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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 194 Documents
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UNDERSTANDING THE IMPACT OF AI-BASED DECISION SUPPORT (CHATGPT) ON INVESTMENT DECISIONS: A MODERATED MODERATION ANALYSIS OF FINANCIAL LITERACY AND ETHNIC IDENTITY IN BANDUNG Putri, Rafa; Syawal, Erik; Gunardi, Ardi; Juju, Undang
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.37748

Abstract

This study examines the influence of Artificial Intelligence (ChatGPT) usage on investment decision-making by considering the moderating roles of financial literacy and ethnic identity among investors in Bandung, Indonesia. Employing a quantitative approach through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4.0, the study involved 119 respondents who have utilized ChatGPT in their investment processes. The results indicate that ChatGPT usage has a positive and significant effect on investment decisions. However, financial literacy does not significantly moderate this relationship. Conversely, ethnic identity demonstrates a second-order moderating effect, wherein Sundanese investors consistently experience a significant influence of ChatGPT on investment decisions regardless of their financial literacy level. These findings highlight the importance of cultural values in the adoption of AI technologies. The study’s limitations include a narrow geographical scope, suggesting that future research should expand to diverse ethnic contexts and incorporate additional behavioral variables. The results offer insights for technology developers, financial educators, and regulators in designing culturally sensitive financial and technological education initiatives.
SOCIOECONOMIC AND DEMOGRAPHIC STUDIES ON ENTREPRENEURIAL INTENTIONS Agus Aribowo; Popo Suryana; Benny Budiawan; Ezra Karamang
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.41735

Abstract

Entrepreneurship plays an important role in regional economic development; however, entrepreneurial intention does not always translate into entrepreneurial activity, particularly in communities facing socioeconomic constraints. This study examines the influence of socioeconomic and demographic factors on entrepreneurial intention among residents of Cirebon Regency, Indonesia. A quantitative explanatory design was employed using purposive sampling of 183 respondents, and the data were analyzed using multinomial logistic regression. The results show that age, occupation, and education significantly influence entrepreneurial intention (p < 0.05), whereas gender, income, and place of residence do not. Although most respondents reported high entrepreneurial intention, they generally had relatively low educational attainment and income levels. These findings suggest that entrepreneurial intention is shaped more by human capital and work experience than by economic resources alone. The study provides empirical evidence on the role of socioeconomic and demographic characteristics in explaining entrepreneurial intention in a developing regional context.
FROM RECRUITMENT TO VALUE CREATION: A SUSTAINABLE VALUE-BASED DIFFERENTIATION MODEL FOR PRIVATE UNIVERSITY Mirza Khairusy; Didit Haryadi; Alfian Putra; Yuda Prameswari; Reni Febriani
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.47028

Abstract

This study examines how Sustainable Value-Based Differentiation (SVBD) enhances Sustainable Marketing Outcomes (SMO) in private universities operating within spatially concentrated higher education markets. Specifically, it investigates the mediating roles of Perceived University Distinctiveness (PUD) and Student Trust (ST). A quantitative explanatory approach was employed using data collected from 140 students across five private universities in Kota Serang, Indonesia. The findings reveal that SVBD significantly strengthens institutional distinctiveness and student trust, which subsequently improve students’ loyalty intention, positive word-of-mouth, and engagement. The study demonstrates that sustainable competitive advantage is achieved through a multi-stage value creation process in which cognitive (PUD) and relational (ST) mechanisms translate value-based differentiation into sustainable marketing outcomes, extending conventional recruitment- and attribute-based approaches in higher education marketing.
UNVEILING THE HIDDEN GEM: THE ROLE OF SUSTAINABLE DESTINATION IMAGE AND LOCAL CO-CREATION IN FOSTERING POSITIVE WORD-OF-MOUTH AT LAKE TOBA GEOPARK Dimas Nugraha; Novia Yuliarni; Bayu Setia
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.55117

Abstract

This study aims to analyze the influence of Sustainable Destination Image and Experience Co-Creation on Positive Word-of-Mouth, with Memorable Tourism Experience as a mediating variable among tourists visiting Sibandang Island, part of the Toba Caldera UNESCO Global Geopark. The research employs a quantitative approach with a cross-sectional survey design. Data were collected from 220 tourists who have visited Sibandang Island using a purposive sampling technique and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Sustainable Destination Image and Experience Co-Creation have a positive and significant effect on both Memorable Tourism Experience and Positive Word-of-Mouth. Furthermore, Memorable Tourism Experience positively influences Positive Word-of-Mouth and partially mediates the relationships among the variables. These findings highlight the importance of a destination’s sustainability image and participatory experiences in creating memorable tourism experiences and encouraging positive tourist recommendations.

Page 20 of 20 | Total Record : 194

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