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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 333 Documents
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FAKTOR-FAKTOR YANG MEMENGARUHI PERILAKU HIJAU PADA PROGRAM RECYCLE POINT LE MINERALE DI DAERAH ISTIMEWA YOGYAKARTA: FAKTOR-FAKTOR YANG MEMENGARUHI PERILAKU HIJAU PADA PROGRAM RECYCLE POINT LE MINERALE DI DAERAH ISTIMEWA YOGYAKARTA Zalzalah, Guruh Ghifar; Anggraini, Elvina; Prakosa, Adhi; Nindya Aryandha, Pradita; Farhan, Fikri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3885

Abstract

The increasing volume of waste is a challenge for environmental sustainability and public health. Le Minerale's recycling point program offers a solution by providing recycling facilities and increasing awareness of waste management. This initiative reduces waste in landfills and builds responsibility in maintaining a clean environment. This research aims to determine the influence of sustainable social development goals, environmentally friendly sustainable development goals, attitudes, intentions on green behavior on the Le Minerale recycle point program in Yogyakarta. This research was conducted in the Yogyakarta Special Region in 2024, the sample used was 124 respondents. The sampling technique uses a purposive sampling method. The data analysis technique in this research uses partial least squares structural equation modeling (SEM-PLS) using the WarpPLS version 7.0 application. The results of the research show that social sustainable development goals, environmentally friendly sustainable development goals, attitudes have a significant positive effect on intentions and intentions have a significant positive effect on green behavior.
PENGARUH LITERASI KEUANGAN, GAYA HIDUP DAN DIGITAL PAYMENT TERHADAP PERILAKU KONSUMTIF GENERASI Z Septiyani, Nurul; Wediawati, Besse; Solikhin, Agus
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3907

Abstract

This study aims to analyze the influence of financial literacy, lifestyle, and the use of digital payment on the consumptive behavior of Generation Z. The object of this research is undergraduate students of the Faculty of Economics and Business at Jambi University from the 2021–2024 cohorts. The study employs a quantitative approach using the Partial Least Square (PLS) method with the assistance of SmartPLS 4 software. Primary data were collected through a questionnaire using a 5-point Likert scale and distributed via Google Form. A total of 100 respondents were selected using the Slovin formula from a population of 3,131 students. The results show that: (1) financial literacy has a negative and significant effect on consumptive behavior; (2) lifestyle has a positive and significant effect on consumptive behavior; and (3) digital payment also has a positive and significant effect on consumptive behavior. These findings imply that improving financial literacy can reduce consumptive behavior, whereas a consumptive lifestyle and the ease of digital payment tend to increase such behavior.
Analisis Penjualan Listrik dalam Meningkatkan Perolehan Laba Pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pelanggan Bontang Mustari, Mustari; Siddiq, Muhammad; Aulia Muslim, Anis; Delianti, Delianti
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3944

Abstract

The implementation of prepaid electricity enables households to monitor and control their electricity consumption. The system functions similarly to mobile phone credit top-ups. One key advantage of prepaid electricity is the elimination of late payment penalties. Compared to postpaid electricity, the prepaid system is perceived as more economical, as it encourages consumers to be more prudent and efficient in their energy usage.Prepaid electricity services operate on a pay-before-use basis, offering flexibility and better cost management to consumers. This study aims to analyze the impact of electricity sales on profit growth at PT PLN (Persero) UP3 Bontang. The research adopts a quantitative approach using descriptive statistical analysis based on financial data from the last five years (2016–2020). The findings reveal that, although there has been an increase in both the volume and value of electricity sales, this does not necessarily translate into increased company profits. The stagnation or decline in profit is primarily attributed to high operational costs, including power plant fuel expenses, electricity purchases from independent power producers (IPPs), network maintenance costs, and exchange rate fluctuations.
Co-creation melalui media sosial: Kajian Pada Kampanye "Share a Coke" Kasus Coca Cola di Indonesia Zuhri, Saifuddin; Heru Dwihandoko, Toto; Rahayu, Rahayu
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3945

