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Business Management Journal Program Studi Manajemen

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Published by Universitas Bunda Mulia

ISSN : 19070896 EISSN : 25986775 DOI : -

Core Subject : Economy, Humanities, Science, Social, Engineering,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 269 Documents

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN DAN NIATAN LOYALITAS PADA PEMONDOKAN MAHASISWA PERGURUAN TINGGI X Howard S. Giam; Fahrul Riza
Business Management Journal Vol 11, No 1 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

Homestay or dormitory is one of primary needs student who studied far from their home town. This demand for home stay have been responding by residents around the campus by promote an empty space or room at their home to be rent. As one of strategy to expand the quality of service and generate a new income channel, campus or university have been also providing homestay for their student which used to call dormitory and it’s managed by professional management building. A tight competitiveness in this business have made the management building need to explore what factors will cause increase satisfaction and loyalty from dormitory’s tenant. This paper investigated impact of quality product and quality service to loyalty intention with satisfaction as a moderating variable among 102 tenants of student dormitory from University X. The findings was product quality wasn’t affect the satisfaction and loyalty intention, meanwhile service quality was significant at α 1%. Implication of these findings management building dormitory from University X must improve their service quality to attain loyality from tenants. Keywords: Service Quality, Product Quality, Loyalty Intention, Satisfaction

FAKTOR-FAKTOR YANG MEMPENGARUHI EFEKTIFITAS DAN MOTIVASI MAHASISWA DALAM MENGGUNAKAN METODE PEMBELAJARAN E-LEARNING Henilia Yulita
Business Management Journal Vol 10, No 1 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Metode pembelajaran e-learning sudah diterapkan di Universitas Bunda Mulia semenjak tahun 2006 dikenal dengan sebutan Online Class (OLC).Tujuan diadakan OLC adalah untuk meningkatkan mutu pembelajaran dengan pemnafaatan teknologi informasi, membangun budaya student-centered learning, dan mengubah kebiasaan dan budaya belajar menjadi independent learning. Faktor-faktor apa saja yang mempengaruhi efektivitas dan motivasi mahasiswa dalam menggunakan metode pembelajaran e-learning? Penelitian ini terbatas pada kegiatan OLC di semester ganjil 2013/2014.Efektivitas dan motivasi belajar dibatasi berdasarkan respon/pengalaman mahasiswa selama kegiatan. Berdasarkan teori dan metode yang digunakan untuk memperoleh data penelitian yang dibahas, maka diperoleh kesimpulan mayoritas dari mahasiswa Universitas Bunda Mulia yang terpilih menjadi responden berpendapat bahwa faktor-faktor yang memengaruhi efektivitas metode pembelajaran e-learning adalah pengorganisasian topik diskusi, antusiasme terhadap topik materi yang dibahas, keaktifan dalam memberikan pendapat, pengembangan nilai positif mahasiswa dalam belajar, membuat pembelajaran menjadi menarik, pengalaman menggunakan metode e-learning dapat dipakai dalam mempelajari materi yang lainnya, dan e-learning dapat menjadi salah satu alternatif metode pengajaran. Kata Kunci : Efektivitas, Motivasi, E-Learning

DUA ASPEK DIMENSI LOYALITAS Budi Budi
Business Management Journal Vol 5, No 1 (2009): Business Management Journal
Publisher : Universitas Bunda Mulia

We live in hyper-competitive era. Thousands of new products have been launched every year. Consumers have abundant choice of products to meet their needs. In this condition, loyalty considered much more important than before. In order to survive, companies are in race to win consumer loyalty. Consumer loyalty has two dimensional aspects which attitudinal loyalty and behavioural loyalty. Attitudinal loyalty tends to higher relative brand pricing. While, behavioural attitudinal will tend to higher share market. Key Words-Loyalty, Behavioral Loyalty, Loyalty Factors, Satisfaction

PENGARUH PERUBAHAN MANAJEMEN TERHADAP BUDAYA ORGANISASI DALAM RANGKA MENINGKATKAN KINERJA MANAJER DI PT. ALFA RETAILINDO TBK Hans Harischandra
Business Management Journal Vol 3, No 1 (2007): Business Management Journal
Publisher : Universitas Bunda Mulia

