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INDONESIA
Jurnal Riset Bisnis dan Manajemen
Published by Universitas Pasundan
ISSN : 19790600     EISSN : 25809539     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 174 Documents
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DETERMINANTS OF FINANCIAL SUSTAINABILITY FOR MICRO, SMALL, AND MEDIUM ENTERPRISES IN THE CITY OF CIMAHI Siti Kustinah, Siti Kustinah; Winarso, Eddy
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.20473

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a role in economic development and human resources competencies, revenue diversification strategies, cost management practices, and employment absorption, 2022 more than 65 million and contributing to Gross Domestic Product (GDP) by 61% equivalent to IDR 9,580 trillion and absorbing almost 97% of the workforce equivalent to 117 million workers. Associated with the Sustainable Development Goals (SDG), this study includes: SDG 1 ending poverty, SDG 2 ending hunger, SDG 3 good health and well-being, SDG 5 gender equality, SDG 8 inclusive and sustainable economic growth, and SDG 9 increasing sustainable industrialization and encouraging innovation. The study analyzed the factors that influence financial sustainability in MSMEs in Cimahi City, including financial sustainability. The results of the study: human resources competencies, revenue diversification strategies, and cost management practices partially and simultaneously have a positive and significant effect on the financial sustainability of MSMEs in Cimahi City.
Perencanaan dan Pengembangan Bisnis Kopi Fresh To Cup di Jawa Barat Menggunakan Triple Layered Business Model Canvas Rezky, Dikanio; Mulyadi, Hari; Utama, Dian; Furqon, Chairul
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.21738

Abstract

This study designs a fresh-to-cup coffee business development model in West Java using the Triple Layered Business Model Canvas (TLBMC) approach. The main problem is the lack of implementation among coffee MSMEs in integrating sustainability into their business models. The research, conducted through a case study on MSMEs in Cimahi City, combines SWOT analysis, IFAS and EFAS matrices, and Plus Minus Implication Analysis (PMIA). Findings show strengths in product quality, marketing, and social impact, but weaknesses in space, distribution, and waste management. The IE matrix positions the business in the "Grow & Build" quadrant, recommending product expansion. TLBMC successfully integrates economic, environmental, and social sustainability dimensions, though some areas require improvement. PMIA results show positive potential in each sustainability dimension, highlighting opportunities for long-term business success. Overall, TLBMC provides strategic guidance for MSMEs to create sustainable economic, environmental, and social value.
ANALYSIS OF THE INFLUENCE OF JOB SATISFACTION, TRANSFORMATIONAL LEADERSHIP, AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) ON EMPLOYEE PERFORMANCE AND ITS IMPACT ON EMPLOYEE RETENTION IN MANUFACTURING COMPANIES IN INDONESIA Riadi, Farid; Riani, Dini; Sunarsi, Denok
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.21891

Abstract

This research aims to analyze the influence of job satisfaction, transformational leadership, and Organizational Citizenship Behavior (OCB) on employee performance and their impact on employee retention in manufacturing companies in Indonesia. Job satisfaction, transformational leadership, and OCB are important variables in human resource management that can influence individual and organizational performance as a whole. This research uses quantitative methods with descriptive and explanatory approaches. Data was collected through a survey involving 300 employees from several manufacturing companies in Indonesia who were selected using purposive sampling. The research results show that the variables of job satisfaction, transformational leadership, and OCB influence employee performance, and employee performance influences employee retention, namely good performance will have an impact on reducing employee retention levels.
BEHAVIORAL FACTORS AFFECTING PERSONAL FINANCIAL MANAGEMENT AND SAVINGS HABITS: A CASE STUDY OF GEN Z Hidayat, Gustina; Hermawan, Atang
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.22278

Abstract

This study explores the influence of behavioral factors—self-control, financial anxiety, overconfidence, mental accounting, and future orientation—on personal financial management and savings habits, with financial literacy examined as a moderating factor. Using a Partial Least Squares Structural Equation Modeling (PLS-SEM) approach, data were collected from a diverse sample of individuals to assess how these behavioral traits shape financial behaviors. The results reveal that self-control, mental accounting, and future orientation positively impact financial management, while financial anxiety negatively affects it. Overconfidence was also found to positively influence financial management, though it may carry risks when unchecked. Financial management, in turn, has a significant positive effect on savings habits. Financial literacy significantly moderates the relationship between these behavioral factors and financial management, particularly strengthening the effects of self-control, overconfidence, mental accounting, and future orientation. This study highlights the importance of integrating behavioral insights and financial education to promote effective financial management and savings behavior. The findings offer practical implications for financial education programs, policymakers, and financial institutions seeking to improve individuals' financial well-being.
english english Suratman, Maman; Febrianti, Adjeng; Hermina, Nurul
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.22440

Abstract

In the national economic system, cooperatives have a strategic role in the creation of an advanced, just, and prosperous society based on Pancasila and the 1945 Constitution. Despite their development, the performance of cooperatives has apparently not met expectations. The competency and motivation of human resources are seen as being ineffective, which makes it necessary to find a model that is able to foster better performance. The purpose of this study is to describe a human resource competency model in an effort to develop the performance of cooperatives. The method used in this research is a survey, which is part of a quantitative approach. The source of primary data is the survey’s respondents, while secondary data are drawn from records, books, regulations, and reports. The data collection was carried out using observations, interviews, questionnaires, and through a study of the documentation. A sample of 65 respondents was selected using simple random sampling of a population of 185 managers of cooperatives in West Java. For data analysis, the multiple linear regression technique was used. According to the study’s results, human resource competency and motivation have a significant effect on the performance of cooperatives, both partially and simultaneously, meaning that the more effective the competency and motivation, the higher the quality of the cooperatives’ performance.
FROM CLICKS TO IMPULSE: HOW WEBSITE QUALITY AND E-WOM DRIVE PURCHASES VIA SALES PROMOTIONS Asmara, Maisa; Sultan, Mokhamad Adib; arissaputra, Rivaldi; Heri Purwanto; Ifa Ratifah, Ifa Ratifah
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.22662

