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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 432 Documents
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PENGARUH LITERASI KEUANGAN, GAYA HIDUP DAN DIGITAL PAYMENT TERHADAP PERILAKU KONSUMTIF GENERASI Z Nurul Septiyani; Besse Wediawati; Agus Solikhin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3907

Abstract

This study aims to analyze the influence of financial literacy, lifestyle, and the use of digital payment on the consumptive behavior of Generation Z. The object of this research is undergraduate students of the Faculty of Economics and Business at Jambi University from the 2021–2024 cohorts. The study employs a quantitative approach using the Partial Least Square (PLS) method with the assistance of SmartPLS 4 software. Primary data were collected through a questionnaire using a 5-point Likert scale and distributed via Google Form. A total of 100 respondents were selected using the Slovin formula from a population of 3,131 students. The results show that: (1) financial literacy has a negative and significant effect on consumptive behavior; (2) lifestyle has a positive and significant effect on consumptive behavior; and (3) digital payment also has a positive and significant effect on consumptive behavior. These findings imply that improving financial literacy can reduce consumptive behavior, whereas a consumptive lifestyle and the ease of digital payment tend to increase such behavior.
Analisis Penjualan Listrik dalam Meningkatkan Perolehan Laba Pada PT. PLN (Persero) Unit Pelaksana Pelayanan Pelanggan Bontang Mustari Mustari; Muhammad Siddiq; Anis Aulia Muslim; Delianti Delianti
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3944

Abstract

The implementation of prepaid electricity enables households to monitor and control their electricity consumption. The system functions similarly to mobile phone credit top-ups. One key advantage of prepaid electricity is the elimination of late payment penalties. Compared to postpaid electricity, the prepaid system is perceived as more economical, as it encourages consumers to be more prudent and efficient in their energy usage.Prepaid electricity services operate on a pay-before-use basis, offering flexibility and better cost management to consumers. This study aims to analyze the impact of electricity sales on profit growth at PT PLN (Persero) UP3 Bontang. The research adopts a quantitative approach using descriptive statistical analysis based on financial data from the last five years (2016–2020). The findings reveal that, although there has been an increase in both the volume and value of electricity sales, this does not necessarily translate into increased company profits. The stagnation or decline in profit is primarily attributed to high operational costs, including power plant fuel expenses, electricity purchases from independent power producers (IPPs), network maintenance costs, and exchange rate fluctuations.
Co-creation melalui media sosial: Kajian Pada Kampanye "Share a Coke" Kasus Coca Cola di Indonesia Saifuddin Zuhri; Toto Heru Dwihandoko; Rahayu Rahayu
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3945

Abstract

Abstract Co-creation has become a compelling concept in innovation involving companies and customers. Communication between companies and consumers is now seen as a central factor in the success of both existing and new products or services. Numerous studies have emphasized the importance of co-creation through active customer participation. In today's era of consumer sovereignty, social media platforms and corporate websites have become major enablers of user-generated content. This study explores customer co-creation through social media, using Coca-Cola's “Share a Coke” campaign as a case study. This campaign, recognized as one of the most iconic co-creation initiatives, was launched in several countries, including Indonesia. The research applies a qualitative method to examine how social media platforms facilitated the interaction between brand and consumer, allowing customers to become co-creators of value. In Indonesia, the campaign replaced the Coca-Cola logo on bottles with 70 popular local names, encouraging consumers to share their personalized experiences online. The study finds that co-creation in this campaign was driven not only by promotional incentives but also by emotional, social, and psychological motivations. It also highlights how digital marketing and social media have shifted power from companies to consumers, positioning the consumer as an active participant in branding and innovation.
THE INFLUENCE OF RELATIONSHIP MARKETING DIMENSIONS ON CUSTOMER LOYALTY AT 'SAAT KOPI' CAFE SURABAYA: RELATIONSHIP MARKETING ON CUSTOMER LOYALTY Yusup Yusup; Divela Zulvianasya GA; Suparno Suparno
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3948

