Articles
202 Documents
<![CDATA[The influence of product quality and online shopping experience on customer loyalty through customer satisfaction with Azarine sunscreen products ]]>
<![CDATA[Aguilika, Deykha]]>;
<![CDATA[Padmasari, Nabila]]>
<![CDATA[ Jurnal STEI Ekonomi Vol. 35 No. 1 (2026) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406/jemi.v35i1.322
<![CDATA[Increasing public awareness of the importance of protecting skin from ultraviolet (UV) rays has driven demand for sunscreen products, including in Indonesia. Azarine, a local brand, dominates the e-commerce market with significant sales. This study aims to analyse the influence of product quality and online shopping experience on customer loyalty, with customer satisfaction as a mediating variable. The method employed was a quantitative approach with a purposive sampling technique, involving 100 female students from Trunojoyo University, Madura, who had purchased Azarine sunscreen products online. Data collection was conducted through questionnaires, and data analysis used the Structural Equation Modelling–Partial Least Squares (SEM-PLS) technique using SmartPLS 4.1 software. The results showed that product quality and online shopping experience had a positive and significant effect on customer satisfaction. In addition, both variables also had a direct and indirect effect on customer loyalty through customer satisfaction. Customer satisfaction proved to be a significant mediating variable in shaping customer loyalty. These findings emphasise the importance of strategies to improve product quality and strengthen the digital shopping experience as steps to build and maintain customer loyalty, especially in the increasingly competitive skincare industry.]]>
<![CDATA[Bagaimana Brand Love Memperkuat Peran Brand Ambassador dalam Mendorong Niat Beli Fashion Gen Z ]]>
<![CDATA[Gofur, Abdul]]>;
<![CDATA[Shafariah, Hanuna]]>
<![CDATA[ Jurnal STEI Ekonomi Vol. 35 No. 1 (2026) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406/jemi.v35i1.337
<![CDATA[This study investigates the interplay between Brand Love and Brand Ambassador in influencing the Purchase Intention of Generation Z consumers for global fashion products in Indonesia. Utilizing a quantitative survey design, data were collected from Generation Z consumers in Jakarta who had purchased products from major global fashion brands. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Brand Ambassador significantly and positively affects Purchase Intention, establishing its direct role as a marketing stimulus. In contrast, Brand Love does not show a direct and significant influence on Purchase Intention when considered alongside the brand ambassador’s impact. Crucially, the analysis reveals that Brand Love acts as a significant moderator in the relationship between Brand Ambassador and Purchase Intention. The moderation effect confirms that Brand Love weakens this positive relationship. This suggests that for highly attached consumers, the influence of an external endorser becomes less pronounced. This research contributes to the Stimulus-Organism-Response (SOR) theory by positioning Brand Love as a contingency variable that affects the effectiveness of external stimuli on consumer behavior. ]]>
<![CDATA[Peran dewan pengawas Syariah dalam meningkatkan pengeluaran zakat Bank Umum Syariah di Indonesia ]]>
<![CDATA[Uun Sunarsih]]>;
<![CDATA[Dahlifah Dahlifah]]>
<![CDATA[ Jurnal STEI Ekonomi Vol. 32 No. 2 (2023) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406jemi.v32i02.1255.recovery
<![CDATA[This research aims to test the influence of profitability, firm size, and inflation on zakat expenditure and test the Sharia Supervisory Board (DPS) moderating profitability, firm size, and inflation on zakat expenditure. This research is explanatory research with a quantitative approach. The research population is Sharia Commercial Banks (BUS) in Indonesia, listed on the Indonesia Stock Exchange for 2017-2022, and 14 BUS were obtained. This test uses SEM-PLS. The research results prove that profitability has no effect. Zakat may be a personal matter, not a company matter. Firm size has an influence; the greater the assets owned, the greater the potential for issuing zakat. Inflation has no effect because decreasing people's purchasing power will affect paying zakat. DPS does not moderate profitability because the company has yet to issue a fatwa on zakat. DPS can moderate firm size, meaning that DPS has carried out its role. DPS cannot moderate inflation, meaning that DPS must provide management with a good understanding that if they have reached the nisab and haul, they must issue zakat. Novelty in this research is adding a moderating variable and using Shariah Enterprise Theory. Note: This article serves as a restored version of the original content following a corruption incident. The Digital Object Identifier (DOI) has been successfully re-registered and reactivated to ensure continued accessibility and citation integrity.]]>
<![CDATA[Pengaruh cash holding, foreign ownership, struktur modal, dan perputaran modal kerja terhadap nilai perusahaan ]]>
<![CDATA[Fania Devara Roza]]>;
<![CDATA[Ayunita Ajengtiyas Saputri Mashuri]]>
<![CDATA[ Jurnal STEI Ekonomi Vol. 32 No. 2 (2023) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406jemi.v32i02.1097.recovery
