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Published by Universitas Bunda Mulia

ISSN : 19070896 EISSN : 25986775 DOI : -

Core Subject : Economy, Humanities, Science, Social, Engineering,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 269 Documents

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ANALISIS PENILAIAN PENERAPAN MANAJEMEN KOMPENSASI PADA KARYAWAN UNIVERSITAS BUNDA MULIA Maria Caroline Cindy Iskandar
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Compensation is something that is accepted as a subtitute for employee contributions to their services at the company. If managed properly, the compensation will help the company to achieve and obtain, maintain, and keep your employees well. This paper describes about compensation management is applied at the Universitas Bunda Mulia Jakarta.Key Words: Compensation, employee, Universitas Bunda Mulia

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN PEMEGANG GARUDA FREQUENT FLYER TERHADAP FASILITAS PELAYANAN DI PT. GARUDA INDONESIA Novita Wahyu Setyowati; Yanti Afianti
Business Management Journal Vol 7, No 2 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Through the results of a survey study of 70 (seventy) of respondents obtained research results, as follows : Tangible, Confidence, Reliability and empathy are considered valid and contribute positively to the value of R-Square = 98% and positive prediction, where the parameter estimators obtained , and significant. F-count value> F-table or 712.227> 2.557 for α = 0.05. Can be seen that the partial variable Tangible able to give effect to enhance customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 80%). Positive predictions can be viewed via a probe parameters and significant. Value T-count> T-chart or 4.964> 1.7033 for the degrees of freedom (DF) α = 0.05.Confidence can be seen that the partial variables can give effect to enhance customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 68%). Positive predictions can be viewed via a probe parameters and significant. Value T-count <T-table, or 1.55> 1.7033 for degrees of freedom (DF) α = 0.05.Reliability can be seen that the variable is able to give partial effect to enhance customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 50%). Positive predictions can be viewed via a probe parameters and significant. Value T-count> T-chart or 3.934> 1.7033 for the degrees of freedom (DF) α = 0.05.Empathy can be seen that the partial variables can give the effect of increasing customer satisfaction and are able to contribute positively and can serve as a strong indicator (value of R-Square = 69%). Positive predictions can be viewed via a probe parameters and significant. Value T-count> T-chart or 4.111> 1.7033 for the degrees of freedom (DF) α = 0.05 Key Words Factor Tangible , Confidence , Reliability dan Empathy

PENGARUH BUNGA DEPOSITO DAN NILAI TUKAR TERHADAP PENDAPATAN PERKAPITA DI INDONESIA (1995-2017) Francisca Sestri Goestjahjanti
Business Management Journal Vol 14, No 2 (2018): Business Management Journal
Publisher : Universitas Bunda Mulia

The purpose of this study is to analyze and assess the magnitude of simultaneously and partially influence of deposit interest and exchange rates to income per capita in Indonesia. This research used secondary data time series for 23 years since 1995 up to 2017. The study method used explanatory research to explain the causal relationship between the variables in a model through hypothesis test. The analyzes employed statistical technique of linear regression with the software E-Views 7 and SPSS-22.The results of the study showed that these variables time deposit rate and xchange rate are simultaneously and partially give significant effects to income percapita in Indonesia period 1995-2017 Keywords : Time deposit rate, Exchange rate, Income per Capita.

ANALISIS PEMILIHAN MEDIA PROMOSI PADA PERUSAHAAN JASA TERAPI Stefani Stefani
Business Management Journal Vol 8, No 1 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

One of the most important elements for the company is to introduce their products (services) to prospective customers. Hypnosis For Healing is a company engaged in services. One key to the success of this company especially to attract clients is through the promotion of this company so that it is known by many more people. It requires the selection of appropriate media in accordance with the consideration of criteria such as low cost, wide coverage. These service companies require appropriate promotional media. This study aims to find a suitable promotional media on HFH company. The research was conducted in the end of 2010. The analytical tool used is Analytical /various alternatives based on several criteria. The results of this study show that the internet is a major media as a promotional tool to introduce to the general public. Keywords : Methods of Analytical Hierarchy Process (AHP), Promotional media.

ANALISIS KELAYAKAN INVESTASI PROYEK COAL BOILER PT. XYZ Chandra Tjong
Business Management Journal Vol 4, No 1 (2008): Business Management Journal
Publisher : Universitas Bunda Mulia

Since the happening of increase of oil price in August 2005, PT. XYZ starts to think over to use the source of other alternative energy specially to replace HTM burner and steam boiler which still use IDO and diesel fuel. Source of alternative energy is coal because the source of coal in Indonesia is in a large amount. Because of that PT. XYZ plans to change HTM burner and steam boiler with coal boiler. Analysis eligibility of investment of coal boiler is needed to evaluate from technical aspect and monetery asect which assign value and time return of most optimal investment. The method that use for that analysis are payback period, net present value, profitability index and internal rate of return in three condition that is pessimist condition, normal condition and optimism condition. Besides also analyze influence of project investment to production cost at that condition. Investment of coal boiler project is suitable. Keywords : Production cost, payback period, net present value, index profitability, internal rate of return.

