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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 333 Documents
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Pengaruh Content Marketing, Copywriting dan Free Gift Terhadap Keputusan Pembelian Produk Danolshop Jombang Putri Assakinah, Andin; Setyariningsih, Eny; Hidayat, M. Syamsul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3750

Abstract

The aim of this study was to examine how content marketing, copywriting, and free gifts impact customers’ decisions to purchase products from Danolshop Jombang. The research utilized a quantitative approach with SPSS software for analysis. The sampling method employed was a non-probability sampling technique with a purposive sampling strategy. Data was gathered from 97 respondents who had made at least one purchase from Danolshop Jombang through a questionnaire. The data analysis methods included validity testing, reliability testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results indicated that content marketing has a significant impact on the decision to purchase Danolshop Jombang products, whereas copywriting and free gifts do not individually influence the purchase decision. However, content marketing, copywriting, and free gifts collectively influence the decision to purchase Danolshop Jombang products.
Pengaruh Pembiayaan Murabahah, Musyarakah dan Mudharabah terhadap Profitabilitas Bank Muamalat Indonesia Periode 2020-2023 Defayana Putri, Anadila; Verlandes, Yuliasnita
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3751

Abstract

This study is motivated by the importance of bank profitability (ROA) influenced by the financing provided. The Islamic banking industry in Indonesia has grown rapidly, particularly since the establishment of Bank Muamalat Indonesia (BMI) in 1992 as the first Islamic bank in Indonesia. This research aims to determine the effect of Murabahah, Musyarakah, and Mudharabah financing on the profitability of Bank Muamalat Indonesia during the period of 2020–2023. A descriptive quantitative approach is employed, using secondary data from Bank Muamalat's quarterly financial reports for 2020–2023, which were published on BMI's official website. The data analysis includes classical assumption tests, multiple linear regression analysis, T-test, F-test, and the coefficient of determination. The results of this study show that Murabahah financing has a significant partial effect on profitability (ROA) with a significance value of 0.021, while Musyarakah financing does not have a significant effect on profitability (ROA) with a significance value of 0.167. Mudharabah financing has a significant effect on profitability (ROA) with a significance value of 0.036. Furthermore, the analysis of Murabahah, Musyarakah, and Mudharabah financing shows that, simultaneously, these types of financing have a significant effect on profitability (ROA), as evidenced by a significance value of 0.011. The coefficient of determination test results indicate that Murabahah, Musyarakah, and Mudharabah financing contribute 59% to profitability (ROA), while the remaining 41% is influenced by other variables outside of this study.
Pengaruh Profitabilitas, Ukuran Perusahaan dan Financial Leverage terhadap Nilai Perusahaan pada Perusahaan Transportasi di BEI Periode 2020-2023 Rani Lestari, Febriati; Armin, Rini
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3752

Abstract

This research aims to analyze the influence of Profitability, Company Size and Financial Leverage on company value in transportation companies listed on the Indonesia Stock Exchange (BEI) during the 2020-2023 period. Profitability is measured using Return on Assets (ROA), company size is measured by total assets, and Financial Leverage is measured by Debt to Equity Ratio (DER). The data used in this research is secondary data obtained from the annual financial reports of companies listed on the IDX. The analytical method used in this research is multiple linear regression to test the relationship between the independent variables (Profitability, Company Size and Financial Leverage) and the dependent variable (company value) which is measured using Price to Book Value (PBV). The research results show that profitability has a negative and significant influence on company value, indicating that companies with good financial performance tend to have a higher value in the eyes of investors. Company size has no influence on company value. Financial leverage does not have a significant influence on company value, indicating that the company's debt level does not directly affect the company's value in the capital market.
Pengaruh Struktur Modal, Ukuran Perusahaan dan Pertumbuhan Penjualan terhadap Nilai Perusahaan pada Perusahaan Farmasi Retno Ayu Deyandra, Anisa; Heru Dwihandoko, Toto
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3753

