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Jurnal Manajemen Bisnis dan Kewirausahaan
Published by Universitas Tarumanagara
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 958 Documents
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Peran Keterikatan Kerja Dan Keterikatan Organisasional Terhadap Kinerja Karyawan Siskawaty dan Rostiana, R
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 5 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.904 KB) | DOI: 10.24912/jmbk.v2i5.4892

Abstract

This study aims to determine whether work engagement is divided into 3 dimensions namely vigor, dedication, and absorption and employee engagement which are divided into 7 dimensions, namely work environment, leadership, team and co-worker relations, training and career development, compensation, organizational policies, and workplace well-being has a role on employee performance which is divided into 5 dimensions, namely the quantity of work, quality of work, punctuality, attendance, and ability to cooperate. This research uses quantitative methods. The method of data collection uses a questionnaire distributed to 367 respondents who are employees of the Head Office at PT. XYZ with random sampling method. The analytical method used is multiple regression analysis using SPSS version 22.0. The results of the study show that the variables of work engagement and employee engagement have a role simultaneously or partially to the variable performance of employees with a 95% confidence level. Work engagement and employee engagement have a total contribution of 63% to employee performance. Among these two variables, the most important role in employee performance is work engagement. Additional analysis shows that there are effects of differences in age groups and length of work on employee performance and educational background not related to the good or not of employee performance.
Pengaruh Faktor-Faktor Fundamental Terhadap Tingkat Kelengkapan Pengungkapan Laporan Keuangan Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Pada Tahun 2015 Dan Tahun 2016 Kenny Fitelia
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 4 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.286 KB) | DOI: 10.24912/jmbk.v3i4.4992

Abstract

Tujuan penelitian ini adalah untuk memperoleh informasi ada atau tidaknya pengaruh rasio likuiditas, rasio leverage, rasio profitabilitas, porsi saham publik dan ukuran perusahaan terhadap kelengkapan pengungkapan laporan keuangan perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia baik secara parsial maupun simultan. Besarnya pengaruh rasio likuiditas, rasio leverage, rasio profitabilitas, porsi saham publik dan ukuran perusahaan terhadap kelengkapan pengungkapan laporan keuangan perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Populasi dalam penelitian ini adalah laporan keuangan perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) baik perusahaan berskala kecil maupun besar pada tahun 2015 dan tahun 2016.                            Tehnik pengambilan sampel dengan pengambilan sampel terpilih (non probability sampling) yaitu dengan purposive sampling. Penelitian ini termasuk gabungan antara penelitian time series dan cross section yaitu dengan melakukan pengamatan pada perusahaan manufaktur untuk periode selama 2 (dua) tahun, yaitu tahun 2015 dan 2016 untuk laporan keuangan perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia. Pada penelitian ini didapatkan hasil bahwa likuiditas (X1) mempunyai pengaruh negatif terhadap kelengkapan pengungkapan laporan keuangan, leverage (X2) berpengaruh positif terhadap tingkat kelengkapan pengungkapan laporan keuangan, profitabilitas (X3) tidak mempengaruhi kelengkapan pengungkapan laporan keuangan, ukuran perusahaan (X4) berpengaruh positif terhadap kelengkapan pengungkapan laporan keuangan, porsi saham publik (X5) berpengaruh positif terhadap kelengkapan pengungkapan laporan keuangan.
Strategi Pemasaran Pt.Xyz Dalam Meningkatkan Penjualan Kabel Listrik Wibowo Wibowo
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.557 KB) | DOI: 10.24912/jmbk.v1i2.4785

Abstract

With the growing trend of infrastructure in Indonesia like more high residence buildings, office buildings, and so on, the country needs more energy based on electricity. Within the trends of Indonesia Energy Outlook and statistics 2004 until 2013 the trends is growing fast pace that shows in the ratio, but some countryside of Indonesia was late to upgrade in infrastructure because the government much more concern in the Java-Bali and Madura based on the report, and the other details that said more province will need most electricity than Java. Energy and Human Resource Ministry have deployed 9 strategic initiatives, which one is build 35,000 Megawatt power plant. PT. XYZ as one of the electricity supplier in Indonesia which specialized in electricity cable of NYA, NYM, NYM-HY, NYY and NYAF. Based on growing trend of country infrastructure, we conducting a field research with source from PT. XYZ databased and supported with literature research that they are focusing in the electricity retailers, electricity store and contractors within every province starting with big cities like Medan, Pekanbaru, Jambi, Padang, Palembang, Bandar Lampung, Jakarta, Tangerang, Bandung, Serang, Bekasi, Bogor, Cikampek, Semarang, Solo, Surabaya, Denpasar, Mataram, Pontianak and Makassar and provide them with good quality product that has SNI brand on it. And implementing that within Marketing Mix (4P’s) that focuses on aluminium cable and audio cable.
Jurnal Manajemen Bisnis Dan Kewirausahaan Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (166.139 KB) | DOI: 10.24912/jmbk.v2i6.4900

