Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
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333 Documents
<![CDATA[Intervensi Reputasi Perusahaan Pada Keputusan Pembelian: Konsekwensi Dari Influencer Instagram Dan Islamic Branding ]]>
<![CDATA[Sulaeman, Maman]]>;
<![CDATA[Nurhidayah, Rika]]>;
<![CDATA[Azis, Nur]]>;
<![CDATA[Ratnasari, Desi]]>;
<![CDATA[Ulum, Miftahul]]>;
<![CDATA[Wahdah, Ulya]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3742
<![CDATA[This study aims to analyze the influence of Instagram influencers and Islamic branding on company reputation and consumer purchase decisions. In the digital age, companies increasingly rely on influencers to build reputation and influence consumer purchase decisions, while value-based branding, especially rooted in religious principles, is becoming more popular, particularly among Muslim consumers. This research uses a survey method with a quantitative approach, where data is collected through a questionnaire distributed to 92 Rabbani product consumers. Data analysis is performed using Structural Equation Modeling (SEM) to examine the relationships between variables. The results show that Instagram influencers have a significant impact on company reputation, which in turn affects consumer purchase decisions. Islamic branding also proves to enhance company reputation, especially among Muslim consumers, which ultimately drives purchase decisions. Additionally, company reputation acts as a mediator in the relationship between Instagram influencers and purchase decisions, as well as between Islamic branding and purchase decisions. These findings indicate that companies can leverage influencers and Islamic branding to build a strong reputation and increase sales. The implications of this research highlight the importance of companies selecting the right influencers and incorporating religious values into their branding to attract consumers.]]>
<![CDATA[Pengaruh Motivasi Kerja, Disiplin Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan: Studi Kasus RSUD Dr. Wahidn Sudiro Husodo Kota Mojokerto ]]>
<![CDATA[Mitha Hapsari, Febriyanie]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3745
<![CDATA[The purpose of this research is to determine the effect of work motivation on employee performance, the effect of work discipline on employee performance, the effect of the work environment on employee performance at RSU Dr. Wahidin Sudiro Husodo, Mojokerto City. In this study using multiple linear regression analysis technique with a quantitative approach method. The number of population used in this study was 353 employees with proportional random sampling method so that the sample in this study was 76 employees. The results of the research collected were obtained from the distribution of questionnaires and were further analyzed using SPSS For Windows. The results of the study found that: (1) Work motivation has a t value of 5,093 with a significance probability level of 0.000 so that it is known that tcount > ttable (5,093 > 1.66571) and a significance level of 0.000 < 0.05. Which means Work Motivation (X1) has a significant effect in a positive direction on employee performance at RSU Dr. Wahidin Sudiro Husodo. (2) Work discipline has a t count value of 2.166 with a significance probability level of 0.032 so that it is known that tcount > ttable (2.166 > 1.66571) and a significance level of 0.032 < 0.05. Which means that Work Discipline (X2) has a significant effect in a positive direction on the performance of employees at RSU Dr. Wahidin Sudiro Husodo. (3) The work environment has a t-count value of 2.144 with a significance probability level of 0.034 so that it is known that tcount > ttable (2.144 > 1.66571) and a significance level of 0.034 < 0.05. Which means that the Work Environment (X3) has a significant effect with the direction positive on employee performance at RSU Dr. Wahidin Sudiro Husodo.]]>
<![CDATA[The Influence Of Product Quality and Electronic Word Of Mouth On The Decision To Stay at Rumah Kayu Cottage Syariah in Bandung ]]>
<![CDATA[Elvira Sagita, Sindi]]>;
<![CDATA[Yudanegara, Aditya]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3772
<![CDATA[This study aims to analyze the effect of product quality and electronic word of mouth on the decision to stay at Rumah Kayu Cottage Syariah Bandung. Data analysis using normality, correlation coefficient analysis, determination analysis, and simultaneous and partial hypothesis testing. The results of correlation coefficient analysis showed a result of 0.987 which means the relationship between product quality and electronic word of mouth to the decision to stay has a strong relationship. The coefficient of determination obtained in this study is 97.5%, meaning the influence of product quality and electronic word of mouth on the decision to stay, while the rest is influenced by other factors that were not studied in this study. Simultaneous hypothesis test conducted using the F-tiest obtained that the value of Fhitung of 1766.57 which is greater than the Ftabel for ? = 5% is 3.10 this means that simultaneously the quality of the product and the electronic word of mouth significant effect, while partially done using the T-test, shows that the quality of the product and the electronic word of mouth affect the decision to stay.]]>
