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Business Management Journal Program Studi Manajemen

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Published by Universitas Bunda Mulia

ISSN : 19070896 EISSN : 25986775 DOI : -

Core Subject : Economy, Humanities, Science, Social, Engineering,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 269 Documents

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PENERAPAN KNOWLEDGE MANAGEMENT PADA PERPUSTAKAAN UNIVERSITAS BUNDA MULIA JAKARTA SEBAGAI TRANSFORMASI MENUJU RESEARCH COLLEGE Junita Juwita Siregar
Business Management Journal Vol 4, No 2 (2008): Business Management Journal
Publisher : Universitas Bunda Mulia

In order to establish, University with International standard need to develop a Research College. In research college concept’s, we need to increase library as a media to transfer information that we need. Library should be able to provide a trigger for the research activity. Knowledge management could be used to increase creativity of the librarian to develop library concept. The result of this research was to find out that, portal is realization of knowledge management. In the future, the libraries with knowledge management basis need to be improved. If we have a good quality library, we will also improve the university’s quality.The application of knowledge management system will useless if system ignored by the community. So we need to motivated the community to use this system.Key words: Research, Library, Knowledge Management System

HUBUNGAN PARSIAL KURS USD DAN TINGKAT SUKU BUNGA JIBOR DENGAN HARGA PASAR SAHAM Lelly Christin
Business Management Journal Vol 3, No 1 (2007): Business Management Journal
Publisher : Universitas Bunda Mulia

Negara Indonesia merupakan suatu negara yang memiliki jumlah penduduk yang sangat banyak. Dengan banyaknya jumlah penduduk yang ada maka beragam pula tingkat ekonomi di negara Indonesia ini. Sektor tahun 1997-1999 negara Indonesia merupakan bagian dari negara-negara berkembang di kawasan Asia Tenggara ikut mengalami krisis ekonomi. Hal ini dimulai dengan timbulnya krisis moneter dan akhirnya menjadi krisis ekonomi. Pada masa-masa tersebut, tingkat suku bunga yang berlaku meningkat tajam dan diikuti dengan melemahnya nilai tukar mata uang Rupiah terhadap mata uang negara lain. Hal tersebut membawa dampak negatif terhadap kinerja pasar modal, yaitu dengan menurunnya harga saham-saham yang diperjualbelikan pada waktu itu. Kata Kunci : Investasi, JIBOR

POSITIONING DAN FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN DALAM MEMILIH PRODUK MIE INSTAN DALAM KEMASAN DI JAKARTA Fahrul Riza
Business Management Journal Vol 9, No 2 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

The advance in food technology and the effort from producer to fulfill the need of customers, have had produces a wide variety of products. Each of these products competes in the market to grab the attention of consumers. For example is the instant noodle product in packaging. There are currently fifty brands of instant noodle in packaging with variety of flavours and sizes.Buying instant noodle products is classified to low involvement process. This research will discuss what factors determine brand loyalty, as well as mapping the posisition of each brand in the market today in a map of perceptions.The results of calculation by using the regression analysis showed distribution, brand awareness, and brand image are the main determining factors of brand loyalty.To win the competition, the manufacturer should always put on a marketing strategy that includes: accessible on the stalls or shops nearby (availability), good quality products and brand well known or popular among consumers (acceptability), determination of price range, should be proper to consumers affordability, memorable but not cheap (affordability).Keywords : positioning, loyalitas merk, peta persepsi, low involvement.

ANALISIS PENYEBAB KONSUMEN BERBELANJA DI PASAR TRADISIONAL (STUDI KASUS DI PASAR TRADISIONAL SUNTER KIRANA) Surej Dhillon; Lelly Christin
Business Management Journal Vol 7, No 2 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Nowadays, traditional market can still survive among modern market. Due to that reason, the researcher is interested in analyzing the factor why consumer still want to shop at traditional market. The subject of the research is Sunter Kirana Market. For the data collection, the researcher is using interview to 100 respondents with descriptive analysis. From the research is known that the price factor, product, location and consumer behaviour are the reasons why consumer still want to shop at traditional market. Key Words,Consumer, Traditional Market

PENGARUH REPUTASI UNDERWRITER, REPUTASI AUDITOR, DAN RETURN ON ASSET TERHADAP FENOMENA UNDERPRICING PADA INITIAL PUBLIC OFFERING DI BURSA EFEK INDONESIA Taufika Dian Hartono; Nurfauziah Nurfauziah
Business Management Journal Vol 15, No 2 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

Initial Public Offering (IPO) is the company’s activity issuing its share for the first time to the public in order to increase the company’s capital. This research is aimed to know the influence of underwriter reputation. Auditor reputation, and Return On Asset (ROA) againts underpricing for period 2012-2016. This research was conducted using multiple regression analysis with 5 percent level of signification. The aim of the research is to know the influence of each variable. Before using multiple regression tet, the author tested the classical first. The result of this research againts the variable is ROA has a significant positive effect on underpricing and other variable that is the underwriter reputation and auditor reputation are not affected againts underpricing. Key word : Underpricing, Underwriter Reputation, Auditor Reputation, ROA

ANALISIS PEMETAAN EFEKTIVITAS IKLAN PRODUK PADA MEDIA ONLINE BANNER ADS DENGAN MENGGUNAKAN MODEL EPIC (Studi Kasus: Iklan Produk Advan di Portal Media Online) Michael Christian
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

The shift of advertising strategey changed the budget of promotion in any enterprises (product and/or services). Consumer behavior has come to the digital trens (internet) which caused the marketers think harder regards to delivering its own product an/or services to consumers. Printed media, broadcast media and the technology too the online media has been proven by these enterprises. The differences of promotion strategy in media can be seen at the creatitvity of information delivered by online banner ads. This study tends to find the effectivity of Advan ads at detik.com using the EPIC Model. All of the factors show a good position of ads by looking at maps.

