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Business Management Journal Program Studi Manajemen

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Published by Universitas Bunda Mulia

ISSN : 19070896 EISSN : 25986775 DOI : -

Core Subject : Economy, Humanities, Science, Social, Engineering,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 269 Documents

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KUALITAS PELAYANAN TERKAIT DENGAN KEPUASAN KONSUMEN DALAM INDUSTRI JASA Yenli Megawati
Business Management Journal Vol 2, No 2 (2006): Business Management Journal
Publisher : Universitas Bunda Mulia

Dengan semakin berkembangnya dunia bisnis menyebabkan kebutuhan terhadap sumber daya manusia yang kompetitif semakin tinggi. Komitmen akan kualitas pelayanan yang berorientasi pada konsumen merupakan prasyarat utama dalam menunjang keberhasilan usaha, terutama pada usaha di bidang jasa. Kualitas jasa sangat tergantung dari siapa danbagaimana jasa tersebut diberikan. Konsumen jasa dalam hal ini terlibat langsung dalam proses produksi jasa itu sendiri. Oleh karenanya perlu sekali untuk memperhatikan kepuasan konsumen karena keberhasilan dari industri jasa sangat tergantung dari penilaian konsumen.Kata kunci: industri jasa, kualitas jasa, kepuasan konsumen, ekspektasi konsumen, persepsi konsumen

PERENCANAAN MANAJEMEN STRATEGIS DAN KEPUASAN KERJA TERHADAP KINERJA PEGAWAI (Studi Kasus pada KRL Commuter Line Bogor-Jakarta). Raymundus I Wayan Ray
Business Management Journal Vol 14, No 2 (2018): Business Management Journal
Publisher : Universitas Bunda Mulia

The purpose of this research is to know and analyze employee performance at PT Kereta Api Indonesia (Persero) Bogor-Jakarta. Variables used to measure employee performance arestrategic planning management variables and job satisfaction. The population of this study is all employees at PT Kereta Api Indonesia (Persero) Bogor-Jakarta which pledges ± 550 people. The research data is derived from the results of the questionnaire distribution directly. Questionnaires distributed to employees as many as 55 people using accidental sampling technique. Data management in this research using method with quantitative approach. Data analysis technique used is multiple linear regression analysis calculated using SPSS program aid. The result of the research shows that (1) strategic management planning has a positive and significant effect on employee performance at PT Kereta Api Indonesia (Persero) Bogor-Jakarta. (2) Job satisfaction has a positive and significant effect on employee performance at PT Kereta Api Indonesia Persero) Bogor- Jakarta. (3) strategic management planning and job satisfaction simultaneously have a positive and significant effect on employee performance at PT Kereta Api Indonesia (Persero) Bogor-Jakarta. Keywords: Strategic Management Planning, Job Satisfaction, Employee Performance

PENGARUH FAKTOR-FAKTOR EKSTERNAL DAN INTERNAL TERHADAP KINERJA USAHA KECIL DAN MENENGAH DI JAKARTA Alex Sandra; Edi Purwanto
Business Management Journal Vol 11, No 1 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

This study aims to analyse: (1) the effect of external factors on internal factors of SMEs; (2) the effect of external factors on SMEs performance; and (3) the effect of internal factors on SMEs performance in Jakarta. The result show that: (1) the external factors has positive and significant impact on internal factors of SMEs, (2) the external factors has positive but unsignificant on SMEs performance, and (3) the internal factors has positive and significant on SMEs performance in Jakarta. Keywords: Small and Medium Enterprises, External factors, Internal factors, SMEs performance

PEMILIHAN MEDIA KOMUNIKASI DARI MAHASISWA UNIVERSITAS BUNDA MULIA ANGKATAN 2010/2011 JURUSAN MANAJEMEN Lelly Christin
Business Management Journal Vol 6, No 2 (2010): Business Management Journal
Publisher : Universitas Bunda Mulia

