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Jurnal Manajemen Bisnis dan Kewirausahaan

jmbk
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Published by Universitas Tarumanagara

ISSN : - EISSN : 25980289 DOI : http://dx.doi.org/10.24912/jmbk

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 958 Documents

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Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta Wendy Fernando
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This study aims to determine whether there is influence of Brand Awareness to Brand Reputation, to know whether there is influence of Service Quality to Brand Reputation, to know whether influence of Staff Behavior to Brand Reputation, to know whether there is influence of Self Congruence to Brand Reputation, and to know whether there is influence of Brand Identification to Brand Reputation, to know whether there is influence of Brand Association to Brand Reputation, to know whether there is influence of Brand Reputation to Brand Satisfaction, to know whether there is influence of Brand Satisfaction to Brand Trust, to know whether there is influence of Brand Trust to Brand Loyalty, The sample used is 600 respondents who become consumer companies with data analysis techniques that are multiple regression using AMOS program.

Strategi Pemasaran Dalam Rangka Meningkatkan Penjualan Benq Interactive Flat Panel Mike Avelinus Thendry dan Anas Lutfi
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Technological developments currently occur in several fields such as technological developments in the field of presentation. The latest presentation technology today is by using interactive flat panel where with this technology can provide a very good experience to its users. The purpose of the research is to obtain a description of marketing strategic steps that should be done by PT Datascrip in an effort to increase sales from Benq interactive flat panel and assess the extent to which the effectiveness of marketing strategies applied. The method used in this research is by qualitative descriptive method and by doing SWOT analysis (EFE and IFE matrix). The results of the EFE and IFE matrix analysis show that BenQ interactive flat panel products in overcoming threats are above average or show that BenQ interactive flat panel products have the ability to reach existing opportunities and internal management of PT Datascrip has strong enough capital to compete with competitors. The conclusion of this research is marketing strategy that can be done that is market development strategy, market penetration, and product development.

Do Policy Maker Creates Financial Innovation And Support Growth? Suwinto Johan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The financing industry has grown rapidly for more than 40 years of enactment of the 3 ministerial regulations in 1974. The regulations that governing this industry have also been updated several times by the related authorities from time to time, directly under the supervision of the Minister of Finance to Capital Market Supervisory Agency and Financial Institution of Indonesia (Bapepam LK) until now by the Financial Services Authority (OJK). The type of businesses that can be run also has grown from the lease type of financing to capital financing, multipurpose financing and investment financing at this time. This study examines the development of financing industry in line with the regulatory changes. The study conducted a qualitative study as literature and secondary. This study found that the growth of financing industry can be divided into 3 period in accordance with the regulations that have been issued. These three periods are 1974-1988, 1988-2015 and 2015-2017 (current). Also, this study found that changing regulation has supported the development of the financing industry from time to time. The further study is needed to examine the development of financing industry since the issuance of PJOK in 2015

Pengaruh Citra Perusahaan Dan Reputasi Terhadap Kualitas Pelayanan Dan Dampaknya Pada Kepuasan Pelanggan (Pada Nasabah Tabungan Bank Artha Graha) Kevin dan Mukti Rahardjo
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This study aims to analyze the influence of corporate image and reputation on service quality and its impact on customer satisfaction in PT. Bank Artha Graha Tbk. This research used quantitative methods. The data is the primary data obtained through the distribution of questionnaires. The population in this study was customers of Bank Artha Graha, Tbk. The number of samples was determined by using Hair et.al. (1998) sampling method that is at least 5 times the number of parameters used in the study. The number of sample collected was 215 respondents. Using multiple linear regression analysis, it was found that corporate image and company reputation to have direct and significant positive effect on service quality and customer satisfaction on Bank Tabungan Graha Bank Tabungan Graha. Corporate image and company reputation has contributed 77.1% to the quality of service. In addition, the quality of service has direct and significant positive impact on service satisfaction on the Bank Tabungan Graha Bank Tabungan Graha. Contribution of company influence, company reputation and service quality equal to 71,5% to customer satisfaction. Corporate image has indirectly affected customer satisfaction through service quality at Bank Artha Graha Tbk that is 5,5% similarly, Company Reputation has indirectly influence to customer satisfaction through service quality at Bank Artha Graha Tbk that is equal to 5,3%. To improve customer satisfaction the company must maintain the corporate image abd reputation of the company through the quality of service.

Analisa Pengaruh Biaya Promosi dan Harga Jual Terhadap Volume Penjualan pada Perusahaan Properti di Daerah Lampung Andreas Aswin dan Riris Loisa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Buying things is an activity that has been done since the first age of humanity. People buy things to fulfill living needs, may it be primary, secondary, or tertiary needs. At first humans used barter system, where people trade an item for another things, such as service or goods. Nowadays human uses money for buying things, and today, Indonesia economic power is rising among the globe. Based on that increase, people get more income, and upgrade their lifestyle. One of the things to buy for such need is property. When it comes to property, like other things, people will look into promotion and selling price, thus the two variables has been used for this research. The goal of this research is to understand whether those two variables has impact or not to selling volume. The data used for making this research is from a property company based in Lampung. The data was taken from the company annual yearly monetary report from year 2015 to 2018. One factor to take note is that the selling price was controlled by government since the company was selling government subsidiary backed houses, therefore the only variable that the company can fully control was the promotion cost. The conclusion was that the price doesn’t affect much of the selling volume, therefore the company should focus on better promotion programs.