<![CDATA[This study aims to determine the effect of cash holding, foreign ownership, capital structure, and working capital turnover on the firm value. The population used in the study was consumer goods industry sector companies listed on the Indonesia Stock Exchange in 2019-2021 with sample selection based on several criteria that have been set. The Data used in the study is quantitative data obtained from the company's annual report. Data analysis techniques using multiple linear regression processed using STATA version 14. The results showed that cash holding has a positive effect on the firm value, foreign ownership has a negative effect on the firm value, capital structure does not positively affect the firm value and working capital turnover does not positively affect the firm value. Note: This article serves as a restored version of the original content following a corruption incident. The Digital Object Identifier (DOI) has been successfully re-registered and reactivated to ensure continued accessibility and citation integrity.]]>
<![CDATA[Analisis rasio keuangan terhadap return saham perbankan yang terdaftar di bursa efek Indonesia: Periode 2015–2024 ]]>
<![CDATA[Garnia, Erna]]>;
<![CDATA[Febriani, Rikah Yuliana]]>;
<![CDATA[Lisaumi, Siti Riyyan]]>;
<![CDATA[Lilyana, Fitria]]>
<![CDATA[ Jurnal STEI Ekonomi Vol. 35 No. 1 (2026) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406/jemi.v35i1.368
<![CDATA[Banking stock returns in Indonesia exhibit significant fluctuations driven by various company fundamental factors. This study aims to analyze the effect of Debt to Asset Ratio (DAR), Net Profit Margin (NPM), and Return on Investment (ROI) on the stock returns of banking companies listed on the Indonesia Stock Exchange (IDX) for the 2015–2024 period. The research employs a quantitative approach using panel data regression analysis on 15 sample companies selected through purposive sampling, resulting in 150 observations. The results indicate that partially, DAR has a significant negative effect on stock returns, whereas NPM and ROI do not show significant effects. These findings suggest that capital structure is the primary risk consideration for investors in banking stock investment decisions, while operational profitability and investment efficiency have not yet become decisive signals during the observation period.]]>
<![CDATA[Determinan fenomena perubahan iklim dalam perspektif sosial ekonomi di Pulau Jawa dan Pulau Sumatera ]]>
<![CDATA[Ramadhan, Zufar Abdulmaajid]]>;
<![CDATA[Emalia, Zulfa]]>
<![CDATA[ Jurnal STEI Ekonomi Vol. 32 No. 2 (2023) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406/jemi.v32i02.1313.recovery
<![CDATA[The phenomenon of climate change has become a special concern throughout the world. This research was conducted to look at the determining factors from a social and economic perspective that can influence climate change on the Island of Java and Sumatera. The research is used panel data with a total of 80 research data in the 2018-2022. The variables used in the research were Average of Air Temperature, Gross Regional Domestic Product of Industrial Sector, Population Density, and Electrical Energy in Industrial Sector. The results of his research show that all independent variables GRDP of Industrial Sector, Population Density, and Electrical Energy in Industrial Sector have a significant and positive effect on the phenomenon of climate change on the Island of Java and Sumatera as viewed through the average of air temperature. Note: This article serves as a restored version of the original content following a corruption incident. The Digital Object Identifier (DOI) has been successfully re-registered and reactivated to ensure continued accessibility and citation integrity. ]]>
<![CDATA[Peningkatan organizational citizenship behavior pada Aparatur Sipil Negara generasi milenial ]]>
<![CDATA[Pranitasari, Diah]]>;
<![CDATA[Kusumaningtyas, Arini Mustikaningrum Kasaluri]]>
<![CDATA[ Jurnal STEI Ekonomi Vol. 32 No. 2 (2023) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406/jemi.v32i02.1309.recovery
<![CDATA[This research aims to determine the influence of organizational culture and employee engagement on organizational citizenship behavior with job satisfaction as a mediating variable among Millennial Civil Servants. It is a quantitative study with organizational culture and employee engagement as independent variables, and job satisfaction and organizational citizenship behavior as dependent variables. The research was conducted on Civil Servants at the Supreme Audit Agency (BPKP), with a total population of 5,901 Civil Servants. The study is limited to Millennial Civil Servants, with a total of 3,428 individuals. Using purposive sampling, which includes Civil Servants who have been working for more than 3 years, the sample size is determined using the Slovin formula, resulting in a sample of 358 Civil Servants. Data were collected through the distribution of questionnaires to Civil Servants, and the data were processed using smartPLS software. The research findings can be summarized as follows: organizational culture influences job satisfaction; organizational culture does not affect organizational citizenship behavior; employee engagement influences organizational culture; employee engagement influences organizational citizenship behavior; organizational culture does not affect organizational citizenship behavior through job satisfaction; employee engagement does not affect organizational citizenship behavior through job satisfaction. Note: This article serves as a restored version of the original content following a corruption incident. The Digital Object Identifier (DOI) has been successfully re-registered and reactivated to ensure continued accessibility and citation integrity.]]>
