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Jurnal Manajemen Bisnis dan Kewirausahaan
Published by Universitas Tarumanagara
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 958 Documents
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Pengaruh Aktivitas Rasio, Ukuran Perusahaan, Struktur Modal, Likuiditas Dan Debt Ratio Terhadap Profitabilitas Sub Sektor Makanan Dan Minuman Di Bei 2009-2016 Ariokunto Pangestu
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 3 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.18 KB) | DOI: 10.24912/jmbk.v2i3.4843

Abstract

The purpose of this research is to determine the effect of the ratio of activity, firm size, capital structure, liquidity and debt ratio to company’s profitability in manufacturing companies food sub-sector and bevarages listed in Indonesia Stock Exchange. The sampling method is done by using purposive sampling. The method of collecting secondary data is taken from the IDX that publishes the financial statements. This research uses several analytical methods, descriptive statistical analysis, classical assumption test, multiple regression analysis, simultaneous test (F test), partial test (T test) and determnasi test (adjusted R2) to test its hypothesis using Eviews 9. The results showed that total asset turnover of debt equity ratio has a positive significance, size has positive not significant, current ratio has negative ratio is not significant and debt has significant negative effect to profitability of company which measured by using Return Of Equity. F-test results show that all independent variables in this research simultaneously have a significant effect on the return of equity of companies in the food and beverages sub-sector listed on the Indonesia Stock Exchange. In the Adjusted R2 test, the analysis results show that 95.2% return of equity is influenced by the independent variables of this research while the remaining 4.8% is influenced by other factors not studied. 
Pengaruh Motivasi Kerja, Kompetensi Dan Kompensasi Terhadap Kinerja Karyawan Marketing Sales Pt Xyz Suprastini dan Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.722 KB) | DOI: 10.24912/jmbk.v3i2.4958

Abstract

This research aims to find out the influence of work motivation, competency and compensation the performance of sales & marketing employees in PT. XYZ. Besides, it also has aim to analyze the influence of one variable to another variables. The data are collected through observation directly and also the distribution of questionnaires to the employees with the total 136 respondents. The analysis methods used in this research are descriptive and multiple linear regression. After the data analysis is done, it is found that all variables of work motivation, competency, and compensation have significant effect to the performance of sales & marketing employees in PT. XYZ with the ability to explain only 45%.  
Pengaruh Service Environment, Customer Knowledge, Dan Customer Relation Management Terhadap Service Quality Dan Dampaknya Terhadap Brand Equity Verry Wijaya dan Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (697.556 KB) | DOI: 10.24912/jmbk.v3i2.4963

Abstract

This study aims to determine the effect of service environment, customer knowledge, and customer relations management on service quality and its impact on brand equity at PT. XYZ. In addition, it can provide input to the company regarding the brand equity of the private brand of PT. XYZ and can help companies in designing the right and effective marketing strategy planning so that the company can survive in the retail world competition in the modern market. This study uses qualitative methods and is included in survey research. The data to be taken is primary data obtained through interviews with visitors to PT. XYZ uses a questionnaire. The population in this study is the consumer respondents in one of the outlets PT. XYZ in Jakarta. The sampling technique is probability sampling with the sample criteria used are respondents from consumers. Because the population in the study is unknown, the number of samples used in this study is 100-150 respondents where the number of respondents obtained the number of indicators in the research questionnaire (Hair et.al 2016, p.102). Analysis of the data in this study using this type of analysis Structure Equation Model (SEM) with the help of the program AMOS 18. The results showed that the service environment had a positive relationship but did not have a significant effect on service quality..
Faktor-faktor yang Mempengaruhi Pengungkapan Tanggung Jawab Sosial Perusahaan Ike Putri Wandriani
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (740.015 KB) | DOI: 10.24912/jmbk.v1i1.4751

Abstract

The purpose of this research is to provide empirical evidence whether firm size, profitability, size of audit firm, leverage, net profit margin, and liquidity have influence to corporate social responsibility disclosure. This research used 60 samples of companies in the manufacturing sector that had been listed at the Indonesian Stock Exchange, within period from 2011 until 2013. Sample were obtained by purposive sampling method. Data were analyzed using multiple regression method. The result of this research showed that firm size, leverage, and net profit margin had influence toward corporate social responsibility disclosure. But in the contrary, profitability, size of audit firm, andliquidity had no influence toward corporate social responsibility disclosure.
Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Terhadap Minat Beli Pelanggan Yosua Prawira
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.232 KB) | DOI: 10.24912/jmbk.v3i6.6100

