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Proceedings of International Conference on Da'wa and Communication
Published by Universitas Islam Negeri Sunan Ampel
ISSN : -     EISSN : 26866048     DOI : https://doi.org/10.15642/icondac
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences
This proceeding is a published version of the papers of International Conference on Da’wa and Communication (ICON-DAC). This proceeding was published by Da’wa and Communication Faculty of State Islamic University of Sunan Ampel Surabaya, Indonesia. ICON-DAC is organized by the Da’wa and Commmucation Faculty, State Islamic University of Sunan Ampel Surabaya, Indonesia. This conference is held for the birth of the grand design of Da’wa that combines all models, strategies, technics, and methods of communication under the core value of Da’wa Rahmatan li al -‘Alamin (Da’wa as the Mercy to the Worlds).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 158 Documents
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Unveiling Producers' Experiences in Adopting Cloud and the Revolution of Broadcasting Content Production Farid, Ahmad Salman
Proceedings of International Conference on Da'wa and Communication Vol. 6 No. 1 (2024): The Future of Digital Communication Prediction: Personalized Communication with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v6i1.2022

Abstract

This study examines the adoption of cloud technologies by producers in the broadcasting industry, with a focus on how these innovations are transforming content production. As the industry increasingly shifts towards cloud-based solutions, understanding the experiences of industry professionals becomes crucial, especially regarding the benefits and challenges they face. A qualitative research approach was employed, utilizing in-depth interviews with broadcasting producers who have substantial experience with cloud technologies in content production. The analysis revealed that cloud technologies significantly enhance the flexibility and scalability of production processes, enabling dynamic resource management. Producers reported notable cost savings due to optimized resource allocation and reduced infrastructure expenses. The study also highlighted enhanced collaboration, with cloud platforms facilitating real-time remote production and fostering creative synergy among dispersed teams. However, concerns over security, intellectual property protection, and regulatory compliance were pervasive, underscoring the need for robust security measures. Additionally, the transition to cloud-based workflows requires a shift in skillsets and operational strategies among producers. While cloud adoption is driving significant transformation in the broadcasting industry, the management of associated risks is critical for sustaining these advancements. The ongoing evolution of cloud technologies promises continued innovation in content production, with far-reaching implications for the future of broadcasting.
Communication Strategy in Enhancing Business Development for Fish Cracker Craftsmen in Damarsi Village Sidoarjo Regency Qomariyah, Siti Nur; Falasifah, Nihlatul
Proceedings of International Conference on Da'wa and Communication Vol. 6 No. 1 (2024): The Future of Digital Communication Prediction: Personalized Communication with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v6i1.2110

Abstract

This research discusses the communication strategies used to organize the fish cracker craftsmen community as an effort to develop businesses in Damarsi Village, Sidoarjo Regency. This research focuses on the communication strategies used in the organization process and the changes after the mentoring process. The research uses the ABCD (Asset-Based Community Development) approach. Changes after mentoring include understanding the basics of product identity creation, recognizing the importance of business legality and obtaining a business identification number, comprehending digital marketing education and training, forming joint business groups, and establishing cooperation with the local village government. This research is part of the da’wah bil hal effort, which involves enjoining good and forbidding evil by providing education and training related to entrepreneurship. These efforts are made to encourage community awareness in making changes. Essentially, Allah will reward those who strive for change.
TikTok as an Interfaith Debate Space: Islamic and Christian Theological Dialogue from a Jidal Perspective Jamaludin, Jamaludin; Yaqinah, Siti Nurul
Proceedings of International Conference on Da'wa and Communication Vol. 6 No. 1 (2024): The Future of Digital Communication Prediction: Personalized Communication with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v6i1.2190

Abstract

Abstract: This study aims to respond to the phenomenon of dialogue-based debate between Muslims and Christians through Tiktok social media today. Specifically, what are the patterns and abilities of Islamic debaters' communicators in arguing with Christian opponents when they live or stich videos. And what are the ethics of debate when they are live in the perspective of jidal communication. This problem is interesting to study, reminding that TikTok social media is not only an entertainment media looking for viral, but can be transformed as a religious da'wah media platform. Islam and Christianity have so far been the most viral in TikTok debates than other religions. So that with the current openness of TikTok media for da'wah activists to take advantage of this opportunity as a medium in conveying the values of religious truth, so that TikTok appears as an interfaith communication space. The data analysis process starts from data collection, data display and data verification. The results of this study indicate that TikTok as a religious meeting space for da'wah activists is very good to be used as a medium for da'wah, in conveying religious truths. The communication pattern built by Islamic debaters is non-complementary communication. And the ethics of Muslim debaters do not come out of Islamic values in debates, so that they are controlled and credible, so that many of these interfaith dialogues embrace Islam or convert to Islam based on the data obtained.
Digitalization of Women's Fiqh Da'wah via Instagram Account @dailyhaid Aizzatul Inayah; Retpitasari, Ellyda; Moh Shofiyul Huda MF; Lukman Hakim; Baudica Setia Noveluis
Proceedings of International Conference on Da'wa and Communication Vol. 6 No. 1 (2024): The Future of Digital Communication Prediction: Personalized Communication with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v6i1.2301

