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Business Management Journal Program Studi Manajemen

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Published by Universitas Bunda Mulia

ISSN : 19070896 EISSN : 25986775 DOI : -

Core Subject : Economy, Humanities, Science, Social, Engineering,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 269 Documents

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PENILAIAN KUALITAS PELAYANAN PENDIDIKAN TERHADAP TINGKAT KEPENTINGAN DAN KEPUASAN MAHASISWA/I DI UNIVERSITAS TARUMANAGARA FAKLTAS EKONOMI PROGRAM SARJANA DI JAKARTA 2006 Yenli Megawati
Business Management Journal Vol 3, No 1 (2007): Business Management Journal
Publisher : Universitas Bunda Mulia

Dengan semakin berkembangnya dunia bisnis menyebabkan kebutuhan terhadap sumber daya manusia yang kompetitif semakin tinggi. Hal ini menyebabkan pesatnya perkembangan sektor pendidikan khusunya dalam hal ini universitas-universitas. Seiring dengan semakin tingginya kebutuhan akan pendidikan, jumlah penyedia jasa pendidikan juga semakin banyak dan saling bersaing dalam memperoleh konsumen melalui beragam materi pendidikan yang ditawarkan, fasilitas-fasilitas pendidikan yang menyertai, pelayanan dari staf-staf pendidik ataupun karyawan dan sebagainya. komitmen akan kualitas pelayanan yang berorientasi pada konsumen merupakan prasyarat utama dalam menunjang keberhasilan usaha, terutama pada usaha di bidang jasa.Alasan inilah yang menjadi penyebab penulis tertarik untuk mengadakan penelitian mengenai kepuasan dari mahasiswa/i yang menjadi konsumen sektor pendidikan khususnya universitas.Tujuan dari dilakukan penelitian ini adalah untuk mengetahui faktor-faktor apa saja yang memberikan kontribusi terbesar dan memberikan pengaruh terhadap kepuasan mahasiswa/i dalam memperoleh pendidikan di Fakultas Ekonomi Program Sarjana Universitas Tarumanagara dan untuk mengetahui seberapa penting atribut-atribut tersebut bagi mereka dalam memutuskan untuk memilih universitas (pendidikan).Hasil penelitian yang dilakukan terhadap atribut-atribut pendidikan di Universitas Tarumanagara dan Universitas Bina Nusantara, secara umum diperoleh bahwa yang menjadi pertimbangan utama mahasiswa/i dalam memilih universitas/pendidikan adalah penguasaan materi kuliah oleh dosen (bagi mahasiswa Universitas Tarumanagara) dan jawaban yang jelas atas pertanyaan mahasiswa oleh dosen (bagi mahasiswa Universitas Bina Nusantara) dengan hasil indeks kepuasan mahasiswa terhadap masing-masing universitas secara keseluruhan jelek yang mana indeks kepuasan mahasiswa Untar sebesar 65,3527% dan Binus sebesar 65,9845%. Indeks kepuasan mahasiswa Untar lebih rendah daripada Binus secara keseluruhan. Kata Kunci : Kualitas Pelayanan, Tingkat Kepentingan, Kepuasan

FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN KONSUMEN MELAKUKAN PEMBELIAN MAKANAN MELALUI MEDIA SOSIAL Aylinna Ongsano; Michael Ricky Sondak
Business Management Journal Vol 13, No 2 (2017): Business Management Journal, Jurnal Manajemen
Publisher : Universitas Bunda Mulia

Sophistication of technology is now increasingly, people becomes easier to access any information just by using internet. This evolution is called globalization. Now globalization makes Indonesian people tend to likes instant and practical things. Internet users in Indonesia is now increasing and most are social media active users. This makes Indonesia have a good prospects to do online business. The purpose of this study is to find out the factors that influence consumer’s decision for purchase online food and to determine the most dominant factor in consumer’s decision for purchasing online food. Population in this research is all Indonesia people who already experienced online transaction. Meanwhile, sample of this research is 73 consumers who have already purchased online food. Moreover, the technique of data collection in this study is through questionnaires distribution method and the questionnaires is using Likert scale instrument. Furthermore, the researcher process the data using SPSS with Exploratory Factor Analysis to obtain significant conclusions based on these research. Based on the hypothesis that has been calculated using the SPSS, the results are there are five factors that influence consumer’s decision for purchasing food through social media and the most dominant factor is life style, because it has the most high eigen value.Keywords: Globalization, Social Media, Online Business, Exploratory Factor Analysis

SISTEM INVENTORY MANAGEMENT UNTUK MENINGKATKAN VOLUME PENJUALAN DI TOKO HOKKY KRIAN Fitriyani Gondowijoyo; Michael Ricky Sondak
Business Management Journal Vol 12, No 1 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

