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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 7 No. 4 (2022): Performa" : 10 Documents clear
PENGARUH MEDIA SOSIAL MARKETING DAN CITRA MEREK TERHADAP MINTA BELI KONSUMEN PROYEK BISNIS KAKU Novanda Crysma Terrasista; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.1962

Abstract

This research is done to find out the effect of social media marketing and brand image on consumer buying interest in KAKU business project. By knowing the influence of social media marketing and brand image on consumer buying interest, it is hoped that KAKU will be able to increase the buying interest of potential consumers. If buying interest has increased, it is expected that prospective consumers can make purchases at KAKU. In this research, 4 indicators were used for buying interest, namely AIDA which stands for attention, interest, desire, and action. 5 indicators are used to measure social media marketing variables and 4 indicators are used to measure brand image. This research was conducted with reference to primary data obtained from the results of distributing questionnaires. The selected population is female followers of social media marketing Instagram KAKU business project. Sample calculation is done by using the Slovin formula. The sampling method used in this research is non-probability sampling using purposive sampling technique. Data was collected using a questionnaire via Google Form which was distributed to women followers of social media marketing Instagram KAKU business project with a total of 131 respondents. The data analysis method used in this study was Statistical Product and Service Solutions (SPSS) with multiple linear regression analysis techniques. The results in this research indicate that there is a significant influence between social media marketing and brand image on consumer buying interest in the KAKU business project. With this result, KAKU must improve its marketing through social media and maintain its brand image to remain positive in the perception of its target market.
PENGARUH INOVASI PRODUK, CITRA MEREK, DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI KERUPUK KULIT BABI MENTAH TAKSU SNACK DI SURABAYA Anak Agung Ngurah Tri Satyabimanyu; Auditia Setiobudi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.1966

Abstract

The competition in food and beverage business keeps on increasing because being one of human basic needs. This increasing competition also transforms the consumers behavior in buying a product. Taksu snack is a business that runs in industry field of Balinese snack. The purpose of this is to find out the effect of product innovation, brand image and word of mouth on buying interest. The population uses potential consumers who know Taksu snack raw pork skin crackers and the sample of 96 respondents. The data analysis uses Validity test, Reliability test, Classical Assumption test, Multiple Linear Regression Analysis, Coefficient Technique Determination test, F test and T test that are processed by using the SPSS software. The questionnaire distribution through Google Form with 18 total question items, and the evaluation uses likert scale of 1-5. From the result of research it is obtained in which: (1) Product innovation affects significant positive on buying interest in which it is obtained of 0,000 value. (2) Brand image affects significant positive on buying interest in which it is obtained significant value of 0,000. (3) Word of mouth affects significant positive on buying interest in which it is obtained significant value of 0,000. The great effect of independent variables on buying interest is at 51,8%.
PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP NIAT BELI KONSUMEN BATICUE Chyntia Christina Suciawan; Tina Melinda
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2009

Abstract

Fashion development in Indonesia recently develope rapidly. This thing is evidenced by the number of local fashion business that has different value ​​and brand identity. One of the local fashion brands that has unique brand value and identity is baticue. Baticue is fashion business that gives batik nuance in each product. At this time, brand awareness and brand trust are the keys of business success because consumers trust the business so that can increase one's purchase intention. This research is done to find out how important brand awareness and brand trust on purchase intention of baticue consumers is. To get data, therefore the writer distributes questionnaires to 97 respondents that have age criteria of 17 to 26 years old, follow trend development and interested towards product that has batik nuance. In this research, using non-probability sampling method with purposive sampling type that is used for sampling. Data that is obtained will be analyzed using SmartPLS (Partial Least Square) program. The data that is used consists of two, that is, primary data and secondary. Primary data consists of questionnaire result, whereas secondary data from this research is from journal and some other things that are related to research variable. The result of this research proves that brand awareness and brand trust affect positive on purchase intention of Baticue consumers.
Pengaruh Social Media Marketing on Instagram Melalui Brand Awareness dan Purchase Intention Produk Mangkok Nusantara Adelia Tiara Nazila; Aria Ganna Henryanto; Irantha Hendrika Kenang
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2052

