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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 432 Documents
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Pengaruh Kedisiplinan dan Motivasi Kerja Terhadap Produktivitas Kerja Pegawai pada Kantor Badan Kepegawaian dan Pengembangan SDM Kabupaten Maros Andi Nurfadhilah Azizah; Andi Mustika Amin; Rezky Amalia Hamka; Burhanuddin Burhanuddin; Uhud Darmawan Natsir
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.4370

Abstract

This study aims to analyze the influence of discipline and work motivation on employe productivity at the Maros Regency Personnel and Human Resources Development Office. The method used is quantitative with a descriptive approach. The research sample consisted of 58 respondents, which included all employes at the office, using a saturated sampling technique. Data were analyzed using the SPSS program with multiple linear regression analysis to examine the influence of independent variables on work productivity. The research results indicate that work discipline has a positive and significant influence on employe productivity, with a calculated t-value of 6.848, which is greater than the t-table value of 1.67 and a significance level of 0.000. This means that the higher the employee's discipline, the more their work productivity increases. Work motivation also has a positive and significant effect with a calculated t-value of 7.851 and a significance level of 0.000, indicating that good motivation can drive improved employe performance. Simultaneously, work discipline and motivation have a significant effect on productivity with a calculated F-value of 64.012 > F-table value of 2.40 and a significance level of 0.000. Based on the Beta value, work motivation (0.587) has a more dominant influence than discipline (0.512). However, the coefficient of determination (R Square) value of 0.103 indicates that only 10.3% of the variation in work productivity can be explained by these two variables, while the remaining variation is influenced by other factors such as work environment, competence, and management support. In real-world conditions, even tho employes have good discipline and motivation, external factors also play an important role in increasing productivity. Therefore, human resource management must consider various aspects to improve overall performance.
Pengaruh Digital Marketing dan Kualitas Produk Terhadap Keputusan Pembelian Produk Arj88 Store I Komang Pande Wiratama; Komang Krisna Heryanda; Fridayana Yudiaatmaja
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4381

Abstract

Rapid technological developments encourage entrepreneurs to utilize digital media in marketing to expand market reach and increase sales because many consumers have switched to digital purchases. This study aims to examine the influence of digital marketing and product quality on purchasing decisions at the Arj88 Store in Singaraja City. Quantitative research with a causal associative approach was chosen as the research method. The study involved 180 consumers who had purchased fashion products at the Arj88 Store, selected using a purposive sampling technique. Data were collected through online questionnaires and analyzed using multiple linear regression using SPSS. The study shows that digital marketing and product quality simultaneously have a positive effect on purchasing decisions, and partially, both digital marketing and product quality have a positive effect on purchasing decisions. Marketing strategies through digital media can increase consumer interest in making purchases. Product quality such as material, design, and neatness have a significant influence on purchasing decisions. The effectiveness of digital marketing and good product quality have been proven to increase consumer confidence in purchasing products. The implication of this research is that Arj88 Store is expected to continue to improve quality and create interesting content and collaborate with influencers to increase consumer reach and check product quality before giving it to consumers.
Keberhasilan Pemasaran Berkelanjutan dalam Bisnis: Pengaruh Kepemimpinan Inovatif dan Kolaboratif Dodit Cahyo Nugroho; Titis Tatasari
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4382

Abstract

The business sector faces increasingly complex market competition challenges, requiring marketing strategies that prioritize not only profit but also economic, social, and environmental sustainability. Innovative leadership and a collaborative culture are believed to play a crucial role in supporting sustainable marketing strategies. This study aims to analyze the relationship between innovative leadership, collaborative culture, and the success of sustainable marketing in businesses. The method used in this study was a questionnaire distributed to 100 business people. The questionnaires were then analyzed using multiple linear regression analysis. The results indicate that the more innovative leadership implemented, the higher the success of sustainable marketing strategies. Furthermore, the more collaborative leadership implemented, the greater the effectiveness and sustainability of marketing strategies. The study shows that there is limited literature directly linking innovative and collaborative leadership to sustainable marketing. However, the existing literature suggests that innovative leadership encourages creativity and strategic adaptation, while a collaborative culture strengthens team synergy and business networks, thus synergistically enhancing the success of sustainable marketing strategies. This research is expected to provide a theoretical basis for developing innovative and collaborative business management models with a sustainability orientation.
Pengaruh Digital Marketing dan Brand Image Terhadap Keputusan Pembelian dan Loyalitas Pelanggan: studi kasus pada produk fesyen Itriatus Zakia; Bambang Setiyo Pambudi
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4383