Abstract

The company has the main goal of increasing the value of the company as much as possible because maximizing shareholder value is the same as maximizing shareholder wealth. There are several aspects that can affect a company's value, such as capital structure, profitability, company size, dividend policy, leverage, and company growth. The purpose of the study is to identify the influence of capital structure, company size, and sales growth on company value. The population in this study is pharmaceutical companies that have been listed on the Indonesia Stock Exchange (IDX) for the 2020-2023 period and 7 samples of pharmaceutical companies were obtained. The type of data used is secondary data that is quantitative. The source of data comes from the annual financial statements. The data analysis in this study used the Multiple Linear Regression Analysis test with the help of the SPSS software application. The results of this study show that the capital structure has a negative and significant influence on the company's value, the size of the company does not affect the company's value, the company's sales growth does not affect the company's value.
Pengaruh Likuiditas, Profitabilitas dan Ukuran Perusahaan terhadap Nilai Perusahaan Sub Sektor Perkebunan Roseliany Dewi, Sufi; Hartono, Hartono
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3754

Abstract

The success of a company is reflected in its company value. Increasing market value of company performance due to high stock prices will make the market believe in the company's performance and its prospects in the future. Increasing company profits, maximizing shareholder value are interrelated business goals to achieve goals and to improve shareholder welfare. Price Book Value (PBV) is a measure of value creation to explain stock investment decisions. The purpose of this study is to determine the effect of liquidity, profitability and company size on the value of plantation sub-sector companies listed on the Indonesia Stock Exchange (IDX). The research period is 3 years, namely 2021-2023. The sampling technique uses purposive sampling technique based on the established criteria obtained 7 companies. The data analysis technique used descriptive statistical analysis, classical assumption tests and multiple linear regression analysis processed using SPSS 25 software. Overall, the results of the classical assumption test in this study indicate that it has been fulfilled, among others 1) The residuals of the regression model are normally distributed. 2) The regression model is free from multicollinearity. 3) There is no heteroscedasticity. The research show that 1) Liquidity has no significant effect on company value 2) Profitability has no significant effect on company value 3) Company size has a significant effect on company value 4) Liquidity, Profitability and Company Size simultaneously have a significant effect on company value.
Pengaruh Return On Asset, Return on Equity dan Non Performing Financing terhadap Pembiayaan Mudharabah Pada PT. Bank Syariah Indoensia Qurrotul ‘Aini, Eka
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3755

Abstract

The purpose of this research is to determine the influence of Return on Asset (ROA), Return on Equity (ROE) and Non-Performing (NPF) on Mudharabah financing at PT. Bank Syariah Indonesia. The research method used is a quantitative method with secondary data obtained from BSI’s quarterly financial reports accessed on the official BSI website. The analysis technique employs multiple linear regression analysis processed using SPSS version 25. The research results indicate that the ROA and ROE variables do not have a partial influence, while NPF shows a positive and significant influence on Mudharabah financing at PT. Bank Syariah Indonesia TBK for the period 2021-2023.
Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Kerja Dan Komitmen Organisasi Terhadap Kinerja Pegawai Upt Dinlutkan Kabupaten Rembang Bayu Laksono, Puryantoro; Dwi Ilhami, Susanti
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3760

Abstract

Rembang Regency is one of the areas with a coastline of 76 kilometers and has abundant marine products. UPT Dinlutkan Rembang Regency is a government agency responsible for managing marine potential and maintaining its sustainability. The research that has been conducted aims to obtain evidence and analysis of transformational leadership style, work motivation, and organizational commitment to employee performance. The data collection technique used is the questionnaire method. The data testing method uses reliability testing and validity testing, while the data analysis technique uses multiple linear regression analysis using the R² test. The variable measurement technique uses a Likert scale. The population in this study were all employees of UPT TPI Dinlutkan Rembang Regency totaling 167 employees, while the sample taken was 63 respondents, 30 male and 33 female. The type of data used is subject data. From the results of the study it is known that transformational leadership style has a significant positive effect on performance, work motivation has a positive but insignificant effect on performance and organizational commitment has a positive but insignificant effect on performance. The results of the determination test show that the variables of transformational leadership style, work motivation and organizational commitment can explain employee performance by 30.6%.
the PENGARUH VARIASI MENU, HARGA DAN SUASANA TEMPAT TERHADAP KEPUASAN PELANGGAN YOKINA COFFEE AND EATERY DI KOTA PROBOLINGGO: PENGARUH VARIASI MENU, HARGA DAN SUASANA TEMPAT TERHADAP KEPUASAN PELANGGAN YOKINA COFFEE AND EATERY DI KOTA PROBOLINGGO Sri Sandyawati, Novi; Amalia Hapsari, Farasandya; Anam, M. Khoirul; Wicaksono, Eko; Irawan, Sandi
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4208

