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<![CDATA[KEUNGGULAN PRODUK BERBASIS KOMPETENSI PENGETAHUAN PASAR DALAM MENINGKATKAN KINERJA PEMASARAN: (STUDI KASUS PADA KELOMPOK PENGRAJIN KRUPUK RAMBAK DESA PENANGGULAN, PEGANDON, KENDAL 2019) ]]>
<![CDATA[Prasetyo, Ageng]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 11 No. 1 (2020): prima ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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<![CDATA[ABSTRACTThis study focus on how the company need to know about the market expectation before theproduct was launched esspecially in Kelompok Pengrajin Krupuk Rambak Desa Penanggulan,Pegandon, Kendal in 2019. The ability of the company to know the market was called themarket knowledge competence. Its concist of three major aspects such as customer knowledgecompetence, competitor knowledge competence and the interface between R&D with marketingdepartment. The higher market knowledge competence was predicted can creates the higher thecompetitive advantage in the market place. And as the result the competitive advantage canincrease the marketing performance, these was inluded sales volume, sales growth andcustomers growth. Populations of this study were 1000 customers of Kelompok PengrajinKrupuk Rambak Desa Penanggulan, Pegandon, Kendal, and the samples of this study were 100customers which devided into 2 categories of monthly purchases amount. We expected thisstudy could be applied in the company in order to support policies and strategies in themarketing field mainly on developing new products.Keywords : marketing knowledge competences, competitive advantages, marketingperformance.]]>
<![CDATA[PENGARUH TIPE KETERLIBATAN ENDURING KONSUMEN TERHADAP KEPERCAYAAN MEREK DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE ]]>
<![CDATA[Nurhayati, Siti]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 11 No. 1 (2020): prima ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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<![CDATA[ABSTRACTThis study aims to determine the extent to which the type of involvement of consumerenduring on brand trust and its impact on the decision to purchase Samsung smartphoneproducts in Yogyakarta Special Region. The population of this study is Samsung smartphoneusers in Yogyakarta Special Region by using the number of samples of 200 respondents.Sampling using nonprobability sampling technique, while the technique of determining thesample using purposive sampling. The data in the study will be taken using a questionnaire.In this research, hypothesis test is done by using simple linear regression analysis, processedby using SPSS 20.0 program, it is necessary to know the influence of independent variable todependent variable. Tests of parameter values generated will be done by using t-test and testcoefficient of determination (R²).The results of this study indicate that the involvement of consumer enduringsignificant effect on brand trust, brand trust effect on purchasing decisions. Brand trust has asignificant effect as an intervening variable between the variables of enduring consumerengagement and purchasing decisions. This can be seen from the adjusted value of R2 on modelI = 0.037 smaller than the value of adjusted R2 on model II = 0.084.Keywords: type of enduring engagement, brand trust, purchase decision.]]>
<![CDATA[PENGARUH PAJAK DAERAH DAN RETRIBUSI DAERAH TERHADAP PENINGKATAN PENDAPATAN ASLI DAERAH (PAD) PROVINSI DAERAH ISTIMEWA YOGYAKARTA (2013-2017) ]]>
<![CDATA[Mintarsih, Ratna Ambar]]>;
<![CDATA[Lampunu, Rukmana Is]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 11 No. 1 (2020): prima ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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<![CDATA[ABSTRACTThe purpose of this study was to measure the effect of regional taxes andlocal user fees on increasing local own-source revenue in the province ofYogyakarta Special Region in the 2013-2017 period. The data used in this study aresecondary data obtained from the official website of the Central Statistics Agencyin the form of the APBD report of the Special Region of Yogyakarta. The populationand sample in this study are all districts and cities in the Yogyakarta Special Regionprovince. Data analysis techniques used in this study were descriptive statisticalanalysis, multiple regression analysis, and hypothesis testing consisting of t test, Ftest and determination test (R2) as well as calculation of effective contributions,which were tested using SPSS 2.3.Based on testing the hypothesis by using the t test, it was concluded thatlocal taxes affect the increase in regional own-source revenue and local user feesdo not affect the increase in regional original income. Based on the results of the Ftest of regional taxes and regional levies together affect the increase in localrevenue. determination (R2) is known that the adjusted R square result is 0.910 or91.0%, this shows that local original income can be explained by the local taxvariable and regional retribution of 91.0%. As for the results of the calculation ofeffective contributions, it is known that the contribution of local taxes by 89.19% tothe increase in local revenue while for the regional levies the contribution of theeffect on the increase in the local revenue is only 2.61%.Keywords: Regional Tax, Regional Retribution, and Local Original Revenue(PAD).]]>