Abstract

This study examines how brand image functions as a mediator in the interaction between digital marketing and its impact on customer loyalty and purchasing decisions. This study focuses on students at the University of East Java (83.5% undergraduate students) who purchase fashion products from Generation Z, a very important group in the digital era. This study distributed questionnaires to 100 respondents as part of its quantitative research methodology. Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 was used to analyze the research data. The results show that Brand Image (Z) (p=0.000), Purchase Decision (Y1) (p=0.000), and Customer Loyalty (Y2) (p=0.036) are all positively and statistically significantly influenced by Digital Marketing (X). These results prove the importance of digital marketing tactics in shaping the attitudes and actions of Generation Z consumers. According to statistical analysis, digital marketing (X) has a positive and significant impact on Purchase Decision (Y1) (p=0.000) and Customer Loyalty (Y2) (p=0.036), demonstrating the effectiveness of digital marketing strategies in directly influencing Gen Z consumers in East Java. Additionally, it has been proven that digital marketing is a strong factor in developing Brand Image (Z) (p=0.000). Based on the study findings, brand image has a different impact on these two dependent variables. Customer Loyalty (Y2) was found to have a positive and statistically significant impact on Brand Image (Z) (p=0.000). On the other hand, it was found that Brand Image (Z) has a favorable but insignificant impact on Purchase Decision (Y1) (p=0.199). This study suggests that Generation Z may be more influenced by transactional variables (such as digital promotions) than long-term brand image perceptions when making immediate purchases.
Pengaruh Digital Marketing Terhadap Loyalitas Konsumen Melalui Brand Engagement Pada Shopee Indonesia Adinda Cahya Kamilla Firdauzi
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4401

Abstract

Competition in Indonesia’s e-commerce industry has intensified, marked by the growing dominance of Tokopedia and TikTok Shop, which has begun to pressure Shopee’s market position. The decline in website visits and the decreasing frequency of user transactions indicate that consumer loyalty toward Shopee is weakening. These conditions highlight the importance of digital marketing strategies and brand engagement in retaining customers amid a rapidly evolving market landscape. This study aims to analyze the influence of digital marketing on consumer loyalty, with brand engagement serving as a mediating variable among Shopee users in Indonesia. A quantitative research method was employed by distributing questionnaires to 200 active Shopee users. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4. The results show that digital marketing has a positive and significant effect on brand engagement (t = 8.706; p = 0.000). Brand engagement also demonstrates a strong and significant influence on consumer loyalty (t = 17.376; p = 0.000). In addition, digital marketing exerts a direct influence on loyalty, although with a lower level of significance (t = 2.238; p = 0.025). The study further reveals that the indirect effect of digital marketing on loyalty through brand engagement is significant (t = 7.529; p = 0.000), confirming the mediating role of brand engagement. Overall, the findings indicate that the effectiveness of digital marketing in enhancing consumer loyalty relies heavily on the ability to create digital experiences that are relevant, interactive, and value-driven for Shopee users. These insights provide strategic implications for strengthening digital marketing practices and fostering long-term customer relationships in the Indonesian e-commerce sector.
Comparative Analysis of Market Performance and Capital Structure between Consumer Financing and Investment Financing Companies Listed on the Indonesia Stock Exchange A. Reski Almaida Dg Macenning
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4402

Abstract

This study aims to analyze the differences in financial performance between consumer financing and investment financing companies listed on the Indonesia Stock Exchange (IDX) for the period 2021–2025. The financial ratios used include Earnings per Share (EPS), Book Value per Share (BVPS), Price Earnings Ratio (PER), Price to Book Value (PBV), and Debt to Equity Ratio (DER). This research employs a quantitative comparative approach, utilizing secondary data from the annual financial reports of financing companies listed on the IDX. Data analysis was conducted using the Independent Sample t-test to determine significant differences between the two groups of companies. The results indicate no significant difference in EPS (p-value 0.258) and PER (p-value 0.322), suggesting that the ability to generate profit and market perception towards earnings growth are relatively similar between the two groups. However, significant differences were found in Book Value per Share (p-value 0.066) and PBV (p-value 0.007), indicating that the market value of investment financing companies tends to exceed their book value. Additionally, consumer financing companies tend to have higher DER ratios, reflecting greater reliance on debt. These findings imply that although the financial structure and profitability of both sectors are relatively balanced, market perception is more influenced by trust in long-term prospects and the quality of managed financing assets. Furthermore, these results offer implications for investors and management in considering capital structure and market value as bases for investment decisions and funding strategies in the financing sector.
Pengaruh Struktur Modal Terhadap Profitabilitas Perusahaan (Studi Pada Perusahaan Manfaktur Sub Sektor Makanan dan Minuman yang Terdaftar di BEI Tahun 2020 - 2024): (Studi Pada Perusahaan Manfaktur Sub Sektor Makanan dan Minuman yang Terdaftar di BEI Tahun 2020 - 2024) Mutiara Sari Ramadani; Agung Widhi Kurniawan; Nurman Nurman; Anwar Ramli; Muhammad Ichwan Musa
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4405