Abstract

            This study investigates the influence of relational marketing dimensions trust, commitment, and communication on customer loyalty at Saat Kopi café in Surabaya, within the Food and Beverage (F&B) industry context. The research aims to understand how these dimensions foster customer retention in a competitive market. Data were collected through a survey of 30 customers who visit the café at least twice monthly, reside in Surabaya, and have a minimum high school education. Research techniques included observation, interviews, and questionnaires, with variables measured using a five-point Likert scale. Data quality was ensured through validity tests (Pearson correlation, significance < 0.05) and reliability tests (Cronbach’s Alpha > 0.6). Analysis procedures comprised descriptive statistics to summarize responses, multiple regression analysis to assess the simultaneous impact of relational marketing dimensions on loyalty, and T-tests to evaluate individual variable significance. The regression analysis incorporated classical assumptions (normality, multicollinearity, heteroscedasticity, and autocorrelation), with F-tests confirming the model’s overall significance and R² indicating the proportion of loyalty variance explained. Results reveal that trust, commitment, and communication positively and significantly influence customer loyalty, highlighting the effectiveness of relational marketing strategies in enhancing customer retention. These findings suggest that café management should prioritize building trust, fostering commitment, and maintaining effective communication to strengthen customer loyalty in the F&B sector. This study provides actionable insights for businesses aiming to improve customer relationships and loyalty.
Pengaruh Budaya Kerja, Kompetensi dan Sumber Daya Organisasi terhadap Keterlibatan Kerja Karyawan PT. Surabaya Autocomp Indonesia Mojokerto Ghozali Ghozali; Ahmad Mubarok; Rahmat Hidayat; Faizal Abduh
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3958

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh budaya kerja, kompetensi dan sumber daya organisasi secara signifikan dan simultan terhadap keterlibatan kerja pegawai. Penelitian ini menggunakan metode penelitian kuantitatif dengan Teknik pengumpulan data melalui penyebaran kuesioner dan didukung data sekunder. Metode analisis data yang digunakan adalah analisis regresi berganda. Sampel dalam penelitian ini adalah teknik sampling jenuh dikenal juga dengan istilah sensus dan skala yang digunakan adalah skala likert. Peneliti menggunakan fornula Slovin dengan jumlah sampel adalah 82 responden dari karyawan PT Surabaya Autocomp Indonesia (SAI) Mojokerto. Alat analisis yang digunakan adalah SPSS 25. Hasil dari penelitian ini menunjukan variabel budaya kerja, kompetensi, dan sumber daya organisasi secara simultan mempunyai pengaruh yang signifikan terhadap kinerja karyawan PT Surabaya Autocomp Indonesia (SAI). Penelitian ini menunjukkan beberapa temuan, yaitu (1) budaya kerja berpengaruh signifikan terhadap keterlibatan kerja pegawai pada PT Surabaya Autocomp Indonesia Mojokerto, (2) kompetensi berpengaruh signifikan terhadap keterlibatan kerja pegawai pada PT Surabaya Autocomp Indonesia Mojokerto, (3) sumber daya organisasi berpengaruh signifikan terhadap keterlibatan kerja pegawai PT Surabaya Autocomp Indonesia Mojokerto, (4) budaya kerja, kompetensi, dan sumber daya organisasi berpengaruh signifikan secara simultan terhadap keterlibatan kerja pegawai PT Surabaya Autocomp Indonesia Mojokerto.
Klaim Berlebihan dan Influencer: Daya Tarik Pembelian Impulsif Produk Skincare Mahnun Masadi
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3994

Abstract

This study aims to examine the influence of excessive claims on skincare products and the role of influencers on consumer impulsive buying, as well as examine the mediating role of product attractiveness in these relationships. The research method used a survey with a sample of 100 respondents who filled out a questionnaire based on the Likert scale. Data were analyzed through validity, reliability, multiple linear regression, and mediation analysis tests using bootstrap techniques. The results show that excessive claims and influencer influence contribute positively and significantly to impulsive buying. In addition, product appeal has been shown to mediate the relationship between over-claims and impulsive buying, as well as between influencers and partial impulsive buying. In conclusion, marketing strategies that involve product claims and influencers can increase impulsive buying through increased product appeal. This research provides important implications for the development of skincare product marketing strategies to be more effective and attractive to consumers. The hypothesis test yielded an F-value of 79.459 with a p-value of 0.000. Since the p-value is less than 0.05, the regression model as a whole is statistically significant in explaining the dependent variable Total Y. This indicates that the predictors, TOTALX2Z and TOTALX1Z, together have a significant influence on Total Y."
Pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Price, Free Alternatives terhadap Willingness to Subscribe Pengguna Aplikasi Ahmad Nurhadi; Igo Aldafa Putra; Hapsai Dyah Herdiany; Anindita Iman Basri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.4206

Abstract

This study aims to examine Perceived Usefulness, Perceived Ease of Use, Perceived Price and Free Alternatives on Willingness to Subscribe of Vidio Application Users in the Special Region of Yogyakarta. This study will explore how perceptions of application benefits (perceived usefulness), ease of use (perceived ease of use), subscription prices (perceived price), and the availability of free alternatives (free alternatives) can affect user intentions to subscribe. This study will also identify the combined influence of these factors on user decisions. The results of this study are expected to provide insight for Vidio application developers and marketers in designing marketing strategies. This study was conducted in November 2024 - January 2025 in the Special Region of Yogyakarta. The sample used in this study amounted to 100 respondents with the sampling technique used in this study using non-probability sampling technique using the purposive sampling method as a method for sampling with specified criteria. The data analysis technique used was multiple linear regression and hypothesis testing using the t-test and f-test with the help of the SPSS 25 for windows program.
the PENGARUH VARIASI MENU, HARGA DAN SUASANA TEMPAT TERHADAP KEPUASAN PELANGGAN YOKINA COFFEE AND EATERY DI KOTA PROBOLINGGO: PENGARUH VARIASI MENU, HARGA DAN SUASANA TEMPAT TERHADAP KEPUASAN PELANGGAN YOKINA COFFEE AND EATERY DI KOTA PROBOLINGGO Novi Sri Sandyawati; Farasandya Amalia Hapsari; M. Khoirul Anam; Eko Wicaksono; Sandi Irawan
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4208