<![CDATA[Bauran pemasaran, kualitas pelayanan terhadap keputusan pembelian berdampak pada loyalitas konsumen Apotek ]]>
<![CDATA[Syahrin, Alfi]]>;
<![CDATA[Sitanggang, Maura Linda]]>;
<![CDATA[Masri, Indah]]>;
<![CDATA[Oktrivina, Amelia]]>
<![CDATA[ Jurnal STEI Ekonomi Vol. 32 No. 2 (2023) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406/jemi.v32i02.1317.recovery
<![CDATA[Changes in the pharmaceutical business paradigm, one of which is pharmacies, happened because of the Public Medical coverage program. Progressions might affect pharmacies, such as decreasing prescription acceptance, thereby potentially losing consumers. Data from Cipayung District, East Jakarta, for 2017-2022 shows 40 pharmacies, 28 pharmacies (70 percent) stayed standing, and 12 pharmacies (30 percent) closed. The research aims to determine the influence of the marketing mix and service quality on purchasing decisions and their impact on pharmacy consumer loyalty—Quantitative Research Methods. Sampling used a simple random sampling method; data was processed using Smart PLS. The sample determined using the Slovin formula was 100 respondents utilizing a survey. Research results show that marketing mix influences purchasing decisions. Service quality affects purchasing decisions. Marketing mix influences consumer loyalty. Service quality influences consumer loyalty. Purchasing decisions influence consumer loyalty. Marketing mix influences consumer loyalty through purchasing decisions. Service quality affects consumer loyalty through purchasing decisions. Note: This article serves as a restored version of the original content following a corruption incident. The Digital Object Identifier (DOI) has been successfully re-registered and reactivated to ensure continued accessibility and citation integrity. ]]>
<![CDATA[Pengaruh kepemimpinan kepala sekolah, komunikasi dan sertifikasi guru terhadap persepsi kinerja guru ]]>
<![CDATA[Noersanti, Lina]]>;
<![CDATA[Juniarti, Juniarti]]>;
<![CDATA[Hastin, Abiyyah]]>
<![CDATA[ Jurnal STEI Ekonomi Vol. 32 No. 2 (2023) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406/jemi.v32i02.876.recovery
<![CDATA[This study aims to find out the influence of the principal's leadership, communication and teacher certification on the perception of teacher performance at SDN Pisangan Timur 01 Pagi. This research approach is quantitative with a correlation model. Data were obtained using survey methods. The population in this study are teachers at SDN Pisangan Timur 01 Pagi, a total of 30 teachers. The sample in this study is a saturated sample. The analysis used is SEM-PLS which consists of outer model, inner model and hypothesis testing using SmartPls 3.0 software. The results of this study show that the principal's leadership has no effect on teacher performance. Communication and teacher certification have an influence on teacher performance. Good communication between fellow teachers and their leaders can improve the performance of teachers in schools. The benefits provided through certification can motivate a teacher to be a better teacher for his students. Note: This article serves as a restored version of the original content following a corruption incident. The Digital Object Identifier (DOI) has been successfully re-registered and reactivated to ensure continued accessibility and citation integrity.]]>
<![CDATA[Peran kepercayaan konsumen memediasi electronic word of mouth terhadap keputusan pembelian pada pengguna market place Lazada ]]>
<![CDATA[Khatimah, Husnul]]>;
<![CDATA[Salsabila, Safira]]>
<![CDATA[ Jurnal STEI Ekonomi Vol. 32 No. 2 (2023) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta ]]>
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DOI: 10.36406/jemi.v32i02.891.recovery
<![CDATA[The purpose of this study was to examine the impact of EWOM on brand trust purchasing decisions of Lazada consumers. The variables examined in this study are EWOM, brand trust, and purchase decisions. Sample size drawn by distributing 100 respondents. The data collection method in this study was by questionnaire. The analytical technique used is MRA regression analysis. Based on the results of the analysis, EWOM has a positive and significant impact on consumer trust, EWOM has a positive and significant impact on purchasing decisions, and consumer trust has a positive and significant impact on purchasing decisions. It has made a significant impact and the role of consumer trust has been made clear. Key role in his EWOM mediation in marketplace product purchase decisions. Lazada in Bekasi city. Positive EWOM is one of our efforts to increase consumer confidence. EWOM has a significant impact on trust in product purchasing decisions. A positive EWOM encourages consumers to make immediate purchase decisions. Note: This article serves as a restored version of the original content following a corruption incident. The Digital Object Identifier (DOI) has been successfully re-registered and reactivated to ensure continued accessibility and citation integrity.]]>
