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Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

alkharaj
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Published by Institut Agama Islam Nasional Laa Roiba Bogor

ISSN : 26562871 EISSN : 26564351 DOI : https://doi.org/10.47467/alkharaj

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

AL-KHARAJ: The Journal of Islamic Economics, Finance & Business is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and practitioners in research on Islamic economic, financial and business issues.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 821 Documents

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Pengaruh Product Knowledge, Product Quality, dan Brand Image terhadap Purchase Intention Produk Kosmetik Maybelline di Surabaya Brilian Valentia Stevani; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to investigate and comprehend The Influence of Product Knowledge, Product Quality, and Brand Image on Purchase Intention of Maybelline cosmetic products in Surabaya. The Quantitative approach used in this study involves distributing questionnaires to 100 respondents. Multiple linear regression is used as the method of analysis using SPSS 26 For Windows. Three independent variables in this study, i.e. Product Knowledge, Product Quality, and Brand Image, as well as dependent variable, purchase Intention. The result of this study 1) Product Knowledge, Product Quality, and Brand Image simultaneously influence Purchase Intention of Maybelline cosmetic products in Surabaya. 2) Product Knowledge partially has a positive effect and significant effect on Purchase Intention of Maybelline cosmetic products in Surabaya. 3). Product Quality partially has a positive effect and significant effect on Purchase Intention of Maybelline cosmetic products in Surabaya. 4) Brand Image partially has a positive effect but not significant effect on Purchase Intention of Maybelline cosmetic products in Surabaya. Keywords: Product Knowledge, Product Quality, Brand Image, Purchase Intention

Pengaruh Price Discount, Store Atmosphere, dan Display Product terhadap Impulse Buying pada Matahari Department Store Siskawati .; Budi Prabowo
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aimed to determine the effect of Price Discount, Store Atmosphere, and Product Display on Impulse Buying at Matahari Department Store. This research uses quantitative methods. The population in this study were consumers of Matahari Department Store Royal Plaza Surabaya with a sampling technique that is purposive sampling. The number of samples used in this study was 100 respondents with a questionnaire data collection technique. The data analysis technique used to answer the proposed hypothesis is multiple linear regression using SPSS 25 For Windows. The results of this study indicate that: (1) Price Discount, Store Atmosphere, and Product Display simultaneously influence Impulse Buying for consumers at Matahari Department Store Royal Plaza Surabaya. (2) Price Discounts partially affect Impulse Buying for consumers at Matahari Department Store Royal Plaza Surabaya. (3) Store Atmosphere partially influences Impulse Buying for consumers at Matahari Department Store Royal Plaza Surabaya. (4) Product display partially does not affect consumer impulse buying at Matahari Department Store Royal Plaza Surabaya. Keywords: Price Discounts; Store Atmosphere; Product Display; Impulse Buying

Analisis Nilai Perusahaan Ritel di Bursa Efek Indonesia Zandra Dina Riyanti; Rahman Amrullah Suwaidi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of this study is to analyze the value of retail companies on the Indonesia Stock Exchange (IDX). The population in this study are 25 (twenty five) retail companies listed on the Indonesia Stock Exchange. The sampling technique in this study was carried out by purposive sampling method. So that the final sample obtained was 22 retail sector companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2020 period. The data analysis technique used is the classical assumption test and multiple linear regression analysis with the help of the SPSS 25 for windows application. The results of the analysis show that: solvency, profitability, and liquidity contribute to the company value of retail companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2020 period. Keywords: firm value; liquidity; profitability, solvability

