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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 204 Documents
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UNDERSTANDING THE IMPACT OF AI-BASED DECISION SUPPORT (CHATGPT) ON INVESTMENT DECISIONS: A MODERATED MODERATION ANALYSIS OF FINANCIAL LITERACY AND ETHNIC IDENTITY IN BANDUNG Rafa Putri; Erik Syawal; Ardi Gunardi; Undang Juju
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.37748

Abstract

This study examines the influence of Artificial Intelligence (ChatGPT) usage on investment decision-making by considering the moderating roles of financial literacy and ethnic identity among investors in Bandung, Indonesia. Employing a quantitative approach through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4.0, the study involved 119 respondents who have utilized ChatGPT in their investment processes. The results indicate that ChatGPT usage has a positive and significant effect on investment decisions. However, financial literacy does not significantly moderate this relationship. Conversely, ethnic identity demonstrates a second-order moderating effect, wherein Sundanese investors consistently experience a significant influence of ChatGPT on investment decisions regardless of their financial literacy level. These findings highlight the importance of cultural values in the adoption of AI technologies. The study’s limitations include a narrow geographical scope, suggesting that future research should expand to diverse ethnic contexts and incorporate additional behavioral variables. The results offer insights for technology developers, financial educators, and regulators in designing culturally sensitive financial and technological education initiatives.
SOCIOECONOMIC AND DEMOGRAPHIC STUDIES ON ENTREPRENEURIAL INTENTIONS Agus Aribowo; Popo Suryana; Benny Budiawan; Ezra Karamang
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.41735

Abstract

Entrepreneurship plays an important role in regional economic development; however, entrepreneurial intention does not always translate into entrepreneurial activity, particularly in communities facing socioeconomic constraints. This study examines the influence of socioeconomic and demographic factors on entrepreneurial intention among residents of Cirebon Regency, Indonesia. A quantitative explanatory design was employed using purposive sampling of 183 respondents, and the data were analyzed using multinomial logistic regression. The results show that age, occupation, and education significantly influence entrepreneurial intention (p < 0.05), whereas gender, income, and place of residence do not. Although most respondents reported high entrepreneurial intention, they generally had relatively low educational attainment and income levels. These findings suggest that entrepreneurial intention is shaped more by human capital and work experience than by economic resources alone. The study provides empirical evidence on the role of socioeconomic and demographic characteristics in explaining entrepreneurial intention in a developing regional context.
FROM RECRUITMENT TO VALUE CREATION: A SUSTAINABLE VALUE-BASED DIFFERENTIATION MODEL FOR PRIVATE UNIVERSITY Mirza Khairusy; Didit Haryadi; Alfian Putra; Yuda Prameswari; Reni Febriani
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.47028

Abstract

This study examines how Sustainable Value-Based Differentiation (SVBD) enhances Sustainable Marketing Outcomes (SMO) in private universities operating within spatially concentrated higher education markets. Specifically, it investigates the mediating roles of Perceived University Distinctiveness (PUD) and Student Trust (ST). A quantitative explanatory approach was employed using data collected from 140 students across five private universities in Kota Serang, Indonesia. The findings reveal that SVBD significantly strengthens institutional distinctiveness and student trust, which subsequently improve students’ loyalty intention, positive word-of-mouth, and engagement. The study demonstrates that sustainable competitive advantage is achieved through a multi-stage value creation process in which cognitive (PUD) and relational (ST) mechanisms translate value-based differentiation into sustainable marketing outcomes, extending conventional recruitment- and attribute-based approaches in higher education marketing.
UNVEILING THE HIDDEN GEM: THE ROLE OF SUSTAINABLE DESTINATION IMAGE AND LOCAL CO-CREATION IN FOSTERING POSITIVE WORD-OF-MOUTH AT LAKE TOBA GEOPARK Dimas Nugraha; Novia Yuliarni; Bayu Setia
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.55117

Abstract

This study aims to analyze the influence of Sustainable Destination Image and Experience Co-Creation on Positive Word-of-Mouth, with Memorable Tourism Experience as a mediating variable among tourists visiting Sibandang Island, part of the Toba Caldera UNESCO Global Geopark. The research employs a quantitative approach with a cross-sectional survey design. Data were collected from 220 tourists who have visited Sibandang Island using a purposive sampling technique and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Sustainable Destination Image and Experience Co-Creation have a positive and significant effect on both Memorable Tourism Experience and Positive Word-of-Mouth. Furthermore, Memorable Tourism Experience positively influences Positive Word-of-Mouth and partially mediates the relationships among the variables. These findings highlight the importance of a destination’s sustainability image and participatory experiences in creating memorable tourism experiences and encouraging positive tourist recommendations.
INTEGRATING HUMAN CAPITAL INFORMATION SYSTEMS AND EMPLOYEE SELF-SERVICE IN VIRTUAL OFFICES FOR ENHANCED EMPLOYEE PERFORMANCE Neneng Hayati; Erwin Yulianto
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.40417

Abstract

This study examines the integration of Human Capital Information Systems (HCIS) and Employee Self-Service (ESS) in a virtual office environment to enhance employee performance. Using a qualitative exploratory case study, data were collected through interviews with 12 participants, system observations, and document analysis, and interpreted using the Technology Acceptance Model (TAM) and Human Capital Theory. Findings show that HCIS–ESS integration improves administrative efficiency, work flexibility, and HR service quality. Employees perceived the system as useful and easy to use, supporting continued adoption. Key challenges included unstable internet connectivity, limited system customization, and varying digital literacy. Successful implementation required organizational readiness, leadership commitment, clear standard operating procedures, and continuous technical support. This study contributes qualitative evidence on digital HRM transformation through HCIS–ESS integration in virtual work environments.
Orientasi Kewirausahaan, Inovasi Produk, dan Pemasaran Digital: Kunci Sukses bagi UMKM di Sektor Makanan dan Minuman di Kota Singkawang Pardi Pardi; Dhidik Apriyanto
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.41471

