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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 333 Documents
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Are Investors Beyond Rationality? Uncovering Behavioral Finance in Stock Investment Decision Making: A Comprehensive Systematic Literature Review Ayunda Tisya, Valsa
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3761

Abstract

Humans have complex natures, cannot be predicted or followed by theory. The emotional and cognitive aspects that play a role in financial decision making, especially stock investment, are very important to study. The contribution of this theory will be very useful in mitigating the risk of biased decision making. This article is based on the Systematic Literature Review (SLR) method. This systematic literature review examines a large number of studies on behavioral finance from 11 leading and reputable financial journals published between 2020 and 2024. Articles are collected through Harzing's Publish or Perish with Scopus and Google Scholar article data sources. This SLR research uses the keywords "behavioral finance", "stock" and "investment decision" and is selected using the PRISMA Systematic Literature Review Flow Chart, then analyzed using VOSviewers. The purpose of this article is to offer a comprehensive analysis of the existing literature by providing an overview of the publication pattern of articles over the past 5 years, a geographic map of contributing research, a list of top articles and journals, current topic trends and future research agendas that will greatly assist future researchers in exploring empirical research in the future.
Klaim Berlebihan dan Influencer: Daya Tarik Pembelian Impulsif Produk Skincare Mahnun Masadi
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3994

Abstract

This study aims to examine the influence of excessive claims on skincare products and the role of influencers on consumer impulsive buying, as well as examine the mediating role of product attractiveness in these relationships. The research method used a survey with a sample of 100 respondents who filled out a questionnaire based on the Likert scale. Data were analyzed through validity, reliability, multiple linear regression, and mediation analysis tests using bootstrap techniques. The results show that excessive claims and influencer influence contribute positively and significantly to impulsive buying. In addition, product appeal has been shown to mediate the relationship between over-claims and impulsive buying, as well as between influencers and partial impulsive buying. In conclusion, marketing strategies that involve product claims and influencers can increase impulsive buying through increased product appeal. This research provides important implications for the development of skincare product marketing strategies to be more effective and attractive to consumers. The hypothesis test yielded an F-value of 79.459 with a p-value of 0.000. Since the p-value is less than 0.05, the regression model as a whole is statistically significant in explaining the dependent variable Total Y. This indicates that the predictors, TOTALX2Z and TOTALX1Z, together have a significant influence on Total Y."
Pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Price, Free Alternatives terhadap Willingness to Subscribe Pengguna Aplikasi Nurhadi, Ahmad; Aldafa Putra, Igo; Dyah Herdiany, Hapsai; Iman Basri, Anindita
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.4206

Abstract

This study aims to examine Perceived Usefulness, Perceived Ease of Use, Perceived Price and Free Alternatives on Willingness to Subscribe of Vidio Application Users in the Special Region of Yogyakarta. This study will explore how perceptions of application benefits (perceived usefulness), ease of use (perceived ease of use), subscription prices (perceived price), and the availability of free alternatives (free alternatives) can affect user intentions to subscribe. This study will also identify the combined influence of these factors on user decisions. The results of this study are expected to provide insight for Vidio application developers and marketers in designing marketing strategies. This study was conducted in November 2024 - January 2025 in the Special Region of Yogyakarta. The sample used in this study amounted to 100 respondents with the sampling technique used in this study using non-probability sampling technique using the purposive sampling method as a method for sampling with specified criteria. The data analysis technique used was multiple linear regression and hypothesis testing using the t-test and f-test with the help of the SPSS 25 for windows program.
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian: (Studi Kasus pada WW Collection Pungging) Amrulloh, Afif; Hartono, Hartono; Hidayat, M. Syamsul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.4221