Pengaruh Product Quality dan Brand Trust terhadap Repurchase Intention Melalui Customer Satisfaction sebagai Variabel Intervening pada Produk Kecantikan Brand Somethinc Yunita Aprilia; Sonja Andarini
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of this study was to analyze the effect of product quality and brand trust on repurchase intention through customer satisfaction as an intervening variable in Something beauty products. This study used a quantitative method by distributing questionnaires online to 100 respondents. The population in this study involves consumers who have repeatedly purchased products from Something in 2022. Based on data analysis techniques using validity tests, reliability tests, classical assumption tests, statistical tests and hypothesis tests using path analysis and Sobel test analysis with the help of data processing programs using SPSS for windows version 25. The results of this study are 1) Product Quality has a positive and insignificant effect on repurchase intention of Something products 2) Brand Trust has a negative and insignificant effect on repurchase intention of Something products. 3) Product Quality has a positive and significant impact on customer satisfaction of Something's product. 4) Brand Trust has a positive and significant influence on customer satisfaction of Something products. 5) Customer satisfaction has a positive and significant effect on repurchase intention of Something's product. 6) Product Quality has a positive and significant influence on repurchase intention through Customer Satisfaction of Something product. 7) Brand Trust has a negative and insignificant effect on repurchase intention through Customer Satisfaction of Something products. Keywords: Product Quality, Brand Trust, Repurchase Intention, Customer Satisfaction

Implementasi Islamic Marketing Mix pada Produk Cicil Emas di Bank Syariah Indonesia Kantor Cabang Basuki Rahmat Surabaya Dalam Perspektif Ekonomi Islam Nur Adinda Putri; Farid Ardyansyah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of the marketing mix or marketing mix as a tool to support programs or products in order to get a response from the target (market). The purpose of this study is to describe how the Implementation of Islamic Marketing Mix on Gold Installment Products at Bank Syariah Indonesia Basuki Rahmat Suarabaya Branch Office in the perspective of Islamic Economics, the subjects in this study are 3 people including Branch Operating and Service Manager (BOSM), Pawning Sales Officer (PSO) and Pawning Apparasi (PA) using descriptive qualitative research using field research methods, is a research using descriptive qualitative methods to explore knowledge about a phenomenon in a certain academic context, with fieldwork carried out at Bank Syariah Indonesia Surabaya branch. The findings of this study contribute to our understanding of marketing strategies to promote products, based on the results of research showing Bank Syariah Indonesia marketing gold installment products using the marketing mix 9 method including: Pragmatism, palliation, patience, pertinence, pedagogy, persistence, peer support. The results of this study state that marketing using the marketing mix method is very efficient because in this method each indicator is in accordance with marketing needs at PT. Bank Syariah Indonesia KC Basuki Rahmat Surabaya. Tujuan adanya marketing mix atau bauran pemasaran sebagai alat untuk mendukung program atau produk demi mendapatkan respon dari sasarannya (pasar). Tujuan dari penelitian ini ialah untuk menggambarkan bagaimana Implementasi Islamic Marketing Mix pada Produk Cicil Emas di Bank Syariah Indonesia Kantor Cabang Basuki Rahmat Suarabaya dalam perspektif Ekonomi Islam, subjek dalam penelitian ini ada 3 orang yang meliputi Branch Operating and Servis Manager (BOSM), Pawning Sales Officer (PSO) dan Pawning Apparasi (PA) dengan menggunakan penelitian kualitatif deskriptif dengan memakai metode penelitian lapangan (field research), merupakan penelitian dengan menggunakan metode kualitatif deskriptif untuk menggali pengetahuan tentang suatu fenomena dalam konteks akademik tertentu, dengan kerja lapangan yang dilaksanakan di Bank Syariah Indonesia cabang Surabaya. Temuan pengkajian ini berkontribusi pada pemahaman kita tentang strategi pemasaran untuk mempromosikan produk, berdasarkan hasil penelitian menunjukan Bank Syariah Indonesia pemasaran produk cicil emas menggunakan metode marketing mix 9 meliputi: Pragmatism, palliation, patience, pertinence, pedagogy, persistence, peer support. Hasil dari penelitian ini menyatakan bahwa pemasaran dengan menggunakan metode marketing mix sangat efisien karena dalam metode ini setiap indikatornya sesuai dengan kebutuhan pemasaran di PT. Bank Syariah Indonesia KC Basuki Rahmat Surabaya.

