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Jurusan Manajemen Fakultas Ekonomi Univ Prof.Dr.Hazairin.,SH Bengkulu Jalan Ahmad Yani No 1 Bengkulu
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Creative Research Management Journal
Published by Universitas Prof. Dr. Hazairin, SH
ISSN : -     EISSN : 26211092     DOI : 1032663
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Jurnal Ilmiah CREATIVE RESEARCH MANAGEMENT JOURNAL dikelola dan diterbitkan Prodi Manajemen Fakultas Ekonomi Unihaz merupakan media publikasi hasil penelitian dalam bidang ilmu manajemen dan bisnis, termasuk aplikasinya, baik marketing, finance, operational, management information system, human resource & strategic. Redaksi menerima tulisan berupa hasil penelitian yang belum pernah dipublikasikan dan jurnal ini diterbitkan 2 kali dalam setahun. Selanjutnya jurnal ini terbuka bagi masyarakat ilmiah tidak terbatas pada civitas akademika Fakultas Ekonomi Unihaz saja tetapi terbuka bagi dosen, peneliti dari perguruan tinggi lain, dan professional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 8 No 2 (2025): December" : 6 Documents clear
DETERMINASI KOMPETENSI MAHASISWA MELALUI PENGALAMAN MAGANG DAN SOFT SKILLS Irdhayanti, Efa
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/qqs81653

Abstract

His study aims to examine the effects of internship experience and soft skills on the competence of young people in Pontianak, with self-confidence as a moderating variable. A quantitative approach with a survey method was employed. Data were collected using a five-point Likert-scale questionnaire from 200 students and young graduates who had participated in internship programs in Pontianak. A purposive sampling technique was applied, targeting respondents aged 18–24 years who had prior internship experience in business and industrial settings. Data analysis was conducted using Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS software. The results indicate that internship experience and soft skills have a positive and significant effect on student competence. Self-confidence shows a positive but insignificant effect on competence and does not moderate the relationship between internship experience or soft skills and competence. This study is limited to respondents in Pontianak and employs a cross-sectional design, which restricts the ability to capture long-term competency development. This study highlights internship experience and soft skills as the main determinants of student competence and provides practical implications for internship-based curriculum development and soft skills enhancement in higher education.
DYNAMICS OF DEMAND FOR BIOPESTICIDE PRODUCTS AND ITS KEY DETERMINANTS Fitriyani, Zenita Afifah; Putra, Dimas Ganda Permana; Novita, Mega Darmi
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/sqx9x456

Abstract

The growth of the organic market and the demand for residue reduction are driving the need for environmentally friendly inputs, but biopesticide adoption at the farmer level remains limited. This study analyzes the dynamics of biopesticide demand by assessing the impact of willingness to pay (WTP), operational performance, and the Go Organic Program in two agroecological contexts: Bendunganjati Village (Pacet) and Randugenengan Village (Dlanggu). The research design was a quantitative explanatory survey (cross-sectional) using stratified random sampling. The instruments were validated and reliable. The analysis used multiple linear regression to test the influence of explanatory factors on demand and usage intensity, and an exponential smoothing approach to predict monthly demand. The results show that Willingness to Pay has a positive and significant effect on demand, the Go Organic Program has a negative and significant effect, indicating a possible substitution to biopesticide production practices, while operational performance is positive but not significant. The model is simultaneously significant, indicating that the variation in demand is explained by the three variables. For forecasting, a larger alpha provides the closest trace to the actual data and produces more accurate predictions for the following period than a smaller alpha. These findings confirm that strengthening WTP based on evidence of efficacy and redesigning the implementation of the Go Organic Program to encourage, rather than substitute, commercial demand is more crucial than operational improvements alone. Managerial recommendations include measurable demonstration plots, packaging economy, visual SOPs, stock and lead time management, and the integration of biopesticide materials into the Go Organic Program module.
PROFITABILITY OF THE TOURISM SUB-SECTOR: BEFORE, DURING AND AFTER THE COVID-19 Afriyeni, Endang; Jumyetti, Jumyetti
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/h4ze6704