This research aim for understanding the influence of inventory management system in increasing sales volume at Hokky Krian Store. The presence of inventory management system helping Hokky Krian Store increasing the sales volume. The population used in this research was the people working in inventory at Hokky Krian Store. The sample that being used in this research were the whole population because the population count is not much. Sample pulling technique used was non-probability sampling. This research using qualitative study case method. Data sources came from two sources, which is primary data including interview and observation, and secondary data from Hokky Krian Store financial report and literature from journals, books, and documents. Collecting method via interview with three research subjects, which is Hokky Store’s owner, Hokky Store’s supervisor, and an inventory management’s expert. Observation and documents analysis at Hokky Krian Store also used for collecting data in this research. Analysis technique used was Triangulation technique which is data validity checking technique that using outside data for checking and comparing the data. The result of this research concludes that good inventory management system will increase Hokky Krian Store sales volume. Therefore inventory should be done on a regular basis and the cost should be accounted whether inventory cost and production cost, controlling stock for bestseller item.Keywords: Inventory Management System, Sales Volume

KORELASI ANTARA PROTESTANT WORK ETHIC (PWE) DENGAN CHINESE WORK ETHIC (CWE) DI KALANGAN KAUM MUDA TIONGHOA PROTESTAN Edi Purwanto; Daniel Lenga
Business Management Journal Vol 10, No 1 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Penelitian ini mengkaji tentang bagiamana korelasi dari masing-masing dimensi dalam Protestan Work Ehic (PWE) terhadap masing-masing dimensi dalam Chinese Work Ethic (CWE) dikalangan pemuda Tionghoa Protestan. Survey dilakukan dengan mengambil sampel sebanyak 160 orang mahasiswa/i beragama Protestan keturunan Tionghoa. Hasil pengujian menunjukan bahwa terdapat korelasi antara dimensi dari PWE dengan dimensi dari CWE. PWE memiliki korelasi yang positif dengan orientasui jangka panjang dari CWE, dan PWE juga berkorelasi dengan orientasi jangka pendek dari CWE. Demikian juga PWE memiliki korelasi yang positif dengan orientasi Guanxi dan Xinyong, dimana kedua orientasi tersebut terdapat dalam CWE. Kata Kunci : Protestan Work Ethic, , Chinese Work Ethic, Capitalism, Culture, Religion Values

ANALISIS HUBUNGAN ANTARA KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN TERHADAP KEINGINAN PEMBELIAN ULANG, STUDI KASUS DI UNIVERSITAS BUNDA MULIA YB Andre
Business Management Journal Vol 5, No 1 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

The purpose of this research is to obtain a better understanding of the relationship among customer satisfaction and customer loyalty to repurchase intention. One of the methods used in this paper is by surveying students (as customers) from 12 departements in Bunda Mulia University (UBM). The students have to fill in the questionnaires related to customer satisfaction, customer loyalty and repurchase intention concepts. A total of 232 students filled the questionnaires. The results support the conceptual model in demonstrating a strong relationship among customer satisfaction and customer loyalty to repurchase intention. One of the findings shows that the dimension of satisfaction does not directly support repuchase intention. This research adds to the body of knowledge related to customer satisfaction management.Keywords : Consumer satisfaction, repurchase intention

ANALISIS EVALUASI KINERJA PT. CITRA AGUNG BUSANA DENGAN MENGGUNAKAN METODE BALANCED SCORECARD Haryadi Sarjono
Business Management Journal Vol 3, No 2 (2007): Business Management Journal
Publisher : Universitas Bunda Mulia

AbstrakPenelitian ini dilakukan pada perusahaan garmen PT. Citra Agung Busana, Jakarta Utara, yang khusus memproduksi kemeja pria merek PLATINI, dengan melakukan pengukuran kinerja perusahaan menggunakan metode Balanced ScoreCard, dimana terdapat empat perspektif yang diukur yaitu : perspektif keuangan (laporan keuangan), perspektif pelanggan (kuesioner), perspektif proses bisnis internal (kuesioner) dan perspektif pembelajaran dan pertumbuhan (kuesioner). Produk Platini ini dipasarkan di 60 counter di Matahari dan Ramayana Department Store disekitar Jakarta, dengan jumlah karyawan sekitar 221, dimana 200 orangnya adalah Sales Promotion Girl (SPG) dan sisanya 21 orang merupakan karyawan tetap perusahaan.Metode penelitian yang dipakai adalah metode deskriptif dengan jenis penelitiannya studi kasus. Teknik analisa data yang digunakan menggunakan pengolahan data primer, seperti : studi lapangan, wawancaram kuesioner dan juga data sekunder dengan pengumpulan data dari perusahaan yang berupa laporan keuangan. Dengan menggunakan metode penelitian tersebut diatas, diperoleh hasil penelitian bahwa, kinerja PT. Citra Agung Busana yang selama ini diukur dengan menggunakan pengukuran kinerj secara tradisional, manajemen tidak memperoleh informasi yang jelas dan terukur tentang aspek-aspek non finansial perusahaan. Dengan mencoba menerapkan sistem pengukuran kinerja dengan BalancedScoreCard, didapat hasil yang lebih lengkap dan komprehensif tentang kondisi perusahaan yang sebenarnya. Berdasarkan hasil penelitian dari keseluruhan aspek, diperoleh skor total 31, yang menunjukan bahwa pengukuran kinerja PT. Citra Agung Busana berada dalam kriteria baik, untuk skor maksimum yang dapat diperoleh yaitu 8, maka hasil tersebut bila kita kategorikan ke dalam 5 kelas interval berada dalam kategori Baik/Nilai 4 (empat).Kata KunciPerspektif Keuangan, Pelanggan, Proses Bisnis Internal, Pembelajaran dan pertumbuhan