Abstract

Abstract Co-creation has become a compelling concept in innovation involving companies and customers. Communication between companies and consumers is now seen as a central factor in the success of both existing and new products or services. Numerous studies have emphasized the importance of co-creation through active customer participation. In today's era of consumer sovereignty, social media platforms and corporate websites have become major enablers of user-generated content. This study explores customer co-creation through social media, using Coca-Cola's “Share a Coke” campaign as a case study. This campaign, recognized as one of the most iconic co-creation initiatives, was launched in several countries, including Indonesia. The research applies a qualitative method to examine how social media platforms facilitated the interaction between brand and consumer, allowing customers to become co-creators of value. In Indonesia, the campaign replaced the Coca-Cola logo on bottles with 70 popular local names, encouraging consumers to share their personalized experiences online. The study finds that co-creation in this campaign was driven not only by promotional incentives but also by emotional, social, and psychological motivations. It also highlights how digital marketing and social media have shifted power from companies to consumers, positioning the consumer as an active participant in branding and innovation.
THE INFLUENCE OF RELATIONSHIP MARKETING DIMENSIONS ON CUSTOMER LOYALTY AT 'SAAT KOPI' CAFE SURABAYA: RELATIONSHIP MARKETING ON CUSTOMER LOYALTY Yusup, Yusup; Zulvianasya GA, Divela; Suparno, Suparno
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3948

Abstract

            This study investigates the influence of relational marketing dimensions trust, commitment, and communication on customer loyalty at Saat Kopi café in Surabaya, within the Food and Beverage (F&B) industry context. The research aims to understand how these dimensions foster customer retention in a competitive market. Data were collected through a survey of 30 customers who visit the café at least twice monthly, reside in Surabaya, and have a minimum high school education. Research techniques included observation, interviews, and questionnaires, with variables measured using a five-point Likert scale. Data quality was ensured through validity tests (Pearson correlation, significance < 0.05) and reliability tests (Cronbach’s Alpha > 0.6). Analysis procedures comprised descriptive statistics to summarize responses, multiple regression analysis to assess the simultaneous impact of relational marketing dimensions on loyalty, and T-tests to evaluate individual variable significance. The regression analysis incorporated classical assumptions (normality, multicollinearity, heteroscedasticity, and autocorrelation), with F-tests confirming the model’s overall significance and R² indicating the proportion of loyalty variance explained. Results reveal that trust, commitment, and communication positively and significantly influence customer loyalty, highlighting the effectiveness of relational marketing strategies in enhancing customer retention. These findings suggest that café management should prioritize building trust, fostering commitment, and maintaining effective communication to strengthen customer loyalty in the F&B sector. This study provides actionable insights for businesses aiming to improve customer relationships and loyalty.
Pengaruh Budaya Kerja, Kompetensi dan Sumber Daya Organisasi terhadap Keterlibatan Kerja Karyawan PT. Surabaya Autocomp Indonesia Mojokerto Ghozali, Ghozali; Mubarok, Ahmad; Hidayat, Rahmat; Abduh, Faizal
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3958

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh budaya kerja, kompetensi dan sumber daya organisasi secara signifikan dan simultan terhadap keterlibatan kerja pegawai. Penelitian ini menggunakan metode penelitian kuantitatif dengan Teknik pengumpulan data melalui penyebaran kuesioner dan didukung data sekunder. Metode analisis data yang digunakan adalah analisis regresi berganda. Sampel dalam penelitian ini adalah teknik sampling jenuh dikenal juga dengan istilah sensus dan skala yang digunakan adalah skala likert. Peneliti menggunakan fornula Slovin dengan jumlah sampel adalah 82 responden dari karyawan PT Surabaya Autocomp Indonesia (SAI) Mojokerto. Alat analisis yang digunakan adalah SPSS 25. Hasil dari penelitian ini menunjukan variabel budaya kerja, kompetensi, dan sumber daya organisasi secara simultan mempunyai pengaruh yang signifikan terhadap kinerja karyawan PT Surabaya Autocomp Indonesia (SAI). Penelitian ini menunjukkan beberapa temuan, yaitu (1) budaya kerja berpengaruh signifikan terhadap keterlibatan kerja pegawai pada PT Surabaya Autocomp Indonesia Mojokerto, (2) kompetensi berpengaruh signifikan terhadap keterlibatan kerja pegawai pada PT Surabaya Autocomp Indonesia Mojokerto, (3) sumber daya organisasi berpengaruh signifikan terhadap keterlibatan kerja pegawai PT Surabaya Autocomp Indonesia Mojokerto, (4) budaya kerja, kompetensi, dan sumber daya organisasi berpengaruh signifikan secara simultan terhadap keterlibatan kerja pegawai PT Surabaya Autocomp Indonesia Mojokerto.
The Role of Halal Awareness, Halal Certification and Green Product Toward Purchase Intention on Shopee Rahmadina, Andini; Bowo Prayoga Kasmo, Arief
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4335