Pengaruh Implementasi Balanced Scorecard Terhadap Kinerja Perusahaan pada PT Gramedia Asri Media Muhammad Fajar Kamal dan Nurahma Tresani
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

This study aims to determine the effect of implementation scorecard that divided into 4 perspectives, it called financial perspective, customer perspective, perspective internal business processes, and learning & growth perspective on the performance of PT. Gramedia Asri Media. PT Gramedia Asri Media is a company of retail industry. The method used in this study is a survey with an associative type of research. The analysis starts with collecting data obtained from the distribution of questionnaires with the intended analysis unit, namely the store manager of PT Gramedia Asri Media. The data obtained is processed using the SPSS 20 application with simple regression analysis techniques and multiple regression. The results of this study indicate that Financial Perspective has a significant influence on company performance, Customer Perspective has a significant influence on company performance, Perspective Internal Business Processes have a significant influence on company performance, Learning & Growth Perspective has a significant influence on company performance, and Learning & Growth Perspective has the largest coefficient of determination. It can be concluded that the implementation of the Balanced Scorecard affects the performance of the company PT Gramedia Asri Media.

Pengaruh Financial Ratio Dan Ukuran Perusahaan Terhadap Return Saham Perusahaan Batu Bara Yang Terdaftar Di Bei Caroline dan Yanuar
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 3 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This research aims to find out determine the effect of financial ratio and company size on stock return of 11 coal companies which are listed on the Indonesia Stock Exchange (BEI) for period 2008-2016. The research was designed as a descriptive study and verification by using secondary data. Data were analyzed using panel data multiple linear regression and t-test with 99 observations. Multiple linear regression model using fixed model based on Chow Test and Hausman Test.The results showed that profitability give positive significant to stock return, while company value, company size, liquidity, solvability and activity ratio do not have significant to stock return.

Pengaruh Store Image Perception, Dan Store Brand Price Image Terhadap Store Brand Purchase Intention Dengan Perceived Risk Sebagai Variabel Mediasi Didy Surjana
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The store brand is one of strategy that retailers used for competing in the market which is getting tighter every single day. Based on previous research, there were several factor that influence purchase intention.this study aims to determine the effect of, strore image, perceived risk, and price image on purchase intention at modern market in Jakarta. The researh method used in this study is PLS-SEM, and the data collected by structured quistionaires. Sample that used in this study is 204 respondents. And as the result, the direct effect of store image is the only variabel that wasn’t had a significant influence on purchase intention.

Pengaruh DER, Firm Size, NPM, EPS, ROE, dan EVA terhadap Nilai Perusahaan pada Perusahaan Sektor Properti dan Real Estate yang Terdaftar di BEI Periode 2011-2015 Karina Juwita
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

This study aimed to determine the effect of Debt Equity Ratio (DER), Firm Size, Net Profit Margin (NPM), Earning Per Share (EPS), Return on Equity (ROE), and Economic Value Added (EVA) to Price Book Value (PBV). This study is still conducted regards different result of various research. The research was conducted using secondary data. The population in this study are all property and real estate companies listed on the Indonesia Stock Exchange (IDX) of the year 2011-2015. The sampling method applies purposive sampling technique. The data is analysis uses data panel regression analysis. The results of the regression analysis showed that the Debt Equity Ratio and Earning Per Share has no effect on Price Book Value (PBV). Firm Size, Net Profit Margin, and Economic Value Added has negatively effects and significants on Price Book Value (PBV), while the Return on Equity positively affect and significant on Price Book Value (PBV). Adjusted R-Squared value is 0.3043, These results indicate that the variable ability of Debt Equity Ratio (DER), Firm Size, Net Profit Margin (NPM), Earning Per Share (EPS), Return on Equity (ROE), and Economic Value Added (EVA) to explain of Price Book Value is 30.43% while the remaining 69.57% is explained by other variables.

Efek Mediasi Kesadaran Merek pada Pengaruh Tanggung Jawab Sosial Perusahaan Terhadap Minat Nasabah Menggunakan Produk Bank Central Asia (BCA) di Jakarta Anthaony Ryann Welington
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

This research aims to determine the role of brand awareness in mediating the effect between corporate social responsibility (CSR) towards purchase intention. The method used is a quantitative method with the type of research is descriptive. In this research, there are 3 variables : brand awareness, corporate social responsibility, and purchase intention. Sampling method used is purposive non-probability sampling with 129 respondents. The analysis technique used is mediation analysis. This research found that brand awareness as mediating variable significantly affect the relationship between corporate social responsibility (CSR) and purchase intention. Corporate social responsibility (CSR) through brand awareness have positive and significant influence simultaneously towards buying intention by 44.6%, and the rest 55.4% is influenced by other variables not examined in this research.

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Contact Name
Maria

Contact Email
-

Phone
+628161961710

Journal Mail Official
jmbkmm@untar.ac.id

Editorial Address
Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA