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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 189 Documents
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LEADERSHIP FACTORS AS PREDICTORS OF CREATIVITY BEHAVIOR FOR CITY IMAGE: A STUDY IN BANDUNG CITY, INDONESIA Juanim, Juanim
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24212

Abstract

This research is conducted as a continuation of previous research and is part of a broader investigation into leadership and city image. Previous studies have demonstrated that leadership has an impact on the image of a city through community commitment. Community commitment, in turn, can enhance the image of Bandung as a creative city. Therefore, this study examines the factors of transformational leadership that promote creative behavior in society, thereby strengthening Bandung's image as a creative city. The study involved a sample of 222 individuals who completed 250 questionnaires. The data were analyzed using SEM Lisrel. The results indicate that creative behavior can positively influence the image of Bandung city. Additionally, leaders must inspire the community to embrace creativity. The research implications and recommendations for future studies are discussed in the following section.
MSME LOAN REPAYMENT PERFORMANCE BASED ON BUSINESS OWNERS’ DEMOGRAPHICS AND BUSINESS CHARACTERISTICS Lasmanah, Lasmanah; Pramono, Irena Paramita
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24329

Abstract

Micro, small, and medium enterprises (MSMEs) have made substantial substantial contributions to both global and local economies over an extended period. Academics must painstakingly examine and comprehend the relevance of the issues faced by micro and small enterprises to obtain a comprehensive knowledge. The challenge of financial access can stem from both demand and supply aspects, with particular emphasis on this subject. Financial institutions frequently exhibit reluctance in extending financial support to micro, small, and medium enterprises (MSMEs) owing to the intrinsic risks associated with these transactions. Microfinancing is often linked to significant risk due to the potential for borrower default on loans. Acknowledges the substantial impact of owners on the decision-making process, particularly with financial issues. This study seeks to examine the influence of the demographics of firm owners and the attributes of micro and small enterprises on the loan repayment challenges encountered by MSMEs. This research seeks to furnish practitioners with an in-depth comprehension of the demographic trends and characteristics of micro and small firm owners that affect the challenges associated with loan repayment. Furthermore, it seeks to enhance understanding of the challenges f aced by these enterprises. The findings from the Structural Equation Modelling (SEM) Partial Least Squares (PLS) analysis indicated that the latent variables, particularly owner demographics, significantly influence loan repayment challenges. Nonetheless, it has been demonstrated that business characteristics do not substantially influence loan repayment challenges.
THE ROLE OF CUSTOMER TRUST AS MEDIATOR BETWEEN PRODUCT QUALITY, PRICE, AND PURCHASE DECISION AMONG EIGER ADVENTURE CUSTOMERS Chaidir, John; Zulfikar, Taufik; Aprianti, Ine; Millah, Fadli
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.24832

Abstract

   This study aims to examine the influence of Product Quality and Perceived Price on Purchase Decision, with Customer Trust as a mediating variable. A quantitative approach was used through a survey method involving 200 EIGER Adventure customers in Bandung. Data were analyzed using Structural Equation Modeling (SEM) with the aid of AMOS 24 software. The sample size was set at 250 respondents, meeting the minimum requirement of 5–10 times the number of indicators used in SEM analysis. The results indicate that both Product Quality and Perceived Price have a positive and significant effect on Customer Trust and Purchase Decision. Furthermore, Customer Trust also has a positive influence on Purchase Decision and mediates the effect of Product Quality and Perceived Price on Purchase Decision. These findings emphasize the crucial role of Customer Trust in transforming product value into actual purchasing decisions. Although Product Quality may not directly drive purchase decisions, it plays a vital role in building trust. 
DRIVING SUSTAINABLE CONSUMPTION: THE ROLE OF GREEN PRODUCT AND GREEN PROMOTION IN SHAPING ENVIRONMENTAL AWARENESS AND PURCHASE DECISIONS Koesworodjati, Yudhi; Aulia, Yasmin
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.32468

Abstract

Plastic waste constitutes the second-largest type of waste in Bandung City, with mineral water bottles as the main contributor. Danone-AQUA, as the leading bottled water brand in Indonesia, significantly contributes to this issue. This study investigates the influence of green products, green promotion, and environmental awareness on green product purchase decisions among AQUA consumers in Bandung. A descriptive and verification research design was employed with a sample of 100 respondents selected through observation, interviews, and questionnaires. Data were analyzed using path analysis, the coefficient of determination, and hypothesis testing. The findings reveal that green products and green promotion simultaneously affect environmental awareness by 49.1%, with partial contributions of 27.7% and 21.4%, respectively. Furthermore, green products, green promotion, and environmental awareness jointly influence purchase decisions by 60.6%. Partially, green products contribute 17.7%, green promotion 23.5%, and environmental awareness 19.4%. These results highlight the critical role of environmental awareness in shaping consumer behavior toward sustainable purchasing.
TALENT MANAGEMENT AS A CRITICAL COMPONENT OF HUMAN RESOURCE DEVELOPMENT IN THE ERA OF SOCIETY 5.0 Purnantara, I Made Hadi; Darma, Gede; Maradona, Agus
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.27598

Abstract

The emergence of Society 5.0 redefines the strategic role of human resources within human-centered digital ecosystems, requiring organizations to realign talent development with evolving competency demands. Although talent management has been widely discussed in digital transformation literature, limited research systematically integrates its competency dimensions within the Society 5.0 framework. This study employs a Systematic Literature Review (SLR) analyzing 24 peer-reviewed journal articles through structured identification, screening, and thematic synthesis. The findings reveal three interrelated themes: (1) the repositioning of human resources as the core of human-centered digital transformation, (2) talent management as a strategic alignment mechanism linking digital strategy and human capability, and (3) six interdependent competency dimensions: leadership capability, language proficiency, digital literacy, writing and communication skills, innovation and creativity, and emotional intelligence. This study offers a structured competency-based framework positioning talent management as a transformation architecture aligned with Society 5.0 principles.
A COMPARISON OF THE EFFECTIVENESS OF MICRO INFLUENCERS AND KEY OPINION LEADERS THROUGH INFLUENCER BRAND FIT IN BUILDING BRAND TRUST IN GEN Z CONSUMERS ON SOCIAL MEDIA Indrayani, Rina; Widodasih, R. R. Wening; Pratiwi, Wike
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.28179

Abstract

The rapid growth of social media is transforming digital marketing strategies, particularly in engaging Generation Z (Gen Z) consumers who are highly active and critical of marketing messages. Influencer marketing has become a prominent method through Micro-Influencers and Key Opinion Leaders (KOLs), but the comparative effectiveness in building Brand Trust through Influencer Brand Fit remains insufficiently explained. Therefore, this study aimed to analyze influence of Influencer Brand Fit on Brand Trust and to compare the effectiveness of Micro-Influencers and KOLs among Gen Z consumers in Indonesia. A comparative quantitative method was adopted using experimental content stimuli and a survey of 100 Gen Z Instagram and TikTok users. Data were analyzed using validity and reliability tests, independent sample t-tests, and path analysis. The results showed that Micro-Influencers were more effective in building Brand Trust, with Influencer-Brand Fit acting as a significant mediating mechanism.
inggris Dhameria, Vita
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.31219

Abstract

This study examines the effects of entrepreneurial orientation and ecopreneurship on the marketing performance of small and medium-sized culinary businesses in Cimahi City, with competitive advantage as a mediating variable. Using a quantitative approach, data were collected through questionnaires from 120 culinary entrepreneurs and analyzed using Structural Equation Modeling (SEM). The findings indicate that ecopreneurship has a strong and positive effect on both competitive advantage and marketing performance. Competitive advantage significantly enhances marketing performance. In contrast, entrepreneurial orientation contributes positively to competitive advantage but does not have a direct and significant effect on marketing performance. Overall, the results highlight the crucial role of ecopreneurship and competitive advantage in improving marketing performance. Therefore, culinary SMEs are encouraged to emphasize innovation and environmentally friendly business practices to strengthen competitiveness and achieve sustainable marketing outcomes.
Bahasa Inggris Rois, Tatang; Fitriani, Lili; Wachjuni, Wachjuni
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.31618

Abstract

Previous studies examining the relationship between market orientation and marketing performance have reported inconsistent findings. Batik small and medium enterprises (SMEs) in Indonesia continue to face challenges in improving their marketing performance. This study examines the role of regiocultural branding as a mediating mechanism linking market orientation and marketing performance, while also considering the influence of cultural intelligence. A survey was conducted among 200 owners or managers of batik SMEs in Cirebon Regency, Indonesia, selected using random sampling. Data were analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that market orientation and cultural intelligence significantly strengthen regiocultural branding, which in turn positively affects marketing performance. Furthermore, regiocultural branding is confirmed to mediate the relationship between market orientation and marketing performance. These findings highlight the importance of integrating local cultural identity into branding strategies to enhance the competitiveness of batik SMEs.
WHAT DRIVES LECTURERS’ COMMITMENT? EXAMINING THE ROLES OF CULTURE, SUPPORT, AND ENGAGEMENT IN PRIVATE UNIVERSITIES Syahsudarmi, Siti; Juniarti, Atty; Fatkhurahman, Fatkhurahman; Novita, Novita; Norawati, Suarni
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.33212

Abstract

Lecturer commitment plays a vital role in the sustainability and performance of private universities. This study investigates how organizational culture and organizational support drive lecturers’ commitment, with work engagement serving as a key explanatory mechanism. A strong organizational culture fosters shared values and behaviors aligned with institutional goals, while organizational support enhances lecturers’ sense of recognition and professional well-being, thereby strengthening engagement in academic responsibilities. Using a quantitative survey of 250 lecturers from private universities in Riau, data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The results indicate that organizational culture and organizational support have significant positive effects on lecturers’ commitment, both directly and indirectly through work engagement. These findings highlight the importance of cultivating supportive and adaptive organizational environments to enhance lecturer commitment and improve institutional performance.
BENEVOLENT LEADERSHIP AND RESILIENCE IN DRIVING INNOVATIVE WORK BEHAVIOR: ROLE OF AN INNOVATIVE CLIMATE Gunawan, Asep; Gartini, Siti; Priyono, Dadang
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 1 (2026): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i1.34213

Abstract

Innovation is essential for maintaining competitiveness in Indonesia's swiftly changing smartphone sector. Drawing on Social Exchange Theory (SET) and Conservation of Resources (COR) Theory, this study examines how benevolent leadership and employee resilience relate to innovative work behavior (IWB), with innovative climate conceptualized as a boundary condition. Using PLS-SEM on survey data from 221 employees of PT. Zhi Sheng Indonesia, the findings show that benevolent leadership and employee resilience do not exert significant direct effects on IWB. Instead, an innovative climate is positively associated with IWB and significantly moderates the relationship between benevolent leadership and innovative work behavior. These results indicate that benevolent leadership contributes to innovation primarily when embedded in an innovation-supportive climate that legitimizes experimentation and reduces perceived risk. The study extends SET and COR by demonstrating that relational and personal resources are necessary but insufficient for innovation without contextual activation.

Page 18 of 19 | Total Record : 189

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