Abstract

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 02/No.6/November/2018                                                           e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: mmuntar@tarumanagara.ac.id        JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        November 2018, Volume  02, No 6                                                                      e-ISSN 2598-0289Halaman 1-114  ANALISA KINERJA KEUANGAN PADA PT. ASTRA INTERNATIONAL TBK PERIODE 2012-2017DARI SUDUT PANDANG ANALISIS RASIO KEUANGAN DAN METODE DU PONTRoben Wijaya                                                                                                                                                                         01-11 PENGARUH CITRA NEGARA, CITRA MEREK, DAN NEGARA ASAL TERHADAP MINAT BELIPADA SMARTPHONE DI INDONESIAMuhammad Imam Al Gibran dan Chairy                                                                                                                            12-17 ANALISIS PENGARUH FLEXIBLE HRM TERHADAP FIRM INNOVATIVENESS YANG DIMEDIASIINNOVATIVE WORK BEHAVIOR(STUDI KASUS PADA PT XYZ)Kevin Matthew Aditya                                                                                                                                                          18-24 STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN KERAMIK PRIVATE LABELDAN MEMENANGKAN KOMPETISI PADA PT.CATUR MITRA SEJATI SENTOSA,Tbk (Mitra10)Henry dan Chairy                                                                                                                                                                  25-31 ANALISIS STRATEGI PERUSAHAAN MULTINASIONAL PT. SHINHAN INDO FINANCE DALAMMENGEMBANGKAN BISNIS DI INDONESIADito Kurniawan                                                                                                                                                                      32-38 PENGARUH GREEN PERCEVIED VALUE, GREEN PRODUCT INNOVATION, GREEN SELF IDENTITIY,BRAND CREDIBILITY TERHADAP GREEN PURCHASE INTENTION MELALUI GREEN BRAND EQUITYPADA PRODUK SKIN-CARE KOREA DI INDONESIAAlvin                                                                                                                                                                                        39-45 PENGARUH BRAND AUTHENTICITY TERHADAP BRAND ATTACHMENT(STUDI KASUS PADA SEPATU OLAHRAGA ADIDAS)Erwin Saputra                                                                                                                                                                        46-52 PENGARUH KEMASAN TERHADAP MINAT BELI MASYARAKAT DENGAN KUALITASSEBAGAI VARIABEL MEDIASI PADA PRODUK “LEGIT”Billy Ivanko dan Hetty Karunia Tunjungsari                                                                                                                        53-59 PENGARUH KESADARAN KESEHATAN DAN PRODUK MAKANAN TERHADAPMINAT BELI RESTORAN VEGETARIAN DENGAN VARIABEL MODERASI  RELIGIUSITAS DI INDONESIAHimawan dan Hetty Karunia Tunjungsari                                                                                                                           60-67 PENGARUH SOCIAL NETWORK MARKETING (SNM) DAN ELECTRONIC WORD OF MOUTH (EWOM)TERHADAP MINAT BELI PELANGGANWenny Kartika Susanto dan Keni                                                                                                                                         68-73 PERENCANAAN BISNIS PENUKARAN MATA UANG ASING “FORRENCY”Denis Wijaya                                                                                                                                                                           74-80 PENGARUH KUALITAS JASA, KEMUDAHAN TRANSAKSI, DAN PROMOSI TERHADAP LOYALITASKONSUMEN PT XYZ: KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASILaura Debora                                                                                                                                                                        81-88 KINERJA KEUANGAN DAN POTENSI KEBANGKRUTAN DARI PERUSAHAAN TRANSPORTASI      JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        November 2018, Volume  08, No 6                                                                      e-ISSN 2598-0289Halaman 1-114 PELAYARAN PADA TAHUN 2013-2017              Aditya Budi Kurniawan dan Carunia M. Firdausy                                                                                                              89-95 PENGARUH KETERLIBATAN SUPLIER DAN KONSUMEN SERTA INOVASI PRODUK TERHADAPPERFORMA PRODUK BARU DI PT. PUSPA PHARMARey Hagai Yheri dan Yanuar                                                                                                                                                                96-103  PENDAPAT PEMILIK USAHA-USAHA KULINER DI JAKARTA TERHADAP PERAN GO-FOODDALAM PENGEMBANGAN USAHANYAOctarini dan Eko Harry Susanto                                                                                                                                           104-108 PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI TERHADAP KEPUASAN KERJA DALAMMENINGKATKAN KINERJA KARYAWAN  (STUDI KASUS PADA GENERASI BABY BOOMERS, X, Y DAN Z)Stevanny Novianti Saliman                                                                                                                                                   109-114       
Perencanaan Bisnis Fashion Hijab Anita Anita
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.135 KB) | DOI: 10.24912/jmbk.v3i2.4953