<![CDATA[Inovasi, Teknologi, dan Kepuasan Pelanggan: Kunci Keberhasilan UMKM di Pasar yang Kompetitif ]]>
<![CDATA[Metris, Diksi]]>;
<![CDATA[Rasyiddin, Ahmad]]>;
<![CDATA[Sari Siahaan, Febri]]>;
<![CDATA[Rayyani Aulia, Khansa]]>;
<![CDATA[Rinjani Faatihah, Ananda]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3570
<![CDATA[MSMEs (Micro, Small and Medium Enterprises) face big challenges in maintaining competitiveness amidst increasingly competitive market dynamics. The main problem faced is the low adoption of innovation and technology, which often impacts customer satisfaction levels. This research aims to understand the role of innovation and technology in increasing customer satisfaction as the key to the success of MSMEs. This research uses a qualitative approach with a case study method. Data was collected through in-depth interviews with 20 MSME owners in the food and beverage sector as well as field observations of the operational and marketing strategies they implemented. Data analysis was carried out thematically to identify main patterns related to innovation, technology and their impact on customer satisfaction. The research results show that the application of digital technology, such as the use of e-commerce applications and social media for marketing, can significantly improve customer experience. In addition, innovation in the form of product development, service personalization, and more flexible interaction strategies has been proven to strengthen customer loyalty. The findings also show that MSME players who actively adapt to technological changes have greater opportunities to create added value for customers. This research concludes that innovation and technology play a crucial role in building strong relationships with customers and increasing their satisfaction. Recommendations are given to MSMEs to be more proactive in integrating technology into their business strategy and developing innovations that are relevant to market needs. This research also provides practical insights for policy makers in supporting the digital transformation of MSMEs.]]>
<![CDATA[Pengaruh Literasi Keuangan dan Teman Sebaya Terhadap Perilaku Keuangan dengan Gaya Hidup Sebagai Variabel Mediasi Pada Mahasiswa Institut Bisnis dan Ekonomi Indonesia ]]>
<![CDATA[Ecci Resamala Sari]]>;
<![CDATA[Toto, Yusron]]>;
<![CDATA[Yuniarti, Yuniarti]]>;
<![CDATA[Febrianti, Sukma]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3616
<![CDATA[This research aims to analyze and determine the influence of financial literacy and peers on financial behavior with lifestyle as a mediating variable (Study of students at the Indonesian Institute of Business and Economics). The population of this study was 821 IBE Indonesia students class 2021- 2024, the sampling technique used purposive sampling and the sample formula was Taro Yamane with an error rate of 5%, a sample of 268 respondents was obtained. The data collection technique uses a questionnaire from Google Form and the data analysis tool uses Smart PLS 4.0. The data analysis technique uses PLS-SEM. Based on the results of this research, it can be concluded that financial literacy has a positive influence on financial behavior. Apart from that, the existence of peer variables also has a significant positive impact on financial behavior. Financial literacy and peers also contribute positively and significantly to lifestyle. Finally, lifestyle plays a role in mediating the relationship between financial literacy and financial behavior, as well as between peers and financial behavior.]]>
<![CDATA[Pengaruh Work Life Balance, Budaya Organisasi dan Motivasi terhadap Kinerja Karyawan PT. Swadaya Graha Rembang ]]>
<![CDATA[Mu'arifah, Nurul]]>;
<![CDATA[Lukiarti, Ming Ming]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3704
<![CDATA[Employee performance is very important to achieve a knowledge based and competitive economy. The form of business and company to improve employee performance is by strengthening work life balance, organizational culture and increasing motivation. Related to this, it is necessarary to conduct research on work life balance, organizational culture and motivation in order to improve employee performance. The research that has been conducted aims to obtain evidence and analysis of the correlation between work life balance, organizational culture and motivation on employee performance. The data collection technique used is the questionnaire method. The data testing, while the data analysis technique uses reliability testing and validity testing, while the data analysis technique uses multiple linier regression analysis using the R² test. The variabel measurement technique uses a likert scale. The population in this study were all employees of PT. Swadaya Graha Rembang totaling 95 employees. The type of data used is subject data. From the results of the study it as known that work life balance has a significant positive effect on performance, organizational culture has a significant positive effect on performance and motivation has a positive but insignificant effect on performance. The results of the determination test show that the variables of work life balance, organizational culture and motivation can explain employee performance by 20,1 %.]]>
<![CDATA[Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Sepatu Vans Di E – Commerce ]]>
<![CDATA[Oktavia Lestari, Tania]]>;