Abstract

Indonesia is a country that gets technologcal increase that impacts on social media and internet users get more increased annually . Social media also becomes one of the aspect that has very great effect in community environment. The parpose of this research is to research and analyze the effect of social media marketing on Instagram towards brand awareness and purchase intention of Mangkok Nusantara product. The method that is used in this research is quantitative. The population that is used is respondents who know the object of research, that is, Mangkok Nusantara, the sampling technique that is used is purposive sampling technique. The number of samples in this research is 130 respondents. The data collection method uses questionnaire method that uses Likert Scale with Partial Least Square (PLS) analysis method with helping tool of SmartPLS 3.0. The results of this research indicate that social media marketing affects significant on brand awareness, social media marketing affets significant on purchase intention, brand awareness affects significant on purchase intention, brand awareness mediates the relationship between social media marketing and purchase intention of Mangkok Nusantara product.
The Influence of Product Quality and Promotion on Consumer Satisfaction on Longo Products Chelsi Goris Manek; Christina Yanita Setyawati
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2142

Abstract

The fashion industry in Indonesia especially clothing gets the highest growth among other industrial sectors. That thing of course makes entrepreneur are required to be able to maintain customer satisfaction in order to survive in the midst of many business competitors in similar field.. Longo is a business that runs in fashion especially t-shirts. The purpose of this research is to find out the influence of product quality and promotion on consumer satisfaction. This research is quantitative with linear regression analysis method. The population of this research is Longo consumers. This research uses purposive sampling technique by taking the sample of 82 people. Data collection is done by using questionnaires which are measured using Likert scale. The result of the research shows that product quality influences positive and significant on consumer satisfaction, and promotion influences positive and significant on consumer satisfaction.
PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESH sahrur cahya ramadhan; Ignatius Teodore Teddy Saputra
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2150

Abstract

The perfume or fragrance business experienced positive growth as seen from the world's perfume exports which experienced a significant increase every year. The existence of this phenomenon is certainly a good opportunity for Artfresh which is a business engaged in the perfume sector in Surabaya. This study aims to determine the effect of price, brand image, and service quality on purchasing decisions on Artfresh consumers. This study uses a quantitative approach using purposive sampling technique. Samoel used in this study as many as 90 respondents. The data collection method uses a questionnaire method that uses a Likert Scale score of 1-5 with multiple linear regression analysis methods with SPSS tools. The results of this study indicate that price has a significant effect on purchasing decisions, brand image does not significantly affect purchasing decisions, service quality has a significant effect on purchasing decisions.
PENGARUH EXPERTISE, TRUSTWORTHINESS, LIKABILITY, INFORMATION QUALITY, ENTERTAINMENT VALUE INFLUENCER TERHADAP PURCHASE INTENTION PADA PRODUK MERCHANDISE Amelia Valentina Hartono; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2880

Abstract

This study aims to determine the effect of Expertise, Trustworthiness, Likability, Information Quality and Entertainment Value on Purchase Intention on merchandise products. To collect research data, 385 questionnaires were distributed to respondents with criteria for women and men with an age range of 18 years to 34 years who are active users of Instagram social media in Indonesia who have seen, followed or are interested in buying products marketed or promoted by influencers. The sampling in this research was done by using purposive sampling method. Where all the questionnaires in this study deserve to be analyzed. In this study, an analysis of the five characteristics of influencers was carried out to determine which characteristics could have an influence on purchase intention. This study analyzes five characteristics which include expertise, trustworthiness, likability, information quality and entertainment value. Where expertise is the knowledge, skills and experience possessed by an influencer, trustworthiness is a trust, honesty, integrity, skills possessed by an influencer, likability refers to the physical appearance, characteristics and personality of the influencer, information quality refers to completeness, clarity and accuracy an information conveyed by influencers and entertainment value which refers to how influencers can provide a personal aesthetic touch that can create entertainment value. This study uses SPSS Multiple Linear Regression analysis where the t-test carried out results in a calculation stating that the characteristics of the influencer, namely expertise (Sig value = 0.034), trustworthiness (Sig value = 0.000), information quality (Sig value = 0.000) and entertainment value. (Sig value = 0.000) has a significant effect on purchase intention because it has a Sig value which is smaller than 0.05. So that the hypothesis in this study, namely H1, H2, H4 and H5 can be accepted. As for the characteristics of the influencer, namely likability (Sig value = 0.287), it has no significant effect because it has a Sig value. which is greater than 0.05. So the hypothesis in this study is H4, rejected
A PENERAPAN STRATEGI PEMASARAN DAN PENETAPAN HARGA UNTUK MENINGKATKAN DAYA BELI KONSUMEN SAAT PANDEMI COVID-19 Devi Amiliana
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2961

