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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 174 Documents
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LEADERSHIP FACTORS AS PREDICTORS OF CREATIVITY BEHAVIOR FOR CITY IMAGE: A STUDY IN BANDUNG CITY, INDONESIA Juanim, Juanim
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24212

Abstract

This research is conducted as a continuation of previous research and is part of a broader investigation into leadership and city image. Previous studies have demonstrated that leadership has an impact on the image of a city through community commitment. Community commitment, in turn, can enhance the image of Bandung as a creative city. Therefore, this study examines the factors of transformational leadership that promote creative behavior in society, thereby strengthening Bandung's image as a creative city. The study involved a sample of 222 individuals who completed 250 questionnaires. The data were analyzed using SEM Lisrel. The results indicate that creative behavior can positively influence the image of Bandung city. Additionally, leaders must inspire the community to embrace creativity. The research implications and recommendations for future studies are discussed in the following section.
MSME LOAN REPAYMENT PERFORMANCE BASED ON BUSINESS OWNERS’ DEMOGRAPHICS AND BUSINESS CHARACTERISTICS Lasmanah, Lasmanah; Pramono, Irena Paramita
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24329

Abstract

Micro, small, and medium enterprises (MSMEs) have made substantial substantial contributions to both global and local economies over an extended period. Academics must painstakingly examine and comprehend the relevance of the issues faced by micro and small enterprises to obtain a comprehensive knowledge. The challenge of financial access can stem from both demand and supply aspects, with particular emphasis on this subject. Financial institutions frequently exhibit reluctance in extending financial support to micro, small, and medium enterprises (MSMEs) owing to the intrinsic risks associated with these transactions. Microfinancing is often linked to significant risk due to the potential for borrower default on loans. Acknowledges the substantial impact of owners on the decision-making process, particularly with financial issues. This study seeks to examine the influence of the demographics of firm owners and the attributes of micro and small enterprises on the loan repayment challenges encountered by MSMEs. This research seeks to furnish practitioners with an in-depth comprehension of the demographic trends and characteristics of micro and small firm owners that affect the challenges associated with loan repayment. Furthermore, it seeks to enhance understanding of the challenges f aced by these enterprises. The findings from the Structural Equation Modelling (SEM) Partial Least Squares (PLS) analysis indicated that the latent variables, particularly owner demographics, significantly influence loan repayment challenges. Nonetheless, it has been demonstrated that business characteristics do not substantially influence loan repayment challenges.
THE ROLE OF CUSTOMER TRUST AS MEDIATOR BETWEEN PRODUCT QUALITY, PRICE, AND PURCHASE DECISION AMONG EIGER ADVENTURE CUSTOMERS Chaidir, John; Zulfikar, Taufik; Aprianti, Ine; Millah, Fadli
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24832

Abstract

   This study aims to examine the influence of Product Quality and Perceived Price on Purchase Decision, with Customer Trust as a mediating variable. A quantitative approach was used through a survey method involving 200 EIGER Adventure customers in Bandung. Data were analyzed using Structural Equation Modeling (SEM) with the aid of AMOS 24 software. The sample size was set at 250 respondents, meeting the minimum requirement of 5–10 times the number of indicators used in SEM analysis. The results indicate that both Product Quality and Perceived Price have a positive and significant effect on Customer Trust and Purchase Decision. Furthermore, Customer Trust also has a positive influence on Purchase Decision and mediates the effect of Product Quality and Perceived Price on Purchase Decision. These findings emphasize the crucial role of Customer Trust in transforming product value into actual purchasing decisions. Although Product Quality may not directly drive purchase decisions, it plays a vital role in building trust. 
DRIVING SUSTAINABLE CONSUMPTION: THE ROLE OF GREEN PRODUCT AND GREEN PROMOTION IN SHAPING ENVIRONMENTAL AWARENESS AND PURCHASE DECISIONS Koesworodjati, Yudhi; Aulia, Yasmin
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.32468

Abstract

Plastic waste constitutes the second-largest type of waste in Bandung City, with mineral water bottles as the main contributor. Danone-AQUA, as the leading bottled water brand in Indonesia, significantly contributes to this issue. This study investigates the influence of green products, green promotion, and environmental awareness on green product purchase decisions among AQUA consumers in Bandung. A descriptive and verification research design was employed with a sample of 100 respondents selected through observation, interviews, and questionnaires. Data were analyzed using path analysis, the coefficient of determination, and hypothesis testing. The findings reveal that green products and green promotion simultaneously affect environmental awareness by 49.1%, with partial contributions of 27.7% and 21.4%, respectively. Furthermore, green products, green promotion, and environmental awareness jointly influence purchase decisions by 60.6%. Partially, green products contribute 17.7%, green promotion 23.5%, and environmental awareness 19.4%. These results highlight the critical role of environmental awareness in shaping consumer behavior toward sustainable purchasing.

Page 18 of 18 | Total Record : 174

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