ANALISIS RISK DAN RETURN REKSADANA SAHAM DIBANDINGKAN DENGAN PORTFOLIO SAHAM SECARA ACAK Mirna Mirna; Oktafalia Marisa Muzammil
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

The research was conducted on the data listed in Indonesia Stock Exchange (BEI) in 2008-2010. This research aims to determine the risk and return’s difference between Mutual Funds Risk and Portfolio shares listed on the Stock Exchange. The research method used in this research is descriptive method using Kolmogorov Smirnov normality test and Non parametric: Mann Whitney. The results obtained by SPSS output is there is no difference between the shares of the Mutual Fund Return Portfolio randomly selected stocks, meanwhile there is a difference between the risk of stock mutual funds with random stock portfolio. Key Words- Mutual Funds Risk, Mutual Funds Return, Stock Exchange

DETERMINASI MOTIVASI BERPRESTASI TERHADAP KINERJA KARYAWAN PADA AUTOTAMA MOBIL MOTOR DI KARANGASEM Putri Anggreni
Business Management Journal Vol 12, No 2 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

Achievement motivation is an encouragement in a person to do a particular task or activity or task as well as possible in order to achieve a commendable achievement with honors. Seeing these indications, the performance of employees in the Motor Car Autotama Karangasem is influenced by several variables. One of them is the achievement motivation, but how much the relationship or the determination of achievement motivation on employee performance Autotama Motor Cars is not certain. Therefore, this study will examine the determination of achievement motivation on employee performance Autotama Car Motor Karangasem Data achievement motivation and performance of employees that have been collected tabulated the mean, median, mode, the range, scale and standard deviation of data concerning achievement motivation and performance of employees. Statistical analysis was used to test the hypothesis with a simple linear regression. The stages of the analysis conducted in this study is a description of the data. Qualification data description achievement motivation and performance of employees, also using univariant analysis. This analysis is based on the average score of the ideal (Mi) and the ideal standard deviation (SDi). As well as this analysis also includes testing requirements analysis and hypothesis testing. The analysis showed that there was a significant correlation between the Achievement Motivation Employee Performance through the equation of the line y = -36.800 + 0.632 X with Freg = 43.015 (p <0.05). In the present study found a significant correlation between the achievement motivation employee performance at 0.691 with p <0.05. This means that the better the achievement motivation of employees, the better the performance of the employee. Achievement motivation variables could explain the higher performance of employees amounted to 47.8%. These findings indicate that achievement motivation has an important role in improving employee performance. Normatively found that achievement motivation as very good in the category means an employee has shown excellent achievement motivation in carrying out his job. From the correlation analysis it is evident that significant determination between the achievement motivation employee performance. It needs to be maintained to keep employees comfortable and satisfied in performing everyday tasks so that corporate objectives will be achieved.Key Words: achievement motivation, employee performance, Autotama Motor Cars, corporate objective

ANALISIS KUALITAS LAYANAN PADA PERUSAHAAN JASA TRAVEL AGENT BERBASIS E-COMMERCE DENGAN METODE E-SERVQUAL DAN QUALITY FUNCTION DEPLOYMENT Lithrone Laricha; Agung Saryatmo; Lita Avilla
Business Management Journal Vol 13, No 2 (2017): Business Management Journal, Jurnal Manajemen
Publisher : Universitas Bunda Mulia

ABSTRACTInternet media used by individuals and companies for communication and business practice is known as e-commerce which recently has been growing rapidly in Indonesia, one of which is online travel agent. Therefore, this research is aimed to evaluate and improve the service quality of online travel agent company to determine appropriate strategics for achieving competitive advantages and increasing both customer loyalty and long-term profitability. Research data was obtained by reviewing literature and distributing questionnaires to appropriate respondents in Jakarta. The multiple linear regression generated the equation of Y=0,507+0,412X1+0,053X2-0,051X3 +0,048X4+0,134X5+0,184X6-0,038X7+0,096X8. Based on E-ServQual method, negative values obtained from 24-service attributes had not been in accordance with the customer expectation. Researcher obtained four attributes as improvement key-priorities by mapping each attributes into the IPA matrix. Meanwhile, by using Kano model for attributes categorization, researcher was able to derive eight attributes suitable in indifferent category, four attributes in must-be category, and twelve attributes in one-dimensional category. Finally, after integrating the results of E-ServQual and Kano model into QFD, researcher got the five technical responses with the largest percentage which is expected to better fulfill the customer desire and satisfaction.Keywords: Multiple Linear Regression Analysis, E-ServQual, Importance-Performance Analysis, Kano Model, Quality Function Deployment