Abstract

”Perencanaan Bisnis Fashion Hijab” is a business plan in the field of creative industries. With many of Muslim communities, it is an opportunity for startup to plan the business, especially in the Hijab fashion industry. This business plan aims to create a new business plan for the creative industry engaged in fahion hijab and creating investment opportunities for investors. Based on the results of the analysis and discussion, it can be concluded that this business is feasible to be realized on the basis of consideration, among others, because the market potential of the hijab fashion business is increasing. Financial planning that shows this business will provide profit for investors and is worthy of being realized. Analysis of financial instruments consisting of a payback period which shows the number 4 equal to the maximum time set, the Net Present Value value with a value of Rp. 522,051,842, - or greater than zero indicates this investment can produce an income level that exceeds the requested level and an Internal Rate of Return value of 35% higher than the deposit interest rate.
Analisis Pengaruh Kualitas Produk, Harga, Kualitas Pelayanan, Dan Promosi Terhadap Kepuasan Konsumen Pada Toko Kue Xyz Di Jakarta Sylvia Permata Sari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 4 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (712.574 KB) | DOI: 10.24912/jmbk.v3i4.4997

Abstract

The purpose of this research is to find out the variables that affect the customer satisfaction, this research is conducted in order to find out whether quality of product, price, quality of service, and promotion influence the customer satisfaction at xyz cake store in jakarta . analysis tool used to measure the influence of the elements mentioned above are multiple linear regression. Based on the analysis, it can be concluded that simultaneously the variable of product (X1), quality of service (X2), price (X3), and promotion (X4) influence the customer satisfaction (Y). it is also consluded that partially (individual)The quality of product, price, quality of service, and promotion influence the customer satisfaction. the result shows that quality of product and quality of service have the most impact significantly on customer satisfaction of cake product at xyz cake store.
Posisi Daya Saing Perusahaan Taksi Blue Bird pada Era Teknologi Disruptif Victor Agustinus
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.084 KB) | DOI: 10.24912/jmbk.v1i1.4753

Abstract

The number of internet user in Indonesia is increasing significantly. In Indonesia, internet is not only accesed by PC but also smartphone. Therefore, new companies with new business models which utilize the internet connected smartphone is popping up nowaday. Those newcomers are serious threats to existing companies. That phenomenon is called disruptive technology. It happens to all industries including taxi services. Today, conventional taxi companies are challenged by online taxi companies. This research is aimed to identifying the competitive position of conventional taxi company in macro and micro environment.
Pengaruh Employee Engagement dan Work Life Balance terhadap Turn Over Intention di Generasi Millenial Lita Chrisdiana; Mukti Rahardjo
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (905.382 KB) | DOI: 10.24912/jmbk.v1i1.4738

Abstract

The purpose of this study was to analyze influence of employee engagement (X1) and work life balance (X2) on turn over intention (Y) in millenial generation DKI Jakarta. This research used non-experimental quantitative design, with nonprobability and snowball sampling technique. Subject of this study consisted of thirty-one respondent who were work in Jakarta area, age between 20 until 36 years old. Data analysis is using multiple linear analysis with additional supported application of SPSS ver.23. result obtained from the data analysis showed with significance level 0,05, employee engagement (t-count = -1,162), which means Ho is accepted, which indicates there is a negative relationship between employee engagement and turn over intention. Moreover, work life balance (t-count = +2,534), which means Ho is rejected, which indicates there is a relationship between variable work life balance and turn over intention. 
Peran Brand Attractiveness Sebagai Variabel Intervening pada Brand Distinctiveness, Brand Prestige, Brand Sosial Benefit, dan Memorable Brand Experience Terhadap Customer Brand Identification Kris Jati Kesuma JP; Hetty Karunia Tunjung Sari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.231 KB) | DOI: 10.24912/jmbk.v3i5.6078

Abstract

The rapid development in the tourism sector is accompanied by an increase in foreign tourist arrivals, making the Indonesia’s hotel industry which is part of the tourism sector, growing dramatically. Competition between brands is unavoidable, each hotel must develop its own brand strategy. This study aims to add insight into brand management specifically in the hotel industry. This study used a quantitative method by distributing questionnaires to 219 respondents who lived in Jabodetabek and had stayed at five-star hotels located in Java and Bali. From this study it can be concluded that the role of brand attractiveness in giving indirect effects to brand prestige, brand distinctiveness, brand social benefits, and memorable brand experience on customer brand identification. This study also stated the importance of brand prestige, brand distinctiveness, and brand social benefits significantly and positively influences customer brand identification directly.
Pengaruh Promosi Penjualan, Daya Tarik Iklan Internet, dan Kualitas Website Terhadap Pembelian Impulsif Maria Fernanda
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.504 KB) | DOI: 10.24912/jmbk.v3i5.6073

Abstract

This goal of this study is to find out whether sales promotion, internet advertising, and website quality influence impulsive buying. This study was conducted using descriptive study approach. Subject of this study were consumers in Jakarta who have made purchase during last 6 months. Data in this study was obtained from questionnaire which distributed to 150 respondents. Method used in sampling was non probability sampling with convenience sampling. The collected data was tested using multiple regression analysis method in SPSS. The result of this study showed, each variables : sales promotion, internet advertising, and website quality have significant and positive effect on impulse buying.

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