Abstract

Singkawang City, a major tourism destination in West Kalimantan, has experienced economic growth supported by food and beverage MSMEs. However, many businesses still struggle with limited entrepreneurial skills, low product innovation, and ineffective digital marketing, reducing their competitiveness. This study examines the effects of entrepreneurial orientation and product innovation on marketing performance, with digital marketing as a mediating variable. A quantitative approach was applied using purposive sampling of 100 food and beverage MSME owners in Singkawang City. Data were analyzed using PLS-SEM with SmartPLS 4.0. The results show that entrepreneurial orientation and product innovation positively and significantly influence both digital marketing and marketing performance. Digital marketing also partially mediates the relationships between entrepreneurial orientation, product innovation, and marketing performance. These findings suggest that strengthening entrepreneurial capabilities, encouraging continuous product innovation, and improving digital marketing practices can enhance marketing performance, competitiveness, and the long-term sustainability of MSMEs in tourism-based local economies.
CONSUMER BEHAVIOR AND THE MEDIATING ROLE OF PURCHASE INTENTION IN ONLINE PURCHASE DECISIONS AMONG E-COMMERCE AND SOCIAL MEDIA USERS IN INDONESIA Yoga Adiyanto; Dewi Indah; Jaja Suteja; Mukdad Ibrahim
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.42283

Abstract

This study examines the effects of perceived ease of use, trust, perceived risk, information quality, and social media influence on online purchase decisions in Indonesia, with purchase intention as a mediating variable. Using a quantitative survey approach, data were collected from 420 active e-commerce and social-media users and analyzed through Structural Equation Modeling (SEM). The findings indicate that perceived ease of use, trust, information quality, and social media influence positively affect purchase intention, while perceived risk negatively influences it. Purchase intention significantly drives online purchase decisions and mediates the relationships between the studied factors and purchase decisions. The model explains 62% of the variance in purchase decisions, demonstrating strong explanatory power. This study contributes to digital consumer behavior literature by emphasizing the strategic role of purchase intention and provides insights for businesses to enhance trust, user experience, information quality, and social-media marketing effectiveness.
BEYOND DIGITAL COMPETENCE: HOW INSTITUTIONAL SUPPORT SHAPES LECTURER PERFORMANCE AND LEARNING OUTCOMES IN HIGHER EDUCATION Didik Setiyadi; Endang Amperawati; Zaskia Ardhani; Juju Jumaedi
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.42360

Abstract

This study looks at how lecturers' digital skills, their use of technology in teaching, and the level of support they receive from their institution affect their teaching performance and, in turn, the quality of learning at STIE Arlindo. It also looks at how lecturer creativity influences the relationship between performance and learning quality. Quantitative data were gathered from 14 lecturers and 86 students via five-point Likert scale online surveys and analysed using SEM-PLS. The results show that institutional support has a considerable favorable effect on lecturer performance, which in turn improves learning quality. In contrast, digital literacy and technological integration have no substantial impact on professor performance in this scenario. Lecturer creativity strengthens the link between performance and learning quality, emphasizing the need of new teaching methods. These findings emphasize the importance of institutional support and pedagogical inventiveness in improving learning outcomes and promoting effective teaching in the digital age.
Influence of Job Satisfaction and Person-Organization Fit on Turnover Intentions of SME Employees The Mediating Role of Employee Engagement Arini Mustapita; Mohammad Rizal
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.42812

Abstract

This study aims to analyze the influence of job satisfaction and person–organization fit on turnover intention and to examine the role of employee engagement as a mediating variable among employees of small and medium enterprises (SMEs). The study used a quantitative approach with a survey of 266 employees from 10 SMEs in Malang City, selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) with a two-stage approach to test validity, reliability, and structural relationships between variables. The results showed that job satisfaction and person–organization fit had a negative and significant effect on turnover intention. Furthermore, employee engagement was shown to significantly mediate the relationship between job satisfaction and turnover intention, as well as between person–organization fit and turnover intention. These findings indicate that increased job satisfaction and individual–organization value congruence can reduce employee turnover intention, both directly and indirectly through increased work engagement.
ENTREPRENEURIAL MARKETING AND EXPERIENCE-BASED SERVICE STRATEGIES TO BUILD PATIENT LOYALTY THROUGH SERVICE QUALITY AND SATISFACTION Rachmat Yanto; Rohmat Sarman; Ranti Sari
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.44044

Abstract

The increasing competitiveness of Indonesia’s healthcare sector compels hospitals to move beyond clinical excellence and adopt innovative, value-oriented managerial strategies. Despite extensive research on service quality, patient satisfaction, and patient loyalty, limited studies have integrated these variables within an entrepreneurial marketing framework in public referral hospitals. This study investigates how entrepreneurial marketing implemented through experience-based service strategies shapes patient loyalty through service quality and patient satisfaction. A quantitative explanatory approach was applied to first-class inpatients at Dr. Hasan Sadikin General Hospital, Bandung, using PLS-SEM. The results reveal that entrepreneurial marketing strengthens service quality and patient satisfaction, which subsequently reinforce patient loyalty. This study extends entrepreneurial marketing literature by demonstrating the role of experience-based service strategies in strengthening patient loyalty within public healthcare services. The findings provide practical guidance for developing patient-centered service innovation and competitive healthcare strategies, thereby improving long-term service competitiveness in public hospitals.

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