ANALISIS PEMILIHAN KARTU GSM PRABAYAR DI KALANGAN MAHASISWA DENGAN PENDEKATAN RANTAI MARKOV (Studi Kasus pada Mahasiswa Universitas Bunda Mulia, Jurusan Manajemen, Semester 8) Indra Indra; Lanang Diayudha
Business Management Journal Vol 6, No 1 (2010): Business Management Journal
Publisher : Universitas Bunda Mulia

The many variety of GSM card and services enables the customers to change brands easily. This has caused a tighter competition between the brands. In order to face the competition, GSM operators need to understand the customers’ perception and judgment on the preference scale toward the atribute of the products and services. GSM card operators also need to understand the brand switching pattern and its competitior position in analysing the market today or in the future. By the analyses, the operator hopes to acquired some description of their position and product situation among the tight competition between4 operators. The description can then be used as input in determining the marketing strategies for the future. The objects in this research are analyzed using Markov’s chain method on brand switching. The analysis on customer’s judgments on the product attributes and services is aided by the use of descriptive statistics. The case study is performed on the 8th semester students of Bunda Mulia University, majoring in Management. The population is 105 students. The research method is by using survey and the type of research is descriptive research. The data collecting technique is through the use of questionnaire and literary review. The results shows that the source of reference of the customer’s choice which is 3.81% from the event, 12.38% from families, 29.52 from commercials, 45.71% from friends, and 8.57% from other unspecified sources. The prediction of the market from the five operators in consequential orders are (0.0695, 0.6401, 0.0295, 0.1207, 0.1402), and the prediction of equilibrium moment are (0.0218, 0.5805, 0.0264, 0.117, 0.2543).The biggest market share is owned by XL which is 64.01%, and the smallest is by mentari with the share of 2.95%. The biggest sorce of reference for the students in choosing operators is from promotion events with the percentage of 30.81% and from friends is only 19.88%. Looking at this result it can be suggested that operators should increase their services and increase their promotion events in gaining the market share of GSM users. Keyword : GSM cards, brand switching, Markov’s chain, market share

MEMBANGUN PROYEK TEKNOLOGI INFORMASI YANG SUKSES Anna Maria
Business Management Journal Vol 1, No 1 (2005): Business Management Journal
Publisher : Universitas Bunda Mulia

Tidak dapat dipungkiri banyak Teknologi Informasi (TI) telah merambah ke hampir semua bidang kehidupan kita. TI telah mengubah cara kita bekerja, berkomunikasi, bahkan cara kita hidup. Sebagai contoh, dengan adanya internet maka kita dapat berkomunikasi dengan rekan kita, bahkan yang nun jauh di negeri seberang, dalam hitungan detik. Banyak yang mengatakan bahwa TI telah membuat hidup kita lebih berkualitas, sehingga pekerjaan-pekerjaan yang sederhana dapat dikerjakan oleh komputer, sementara kita dapat mengerjakan pekerjaan yang lebih berkualitas. Kalau dulu membayar listrik atau telepon, kita harus rela mengantri berjam-jam, sekarang kita bisa melakukannya tanpa harus keluar dari rumah. Bahkan diluar negeri, banyak sekali aplikasi yang telah dibangun sehingga banyak sekali hal yang bisa dilakukan dari rumah. Tetapi tahukan kita bahwa sebenarnya dibalik itu, proyek TI tidak selalu berjalan dengan mulus, Standish Group (http://standishgroup.com/chaos.html) melaporkan bahwa ditahun 1995, proyek TI yang sukses hanya 16,2%. Yang didefinisikan sukses adalah bila proyek tersebut diselesaikan tepat waktu dan dalam biaya yang dianggarkan. Ditemukan juga bahwa lebih dari 31% proyek TI dibatalkan sebelum selesai, yang mengakibatkan perusahaan dan departemen pemerintahan Amerika merugi lebih dari 81 milyard dollar. Survei ini juga menyarankan bahwa proyek TI perlu dikelola dengan Manajemen Proyek yang lebih baik. Di Indonesia sendiri belum ada survei yang memadai tentang keberhasilan dan kegagalan proyek TI, tetapi dari penglihatan kasat mata kita melihat bahwa banyak proyek ini diselesaikan dalam waktu yang lebih lama dari waktu dan dengan biaya yang bengkak, sehingga biayanya terpaksa dibebankan kepada pemakai. Kata kunci : Manajemen Proyek, Teknologi Informasi

Page 7 of 27 | Total Record : 269

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