Pengaruh Promosi, Harga, dan Kualitas Layanan terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan pada Netflix Salsabil Prasty Ayunda; Yanda Bara Kusuma
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study looks at how consumer satisfaction at Netflix affects customer loyalty by examining the influence of promotion, price, and service quality. Therefore the researcher is interested in conducting this research, which is expected to partially explain how the independent variables, variable relationships, and intervening variables influence each other. A total of 88 Netflix subscribers will participate in this quantitative study as respondents. Data for this study were collected by sending questionnaires to respondents, who would then fill them out. Validity tests, reliability tests, classical assumption tests, path analyses, and hypothesis testing are all used in research to support hypotheses. Applications such as SPSS 26 are used to manage and analyze data. According to the results of research conducted, price and service quality have a positive and significant effect on customer loyalty while promotion has a positive but not significant effect. Customer satisfaction is positively and significantly influenced by promotion, price, and service quality. Also, customer satisfaction has a positive and significant impact on customer loyalty. Keywords: Promotion, Price, Service Quality, Customer Satisfaction, Customer Loyalty

Optimalisasi Strategi Segmentation, Targeting dan Positioning Dalam Meningkatkan Penjualan pada Pitstop Kopi Gresik Yusuf Suhadi; Acep Samsudin
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study uses a qualitative descriptive method that aims to determine the strategy of segmentation, targeting, positioning in increasing sales at PitStop Kopi Gresik. Data collection techniques through in-depth interviews, observation, and documentation were carried out by researchers in identifying segmentation, targeting, positioning at Pitstop Kopi Gresik. Based on the research results obtained are (1) segmentation at Pitstop Kopi Gresik based on geography, namely in the middle of the city and lower middle class people. Demographic segment from 19-30 years old youth to adults. The psychographic segment is the personality of the Gresik people who like to hang out, enjoy coffee and lifestyle like hanging out. The consumer behavior segment is attracted to repeat orders for the product because it tastes good. (2) Targeting product specialists Pitstop Coffee makes and provides a limited range of products by selling clothing. Its Market Specialists utilize sales marketing who visit various schools in Gresik to introduce products and places. Selective Specialties with the people of Gresik who like sweet drinks and foods that are not too spicy. Full service using a customer service system, only ordering menus, the menu will be delivered by the waiter. (3) Positioning based on attributes including making latte art competition events, logos, colors, and jargon can be known by many people. Based on price and quality, prices are affordable by consumers and have good taste quality. Based on superior use in terms of events, service, place, packaging and coffee drinks because this coffee is blended according to Gresik's typical coffee. Based on the use of this product, it positions the use of products that use menu names that are anti-mainstream. Keywords: Segmentation, Targeting, Positinoning

Pengaruh NCT 127 Sebagai Brand Ambassador, Electronic Word of Mouth (e-WOM), dan E-Service Quality terhadap Keputusan Pembelian pada E-commerce Blibli.com Achmad Abdi Syarifudin; Siti Aminah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study discusses the influence of NCT 127 as a brand ambassador, electric word of mouth, and e-service quality on purchasing decisions in Blibli.com e-commerce. The independent variables in this study are brand ambassadors, electric word of mouth, and e-service quality while the dependent variable is the Blibli.com e-commerce purchasing decision. The research method used is quantitative research method with a total of 100 respondents obtained using random sampling method from the entire NCTzen population who are followers of the @Nctzenarea Instagram account. This study uses the Parliat Least Square (PLS) test tool and the results of this study indicate that brand ambassadors, electronic word of mouth, and e-service quality have a positive and significant effect on purchasing decisions in Blibli.com e-commerce. Keywords: Brand Ambassador ; Electric Word of Mouth ; E-Service Quality ; Purchase Decision