Abstract

Perekonomian di Indonesia saat ini sedang diuji oleh pandemi covid. Penelitian ini bertujuan untuk mengetahui minat konsumen dan peningkatan daya beli terhadap barang yang dipasarkan serta bagaimana strategi pemasaran yang harus dilakukan di masa pandemi ini. Metode pengumpulan data adalah metode analisis deskriptif kualitatif, yaitu melakukan wawancara dengan konsumen. Dengan menggunakan metode wawancara diharapkan kita dapat mengetahui bagaimana konsumen dapat mengenal barang kita dan sumber referensi apa yang membuat mereka mengetahui produk yang kita pasarkan. Pandemi covid'19 telah menyebabkan ekonomi memburuk dan tidak menguntungkan. Pengaruh minat dan daya beli konsumen di masa pandemi ini bisa terkait dengan strategi pemasaran. Ketika strategi pemasaran yang baik dapat merangsang minat konsumen terhadap barang yang kurang diminati dan menjadi barang yang jarang dibeli terutama saat pandemi. Kata Kunci : Strategi Pemasaran; Daya Beli; Minat Konsumen.
PENGARUH KUALITAS PRODUK, GAYA HIDUP, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI KOTA SURABAYA Jessie Aurelia; I Gusti Bagus Yosia Wriyakusuma
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2990

Abstract

Technology has developed rapidly and fast in recent era, and people have considered smartphones as necessity that cannot be separated from daily life. Annually the number of smartphone users gets increased and the competition of smartphone manufacturers gets tighter and tougher. A lot of criminal cases that occur in Indonesia are committed to get smartphones. Apple Inc. company is one of the leading companies in the world technological sector and has successfully become the most precious brand in the world for 13 years. The smartphone of iPhone itself has become the leader of smartphones in the world. This research is done to find out the effect of product quality, lifestyle, and brand image on purchase decision of iPhone in Surabaya city. This research uses quantitative approach with non-probability sampling technique and purposive sampling method. The number of samples that is used in this research is as 160 iPhone users who domicile in Surabaya. In this research, multiple linear regression analysis is done by using SPSS program. The result shows that the variables of product quality, lifestyle, and brand image affect positive and significant on purchase decision of iPhone in Surabaya city. Those three independent variables simultaneously affect purchase decision. The implication of the result of this research is expected to assist Apple company to find out the viewpoint of iPhone consumers especially iPhone users in Surabaya city. The company is expected to be able to adapt with the product or strategy that can be implemented in Indonesia because from those three independent variables that are analyzed, there are several things that need to be improved and maintained by Apple company. Keywords: iPhone, product quality, lifestyle, brand image, purchase decision
PENGARUH BRAND LEADERSHIP DAN CUSTOMER SATISFACTION TERHADAP PERILAKU CONTINUOUS USE INTENTION PADA PENGGUNA MARKETPLACE TOKOPEDIA Elizabeth Tansa; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2993

Abstract

Penelitian ini membahas pengaruh dari brand leadership dan customer satisfaction terhadap perilaku continuous use intention yang ditujukan pada pengguna marketplace Tokopedia. Penelitian ini difokuskan kepada pengguna Tokopedia di Kota Bandung dikarenakan transaksi di Tokopedia di Jawa Barat pada 2021 meningkat 2 kali lipat. Bandung sebagai Ibukota Provinsi Jawa Barat menarik untuk diteliti berkaitan dengan continuous use intention pengguna Tokopedia. Fokus penelitian ini adalah untuk melihat peran e-commerce yang sudah menjadi bagian dari gaya hidup masyarakat Indonesia, yang ditandai dengan perilaku konsumtif dan keinginan untuk terus menggunakan e-commerce secara berulang (continuous use intention). Dalam penelitian ini, responden yang digunakan adalah sebanyak 130 responden dengan menggunakan purposive sampling. Kriteria yang digunakan untuk mengambil sampel adalah responden yang berdomisili di Kota Bandung dengan rentang usia 19-30 tahun dan pernah menggunakan marketplace Tokopedia sebagai pembeli. Data akan diolah menggunakan SPSS dengan metode Regresi Mediasi Kausal Step. Dari penelitian ini, didapat hasil bahwa terjadi hubungan yang signifikan antara brand leadership dengan continuous use intention. Customer satisfaction juga terbukti berpengaruh terhadap continuous used intention. Penelitian ini juga membuktikan peran customer satisfaction sebagai variabel mediasi. Hal ini mengindikasikan bahwa brand leadership dan customer satisfaction merupakan variabel yang dapat meningkatkan continuous use intention pada pengguna Tokopedia di Kota Bandung, dan membuktikan peran customer satisfaction sebagai variabel mediasi. Kata kunci: Niat Penggunaan Berkelanjutan, Kepemimpinan Merek, Kepuasan Pelanggan

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