PEMILIHAN UNIVERSITAS FAVORIT SISWA MADRASAH ALIYAH AL-ISLAMIYAH DI JAKARTA BARAT DENGAN MENGGUNAKAN METODE MARKOV CHAIN Adi Teguh Suprapto; Aris Setiyarini; Haryadi Sarjono
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

The purpose of this study was to determine the amount of transfer of interest at class XII student at Madrasah Aliyah Al-Islamiyah in West Jakarta to five favorite namely UIN, BINUS, UNJ, UI and UMN in the next period and to discover the source of reference selection and assessment of student on the fifth university. Sample consists of 39 class XII student at Madrasah Aliyah Al-Islamiyah in West Jakarta, with the methods and type of survey of survey research is descriptive research. The result is a prediction of the five university in order in the next period of (0.5135, 0.1008, 0.2077, 0.078, 0.1) and the selection of a reference source that is 0.62 of brand image, 0.583 of the promotional events, 0.582 from friends and 0.54 of the university security. Largest market share held by UIN enthusiasts of 51%, while the smallest market share owned by UI enthusiasts is equal to 8%.Keywords: Markov Chain, Favorite, Madrasah Aliyah Al-Islamiyah (MA), West Jakarta, University

PENGARUH PROFITABILITY RATIO DAN CURRENT RATIO TERHADAP HARGA SAHAM PT INDOFOOD SUKSES MAKMUR, TBK PERIODE 2006 – 2011 Janny Rowena; Hendra Nursalim
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

This research was conducted to examine the influence of profitability ratio, current ratio, and debt ratio to PT Indofood Sukses Makmur, Tbk stock price for period 2006 – 2011. Profitability ratios used are ROA (Return on Asset) and NPM (Net Profit Margin). There are four variables : stock price as the dependent variable, while the ROA, NPM, and current ratio as the independent variables. The analysis techniques used in this research is multiple linier regression. Based on statistical t test, NPM have significant influenced on stock price because the significant value is more than 0,05. Based on statistical F test indicates that variables ROA, NPM, and current ratio simultantly affect to Indofood Sukses Makmur, Tbk stock price. Results of coefficient determination test showed that ROA, NPM, and current ratio explained PT Indofood Sukses Makmur, Tbk stock price 92,4% and the rest (7,6%) is influenced by other variables outside the model.Key Words: Profitability ratio, Return on Asset (ROA), Net Profit Margin (NPM)

ANALISIS TINGKAT KEPUASAN PENGGUNA LANGSUNG DAN TIDAK LANGSUNG TERHADAP APLIKASI SUATU SISTEM INFORMASI Agus Sulaiman
Business Management Journal Vol 2, No 2 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Information system is becoming much more important for a company to gain competitive advantage compared to their competitors. A company with good information systems will acquired better opportunity .The purpose of this study is to understand the satisfaction level of an information system application and factors that influenced the user satisfaction. Factors that have been tested are system speed, system security, system accuracy, effectiveness and efficiency, ITSupport and user friendliness. This study was taken place in PT X that uses an IS application to support company business. The result shows that users are satisfied to the current application. There are three factors that significantly influence user satisfaction: system accuracy, system speed, and IT support. On the contrary, factors that have not significantly influencing user satisfaction of information system are system security, effectiveness and efficiency, and user friendly. Some actions must be taken such as repairing system speed from hardware site, software development, and networking reliability.Next module to be developed is Fixed Asset Module, based on the readiness of accounting division.Keywords: information systems, user satisfaction, application

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PRODUK SMARTPHONE XIAOMI (STUDI KASUS DI JAKARTA BARAT) Hermanto Liu
Business Management Journal Vol 15, No 1 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

ABSTRACTThe existence of a decrease in product sales Smartphone Xiaomi significant gains from the year 2015-2016,due to Intense competition in the telecommunications business are on the rise. This research aims to knowthe influence of the brand image and product quality against the interest of the consumer to buy the productin the region of Xiaomi Smartphone West Jakarta taken Samples as many 100 respondents. The method used is the quantitative methods based on the results of interviews and questionnaires for testing instrument using the test validity, and reliability. Data analysis techniques using multiple linear regression due to variables that are used more than two variables, with the t-test and F-test. The research results showed that the t-test with a brand image partially effect significantly to interest consumers buy Smartphone Xiaomi. While the quality of the product partially do not affect significantly to interest consumers buy Smartphone Xiaomi. F test results show that simultaneously the brand image and product quality significantly to influential interests buy consumer products Smartphone Xiaomi. And brand image is the most influential variables are dominant against the interest of the consumer to buy the product of Xiaomi Smartphone onthe quality of the product. Keywords: Brand Image, Product Quality and Interest To Buy.

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Editorial Address Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

Location Kota tangerang, Banten INDONESIA

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Contact Name
Fahrul Eiza

Contact Email
riza.fahrul@gmail.com

Phone
+6281289325912

Journal Mail Official
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Editorial Address
Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

Location
Kota tangerang,

Banten

INDONESIA