Lately competition becomes really tough, because of that each University has to choose the right strategy in order to increase their market share. Some of the strategies than can be done are by choosing the right communication media for each promotion that the university wants to do. For the reason, this research wants to know which communication media that really attracts students at Bunda Mulia University, Management Major in year 2010/2011. In this research, the writers used incidental sampling. The writers also use questionnaire for gathering the data or information need. To analyze the data, the writes use SPSS ver. 15.0 for windows. The conclusion of this research about the highest percentage to the lowest percentage of the most attractive communication media are television, internet, direct mail, magazines, radio, newspapers, outdor advertising, and the last one is telemarketing. According to result, the highest percentage of an attractive communication media is television, so writer suggest that the best media to do the promotion is television media.Keyword :Communication media, markeing communication, integrated marketing communication

DILEMMA PERILAKU KONSUMTIF DALAM PERANNYA MEMBANGUN BISNIS RITEL MODERN DI INDONESIA Oktafalia Marisa
Business Management Journal Vol 7, No 1 (2011): Business Management Journal
Publisher : Universitas Bunda Mulia

Discount promotion in the retail industry has great charm to consumers. We can find this program in every single modern retail industry. In the past, big sale program or discount promotion could only be found find in midyear term or at the end of the year. Nowadays, the discount promotion is offered in each month. It’s a unique strategy for modern retail. Matahari dept. Store, as an example, has decided to use this strategy the results is the significant raise of their income. This offer is based on research about the habit of our Indonesian society in general. It’s called consumptive behavior. Although in basic theory it’s a well-known fact that becoming a consumptive person is not an option for in this society; in reality, the behavior saved a retail industry.Key Words- Economic Policy, Minimum Wage, Income.

STRUKTUR INDUSTRI TAS KAMERA UNTUK MENENTUKAN STRATEGI BERSAING DI INDONESIA David Sukardi Kodrat
Business Management Journal Vol 12, No 1 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

This study aims to investigate the relative strength of camera case industries in Indonesia and measures how much their relative strength influences on their competitive strategy. There is five industries structure which involved in this study, namely competitors (13 companies), new entrants, customers, subtitutes of product (2 companies), and main suppliers which supplies raw materials. Sampling techique was cluster in term of type of industries such as competitrors, new entrants customers, subtitutes of product, and suppliers. Competitive strategy is as dependent variable (Y) and bargaining from supplier (X1), customers (X2), threat from new entrants (X3) subtitutes of product (X4) and rivalry among industries (X5) are as independent variables. The indicators for those variables was adopted from Cunningham (2012), Alrawasdeh (2013), dan Kodrat (2009). And analyzed through multiple regression analysis. The result shows all of the independent variables was simultaneosly affect to competitive strategy significantly.Keywords: camera cases industry, supplier, customers, subtitute products, competitors, new entrants.

Pengaruh Pelayanan Tenaga Administrasi Dan Kualitas Kerja Tenaga Medis Terhadap Kepuasan Pasien BPJS yang Dimoderasi oleh Kepercayaan Pasien Lukiyana Lukiyana; Arsinta Arsinta
Business Management Journal Vol 14, No 1 (2018): Business Management Journal
Publisher : Universitas Bunda Mulia

This study aims to analyze the effect of service quality on patient satisfaction BPJS users, analyze the service of administrative personnel to satisfaction, analyze the influence of the quality of medical workfor the user satisfaction BPJS.Kualitas service is a form of service provided by the service provider, in this case the hospital, with the quality of this service will impact on patient satisfaction. Research location at MH.Thamrin Hospital by taking samples of 100 patients using BPJS questionnaire. In this research using sampling technique using probabily sampling and data analysis method used in this research is PLS (Partial Least Square) 3.0. The result of this research is that the service of administration personnel is significant to the satisfaction of BPJS patient, the quality of the work of medical personnel is significant to the satisfaction of BPJS patient, the patient's trust is significant to the satisfaction of BPJS patient.Keywords: Customer Satisfaction, Trust, Work Quality

