92 samples collected via electronic questionnaires. The results of the study indicate that influencer’s trustworthiness and physical attractiveness do not have a direct influence on purchase intention. Conversely, influencer’s trustworthiness and physical attractiveness have a positive and significant impact on brand image. Furthermore, brand image positively and significantly affects purchase intention. Brand image also serves as a mediator in the relationship between trustworthiness and purchase intention, while it does not mediate the effect of physical attractiveness on purchase intention.
Faktor-Faktor yang Mempengaruhi Customer Satisfaction dan Dampaknya terhadap Habits dan Intention to Revisit Kembali di Industri Kedai Kopi Tuku Tomokumoro, Ceminia Tinari; Berlianto, Margaretha Pink
Business Management Journal Vol 20, No 1 (2024): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v20i1.5183

Abstract

This research aims to investigate the influence of Brand Awareness, Brand Image, Perceived Service Quality, Perceived Product Quality, Physical Environment, Customer Satisfaction, and Customer Habits on Intention to Revisit. The data was obtained through a survey involving the participation of 300 respondents. The researcher utilised primary data obtained by distributing questionnaires randomly through WhatsApp, Instagram, and other social media platforms using Google Forms. The sampling technique employed was non-probability sampling. The sampling technique used in this study is non-probability sampling. The respondents for this research consist of consumers of the Toko Kopi Tuku brand from the X, millennial, and Z generations who reside in the Jabodetabek area. In this study, a variance-based structural equation modelling approach was employed using Smart PLS (Partial Least Square) version 3.2.9 software. The study’s results explored the influence of Brand Awareness, Brand Image, and Perceived Product Quality on Customer Satisfaction, except for Perceived Service Quality and Physical Environment, which did not affect Customer Satisfaction. Customer Satisfaction also influences Customer Habits and Intention to Revisit. Similarly, Customer Habits affect Intention to Revisit. This study has contributed to the research on variables influencing Customer Satisfaction, Customer Habits, and Intention to Revisit. 
Pengaruh Environmental Knowledge, WOM dan Green Marketing Terhadap Purchase Intention Melalui Environmental Attitude Pada Produk Avoskin Putri, Hanike Fresnalika; Putlia, Grace
Business Management Journal Vol 21, No 1 (2025): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bmj.v21i1.6855

Abstract

Green products are an important solution in reducing waste and sustaining the environment. In this context, green marketing has appeared as one of the marketing strategies that provide a positive response for various industries in an effort to achieve sustainability. Avoskin, as one of the brands in the beauty industry, has committed to implementing the concept of green beauty by offering environmentally friendly products and building communities that care about the environment. This study obtained data collected from 260 respondents across Indonesia, using a Likert scale and analyzed with SmartPLS3 software. This research is a quantitative study that found that although environmental knowledge does not directly affect purchase intention, environmental attitudes act as a mediator that can strengthen the influence of environmental knowledge on purchase intention. In addition, the results also show that word of mouth communication and green marketing strategies have a significant positive impact on consumer purchase intention. These findings emphasize the importance of building awareness and positive attitudes towards the environment as a key strategy in influencing consumer buying interest in environmentally friendly products. Therefore, companies and green marketing practitioners are advised to prioritize increasing environmental awareness through campaigns that highlight environmental issues, as well as effective communication strategies and WOM to expand their market.

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