ANALISA KEPUASAN PELANGGAN UNTUK MENINGKATKAN PELAYANAN DI UNIVERSITAS BUNDA MULIA Rudy Santosa Sudirga
Business Management Journal Vol 5, No 2 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

The purpose of the research is to integrate relevant literature theory and develop a comprehensive research model of service quality to procure customer satisfaction. In this research, we present a holistic systems approach that utilizes total quality management decision in a seamless fashion to improve satisfaction and perception related to the service provided by Universitas Bunda Mulia to the students, students parents, other universities movement students, and other students. At the same time, other university departments’ important objectives, such as the implementation of an ongoing in-house procedure that supports its continuous improvement program, are taken into account. In this research, results that document the improved service quality system performance to procure customer satisfaction are further tested for their reliability and validity. Therefore, the result will be the proper and true relationship between customer satisfaction and perceived service quality that could be used either for Universitas Bunda Mulia or other universities and eduction institutions. Conceptual and managerial implications of the findings should be further discussed by Universitas Bunda Mulia to procure and achieve a much better performance in the next coming years.Key Words- Customer, Satisfaction, and Quality

EFEKTIVITAS PENGGUNAAN MEDIA JEJARING SOSIAL FACEBOOK TERHADAP KEGIATAN KOMUNIKASI UNIVERSITAS DI JAKARTA Oktafalia Marisa
Business Management Journal Vol 7, No 2 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Social networking is a phenomenon in Indonesia, almost all communities have and actively use an account at social networking. The phenomenon has changed the initial function of social networking.Many activities carried out through social networking. Facebook, with a number of accessor, turns out to encourage universities in Indonesia to take part in utilizing this social networking. Almost all universities have an official account to accommodate their activities. This research took the Bunda Mulia University, STIE Trisakti and, Tarumanagara University as samples to conduct research on the effectiveness of communication activities facebook universities in Indonesia. The results shown us, facebook was considered effective as a means of communication for students Key Words:Social Media, communication, and Effectivity

PENGARUH INVESTMENT OPPORTUNITY SET TERHADAP NILAI PERUSAHAAN DENGAN MEDIASI KEBIJAKAN DEVIDEN [Studi Empiris pada Emiten yang Tergabung dalam Index LQ45] Billy Dharmawan; Fahrul Riza
Business Management Journal Vol 15, No 1 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

This study l examine whether IOS and dividend policy have a positive direct effect on firm value, and whether dividend policy mediates the indirect influence of IOS on firm value on companies incorporated in LQ45. Pooled Least Squares analysis method was used. IOS was proxied with MVBVE, and dividend policy as a mediating variable was proxied with DPR. Firm value was proxied with Price Earning Ratio (PER). The samples taken were 27 companies from the population, namely companies incorporated in the LQ 45 index. The samples were chosen purposely, namely companies that were consistently in the LQ 45 index group for three consecutive years (2015-2017). Investment Opportunity Set has a significant positive effect on Company Value. Dividend policy has a significant positive effect on Corporate Value and dividend policy mediates partially the effect of no IOS on firm valueKeywords: Investment Opportunity Set, Devidend Payout Ratio, Firm Value

PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASIONAL TERHADAP KUALITAS LAYANAN HOTEL Made Wahyu Adhiputra
Business Management Journal Vol 11, No 2 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

as one of the business engaged in the service has a requirement to ensure the service quality that directly or indirectly affect consumers. “BI”Hotel is always trying to provide the best service quality. This can be realized if the employee provides services earnest. According to the expectancy theory argues that the actions of employees who tend to do because of the hope that the results will be obtained, the optimal service quality is achieved when employees are committed and feel satisfied with their work. This study aims to determine the direct effect of significant variables of job satisfaction and organizational commitment to service quality “BI” Hotel. Results showed that job satisfaction is directly significant effect onorganizational commitment, job satisfaction is directly significant effect on theservice quality, organizational commitment directly significant effect on theservice quality. The implications of this study thatthe match between workload and salary is very important to note in order to maintain employee commitment to the company. Job satisfaction will increase employee loyalty to the company and the willingness of employees to provide the best service quality so that consumers feel satisfied.Keywords: job satisfaction, organizational commitment, and service quality.

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Fahrul Eiza

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Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

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Kota tangerang,

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INDONESIA