Abstract

The purpose of this study is to find out 1) whether there is an effect of brend image on purchase intention. 2) whether there is an effect of perceive price on purchase intention. 3) whether there is a product quality effect on purchase intention. The population in this study were potential customers and existing customers of automotive brand in Jakarta. The sample used in this study was 180 respondents. The sampling technique used was nonprobability sample with convenience sampling method. Overall the results of this study are 1) Brand image has a positive effect on purchase intention, 2) Perceive price has a positive effect on purchase intention, 3) Product quality has a positive effect on purchase intention.
Pengaruh Trust, Perceived Value, Brand Image Dan Satisfaction Terhadap Repurchase Intention Batik Air Di Jakarta Dan Tangerang Adeline Felicia Lianto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (667.294 KB) | DOI: 10.24912/jmbk.v2i4.4864

Abstract

The aim of this research is to find out whether trust, perceived value, brand image and satisfaction give impacts on repurchase intention in flight industry. The samples are collected by using convenience method by giving out questionnaires to 122 customers of a flight company in Jakarta and Tangerang who have experience of using this flight for at least 2 times in last 5 years.The technique of data analysis used in this research is multiple regression analysis.The results showed that: (a) there is a significant and positive effects between trust and repurchase intention; (b) perceived value do not create significant impact towards repurchase intention; (c) brand image gives significant and positive effect to repurchase intention; (d) there is a significant and positive effects between satisfaction and repurchase intention.
Analisa Semiotik Denotasi, Konotasi dan Mitos Iklan Indomie Versi 45th Anniversary di Televisi Andriyanto Andriyanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (737.656 KB) | DOI: 10.24912/jmbk.v1i1.4757

Abstract

This research aims to explain the meaning of denotation, connotation and myth contained in Indomie instant noodle ads version "45th Anniversary". The object of this research is Indomie advertisement version "45th Anniversary" where the advertisement is made for celebrating 45th anniversary of Indomie and coinciding with the independence month of Republic of Indonesia in 2017. Type of this research is descriptive research which has complete picture of a phenomenon or event that is happening as its purpose. This research takes primary data in the form of "45th Anniversary" Indomie advertisement which was taken from television media on one of the television programs, to make this research easier, the researcher downloaded the advertisement at one of internet site that has Youtube.com as its site domain. The study of this research theory comes from several books, previous studies, articles, journals and other sources through internet media which contains Roland Barthes theories about denotation, connotation and myth. This research attempts to analyze the "45th Anniversary" Indomie advertisement by segregating the ads into manageable sections to get an important and learned picture to be shared with others. This research focuses on the tradition of semiotic communication proposed by Craig and particularly by Roland Barthes’ semiotic theory.
Jurnal Manajemen Bisnis Dan Kewirausahaan Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.972 KB) | DOI: 10.24912/jmbk.v3i2.4968