Abstract

Indonesia's economic growth in the third quarter of 2024 decelerated to 4.95% (yoy), the lowest rate observed over the past year. Despite this, the sector accounted for 61.07% of Gross Domestic Product (GDP), absorbed 97% of the workforce, and contributed 60.4% of total investment. This study explores the relationship between website quality, e-WoM, sales promotion, and impulse buying using a quantitative approach, based on data collected through questionnaires distributed to 300 respondents. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS version 4.0. The results indicated that website quality and e-WoM did not have a direct effect on impulse buying; however, both variables exerted a significant influence on impulse buying when mediated by sales promotion. This study underscores the pivotal role of sales promotion as a mediator that amplifies the impact of website quality and e-WoM on impulse buying decisions, providing valuable insights for MSME actors to formulate more effective marketing strategies.
THE MEDIATING ROLE OF FINANCIAL MANAGEMENT IN ENHANCING MANAGERIAL PERFORMANCE IN ZAKAT MANAGEMENT INSTITUTIONS Waldelmi, Idel; Afandi, Azhar; Fatkhurahman, Fatkhurahman; Murnawati, Murnawati
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.23357

Abstract

This study aims to analyze the influence of social entrepreneurship, organizational culture, and leadership on financial managers and its impact on managerial performance. Financial management in zakat management institutions (LAZ) faces unique challenges, particularly in maintaining transparency and accountability in financial reporting, which are key demands from donors and stakeholders. This research confirms the position of financial management in improving manajerial Performance in zakat collection institutions. Employing quantitative methods, data were collected from 210 administrators of zakat institutions. Data analysis techniques using SEM. The findings indicate that financial management is influenced by social entrepreneurship, organizational culture, and leadership, which collectively impact managerial performance. This research contributes scientifically to the refinement of financial management models for social institutions and practically to more effective managerial performance.
THE IMPACT OF BRAND IMAGE, PRICE, AND SERVICE QUALITY ON PURCHASE DECISIONS AND CUSTOMER SATISFACTION: IMPLICATIONS FOR CUSTOMER LOYALTY IN THE HORISON HOTEL GROUP – WEST JAVA gustaf leonandri, dino; Wala Erpurini, Wala Erpurini
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.23484

Abstract

This study examines the influence of brand image, pricing, and service quality on purchasing decisions and customer satisfaction, as well as their combined impact on customer loyalty at Hotel Horison Group in West Java. Motivated by a decline in sales and occupancy rates from 2022 to 2024, the research aimed to identify key factors affecting customer loyalty. Using a descriptive-explanatory approach, data were collected through interviews, questionnaires, and direct observation, with proportionate random sampling. The study, conducted in 2014, utilized Structural Equation Modeling (SEM) for data analysis. Findings reveal that brand image, price, and service quality each have a significant positive effect on purchasing decisions and customer satisfaction. These factors, in turn, contribute meaningfully to customer loyalty. The results underscore the importance of improving brand image, offering competitive pricing, and enhancing service quality as strategic efforts to build and sustain customer loyalty at Hotel Horison Group.
THE ROLE OF STREAMING, ONLINE REVIEWS, RATINGS IN INCREASING CUSTOMER ENGAGEMENT WITH TRUST AS A MODERATOR VARIABLE Vidyastuti, Heppy; Suryana, Popo
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.23706

Abstract

This research is a quantitative study. The population in this study were market place users in West Java. SmartPLS version 4 used to process and analyse data collection result and its results are: 1 The Customer Enggagement affected significantly by Customer trust, 2 The Customer trust affected significantly by live streaming variable, 3 Customer Enggagement affected significantly by The Live Streaming, 4 Online Review variable no effect on Customer Trust , 5 Customer trust variable affected significantly rating, 6.Customer Enggagement affected significantly by rating variable 7. The effect of Live Streaming to the customer enggagement mediated by the customer trust meet the requirements in this study. 8. The effect of Online Review to the customer enggagement mediated by the Customer trust does meet the requirements in this study. 9. The effect rating to customer enggagement mediated by the customer trust meet the requirements in this study
MAXIMIZING CUSTOMER VALUE AND CORPORATE IMAGE THROUGH STRATEGIC MARKETING AND DISTRIBUTION IN PUBLIC WATER SERVICES Pertiwi, Dewi
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.23925

Abstract

Regional Drinking Water Company (PDAM) aims to support regional and national development by providing clean, healthy drinking water, unlike profit-oriented private companies. This study examines the impact of PDAM’s marketing and distribution strategies on customer value and its implications for corporate image in the Bandung Metropolitan Area. The research uses descriptive and verificative methods, with data collected through interviews, questionnaires, observations, and literature reviews. Cluster random sampling was applied to select respondents, and data analysis employed Structural Equation Modeling (SEM). Results reveal that the marketing and distribution strategies, customer value, and corporate image of PDAM are generally suboptimal. Both marketing and distribution strategies significantly influence customer value, both simultaneously and partially. Additionally, customer value has a positive effect on corporate image. These findings highlight the critical role of improving marketing and distribution efforts to enhance customer satisfaction and strengthen PDAM's corporate image in the Bandung Metropolitan Area

Page 17 of 18 | Total Record : 174

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