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Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Mojokerto, Indonesia Jl. Raya Jabon, Km. 0,7 Mojokerto, Tlp/Fax (0321) 399474, Gd. Andalusia, Lt.2
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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 432 Documents
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Pengaruh Kelelahan Kerja, Kemacetan Karir, Kepuasan Kerja, dan Keterlibatan Karyawan terhadap Turnover Intention pada Kayawan PT. Maha Sentral Sejati Rahmat Syaefulloh; Pradita Nindya Aryandha; Kasnowo Kasnowo; Anindita Imam Basri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 9 No. 1 (2026): Februari
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v9i1.4290

Abstract

This study aims to examine the influence of Job Burnout, Career Plateu, Job Satisfaction, and Employee Engagement on Turnover Intention at PT. Maha Sentral Sejati. The population in this study includes all employees of PT Maha Sentral Sejati, consisting of 10 office employees and 40 marketing employees, making a total population of 50 individuals. The sampling technique used is non-probability sampling by applying specific characteristics, also known as purposive sampling. The sample of this study was 50 people. The questionnaire was distributed using WhatsApp social media, and processed using SPSS tools. The results of the study showed that (1) work fatigue has a positive and significant effect on turnover intention. (2) career stagnation has a positive and significant effect on turnover intention. (3) job satisfaction has a positive and significant effect on turnover intention. (4) employee engagement has a positive and significant effect on turnover intention.
Economic Growth: Welfare Of Non-Civil Servant Families Rukin Rukin; Achmad Fanani Yunianto
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4329

Abstract

This research intended to analyze the economic growth and family welfare. The implications on economic growth and welfare in this framework, it is driven by economic growth. This research was conducted in Surabaya which covered 105 supervisors as respondent. This research by utilizing Regression, the technique was processed with SPSS 20 to analyze hypothesis. The intercorrelations models between these variables in this study revealed that the hypothesis have significant correlation. The result of this research were empirical date of the development of the theoretical of economic science.
The Role of Halal Awareness, Halal Certification and Green Product Toward Purchase Intention on Shopee Andini Rahmadina; Arief Bowo Prayoga Kasmo
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4335

Abstract

This study aims to examine and analyze the influence of halal awareness, halal certification, and green product attributes on purchase intention toward NPURE Acne Face Toner Centella Asiatica on the Shopee platform. The population in this study consists of individuals who use skincare products for acne-prone skin and are familiar with NPURE products in the DKI Jakarta area. The study involved 167 respondents, selected using Hair’s formula for sample size determination. A purposive sampling technique was used to ensure that participants met specific criteria relevant to the research. Data were collected through survey using a questionnaire as the research instrument. The data method applied is the Partial Least Square (PLS). The results show that halal awareness, halal certification, and green product have a positive and significant effect on purchase intention. The implication of this study is to provide relevant insights for PT Penta Natural Kosmetindo and similar enterprises to formulate marketing strategies aligned with consumer preferences in the digital era.
Kekuatan Voice of Customer di Media Sosial: Dampaknya terhadap Respons dan Perbaikan CRM Perbankan Wiwin Riski Windarsari; Fina Ruzika Zaimar; Hasisa Haruna; Achmad Ridha; Andi Rahmatullah Mangga
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4344

Abstract

Social media is increasingly serving as a primary channel for customers to voice their banking experiences, including complaints, questions, and appreciation. This study aims to analyze the power of Voice of Customer (VoC) on platform X and its impact on company responses and Customer Relationship Management (CRM) improvements. The study analyzed 1,456 posts from 998 unique accounts addressed to Bank C's official account during August 2025. The results showed that dominant complaints included failed transactions with balance deductions, application disruptions, OTP and verification issues, difficulties contacting customer service, and security and fraud issues. Company responses were generally directed to private channels (DM or phone) using template-based answers. However, personalization efforts were evident in innovative application features, such as transaction notifications, e-statements, and the Bank C keyboard. These findings confirm that VoC is not simply a source of complaints but also a strategic input that can drive system improvements and interaction quality. Practical implications include the need to strengthen social listening, improve the quality of personalized responses, and integrate VoC directly into CRM. The use of AI and automation can also support the initial response process, while maintaining human oversight for sensitive cases. This research was limited to a single banking institution, a single platform, and a specific period, so the results cannot be broadly generalized. Future studies are recommended to involve more institutions, communication channels, and take a longitudinal approach to assess the impact of CRM improvements on customer satisfaction and loyalty.
Strategi Pemasaran 4P Untuk Meningkatkan Daya Saing Pada Lapak Labu Pak Roni Di Pasar Ngronggo Misbaqul Afandi; Anita Sumelvia Dewi; Suseno Hendratmoko
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4345