Abstract

The social media content presented to the public is increasingly varied, including the content of the celebrity, one of which relates to female fiction. The purpose of this research is to describe how @dailyhaid accounts deliver the message about women's fiqh and to analyze the reception of the public to the content of the accounts about women. The research uses a qualitative approach through reception analysis with Stuart Hall's encoding-decoding theory. Data is collected through interviews, observations, and documentation. The subjects were active followers of the @dailyhaid Instagram account selected based on certain criteria using purposive sampling techniques. The research object on the contents of the @dailyhaid account was uploaded until December 28, 2023. As for the results of the research, the @dailyhaid account improves public understanding of women's fiqh through the delivery of attractively packed messages and the offer of free consultations. While reception analysis based on Stuart Hall's encoding-decoding theory on the expertise of the alleged perpetrator shows five dominant positions and two negotiating positions. The reception of the audience to the content of the message indicates six dominant positions and one negotiating position. The audience's reception to the visualization and narration of the content is in the dominant position. No informant in this study showed digestion in opposition positions.
The Utilization of Artificial Intelligence (AI) in the Development of Islamic Cultural Communication Strategies Pardianto, Pardianto
Proceedings of International Conference on Da'wa and Communication Vol. 6 No. 1 (2024): The Future of Digital Communication Prediction: Personalized Communication with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v6i1.2405

Abstract

In the digital era, AI has brought significant impacts on various aspects of communication, including in cultural and religious contexts. Islamic cultural communication requires an approach that considers Islamic values and maintains its alignment with the social and cultural context of modern society. This research aims to examine the role of artificial intelligence (AI) in developing Islamic cultural communication strategies. Through a literature review method, this study identifies trends, potentials, and challenges in the use of AI to support the development of effective and contextual communication strategies within Islamic culture. The research findings show that: 1). AI plays a significant role in facilitating the dissemination of Islamic values in the digital era, 2). AI opens up great potential for the development of more dynamic and data-driven Islamic cultural communication strategies, 3). AI serves as a practical implementation in Islamic cultural communication strategies, and 4). the challenge of using AI is related to the potential misuse of data, which could threaten user privacy and conflict with Islamic cultural values
Communication Strategy in Assisting Surabaya Hero Cadres (KSH) in Gunung Sari Village, Dukuh Pakis Subdistrict, Surabaya City Pranata, Ikhsan Hendra Hadi; Ansori, Moh.
Proceedings of International Conference on Da'wa and Communication Vol. 6 No. 1 (2024): The Future of Digital Communication Prediction: Personalized Communication with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v6i1.2832

Abstract

This study discusses the communication strategy in assisting the Surabaya Hero Cadres through plastic waste management in RW 01, Gunung Sari Village, Dukuh Pakis Subdistrict, Surabaya City. The research focuses on two crucial aspects: the communication strategy in the empowerment assistance provided to the Surabaya Hero Community and the social changes resulting from the post-assistance empowerment. The research approach used is ABCD (Asset-Based Community Development), based on the principles, stages, and procedures of 5D: Discovery, Dream, Design, Define, and Destiny. The results show that the communication strategy developed by the researchers is an active participatory communication model. This communication strategy successfully motivated and developed the creativity of the Surabaya Hero Cadres (KSH) in RW 01, Gunung Sari Village, Dukuh Pakis Subdistrict, Surabaya City in managing their assets. The social changes resulting from the empowerment assistance show that KSH has managed to create a clean environment and transform plastic waste into various handicrafts with economic value, thereby increasing economic income.
Da’wah Strategy in the Digital Era Alwi, Engku Ahmad Zaki bin Engku
Proceedings of International Conference on Da'wa and Communication Vol. 6 No. 1 (2024): The Future of Digital Communication Prediction: Personalized Communication with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v6i1.2907

Abstract

Da’wah in the digital era is currently the most necessity and the latest trend because the global community, especially the younger generation, is very inclined to seek religious knowledge through new media. Social media is one of the media that is in great demand today because it has flexible nature and can be easily accessed through various social media platforms. This writing aims to analyze opportunities and challenges, as well as a social media strategy model as an effective digital da’wah media. The research method used is library research to analyze various library sources with in-depth analysis to analyze the formulation of the research problem. The results of the research show that social media is an effective digital da’wah media because it can transform religious knowledge to the audience; can be collaborated with other media; alternative media to disseminate audio content for both individuals and congregations; can be accessed safely and comfortably. The strategies used by preachers to manage digital da’wah through social media include recognizing the characteristics of the da’wah object, composing an attractive da’wah message, using appropriate da’wah methods, and using media according to the target.
Contemporary Da'wah Strategy through Utilization of Artificial Intelligence (AI) Zuhri, Syaifudin
Proceedings of International Conference on Da'wa and Communication Vol. 6 No. 1 (2024): The Future of Digital Communication Prediction: Personalized Communication with
Publisher : Da’wa and Communication Faculty of the Sunan Ampel State Islamic University, Surabaya, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/icondac.v6i1.3174

Abstract

The rapid development of digital technology, particularly in the field of Artificial Intelligence (AI), has opened up new opportunities for Islamic da'wah strategies in the contemporary era. This article explores how the utilization of AI can be a tool to deliver da'wah messages in a broader, personalized, and adaptive manner, as well as the challenges that arise. This study uses a qualitative research method with a desk research approach. The findings suggest that contemporary da'wah strategies incorporating AI can accelerate the spread of Islamic information by integrating AI into da'wah practices. This enables a more contextualized and interactive approach. However, proper ethical and regulatory considerations are essential to ensure that AI-assisted da'wah remains aligned with Islamic values. The implementation of AI in da'wah also faces several challenges, including low digital literacy among preachers and the potential spread of unverified Islamic information that lacks scientific authority. This article recommends strengthening digital literacy among preachers and encouraging collaboration between technology experts and clerics to develop a sustainable AI-based preaching ecosystem.

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