Abstract

Business has grown rapidly and undergone constant transformation. The food and beverage industry is a promising one. Fast food cafes are currently a lifestyle trend for adults. Fast food cafes are considered dining establishments that can provide the desired relaxed atmosphere. Cafes can be a place to relax with friends or family, socialize with business associates, or even simply enjoy the solitude. The purpose of this study is to determine the Effect of Menu Variation, Price and Place Atmosphere on Customer Satisfaction at Yokina Coffee and Eatery. This study uses a descriptive method with a quantitative approach. Data collection techniques in this study use questionnaires, interviews, and observations. While the data analysis used is a descriptive technique that has 3 independent variables, namely X1 (Menu Variation), X2 (Price), X3 (Place Atmosphere) and 1 dependent variable, namely Y (Customer Satisfaction). The results of this study can be concluded that Menu Variation can have a positive effect on customer satisfaction. Price can have a very positive and significant effect on customer satisfaction. Place atmosphere has a very positive and significant effect on customer satisfaction, while the price variable has a very positive and significant effect on customer satisfaction, seen from the value of the regression coefficient results which are greater than the Menu variation and place atmosphere variables.
the Pengaruh Gender; Usia; Regional; Masa Jabatan; Pendidikan Terhadap Nilai Perusahaan Pada Perusahaan Jasa Sektor Keuangan : Pengaruh Gender; Usia; Regional; Masa Jabatan; Pendidikan Terhadap Nilai Perusahaan Pada Perusahaan Jasa Sektor Keuangan Ermayanti S, Dwi; Suhartono, Edy; Marasi Purba, Darwin; Muawanah, Muawanah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4274

Abstract

Suatu perusahaan tidak selalu berkembang dengan baik sebagaimana yang diharapkan. Dalam praktik, banyak perusahaan mengalami kegagalan, salah satunya adalah karena kesalahan manajemen yang terjadi secara berulang-ulang. Penelitian ini bertujuan adalah untuk mengetahui pengaruh gender; usia; regional; masa jabatan; pendidikan terhadap nilai perusahaan. Penelitian ini termasuk penelitian deskriptif kuantitatif. Populasi penelitian ini ialah sektor keuangan sebanyak 89 perusahaan yang terdaftar di Bursa Efek Indonesia (BEI). Analisa menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa 1) Keragaman gender memiliki pengaruh negatif terhadap nilai perusahaan, 2) Keragaman usia dewan tidak bepengaruh terhadap nilai Perusahaan, 3) Keragaman regional dewan tidak bepengaruh terhadap nilai Perusahaan, 4) Keragaman masa jabatan dewan bepengaruh positif terhadap nilai Perusahaan, dan 5) Keragaman pendidikan dewan bepengaruh positif terhadap nilai Perusahaan.
Kekuatan Voice of Customer di Media Sosial: Dampaknya terhadap Respons dan Perbaikan CRM Perbankan Windarsari, Wiwin Riski; Zaimar, Fina Ruzika; Haruna, Hasisa; Ridha, Achmad; Mangga, Andi Rahmatullah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4344

Abstract

Social media is increasingly serving as a primary channel for customers to voice their banking experiences, including complaints, questions, and appreciation. This study aims to analyze the power of Voice of Customer (VoC) on platform X and its impact on company responses and Customer Relationship Management (CRM) improvements. The study analyzed 1,456 posts from 998 unique accounts addressed to Bank C's official account during August 2025. The results showed that dominant complaints included failed transactions with balance deductions, application disruptions, OTP and verification issues, difficulties contacting customer service, and security and fraud issues. Company responses were generally directed to private channels (DM or phone) using template-based answers. However, personalization efforts were evident in innovative application features, such as transaction notifications, e-statements, and the Bank C keyboard. These findings confirm that VoC is not simply a source of complaints but also a strategic input that can drive system improvements and interaction quality. Practical implications include the need to strengthen social listening, improve the quality of personalized responses, and integrate VoC directly into CRM. The use of AI and automation can also support the initial response process, while maintaining human oversight for sensitive cases. This research was limited to a single banking institution, a single platform, and a specific period, so the results cannot be broadly generalized. Future studies are recommended to involve more institutions, communication channels, and take a longitudinal approach to assess the impact of CRM improvements on customer satisfaction and loyalty.

Page 31 of 34 | Total Record : 333

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