<![CDATA[PENGARUH DESAIN PEKERJAAN DAN KOMUNIKASI TERHADAP KINERJA PEGAWAI PADA DINAS PENDIDIKAN, PEMUDA, DAN OLAHRAGA KABUPATEN MAMUJU ]]>
<![CDATA[Indriyanti, Aris]]>;
<![CDATA[supriadi, Supriadi]]>;
<![CDATA[rofik, mochamad]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 11 No. 1 (2020): prima ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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<![CDATA[ABSTRACTThis study aims to determine the effect of Job Design and Communication on EmployeePerformance in the Department of Education, Youth, and Sports Mamuju Regency together orpartially and to find out variables that significantly influence employee performance. Theindependent variable used in this study is Job Design (X1), Communication (X2). While thedependent variable is employee performance (Y). The research method used in this study is aquantitative research method using a sample of 95 respondents. Sampling using Censustechniques. Data analysis methods used in this study are descriptive analysis methods andmultiple linear regression analysis. Data processing is performed using SPSS 20 for Windowscomputer software.F test results in this study indicate the value of sig F is 0,000 <0.005 which means that JobDesign and Communication together have a significant influence on employee performance.This shows that job design is the most dominant factor influencing employee performance. It isevident from the research that has been done that shows the beta value for each independentvariable is obtained value, namely for the job design factor (X1) of 1.065 and the beta value forcommunication factors (X2) of 0.843. This means that the job design factor (X1) is moredominant than the communication factor (X2) on employee performance. Based on theinterpretation of the results of data analysis it is known that the hypothesis stating job designis the most dominant factor influencing the performance of employees in the education, youth,and sports services in Mamuju Regency.Keywords: Job Design, Communication, and Employee Performance]]>
<![CDATA[MYOPIA, KOMODIFIKASI DAN MEMBANGUN PARADIGMA PENELITIAN KONSTRUKSIONIS DI INDONESIA ]]>
<![CDATA[Nurmoko, Aditya Hera]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 11 No. 1 (2020): prima ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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<![CDATA[This article will discuss research myopia in Indonesia as a problem that can beovercome by the commodification of research that supports each other betweenquantitative and qualitative research, balanced so that not only the theory test exists, buttheories born of Indonesian academics are available to be tested by Indonesians andoutside in an effort to build a constructionist research that is building own theories thatare not independent of the west and are able to fill continuity, critical and advanced forthe future.Keywords: Myopia, Commidification, Paradigm]]>
<![CDATA[ANALISIS KINERJA KEUANGAN PEMERINTAH DAERAH KABUPATEN SLEMAN TAHUN 2015-2019 ]]>
<![CDATA[Magdalena, Maria]]>;
<![CDATA[Supardi, Supardi]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 12 No. 1 (2021): Prima Ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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DOI: 10.37330/prima.v12i1.110
<![CDATA[The financial performance of local governments is a picture of the financial condition of the local government in an accounting period or cycle, in which the sources of revenue or the collection of funds and distribution or use of funds are listed. Financial performance analysis carried out by public sector institutions is different from that carried out by the private sector, this is because the accounting standards used by public sector institutions are not the same as those carried out by the private sector. The performance of public sector institutions is assessed based on the efficiency and effectiveness of the use of public funds as well as assessing the capacity of the regions in terms of achieving regional independence. Based on the results of the analysis of the financial performance of the Sleman district government, the ratio of the degree of decentralization of the Sleman district government is still low, therefore the government must increase this ratio in order to carry out development activities properly. The regional independence ratio of Sleman regency is also not optimal because it is still in the range of 30% - 50%. Meanwhile, the ratio of Income Growth in 2015-2019 is still very low. The sources of local government revenue need to be explored more optimally so that the Original Regional Revenue can increase so that the regional independence of the Sleman district government can also increase. Keywords: Financial Performance Analysis; Public Sector Institutions; Regional Independence; Income Growth; Degree of Decentralization]]>
<![CDATA[PENGARUH LABA BERSIH DAN KOMPONEN ARUS KAS TERHADAP HARGA SAHAM PADA PERUSAHAAN SEKTOR INFRASTRUKTUR, UTILITAS, DAN TRANSPORTAS YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017-2019 ]]>
<![CDATA[Aribowo, Fajar]]>;
<![CDATA[Tombilayuk, Andriani]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 11 No. 2 (2020): prima ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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<![CDATA[This study aims to analyze and test information regarding information on net income and cash flow components of share prices in infrastructure, utility, and transportation sector companies listed on the Indonesia Stock Exchange for the 2017-2019 period. The research method used in this research is quantitative method. The sample used in this research is infrastructure, utility and transportation companies listed on the Indonesia Stock Exchange by using purposive sampling in order to obtain 14 companies. To determine the effect of net income and cash flow components used linear regression analysis, no coefficient analysis, partial hypothesis testing, simultaneous hypothesis testing and determination coefficient analysis (R2). The analysis tool used is the SPSS version 25 program. The results of research that have been carried out using linear multiple analysis t test and F test. The t test in this study shows that net income has an effect on stock prices. The cash flow component has no effect on stock prices. The F test in this study shows that net income and cash flow components have an effect on stock prices. Keywords: Net Profit, Cash Flow Components, Stock Prices.]]>
<![CDATA[PENGARUH MOTIVASI BERWIRAUSAHA DAN LINGKUNGAN TERHADAP MINAT MAHASISWA BERWIRAUSAHA ]]>
<![CDATA[Pril Ranto, Dwi Wahyu]]>;
<![CDATA[Sarjita, Sarjita]]>;
<![CDATA[Parawansa, Khofifah Indra]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 12 No. 1 (2021): Prima Ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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DOI: 10.37330/prima.v12i1.111
<![CDATA[This study aims to examine the effect of entrepreneurial motivation and the environment on students' interest in entrepreneurship. The population in this study were students of AMA YPK Yogyakarta. The sampling technique used was Convenience sampling. Which means that the researcher sees the reality and the respondent gets it. The results of this study indicate that the variables of entrepreneurial motivation and the environment have a significant effect on interest in entrepreneurship. The limitation of this study is the limited number of respondents so that the results of the study do not provide an overview of respondents who are truly interested in entrepreneurship. Keywords: Entrepreneurial motivation, environment, entrepreneurial intentions]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PASIEN DI PUSKESMAS TEMPEL I SLEMAN ]]>
<![CDATA[Pramudyo, Anung]]>;
<![CDATA[Faiturohmi, Fika]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 11 No. 2 (2020): prima ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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<![CDATA[Research aims to understand influence in partial and simultaneous to the quality of service and facilities to satisfaction patients at Puskesmas Tempel I Sleman. The research is quantitative research. The sample techniques used in this research was purposive sampling. This research using samples from 100 patients. The method of analysis data using multiple linear regression and the hypothesis done by t test and the F test. The result showed that quality of services (X1) and facilities (X2) whether partial and simultaneous influences satisfaction patients (Y) at Puskesmas Tempel I Sleman. The test determination shows that 92 % satisfaction patients affected by the quality of services and facilities, the remaining of 8 % influenced by variables others described in this study. Key Words: Quality, Service, Satisfaction, facilities]]>
<![CDATA[ANTESEDEN YANG MEMPENGARUHI HARGA SAHAM PERUSAHAAN SAWITDI BURSA EFEK MINDONESIA ]]>
<![CDATA[Utary, Anis Rachma]]>;
<![CDATA[Rantelangi, Cornelius]]>;
<![CDATA[Rohmani, Anita]]>
<![CDATA[ PRIMA EKONOMIKA Vol. 12 No. 1 (2021): Prima Ekonomika ]]>
Publisher : <![CDATA[STIE "YKP" YOGYAKARTA ]]>
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DOI: 10.37330/prima.v12i1.107
<![CDATA[Penelitian ini bertujuan menganalisis Anteseden Yang Mempengaruhi Harga Saham Perusahaan Sawit di Bursa Efek Indonesia. Harga saham perusahaan perkebunan kelapa sawit di bursa saham tidak dapat dipisahkan dari jatuhnya harga CPO dunia dan nilai tukar. Pengaruhnya secara individual bisa berbeda mengingat kinerja internal dari perusahaan yang berbeda yang dapat diwakili oleh EPS sebagai aspek profitabilitas aspek pertumbuhan, dan DER sebagai aspek risiko. Penelitian ini dilakukan pada 14 perusahaan yang aktif di bursa saham. Sedangkan analisis dilakukan dengan regresi linier berganda, menggunakan data time-series bulanan dari Oktober 2015 hingga September 2018 (36 bulan). Hasil penelitian ini menunjukkan bahwa harga CPO dan EPS memiliki pengaruh positif dan signifikan terhadap harga saham; nilai tukar (US$ -IDR) dan DER memiliki dampak negatif dan signifikan. Model regresi linier berganda, secara keseluruhan menghasilkan 80,7% penjelasan tentang prediksi harga saham perkebunan sawit. Sisa 19,3% dipengaruhi oleh faktor di luar variabel-variabel tersebut.]]>