Pengaruh Aktivitas, Leverage, dan Likuiditas terhadap Profitabilitas Perusahaan Textile dan Garment di BEI Bahruddin Zaki; Rahman Amrullah Suwaidi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Salah satu industri yang berkontribusi di Indonesia adalah industri tekstil dan garmen. Namun, dari tahun 2017 hingga 2021, profitabilitas perusahaan tekstil dan garmen yang tercatat di Bursa Efek Indonesia sebenarnya mengalami penurunan. Tujuan dari penelitian ini adalah untuk melihat apakah aktivitas, leverage, dan likuiditas mempengaruhi profitabilitas perusahaan tekstil dan garmen yang tercatat di Bursa Efek Indonesia antara tahun 2017 dan 2021. Aplikasi SPSS digunakan untuk mendukung teknik analisa dengan menggunakan regresi linier berganda. Data yang digunakan dalam penelitian ini berasal dari laporan keuangan yang di ambil melalui website Bursa Efek Indonesia dan merupakan data panel serta data sekunder. 15 perusahaan yang bergerak di bidang tekstil dan garmen dipilih sebagai sampel penelitian dengan menggunakan pendekatan purposive sampling. Analisis penelitian ini menunjukkan bahwa likuiditas dengan proksi Current Ratio dan aktivitas dengan proksi TATO keduanya berpotensi mempengaruhi profitabilitas (ROA) secara nyata dengan arah positif. Sedangkan leverage dengan proksi DAR berpotensi mempengaruhi profitabilitas (ROA) secara nyata dengan arah negatif.

Pengaruh Kepercayaan, Kemudahan, dan Manfaat Digital Payment Sebagai Alat Pembayaran Terhadap Perilaku Konsumtif Individu Dengan Digital Savvy Sebagai Variabel Moderating Rindi Safira; Sugianto Sugianto; Rahmat Daim Harahap
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The research aims to determine the effect of trust, convenience, and benefits of digital payments as a means of payment on individual consumptive behavior with digital savvy as a moderating variable. This study uses a quantitative method in data analysis where the data comes from the results of questionnaires that have been distributed to the respondents. The population in this study is Medan city residents, especially those aged 18 -25 years (Gen Z) with a sample of 100 respondents. To determine the sample using a purposive sampling technique, namely by determining the criteria for respondents including residents aged 18-25 years (Gen Z), domiciled in the city of Medan and using digital payments. The collected data were analyzed using SPSS 25 with Multiple Linear Regression and Moderate Regression Analysis (MRA). In accordance with the tests that have been carried out, the results show that trust, convenience and benefits of digital payments have an effect on consumptive behavior. From the data test, it was found that the R square value was 0.552. It can be concluded that the variables of trust, convenience and benefits of digital payments contribute 55.2% to consumptive behavior while the remaining 44.8% are influenced by other variables. The MRA test that has been carried out also proves that Digital Savvy as a Moderating Variable is able to influence and strengthen the relationship between variables with increased R square results after being moderated. Keywords: Digital Payment; Consumptive behavior; Digital savvy; Perspective of Islamic Economics.

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Pusat Riset dan Kajian Strategis (PRKS) Fakultas Syariah Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Dedi Junaedi

Contact Email dedijunaedi@laaroiba.ac.id

Phone +628118114379

Journal Mail Official dedijunaedi@laaroiba.ac.id

Editorial Address Pusat Riset dan Kajian Strategis (PRKS) Fakultas Syariah Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913

Location Kab. bogor, Jawa barat INDONESIA

Abstract

Abstract

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Abstract

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Contact Name
Dedi Junaedi

Contact Email
dedijunaedi@laaroiba.ac.id

Phone
+628118114379

Journal Mail Official
dedijunaedi@laaroiba.ac.id

Editorial Address
Pusat Riset dan Kajian Strategis (PRKS) Fakultas Syariah Institut Agama Islam (IAI) Nasional Laa Roiba Bogor Jl Raya Pemda Pajeleran Sukahati No 41 Cibinong, Bogor 16913

Location
Kab. bogor,

Jawa barat

INDONESIA