HASANUDDIN JOURNAL OF BUSINESS STRATEGY
It is an open access online journal in the field of applied management and published four times in a year in February, May, July, and October. The journal is designed for professionals and researchers to convey their findings of business concepts, thoughts, and new strategies for business viability and competitiveness in manufacturing and service companies, including small and medium enterprises (SMEs). Focus topics include but are not limited to aspects of innovation in products and processes, entrepreneurship, corporate finance, marketing, human resources, operations, and logistics.
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<![CDATA[The Effect of Group Reference and Brand Trust on Purchase Decisions WithBuying Interest As Intervening Variables ]]>
<![CDATA[Muhammad Fakhrul]]>;
<![CDATA[Jusni Ambo Upe]]>;
<![CDATA[Nuraeni Kadir]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v4i2.520
<![CDATA[This study aims to analyze the effect of reference groups and brand trust on purchasing decisions with buying interest as an intervening variable on consumers of HNI-HPAI herbal products in Bone. This study took data from 70 consumers of HNI-HPAI Healthy Homes in Bone. Data is then analyzed using Structural Equation Model (SEM) technique with the help of the SmartPLS3.0 program. The results of the analysis prove that the reference group and brand trust contribute to affecting purchasing decisions. Both reference group and brand trust were also found to have a positive effect on buying interest. Further, buying interest also has a positive and significant effect on purchasing decisions and was found to be able to mediate the relationship between the reference group and brand trust on purchasing decisions of HNI-HPAI consumers in Bone.]]>
<![CDATA[The Effect of Individual and Organizational Characteristics on Work Motivation and Employee Performance ]]>
<![CDATA[Dwi Zulkarnian]]>;
<![CDATA[Mahlia Muis]]>;
<![CDATA[Nuraeni Kadir]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v4i2.526
<![CDATA[The success of a company can be achieved by the creation of optimal employee performance. This study aims to analyze the extent of the influence of individual characteristics and organizational characteristics in improving performance when work motivation is used as an intervening variable. This type of research is quantitative research. In analyzing data, the study applied path analysis assisted by SPPS software. The results found that individual characteristics and organizational characteristics have a significant positive effect on work motivation. When associated with employee performance, it is organizational characteristics indicate a significant effect, but it did not for individual characteristics. Work motivation shows a significant effect on employee performance. The findings also indicate that work motivation can mediate the relationship between individual characteristics and employee performance, but it did not occur for the relationship between organizational characteristics and employee performance.]]>
<![CDATA[Do Loan Service Quality and Loan Administrative Satisfy? ]]>
<![CDATA[Cristine Supone]]>;
<![CDATA[Cepi Pahlevi]]>;
<![CDATA[Muhammad Sobarsyah]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v4i2.527
<![CDATA[This study aims to determine the effect of loan service quality and administrative loan procedures (KUR) on customer satisfaction at PT. Bank BNI Regional Office 07 Makassar. The study uses a sample of 100 respondents using a questionnaire. Data collected is then analyzed using multiple linear regression. The result of the study indicated that the service quality satisfied loan customers. Differently, administrative micro-loan did not show a significant relationship, suggesting it did not affect the administrative loans on customer satisfaction.]]>
<![CDATA[The Effect Stock Split on Abnormal Return and Stock Trading Volume ]]>
<![CDATA[Andi Agung Adiguna]]>;
<![CDATA[Syamsu Alam]]>;
<![CDATA[Fauzi R Rahim]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v4i2.528
<![CDATA[The purpose of this study is to examine and analyze the effect of stock split on abnormal return and stock trading volume in manufacturing sector companies listed on the Indonesia Stock Exchange. This type of research uses quantitative descriptive analysis. The population in this study was 40 companies registered in Manufacturing. Sampling in this study used the purposive sampling method in which the sample was taken with certain criteria to have a representative sample. Based on the results of statistical tests, it was found that the announcement of a stock split has no significant effect on abnormal returns so a positive abnormal return indicates that the stock split provides good news for investors, but a negative abnormal return indicates a stock split is a bad news so that it will affect on investor confidence to invest. While the results of the subsequent statistical tests showed that there is a significant difference between the average trading volume activity before and after the stock split announcement.]]>
<![CDATA[The Effect of Financial Compensation and Non-Financial Compensation on Employee Performance Through Motivation ]]>
<![CDATA[Fatmawati Lestari]]>;
<![CDATA[Siti Haerani]]>;
<![CDATA[Wahda Rasyid]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v4i2.529
<![CDATA[The purpose of this study was to determine the effect of financial compensation and non-financial compensation on employee performance with motivation as an intervening variable at Makassar Social Welfare Education and Training Center (BBPPKS). The method of determining the sample in this study used a purposive sampling technique where the respondents amounted to 46 people. The data analysis technique used Smart PLS (Partial Least Square) software. The results of this study obtained that financial compensation has a significant effect on motivation, non-financial compensation has a significant effect on motivation, financial compensation has a significant effect on employee performance, non-financial compensation has no significant effect on employee performance, motivation has a significant effect on employee performance, financial compensation has a significant effect on employee performance. significant effect on employee performance through motivation, non-financial compensation has a significant effect on employee performance through motivation.]]>