Pulihnya kondisi ekonomi makro Indonesia pasca krisis ekonomi tahun 1997 berdampak positif terhadap perkembangan bisnis ritel di dalam negeri, khususnya ritel modern. kehadiran sejumlah peritel global kelas dunia seperti Makrom Lion, Super Indo, Sogo dan lainnya, semakin memperketat persaingan bisnis ritel modern. Persaingan bisnis ritel modern ini diramaikan dengan adanya perang harga (price war) yang dapat mengarah kepada perang toko (store war). Memang banyaknya gerai tercipta banyak sekali peluang pekerjaan untuk pengembangan karir pegawai. Namun juga mengakibatkan labor turn-over SDM yang tinggi pada perusahaan ritel, sehingga disisi lain para peritel lokal yang memiliki sumber daya manusia potensial semakin merasa terancam dengan persaingan yang kurang sehat seperti ini. Kata Kunci : Perubahan Manajemen, Budaya Organisasi, Kinerja Organisasi, kinerja Manajer

PEMETEAAN KOMPETISI PERGURUAN TINGI DENGAN BRAND MEASUREMENT Hendy Tannady
Business Management Journal Vol 9, No 2 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

The right strategy execution by business and commercial organizations expected to improve performance, however the current corporate strategy is viewed no longer enough, and should start paying attention to imaging as a means to seize the market, the brand can also be seen as something that can strengthen or weaken the positioning in the eyes of the market. Mapping of corporate brand Is reviewed from the point of evalution and relevance should be right on target and should be used as supportive data for making short and long term strategy of the organizations.This research discussed about how mapping the universities brand, mapping activities was divide in to three measurement, which is Brand Awareness, Brand Preference and Brand Perception. This research also segementing respondents in two segments, senior high school students and parents, this research located in West Jakarta, research target is mapping universities brand in national context, thus universities in answer separate in national universities.Result from this research showing that University of Indonesia is Top of Mind in senior high school students Brand Awareness with 19,17% and Tarumanagara University is Top of Mind in parents brand awareness with 28,33%. Whereas brand preference result in University of Indonesia is the most preference in students and parents perpectives with 24,17% and 27,5%.Keywords : Brand, Universities, Brand Awareness, brand preference, brand perception

DAYA SAING UNGGUL INSTITUSI PASCASARJANA PTS DI JAKARTA: ANALISIS FOKUS PADA KONSUMEN DAN KORELASI DIMENSI YANG SUPERIOR Wilhelmus Hary Susilo
Business Management Journal Vol 12, No 1 (2016): Business Management Journal
Publisher : Universitas Bunda Mulia

A concept that developed from Marketing 3.0 that examine the influence of customer orientation that development the building of Institutional character as build a uniqe and authentic differentiation variable with the level of competitiveness of institutions of higher education as dependent variable. The findings of the research showed positive and significant influence of customer orientation variabel and building character on institutional competitiveness level of variable (P value .002, .002 and .00) . While significant effects also occurs between variable customers orientatition and building character of institution together on the level of competitiveness of institutions simultaneously. Furthermore the relationship dimention the most powerful variable is a responsibility dimension of quality management and task design with r (er) value= .816**.Key words: Organizational Competitiveness. Marketing 3.0, Superior Dimensions.

PENGARUH KEMAMPUAN INTELEKTUAL DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN YANG DIMODERASI OLEH ORGANIZATIONAL JUSTICE DAN SELF EFFICACY Lukiyana Lukiyana; Arsinta Arsinta
Business Management Journal Vol 15, No 2 (2019): Business Management Journal
Publisher : Universitas Bunda Mulia

This study aims to examine the effect of intellectual ability and career development on employee performance which is moderated by organizational justice and self efficacy at PT. Pelayaran Tempuran Emas, Tbk. Jakarta. The number of respondents studied by taking samples of 95 employees.Sampling method in this research using probability sampling method . In this research using PLS method ( Partial Least Square ) 3.0. The result of the data feasibility study proves that the result of the questionnaire is valid and reliable. This study led to the conclusion that intellectual ability significant positive effect on employee performance, career development significantly influence employee performance, organizational justice affects the performance of employees, self-efficacy affects employee performance, organizational justice is not able to moderate the relationship of intellectual ability to employee performance , organizational justice able to moderate career development relationship to employee performance, self efficacy not able to moderate the relationship of intellectual ability to employee performance , self efficacy is not able to moderate career development relationships to employee performance.Keywords: Employee Performance, Intellectual Ability, Career Development, Organizational Justice , Self Efficacy

STRATEGI PENGEMBANGAN PEMASARAN “LAKSA TANGERANG” SEBAGAI SALAH SATU PRODUK WISATA KULINER DI TANGERANG Dhian Tyas Untari Tyas Untari; Budi Satria
Business Management Journal Vol 10, No 2 (2014): Business Management Journal
Publisher : Universitas Bunda Mulia

Laksa Tangerang is one exclusive culinary of Tangerang which has potential to be developed as culinary tourism product. Tangerang considering that tourism sector is one of sector that has large enough of foreign exchange earninge even for regional development level or national development level. This research use IF/EF and SWOT Analisys by using primary data obtained from interviews and observations on culinary entrepreneurs and craftsmen and secondary data from related institutions. Through the analisys a marketing strategy in developing laksa Tangerang and is expected to make recommendations in the development of culinary tourism in Tangerang Melalui analisis tersebut diharapkan penelitian dapat menghasilkan sebuah strategi pemasaran dalam mengembangkan laksa Tangerang dan diharapkanju dapat menjadikan rekomendasi dalam pengembangan wisata kuliner di Tangerang.

PERAN KEPUASAN KONSUMEN DALAM MEMEDIASI PENGARUH KUALITAS LAYANAN TERHADAP MINAT BELI KONSUMEN UNTUK MENGGUNAKAN JASA MASKAPAI PENERBANGAN AIR ASIA Yohanes Febrianto; Tumpal J. R. Sitinjak
Business Management Journal Vol 13, No 1 (2017): Business Management Journal
Publisher : Universitas Bunda Mulia

In this fast-paced era, high mobility has become necessity for people. They need a fast, simple and cheap transportation.Low cost airlines be an option for people to support their needs. One of the airlines service provider that have low cost concept is Air Asia.This research aims to study the effect of service quality on Air Asia customer purchase intention mediated by customer satisfaction.This research use non-probability sampling with judgement approachment method to collect the data, that the respondent ever used the Air Asia service provider at least once a time. This research collect the data from 150 respondent. The data is collected by the questionnaire and tested by SEM (structural equation modeling) with Lisrel 8.80. The result of this research is there are significant effect between service loyalty and customer satisfaction on customer purchase intention partially and there is a significant effect between service quality on customer purchase intention mediated by customer satisfaction.Keywords: Service Quality, Customer Satisfaction, Customer Purchase Intention

BRAND POSITIONING DAN PERCEPTUAL MAPPING UNIVERSITAS BUNDA MULIA, ATMA JAYA, BINUS, IBII, DAN UNTAR DENGAN METODE DISCRIMINANT ANALYSIS Rudy Santosa Sudirga
Business Management Journal Vol 8, No 2 (2012): Business Management Journal
Publisher : Universitas Bunda Mulia

Although universities are increasingly competing for accepting huge number of students, little has been written about the influence of cultural values on the brand positioning of university education brands. This study investigates the values of brand positioning for some private university education, and the factors teh students use to gain information about universities. The purpose of this paper is to present a call to action for universities to practice what they preach in developing and communicating differentiated brands. The paper reviews some recent literature on university brand positioning strategy. Universities marketing manager should seek to clearly differentiate their offering from the competition. The large amounts of expenditure on university marketing would be more efficiently used if the principles of brand management taught within them were applied properly. The public perception of a university’s programs is often considered a primay factor in building the brand positioning of the respevtive institution. Maintaining a favorable brand positioning can have a significant impact when recruiting potential students, when soliciting corporate partners, and when facilitating development opportunities with alumni and key stakeholders. This study also aims to discuss how the attributes of university brands influence consumers’ evaluations of brand positioning and the differences and competition among brands. A perceptual map, developed using probabilistic discriminant analysis algorithms, depicts the relative position of each brand and illustrates their attractive properties.This statistical techniques can enhance managers’ ability to identify promising brand positions and enhance the overall brand positioning design process. A brand’s positioning is designed to develop a sustainable competitive advantage on product attribute (s) in the consumer’s mind. Brand positioning has been defined as the act of designing the image of the firm’s offering so that target customers understand and appreciate what the product stands for in relation to its competitors. Each brand within a set of competitive offerings is thought of as occupying a certain position in a customer’s “perceptual space”. Perceptual mapping refers generally to techniques used to represent and evaluate a brand’s positioning.Key Words- Brand Positioning, Perceptual Mapping, Universities

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Home Page

OAI Link

Editorial Team

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Contact Name Fahrul Eiza

Contact Email riza.fahrul@gmail.com

Phone +6281289325912

Journal Mail Official -

Editorial Address Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

Location Kota tangerang, Banten INDONESIA

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Contact Name
Fahrul Eiza

Contact Email
riza.fahrul@gmail.com

Phone
+6281289325912

Journal Mail Official
-

Editorial Address
Gedung Universitas Bunda Mulia Lt 3, Jl. Lodan Raya No 2 Ancol, Jakarta Utara

Location
Kota tangerang,

Banten

INDONESIA