Abstract

The purpose of this study was to assess the ability of tourism sub-sector companies listed on the Indonesia Stock Exchange to attain profits by utilizing all available capabilities and resources, including sales performance, asset utilization, and capital efficiency. The measurement period was before, during, and after the Covid-19. Using descriptive analysis methods. Using secondary data obtained from idx.co.id. The sampling technique was based on purposive sampling, resulting in 28 samples of tourism, hotel, and restaurant sub-sector companies listed on the Indonesia Stock Exchange. Profitability was measured using the profit margin ratio, ROA, and ROE. The results of this study prove that profitability before Covid-19 based on profit margin was better during the Covid-19 than before and after Covid-19. Meanwhile, based on ROA and ROE, it shows that the ability to manage company assets and capital showed better results after Covid-19 than the period before and during Covid-19. Losses during the pandemic were caused by decreased revenue in this tourism sector. The decrease in revenue occurred due to decreased hotel revenue, tour package revenue, vehicle rentals, and others. This study's limitations are that it only measures a company's ability to generate profits using all its capabilities and resources. This research is expected to provide insight into how the tourism sector survived and recovered from the crisis. This study compares three time periods, providing a more comprehensive view of the impact and recovery from the crisis.
PENGARUH KEPERCAYAAN DAN EMOSI DALAM ULASAN DARING MULTIMODAL TERHADAP KEPUTUSAN KONSUMEN Herawati, Baiq Candra; Anggriani, Rini; Rahmatullah, Arwin Yafi
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/6kab8013

Abstract

This study aims to examine the influence of trust and emotional cues embedded in multimodal online reviews on consumer travel decision making. This study employs a systematic literature review approach. Data were collected from 115 empirical journal articles indexed in Scopus and Web of Science, published between 2023 and 2025. The review focuses on text, image, video, influencer, and live-stream-based online reviews related to consumer behavior in travel and service contexts. The findings indicate that trust related cues such as credibility, message consistency, and transparency significantly enhance consumers’ cognitive evaluations, while emotional engagement generated through visual and interactive content strengthens affective responses. The interaction of trust and emotion consistently influences purchase intention and visitation intention. Visual and interactive review formats intensify emotional immersion, whereas text-based reviews reinforce informational reliability. This study is limited to secondary data derived from published empirical studies and does not involve primary behavioral or experimental data. This research contributes to applied consumer behavior, digital marketing, and tourism studies by providing an integrated framework explaining how trust and emotion function across multimodal online review formats to influence consumer decisions.
PENGARUH FINTECH PAYMENT, PERILAKU KONSUMTIF, DAN PENGENDALIAN DIRI TERHADAP PENGELOLAAN KEUANGAN PENGGEMAR K-POP Herlina, Herlina; Carolina, Fransisca; Nolen, Jeammy
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/yx2kxb80

Abstract

South Korean culture's influx into Indonesia has had a significant impact on various aspects of people's lives. One of the most impacted areas is the music world, particularly the music genre known as Hallyu or the Korean wave, commonly referred to as K-Pop. K-Pop fans have specific needs and desires that must be met, but remain limited by their financial situation. Therefore, financial management is crucial for them. This study aims to analyze the influence of fintech payments, consumer behavior, and self-control on the financial management of K-Pop fans. The sampling method used was non-probability sampling with a purposive sampling approach. The total number of respondents was 486 people, with the criteria being K-Pop fans aged at least 15 years and having purchased merchandise, concert tickets, or other items related to K-Pop. In the data analysis process, the researcher used multiple linear regression with the help of SPSS. The results showed that fintech payments did not significantly influence financial management, while consumer behavior and self-control had a significant influence on the financial management of K-Pop fans. This finding provides an empirical contribution by confirming that K-Pop fans' financial management is more determined by psychological and behavioral factors, especially consumer behavior and self-control, than by the use of fintech payments, so that the implications emphasize the importance of financial education policies and programs that focus on controlling consumption and strengthening self-control rather than simply literacy in the use of digital payment technology.
ANALISIS FAKTOR ANTESEDEN NIAT PERUBAHAN PERILAKU MENJADI WIRAUSAHA Magdalena, Nonie; Nur, Nur
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/t8r69j98

Abstract

This study aims to examine various factors that function as antecedents influencing individuals’ intentions to engage in behavioural change toward becoming entrepreneurs. This research is classified as basic research. The research instrument consisted of a questionnaire administered to 182 respondents. Data were collected through an online survey using google forms and examined using classical mediation regression. The findings indicate that knowledge and self-awareness significantly influence attitudes. Attitude serves as a full mediating factor in the relationship between knowledge and the intention to change behaviour toward entrepreneurship. In addition, attitude acts as a partial mediator in the relationship between self-awareness and the intention to change behaviour toward entrepreneurship. This study is limited to examining attitudes, intentions, and the roles of knowledge and self-awareness in shaping behavioural change intentions within the framework of the Theory of Planned Behavior (TPB). This research contributes to the development of TPB, particularly in the context of entrepreneurial behavioural change intentions. The findings are expected to provide insights for the Indonesian government in designing normative policies, especially in formal and non-formal education, to support the growth of entrepreneurship in Indonesia.

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