Abstract

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 3/No.2/Maret/2019                                                       e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: mmuntar@tarumanagara.ac.id      JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        Maret 2019, Volume  3, No 2                                                               e-ISSN 2598-0289Halaman 1-115  PERENCANAAN BISNIS FASHION HIJABAnita                                                                                                                                                                                      01-06 FAKTOR – FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAANMANUFAKTUR SEKTOR INDUSTRI DASAR DAN KIMIA YANG TERDAFTAR DIBURSA EFEK INDONESIA PERIODE 2014 – 2016Budhi Gunawan                                                                                                                                                                  07-15 ANALISIS KEUNTUNGAN INVESTASI EMAS DENGAN IHSGIhsan Kurniawan                                                                                                                                                                  16-23 PENGARUH EARNING PER SHARE, DEBT TO EQUITY RATIO, PRICE EARNING RATIO, RETURN ON EQUITY TERHADAP HARGA SAHAM PERUSAHAAN MAKANAN DANMINUMAN DI BEI PERIODE 2015-2017Indrian Trifena Suriadi                                                                                                                                                        24-32 ANALISIS PENGARUH BRAND IMAGE, BRAND AWARENESS, CORPORATE SOCIAL RESPONSIBILITY DAN SEGMENTASI PASAR PT. XYZ TERHADAP KEPUTUSAN PEMBELIANLeonard Marcell                                                                                                                                                                   33-40 PENGARUH MOTIVASI KERJA, KOMPETENSI DAN KOMPENSASI TERHADAP KINERJAKARYAWAN MARKETING SALES PT XYZSuprastini                                                                                                                                                                               41-47 EVALUASI PERTUMBUHAN PASAR REITS DI SINGAPURA, MALAYSIA, THAILAND,& HONGKONG SEBAGAI PEMBANDING PASAR DIRE DI INDONESIACita Vaga                                                                                                                                                                              48-55 PENGARUH STORE IMAGE PERCEPTION, DAN STORE BRAND PRICE IMAGE TERHADAPSTORE BRAND PURCHASE INTENTION DENGAN PERCEIVED RISK SEBAGAI VARIABEL MEDIASIDidy Surjana                                                                                                                                                                         56-62PENGARUH USER INTERFACE QUALITY, INFORMATION QUALITY, PERCEIVED SECURITY, PERCEIVED PRIVACY, BELIEF, DAN KNOWLEDGE TERHADAP NIAT BELI BARANG DIWEBSITE E-COMMERCE DI INDONESIAHerison Halim                                                                                                                                                                       63-69 PENGARUH USAHA KOORDINASI, INTEGRASI STRATEGIS, ORIENTASI PASAR, DANINOVASI PRODUK TERHADAP KINERJA PEMASARAN PADA TOKO BOMBAY TEXTILE INDONESIAPatrick Wangsa                                                                                                                                                                    70-77 PENGARUH SERVICE ENVIRONMENT, CUSTOMER KNOWLEDGE, DAN CUSTOMER RELATION MANAGEMENT TERHADAP SERVICE QUALITY DAN DAMPAKNYA TERHADAP BRAND EQUITYVerry Wijaya Dan Chairy                                                                                                                                                    78-89 PENGARUH STRATEGI KOMPETITIF TERHADAP INOVASI PERUSAHAAN YANG BERGERAKDI INDUSTRI KERTASWinardi Suhardja                                                                                                                                                 90-96 ANALISIS KELAYAKAN PENGEMBANGAN PROYEK CITRA GARDEN PURI SEMANACITRA GARDEN CITYAnugrahenny Sekreningtyas                                                                                                                                              97-102 ANALISIS PENGUKURAN KINERJA DIVISI IT MENGGUNAKAN IT BALANCED SCORECARDPADA PT. XYZEdi Gunawan                                                                                                                                                                       103-109 PENGARUH GREEN BRAND POSITIONING, GREEN BRAND ATTITUDE, GREEN BRAND KNOWLEDGE TERHADAP GREEN PURCHASE INTENTION Evan Himawan                                                                                                                                                                      110-115
Pengaruh Trust, Commitment, Communication Dan Conflict Handling Terhadap Customer Loyalty Nasabah Tabungan Pt Bank Panin Tbk Di Jakarta Ollie Marcella
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 3 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.559 KB) | DOI: 10.24912/jmbk.v2i3.4847

Abstract

The purposes of this study are : First, to explore the effect among trust on customer loyalty. Second, to explore the effect among commitment on customer loyalty. Third, to explore the effect among communication on customer loyalty. Fourth, to explore the effect among conflict handling on customer loyalty. The population of this research are all customers of PT Bank Panin Tbk savings in Jakarta. The Samples are collected from PT Bank Panin Tbk's savings customers in South Jakarta. The method of data collection is cross-sectional design with 150 respondents. The technique of data analysis used in this study was multiple regression analysis. The results are : (a) trust has a positive effect toward customer loyalty; (b) commitment has not positive effect toward customer loyalty; (c) communication has a positive effect toward customer loyalty; (d) conflict handling has a positive effect on customer loyalty.
Strategi Pemasaran dalam Bentuk Promosi Terhadap Minat Beli Konsumen Studi Deskriptif : CGV Cinemas – Central Park Lusia Debora; Eko Harry Susanto
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.745 KB) | DOI: 10.24912/jmbk.v4i1.6787

Abstract

A company have a different marketing strategy. The purpose of this research carried out with the title "Marketing Strategy in the Form of Promotion of Consumer Purchasing Interests is to find out the marketing strategy carried out by CGV Cinemas and find out which promotion elements are more in demand by CGV Cinemas consumers located in Central Park Mall. This research was conducted by using descriptive qualitative methods, the technique of collecting primary data was done by means of interviews and secondary data collection techniques through books that were relevant to the object of research, the internet and the annual report of CGV Cinemas. The results of this study indicate that CGV Cinemas consumers know the marketing strategy in the form of CGV Cinemas promotion through advertising media, publications, direct sales, sales promotions and face-to-face sales that encourage consumers to make purchases.

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