Abstract

This study aims to examine and analyze the influence of Product Design, Product Quality, and Lifestyle on Purchase Decisions, with a case study at WW Collection in Pungging. A quantitative approach was employed, using surveys as the main data collection method. Questionnaires were distributed to respondents who had made at least one purchase, either through social media platforms or by visiting the store directly. The sampling technique used was purposive sampling, with a total of 385 respondents. Data analysis was conducted using SPSS software, applying the t-test to determine the effect of each variable on purchasing decisions. The results indicate that Product Design has a significant influence on purchase decisions. Likewise, Lifestyle also significantly affects consumers’ purchasing decisions. Additionally, Product Quality shows a positive and significant impact on purchase behavior. Simultaneously, all three variables: Product Design, Product Quality, and Lifestyle exert a meaningful influence on consumer purchasing decisions at WW Collection. These findings suggest that these factors play a crucial role in shaping consumer behavior and should be a key focus in WW Collection’s marketing strategies. By understanding and aligning with consumer preferences and lifestyles, the company can enhance its product appeal and customer satisfaction. Consequently, WW Collection is encouraged to maintain and improve these influencing factors to sustain competitiveness and drive consumer loyalty.
Pengembangan Potensi IKM Kreatif Berbasis Teknologi di Kabupaten Mojokerto Silvida, Fitra Ria; Ardiantoro, Luki; Sari, Meila; Zanuarisma, Aulia
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3325

Abstract

Creative small and medium industries (SMEs) have an important role in regional economic growth, including in Mojokerto Regency. However, challenges such as limited access to technology, digital marketing, and product innovation are still major obstacles to the development of creative SMEs. This study aims to identify the potential of creative SMEs in Mojokerto Regency and develop technology-based strategies to improve their sustainable competitiveness. The research method used is a qualitative approach through surveys and interviews. The results of the study show that the use of technology in digital marketing production, and business management contributes significantly to increasing the efficiency and market reach of Creative SMEs. Thus, the development of technology-based creative SME potential is expected to be a strategic solution in encouraging regional economic growth and improving the welfare of SME business actors in Mojokerto Regency.
Keunggulan Kompetitif melalui Kompetensi Digital, Inovasi Financial Technologi, dan Penguatan Brand Metris, Diksi; Lidya Pradipta Rahayu, Asmi; Muadz, Muadz; Arie Rosandy, Doni
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3798

Abstract

In the era of digital transformation, companies are required to optimize employees' digital competencies, innovate in Financial Technology (FinTech), and strengthen their brand to achieve sustainable competitive advantage. However, there are still challenges in effectively integrating these three aspects. This research aims to analyze how employees' digital competencies contribute to competitive advantage, how FinTech innovations affect business strategies and operational efficiency, and how branding strategies can enhance customer loyalty. In addition, this research also explores the synergy between these three elements in shaping competitive advantage and identifying the main obstacles in the implementation of digitalization. This research uses qualitative methods with a literature study and document analysis approach. Data were collected from various academic journals, industry reports, and theoretical studies related to digitalization, FinTech, and brand strategies in business. The analysis was conducted using a thematic approach to identify patterns and relationships between the research variables. The research results show that employees' digital competencies enhance operational efficiency and product innovation, while the adoption of FinTech accelerates transactions, increases transparency, and supports data-driven business decisions. Additionally, a strong branding strategy contributes to increased customer loyalty through a more personalized digital experience. The synergy between these three aspects has proven to create a more solid competitive advantage, but its implementation still faces challenges such as a shortage of skilled human resources and resistance to change. Therefore, companies need to adopt a holistic digitalization strategy, develop digital competency training, and enhance technology security to ensure the sustainability of competitive advantage.
Building Brand Equity on Halal Cosmetics Brand in Indonesian Dewi, Rina
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3825

Abstract

This study is to determine whether there is a relationship between brand image and brand trust on brand equity through brand loyalty to halal cosmetics brand. Research methodology is quantitative methods with 224 samples consumers who have criteria to be active users for a minimum of 2 years, and make purchases at least twice in a year. Analysis technique uses the Structural Equation Model with 2 exogenous variables with 10 observed variables and 2 endogenous variables with 10 observed variables, data processing with software Stata 14. The results showed that brand image and brand trust have an important part in the formation of brand loyalty. The attitude of loyal consumers towards the halal cosmetics brand acts important to strengthen of brand equity which is a long-term strength advantage for the company. Halal cosmetics are a necessity for Indonesian women to help their appearance beauty and consumers build trust that halal products have the image of being safe and healthy product to use. These findings are beneficial for management science, especially in marketing management so that the company continues have to build a positive brand image, strong brand trust to provide value to consumers, and building strong commitment between the consumer and the halal cosmetic brand.
Pengaruh Kepuasan Kerja, Komitmen Organisasi dan Kompensasi Terhadap Organizational Citizenship Behavior Aulia Ulfa, Nella Aulia; Imron, H. Much
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3856