Abstract

This study aims to analyze the effect of capital structure on the profitability of food and beverage subsector manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. The main focus of this research is to determine the extent to which the composition of company financing through debt and equity (Debt to Equity Ratio) influences the company’s ability to generate net income (Return on Equity). This research uses a quantitative approach with a descriptive method and simple linear regression analysis. The data used are secondary data obtained from the annual financial reports of ten food and beverage subsector companies listed on the IDX for the 2020–2024 period. The independent variable in this study is capital structure, proxied by the Debt to Equity Ratio (DER), while the dependent variable is profitability, proxied by the Return on Equity (ROE). Data analysis was conducted using the SPSS software to test the relationship and effect between the two variables.The results indicate that the capital structure, as measured by the Debt to Equity Ratio (DER), has a significant effect on profitability, as measured by the Return on Equity (ROE). This finding suggests that proportional use of debt can provide a positive leverage effect on profitability, while excessive debt levels may reduce profits due to increased interest expenses. Overall, the study confirms that maintaining an optimal capital structure is crucial for sustaining the financial performance of food and beverage manufacturing companies in Indonesia.
Analisis Solvabilitas Terhadap Kinerja Keuangan Pada Seabank Tahun 2022-2024 Xenia Irene Sandy Landjang; Yuni Riskita Mangopo; Indra Eka Wardana Toii
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4406

Abstract

This study aims to analyze the financial performance of Seabank Indonesia, the leading digital bank in Indonesia (Databooks, 2025), through solvency ratios, namely Capital Adequacy Ratio (CAR), Debt to Assets Ratio (DAR), and Debt to Equity Ratio (DER) during the period of 2022-2024. Secondary data from financial reports were processed using a quantitative descriptive approach, supported by trend analysis and comparative analysis to assess Seabank’s financial performance. The results indicate a declining trend in CAR from 39.67% to 30.80%, indicating a reduced ability to bear risks. Meanwhile, DAR and DER significantly increased in 2024, reflecting a high reliance on debt financing and an unbalanced capital structure. This condition raises financial risk and demands strategies for capital strengthening and stricter debt control. The study recommends that Seabank evaluate capital strategies, control debt growth, strengthen equity, and implement effective risk management to maintain long-term financial stability.
PENGARUH FINANCIAL LITERACY, FINANCIAL INCLUSION DAN FINANCIAL TECHNOLOGY TERHADAP PERILAKU KEUANGAN PADA GENERASI Z Nurul Fauziyah; Fatichatur Rachmaniyah; Siti Shoimah; S. Syaiful Rosyid
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4414

Abstract

This study aims to analyze the influence of financial literacy, financial inclusion, and financial technology on the financial behavior of Generation Z in Lamongan Regency. A quantitative approach was employed using a survey method involving 96 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using instrument testing, classical assumption tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) with SPSS version 25. The findings indicate that financial literacy and financial inclusion have a positive and significant effect on the financial behavior of Generation Z, while financial technology shows no significant effect. Simultaneously, financial literacy, financial inclusion, and financial technology collectively have a positive and significant impact on financial behavior, with an adjusted R² value of 0.578. These results highlight that financial knowledge and access to financial services play essential roles in shaping the financial behavior of young individuals in the digital era, whereas financial technology alone is insufficient to influence behavior without adequate literacy.
Pengaruh Kualitas Infromasi, Kualitas Pelayanan, Dan Kualitas Sistem Terhadap Kepuasan Konsumen Berbelanja Pada Social Commere Tiktok Di Yogyakarta Dengan Model Delone dan McLean Arif Sudaryana; Kharisma Zuliana; Anindita Imam Basri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.4423

Abstract

Customer satisfaction is an important factor that determines the success of an application in retaining its users. This study aims to analyze the effect of information quality, service quality, and system quality on consumer satisfaction in shopping through the TikTok social commerce application in Yogyakarta. By involving 100 respondents selected using the purposive sampling method, data were collected through questionnaires and analyzed using multiple linear regression with the help of IBM SPSS 26. The results showed that information quality and system quality had a positive and significant impact on consumer satisfaction, while service quality did not have a significant effect. Overall, the three variables simultaneously influenced consumer satisfaction, with an F-count value of 91.560 and a significance of 0.000. The coefficient of determination (adjusted R²) of 74.1% indicated that these factors contributed to consumer satisfaction, while the remaining 25.9% was influenced by other variables not analyzed in this study.

Page 41 of 44 | Total Record : 432

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