<![CDATA[The Effect of Occupational Safety and Health on Employee Performance Through Job Satisfaction During Covid-19 Pandemic ]]>
<![CDATA[Muhsin Subair Darmadi]]>;
<![CDATA[Rahman Kadir]]>;
<![CDATA[Nuraeni Kadir]]>;
<![CDATA[Alia Sri Wahyuni]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v4i2.530
<![CDATA[This study aims to analyze the effect of occupational safety and health on employee performance through job satisfaction. The study collected data using questionnaires and then analyzed using path analysis. Before it, the stud applied some classical assumptions. The results showed that occupational safety and health had a positive and significant effect on job satisfaction. The same results are found for the relationship of occupational safety and health to employee performance. It is also found that job satisfaction has a positive and significant effect on employee performance. Occupational safety and health have a positive and significant indirect effect on employee performance when mediated by job satisfaction.]]>
<![CDATA[Moon Ingress to Zodiac on Soybean and Corn Price Movement and Their Impact on Feed Stock Prices ]]>
<![CDATA[Suhartono suhartono]]>;
<![CDATA[Syamsu Alam]]>;
<![CDATA[Muhammad Toaha]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v4i2.531
<![CDATA[The use of astrology in capital market analysis is controversial, despite the many claims through the publication of scientific articles about its effectiveness in the stock market. This study aims to examine the relationship between moon ingress to zodiac with the price of raw material for feed, soybean meal, corn, and stock price movements of feed on the Indonesia Stock Exchange. The design used in this research is a descriptive and explanatory method. The population in this study is 260 daily data on ingress data, corn prices, soybean meal prices, and company stock prices from feed sub-sector manufacturing companies listed on the Indonesia Stock Exchange. The sampling technique in this study uses the saturated sample technique. Data analysis technique using chi-square. The results of this study indicate that there is a significant relationship between moon ingress to zodiac with the prices of raw materials for feed, soybean meal, and corn and the movement of stock prices for feed on the Indonesia Stock Exchange.]]>
<![CDATA[The Influence of Service Innovation and Customer Experience on Repurchase Intentions ]]>
<![CDATA[Maya Handayani]]>;
<![CDATA[Mahlia Muis]]>;
<![CDATA[Muhammad Toaha]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v4i2.532
<![CDATA[The rapid growth of fast-food restaurants has resulted in the opening of various fast-food restaurant locations in Makassar, which shows the increasingly competitive fast-food industry. When customers consume and spend a long time in fast food restaurants will affect customer repurchase intentions; service innovation and customer experience become the most important predictors of customer behavior. This study aims to determine the effect of service innovation and customer experience on the repurchase intention of McDonald's Hertasning Makassar consumers. The type of research used is descriptive quantitative. With a total number of voluntary participants, 154 respondents. The data analysis technique was used using multiple regression analysis with computer software tools SPSS 25 for Windows. The study results that service innovation can be used to predict repurchase intention. Differently, customer experience did not affect repurchase intention.]]>
<![CDATA[The Influence of Work Motivation and Work Environment on Job Satisfaction and Employee Performance During the Covid-19 Pandemic ]]>
<![CDATA[Dwi Yuli Anugrah]]>;
<![CDATA[Sumardi Lasise]]>;
<![CDATA[Andi Nur Baumassepe]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v4i2.533
<![CDATA[The Covid-19 pandemic that occurred at the beginning of 2020 has brought enormous changes to human life in the world, including in Indonesia. The impact is felt not only in one sector but in almost all sectors of life, including the banking sector. Bank BNI Makassar Regional Office is one of the companies that continue to operate with the WFO (Work from Office) work system amid the rise of the Covid-19 Virus. The purpose of this study was to analyze the effect of work motivation and work environment on job satisfaction and employee performance at Bank BNI Makassar Regional Office during the Covid-19 pandemic. The sample is 105 permanent employees. Data was collected by means of questionnaires and interviews. Data were analyzed using Path Analysis. The results showed that work motivation, work environment, and job satisfaction had a direct, positive, and significant effect on performance. Likewise, work motivation and work environment have a direct, positive, and significant effect on job satisfaction. Job satisfaction is able to mediate the relationship between work motivation and work environment on employee performance during the Covid-19 pandemic.]]>
<![CDATA[Determinant of Economic Growth ]]>
<![CDATA[Badriah Sappewali]]>;
<![CDATA[Basri Hasanuddin]]>;
<![CDATA[Madris Iskandar]]>;
<![CDATA[Fatmawati Fatmawati]]>
<![CDATA[ Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy ]]>
Publisher : <![CDATA[Magister Management, Hasanuddin University ]]>
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DOI: 10.26487/hjbs.v4i2.534
<![CDATA[Economic growth is an economic problem in the long run that is affected by many factors. The aim of the research is to analyze the influence of government spending, investment, and net export on economic growth in Indonesia either directly or indirectly through the absorption of the labor force. The data in the research were secondary data of time series data from 2001 to 2020. They were obtained from Indonesia Bank, Statistic Center Bureau, and Capital Investment Coordination Bureau through internet facilities and other sources, i.e. journals and the results of research. The data were analyzed by using structural equation modeling (SEM). The results of the research reveal that the government’s spending and investment directly have a positive and significant influence on economic growth in Indonesia. Meanwhile, net export indirectly has a positive and significant influence on economic growth in Indonesia through the labor force. This implies that the government’s spending, investment, and net export are effective to support the increased economic growth in Indonesia.]]>