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kepuasan kerja, komitmen organisasi, dan kompensasi terhadap perilaku kewargaan organisasi (Organizational Citizenship Behavior/OCB). Penelitian ini menggunakan data primer yang diperoleh dari hasil kuesioner. Populasi penelitian yang akan diamati adalah seluruh karyawan CV. Mandiri Abadi yang berjumlah 250 orang. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik purposive sampling dengan jumlah total observasi sebanyak 100 responden. Teknik analisis yang digunakan adalah structural equation modeling (SEM) berbasis partial least square (PLS) dengan menggunakan SmartPLS 3. Temuan empiris ini mengungkapkan bahwa kepuasan kerja dan kompensasi berpengaruh terhadap OCB, sedangkan komitmen organisasi tidak berpengaruh terhadap OCB. Penelitian ini menunjukkan bahwa untuk meningkatkan OCB di CV. Mandiri Abadi, manajemen perlu memfokuskan diri pada strategi peningkatan kepuasan kerja dan pemberian kompensasi yang adil, sembari tetap membangun komitmen karyawan meskipun tidak secara langsung berpengaruh terhadap OCB.
Analisis Minat Beli Sepeda Listrik Selis dengan Pendekatan Technology Acceptance Model (TAM) di Yogyakarta Sudaryan, Arif; Septi Wandari, Tarisa; Imam Basri, Anindita
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3867

Abstract

This study aims to analyze the interest in buying Selis electric bicycles using the Technology Acceptance Model (TAM) approach in Yogyakarta. This study is a quantitative study using data analysis, namely multiple linear regression analysis processed using the assistance of the IBM SPSS version 26 program calculation. The population of this study is consumers who have purchased or have not purchased Selis electric bicycles in Yogyakarta as many as 100 respondents with a purposive sampling technique. The results of this study indicate that the variables partially perceived usefulness and trust have a positive and significant effect on the purchase interest of Selis electric bicycles in Yogyakarta, while perceived ease of use and perceived security have a positive but insignificant effect on the purchase interest of Selis electric bicycles in Yogyakarta. The results of the F test indicate that the variables of perceived usefulness, perceived ease of use, perceived security, and trust together or simultaneously have a positive and significant effect on the purchase interest of Selis electric bicycles in Yogyakarta. The variables of perceived usefulness, perceived ease of use, perceived security, and trust are able to explain the purchase interest variable by 52.5%, while the remaining 47.5% is influenced by other factors not examined in this study.
Faktor-Faktor Yang Mempengaruhi Perilaku Impulsive Buying Pada Platform E-Commerce Shopee Sholeh, Rachmad; Huda, Khasbulloh
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3874

Abstract

The shopping behavior of customers worldwide has changed from offline shopping to online shopping thanks to technological advances. This research aims to determine the influence of discounts, ranting, and online customer reviews on impulsive buying, both partially and simultaneously, and determine which variables have the most significant impact. This research uses quantitative research, using a Population of students at Mayjen Sungkono University, Mojokerto, Faculty of Economics, semester 3. This research uses multiple linear regression with the t-test and F-test to see the hypothesis results. The results of this study show that partially the variables of discount, branch and online customer review on impulsive buying have a positive and significant influence in this case can be proven by the test results at the P-value <0.001 for discount, 0.002 for branch and online customer review of <0.001 which has a value of <0.005, and for simultaneous testing also has a positive and significant influence as evidenced by the results of the P-Value of <0.001 which is smaller than 0.005. While the value of the influence on each discount variable is 0.367, the branch variable is 0.268, and the online customer review variable is 0.372. from these results the variable that has the greatest influence is the online customer review variable.

Page 29 of 34 | Total Record : 333

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