ANALISIS PROGRAM KAMPANYE PUBLIC RELATIONS DALAM RANGKA KONSERVASI TERUMBU KARANG (Studi Deskriptif Program Penyadaran Masyarakat pada Yayasan Terumbu Karang Indonesia) Yenli Me; Nelly Wati
Business Management Journal Vol 6, No 1 (2010): Business Management Journal
Publisher : Universitas Bunda Mulia

Indonesia as the centre of biodiversity, especially in coral reefs, still exploit irresponsibly on coral reefs. Awareness and understanding of ecosystem, benefit, and impacts from damaged coral reefs is very low. The analysis data method in this research uses “Four Steps of Strategic Planning Public Relations” with the aim to find out and get a depth good result regarding the Public Awareness Program of The Indonesian Coral Reef Foundation. The result through this research has founded where the activities of Public Awareness Program has been executed based on The Indonesian Coral Reef Foundation vision, mission, and values. The effective communication strategies have been implemented such as active campaign socialization especially to its stakeholders and public in general. The conclusion based on the executed analyses in the research shows that the Public Awareness program is a Public Relations campaign strategy that show responsibility and commitment in every of its activities. According to The Indonesian Coral Reef Foundation, the result of this program also has positive responses in order to speak-out conservation message and manage sustainable resources. Keyword : Coral reefs, public relations, non profit

PEMBANGUNAN PROTOTIPE SMS SERVER UNTUK VEHICLE TRACKING Andi Leo
Business Management Journal Vol 1, No 1 (2005): Business Management Journal
Publisher : Universitas Bunda Mulia

Safety factor has become one of the most fundamental needs in everyday life. People make use several ways in order to safeguard their moveable goods, such as motorcycle and vehicles. GPS Satellite in one of the solutions that can monitor the position of the moveable assets and the satellite information may in turn assist the users to locate the positions of their vehicles. One main reason why the individual user does not use the information is due to the relatively high price of the equipment. Through the technological advances and tough competition, one alternative at hand is cellular phones to be used to monitor the vehicles at a much more considerable price.Based on acquired sources, gradual analysis is conducted regarding the need for ideal hardware and maximum software through Vehicle Tracking System (VTS). Design of protoype of SMS Server for data Processing from VTS is prepared to provide information about the vehicle position for the users assumed to have been previously registered. The information can solely be acquired by the users through request in SMS, sent to certain operator with predetermined format.Owing to limited time and cost, the implementation merely uses the wares that can presumbly represent the needed hardware of software. In the try out, several scenarios to be used had already been available in order to test whether the design prototype of SMS Server in place can contribute a suitable feedback/ response corresponding with the sent request by customers to the “operator”.Of the several availabe scenarios are provided from various conditions, output gained by customer by using cellular phone can bring about some effective and effecient advantages.Keyword : Safety, Vehicle, GPS Satellite, Cellular Phone

PENGAWASAN MUTU UNTUK MENGURANGI TINGKAT KERUSAKAN PRODUK PADA PT CREATIVINDO PROMOCIPTA Jayadi Osman
Business Management Journal Vol 4, No 2 (2008): Business Management Journal
Publisher : Universitas Bunda Mulia

Quality is one of the important things variables when we produce any product. That’s why we need to establish a quality inspection to support our production. This research is about quality control in PT CreativindoPromocipta. Quality control need to establish from the very first step of production till the product delivered to our customer. From this research, we could find out that each company having their own quality standard, so it’s generally makes a different quality control policy in the same industry. PT CreativindoPromocipta using 100% inspection for their quality control strategy’s, along 2006 we found that, there is product which having bad quality, so this company needs to refresh their policy. From this research too we could conclude that PT CreativindoPromocipta needs to applied 100% inspection policy from the very beginning of production process to maximize product quality. Key Words: Level of defected product, Inspection, Quality Control

Page 5 of 27 | Total Record : 269

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Location Kota tangerang, Banten INDONESIA

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Contact Name
Fahrul Eiza

Contact Email
riza.fahrul@gmail.com

Phone
+6281289325912

Journal Mail Official
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Editorial Address
Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

Location
Kota tangerang,

Banten

INDONESIA