Abstract

The purpose of this study is to examine how the 4P strategy (Product, Price, Place, and Promotion) can enhance competitiveness at Lapak Labu Pak Roni. This research employed a qualitative method with two key informants, namely the owner and an employee. Data analysis was conducted using the Miles and Huberman model. The findings indicate that the implementation of the 4P marketing strategy (Product, Price, Place, and Promotion) at Lapak Labu Pak Roni has proven effective in maintaining business sustainability, increasing customer loyalty, and strengthening competitiveness in Ngronggo Market. The implication of this research shows that the 4P strategy is not only relevant for large businesses, but can also be a practical reference for traditional UMKM in improving competitiveness through product innovation and social media utilization.
Pengembangan Kapasitas Karyawan UMKM Melalui Pemasaran Berbasis Komunitas dan Pengaruhnya Terhadap Keunggulan Bersaing Asriyani Amrullah; Andi Reski Nurhikmah; Siti Nardiyah Muhrami
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4346

Abstract

This study aims to analyze the development of MSME employees’ capacity through community-based marketing and its influence on competitive advantage in the digital era. As the backbone of Indonesia’s economy, MSMEs face challenges in human resource quality, particularly in digital literacy and marketing skills. Adopting a descriptive qualitative approach, this research was conducted among MSMEs in Makassar City that actively use social media to engage with customer communities. Data were collected through in-depth interviews, participatory observations, and documentation, then analyzed thematically using NVivo software. The findings demonstrate that enhancing employees’ skills in digital literacy, communication, and community data analysis significantly contributes to customer loyalty, product innovation, as well as brand differentiation and identity. Community-based marketing not only fosters stronger emotional relationships with customers but also improves marketing efficiency through word-of-mouth and accelerates innovation cycles through co-creation practices. These results suggest that MSMEs’ competitive advantage is multidimensional, shaped by the synergy between human resource capacity development, digital community management, and dynamic capabilities in adapting to market changes. Furthermore, this study highlights the role of digital platforms as enablers of sustainable marketing practices, reinforcing MSMEs’ adaptability and resilience in the globalized marketplace. Consequently, the study contributes to digital marketing literature and offers practical recommendations for MSMEs, including continuous employee training, collaborative innovation, and strategic use of social media, to sustain competitiveness in increasingly dynamic and globalized business environments.
Peran Strategis Kepemimpinan Wanita dan Kolaborasi Dalam Inovasi UMKM di Kota Surabaya: Pendekatan SWOT Analisis Titis Tatasari; Dodit Cahyo Nugroho
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4361

Abstract

This study analyzes the role of women's leadership and collaboration in driving innovation among MSMEs in Surabaya using a SWOT approach and the Quantitative Strategic Planning Matrix (QSPM). The results indicate that women-led MSMEs have advantages in creativity, perseverance, and adaptability to market dynamics. However, significant internal weaknesses remain, particularly limited production capacity, low digital marketing, and uneven distribution of halal certification and distribution permits. Through the SWOT analysis, the primary strategy that should be prioritized is the WO (Certification & Digitalization) strategy, with the highest score of 5.69. This strategy emphasizes addressing internal weaknesses through product certification, strengthening production capacity, and utilizing digital marketing. Other supporting strategies include ST (Diversification of Raw Materials & Product Innovation) to address the threat of fluctuating raw material prices and changing consumer preferences, and SO (Branding of Typical Surabaya Cakes) to strengthen the identity of local products. Collaboration between MSMEs through cooperatives is also a defensive strategy that can improve the efficiency of raw material and distribution costs. By implementing these strategies, women-owned MSMEs in Surabaya have the potential not only to survive but also to increase their competitiveness through continuous innovation, guaranteed certification, and expanded digital marketing.
Momfluencers sebagai Aktor Ekonomi Digital Lokal: Analisis Beauty Capital, Familial Trust, dan Business Stack di Kota Makassar Siti Nardiyah Muhrami; Rahmat Hidayat; Yulnita Muchtar
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4365