<![CDATA[Permata Rahmi, Palupi]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3716
<![CDATA[The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions for Vans shoe products on e-commerce. Multiple linear regression analysis was used with a research population of 100 respondents. Purchasing decisions are the dependent variable, while brand image and product quality are the independent variables. Data collection was carried out using a questionnaire. Various statistical methods such as partial hypothesis testing, simultaneous analysis, and coefficient of determination were used in this study. The results showed that brand image partially had a negative and insignificant effect on purchasing decisions. Meanwhile, product quality has a positive and significant effect on purchasing decisions. Brand image and product quality simultaneously have a positive and significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Penjualan Bersih dan Total Utang terhadap Laba Bersih: Studi Kasus pada PT. Kalbe Farma Tbk Periode 2014-2023 ]]>
<![CDATA[Rizki Prasetia, Eza]]>;
<![CDATA[Rahmi, Palupi Permata]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3717
<![CDATA[This study aims to determine whether there is an influence of net sales and total debt on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period, both partially and simultaneously. The type of research used in this study is associative research with a quantitative approach. The data collection technique employed is documentation. The sampling technique used in this study is purposive sampling. The sample in this study is the financial report data of PT. Kalbe Farma Tbk for the 2014-2023 period. The independent variables in this study are net sales and total debt. The dependent variable is net profit. The results of this study are: (1) partially, net sales do not have a significant effect on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period; (2) partially, total debt has a significant effect on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period; and (3) simultaneously, net sales and total debt affect net profit by 86,2%, while the remaining 13,8% is influenced by other factors. The results of this study confirm that net sales are a key factor in determining the company’s net profit, while total debt does not have a significant individual impact. Based on these results, it is recommended that the company continue to improve its net sales and properly manage its debt to maintain a positive impact on its financial performance.]]>
<![CDATA[Pengaruh Brand Image Dan Digital Marketing Terhadap Keputusan Pembelian Pada Produk Pakaian Merek Sylvia di Marketplace Tiktok Shop ]]>
<![CDATA[Naufal Mushaddaq, Muhammad]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3730
<![CDATA[This study is motivated by the significant decline in sales experienced by the Sylvia brand on the TikTok Shop platform during the July-August 2024 period when not using paid advertising, as well as a large sales gap compared to major competitors where Sylvia's flagship product only achieved sales of 2,945 units compared to competitors who reached more than 10,000 units as of December 2024. This study aims to analyze the effect of brand image and digital marketing on purchasing decisions for Sylvia brand Muslim clothing products at TikTok Shop. The research uses quantitative methods with descriptive approaches and verification analysis. Sampling using purposive sampling technique with the Slovin formula, resulting in 100 respondents. Data were collected through questionnaires. Data analysis using multiple linear regression. The results showed that brand image and digital marketing have a significant positive effect on purchasing decisions, with digital marketing having a greater influence (0.652) than brand image (0.291). The findings imply that Sylvia needs to prioritize digital marketing strategies while still building a strong brand image to increase consumer purchasing decisions.]]>
<![CDATA[Analisis Pengaruh Implementasi Talent Management Terhadap Kinerja Laporan Keuangan Pada Penatausahaan Aset Negara Di Kementerian Agama ]]>
<![CDATA[Mahatir, Ilham]]>;
<![CDATA[Haryani, Dewi]]>;
<![CDATA[Rusliana, Iu]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3736
<![CDATA[This study examines the impact of talent management implementation on the performance of financial reporting in the administration of state assets at the Ministry of Religious Affairs. Employing a quantitative research approach, the study investigates the relationship between talent management encompassing planning, development, and talent placement and the quality of financial reporting, evaluated through accuracy, completeness, and timeliness. Data were gathered through Likert-scale questionnaires and financial report documentation, followed by analysis using simple linear regression and t-tests. The findings reveal that talent management significantly enhances financial reporting performance, with an R-squared value of 0.72, indicating that 72% of the variance in financial reporting performance is attributable to effective talent management. The remaining 28% is influenced by external factors. These results highlight the critical role of consistent and integrated talent management practices in driving organizational efficiency and accountability, particularly in the context of state asset administration.]]>