Abstract

This study aims to examine and analyze the influence of halal awareness, halal certification, and green product attributes on purchase intention toward NPURE Acne Face Toner Centella Asiatica on the Shopee platform. The population in this study consists of individuals who use skincare products for acne-prone skin and are familiar with NPURE products in the DKI Jakarta area. The study involved 167 respondents, selected using Hair’s formula for sample size determination. A purposive sampling technique was used to ensure that participants met specific criteria relevant to the research. Data were collected through survey using a questionnaire as the research instrument. The data method applied is the Partial Least Square (PLS). The results show that halal awareness, halal certification, and green product have a positive and significant effect on purchase intention. The implication of this study is to provide relevant insights for PT Penta Natural Kosmetindo and similar enterprises to formulate marketing strategies aligned with consumer preferences in the digital era.
Strategi Pemasaran 4P Untuk Meningkatkan Daya Saing Pada Lapak Labu Pak Roni Di Pasar Ngronggo Afandi, Misbaqul; Sumelvia Dewi, Anita; Hendratmoko, Suseno
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4345

Abstract

The purpose of this study is to examine how the 4P strategy (Product, Price, Place, and Promotion) can enhance competitiveness at Lapak Labu Pak Roni. This research employed a qualitative method with two key informants, namely the owner and an employee. Data analysis was conducted using the Miles and Huberman model. The findings indicate that the implementation of the 4P marketing strategy (Product, Price, Place, and Promotion) at Lapak Labu Pak Roni has proven effective in maintaining business sustainability, increasing customer loyalty, and strengthening competitiveness in Ngronggo Market. The implication of this research shows that the 4P strategy is not only relevant for large businesses, but can also be a practical reference for traditional UMKM in improving competitiveness through product innovation and social media utilization.
Pengaruh Ekuitas Merek, Kualitas Pelayanan, Dan Kualitas Produk Terhadap Minat Beli Ulang Pada Rumah Makan Rumah Ori Yogyakarta Siti Mutiatun Naziah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.2215

Abstract

This study aims to determine the effect of brand equity, service quality and product quality on repurchase interest at Rumah Ori Restaurant Yogyakarta. This research was conducted in Yogyakarta in September – December 2021. The research method used quantitative, The population in this study were consumers of the Ori restaurant in Yogyakarta totaling 80 people. The sampling technique used was purposive sampling and accidental sampling. Techniques of data analysis with regression analysis significant level 5%. The results of hypothesis 1 obtained a t-count 2.141 > t-tabel, means that there is an influence of brand equity on repurchase interest, with a determinant coefficient of 23.59%. The results of hypothesis 2 t-count 2,119 > t tabel, means that there is an influence of service quality on repurchase interest, with a determinant coefficient of 21.69%. 3) The results of hypothesis 3, the t-count 2,257 > t tabel, means that there is an effect of product quality on repurchase interest, with a determinant coefficient of 15.52%. The results of hypothesis 4 obtained F count of 41.776, it was concluded that there was a significant influence between brand equity, service quality and product quality on repurchase interest, with overall determinant coefficient of 60.8%.
PENGARUH HEDONIC SHOPPING MOTIVATION, MERCHANDISING, DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING KONSUMEN DI ALFAMART SIDOMULYO SLEMAN Setio Putranto, Angga
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.2292

Abstract

This study intends to find the impact of hedonic shopping motivation, merchandising, and store environment on consumer impulse buying at Alfamart Sidomoyo Sleman either partially or simultaneously. This research is a quantitative research with multiple linear regression analysis technique which is carried out using the SPSS program. Collecting data using a questionnaire, a sample of 100 respondents from Alfamart Sidomoyo Sleman consumers. The results of this study concluded that partially hedonic shopping motivation, merchandising, and store environment have a positive impact on impulse buying. Simultaneously the impact of hedonic shopping motivation, merchandising, and store environment has a significant impact on impulse buying, with a calculated F value of 22.885 and a sig value. 0.000 <0.05, while the adjusted R square is 39.9%.

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