Abstract

This study aims to analyze the role of momfluencers as local digital economic actors in Makassar, Indonesia, focusing on three main dimensions: beauty capital, familial trust, and business stack. Using a descriptive qualitative approach, ten momfluencers were purposively selected based on three criteria: having at least 10,000 active followers, consistent content production, and active collaboration with local SMEs. Data were collected through semi-structured interviews, social media content observation, and secondary data from official institutions. The findings indicate that beauty capital serves not only as an aesthetic strategy but also as a representation of modesty and Bugis-Makassar cultural identity. The familial trust dimension builds emotional closeness between momfluencers and their audiences through family narratives reflecting siri’ na pacce (the local values of honor, empathy, and social responsibility). Meanwhile, the business stack demonstrates a community-based digital monetization strategy that strengthens collaboration with local SMEs. Overall, the study concludes that momfluencers in Makassar function as socio-economic agents who integrate cultural values, digital ethics, and entrepreneurial innovation, representing empowered women driving inclusive growth within the regional creative economy ecosystem.
Mind Over Media: Moderasi Literasi Keuangan dalam Pengaruh Finfluencer dan FOMO terhadap Keputusan Investasi pada Investor Pemula Lidya Anastasya; Achmad Ridha; Wiwin Riski Windarsari
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4367

Abstract

This study examines the influence of finfluencers and fear of missing out (FOMO) on investment decisions among novice investors, with financial literacy as a moderating variable. The rise of social media has made finfluencers and FOMO dominant social and emotional factors in digital investing. Using a quantitative causal approach with SEM-PLS on 100 novice investors from digital platforms, the results show that both finfluencer and FOMO positively affect investment decisions. Financial literacy significantly moderates the effect of finfluencers but does not significantly moderate the relationship between FOMO and investment decisions. The findings indicate that digital investment behavior is driven by the interaction of social, emotional, and cognitive factors, with financial literacy enhancing rational evaluation of financial information. Keywords: finfluencer, fear of missing out (FOMO), financial literacy, investment decision
Pengaruh Komitmen Organisasi, Lingkungan Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada Pondok Pesantren Al Ishlah Assuyuthi Wahyu Eko Romadhon; Brahma Wahyu; Erwin Syahputra
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4368

Abstract

This study aims to analyze the influence of organizational commitment, work environment, and job satisfaction on employee performance at Pondok Pesantren Al Ishlah Assuyuthi. This research employs a quantitative approach with a total population of 50 respondents, all of whom were used as the research sample through a non-probability sampling technique, specifically a saturated sample method. Data were collected using questionnaires distributed to all employees and analyzed using the SPSS 25.0 software. The analysis included validity and reliability tests, classical assumption tests, multiple linear regression, partial (t) tests, and simultaneous (F) tests. The results indicate that organizational commitment has a significant partial effect on employee performance. Similarly, the work environment and job satisfaction variables also show a significant partial influence on employee performance. Simultaneously, organizational commitment, work environment, and job satisfaction have a significant effect on improving employee performance at Pondok Pesantren Al Ishlah Assuyuthi. These findings suggest that increasing employees’ organizational commitment, creating a supportive work environment, and enhancing job satisfaction are crucial factors in optimizing employee performance within educational institutions such as Islamic boarding schools.

Page 40 of 44 | Total Record : 432

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