Abstract

Business has grown rapidly and undergone constant transformation. The food and beverage industry is a promising one. Fast food cafes are currently a lifestyle trend for adults. Fast food cafes are considered dining establishments that can provide the desired relaxed atmosphere. Cafes can be a place to relax with friends or family, socialize with business associates, or even simply enjoy the solitude. The purpose of this study is to determine the Effect of Menu Variation, Price and Place Atmosphere on Customer Satisfaction at Yokina Coffee and Eatery. This study uses a descriptive method with a quantitative approach. Data collection techniques in this study use questionnaires, interviews, and observations. While the data analysis used is a descriptive technique that has 3 independent variables, namely X1 (Menu Variation), X2 (Price), X3 (Place Atmosphere) and 1 dependent variable, namely Y (Customer Satisfaction). The results of this study can be concluded that Menu Variation can have a positive effect on customer satisfaction. Price can have a very positive and significant effect on customer satisfaction. Place atmosphere has a very positive and significant effect on customer satisfaction, while the price variable has a very positive and significant effect on customer satisfaction, seen from the value of the regression coefficient results which are greater than the Menu variation and place atmosphere variables.
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian: (Studi Kasus pada WW Collection Pungging) Afif Amrulloh; Hartono Hartono; M. Syamsul Hidayat
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.4221

Abstract

This study aims to examine and analyze the influence of Product Design, Product Quality, and Lifestyle on Purchase Decisions, with a case study at WW Collection in Pungging. A quantitative approach was employed, using surveys as the main data collection method. Questionnaires were distributed to respondents who had made at least one purchase, either through social media platforms or by visiting the store directly. The sampling technique used was purposive sampling, with a total of 385 respondents. Data analysis was conducted using SPSS software, applying the t-test to determine the effect of each variable on purchasing decisions. The results indicate that Product Design has a significant influence on purchase decisions. Likewise, Lifestyle also significantly affects consumers’ purchasing decisions. Additionally, Product Quality shows a positive and significant impact on purchase behavior. Simultaneously, all three variables: Product Design, Product Quality, and Lifestyle exert a meaningful influence on consumer purchasing decisions at WW Collection. These findings suggest that these factors play a crucial role in shaping consumer behavior and should be a key focus in WW Collection’s marketing strategies. By understanding and aligning with consumer preferences and lifestyles, the company can enhance its product appeal and customer satisfaction. Consequently, WW Collection is encouraged to maintain and improve these influencing factors to sustain competitiveness and drive consumer loyalty.
the Pengaruh Gender; Usia; Regional; Masa Jabatan; Pendidikan Terhadap Nilai Perusahaan Pada Perusahaan Jasa Sektor Keuangan : Pengaruh Gender; Usia; Regional; Masa Jabatan; Pendidikan Terhadap Nilai Perusahaan Pada Perusahaan Jasa Sektor Keuangan Dwi Ermayanti S; Edy Suhartono; Darwin Marasi Purba; Muawanah Muawanah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4274

Abstract

Suatu perusahaan tidak selalu berkembang dengan baik sebagaimana yang diharapkan. Dalam praktik, banyak perusahaan mengalami kegagalan, salah satunya adalah karena kesalahan manajemen yang terjadi secara berulang-ulang. Penelitian ini bertujuan adalah untuk mengetahui pengaruh gender; usia; regional; masa jabatan; pendidikan terhadap nilai perusahaan. Penelitian ini termasuk penelitian deskriptif kuantitatif. Populasi penelitian ini ialah sektor keuangan sebanyak 89 perusahaan yang terdaftar di Bursa Efek Indonesia (BEI). Analisa menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa 1) Keragaman gender memiliki pengaruh negatif terhadap nilai perusahaan, 2) Keragaman usia dewan tidak bepengaruh terhadap nilai Perusahaan, 3) Keragaman regional dewan tidak bepengaruh terhadap nilai Perusahaan, 4) Keragaman masa jabatan dewan bepengaruh positif terhadap nilai Perusahaan, dan 5) Keragaman pendidikan dewan bepengaruh positif terhadap nilai Perusahaan.

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