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Christina Sudyasjayanti
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performa@ciputra.ac.id
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 9 No. 1 (2024): Performa" : 10 Documents clear
THE INFLUENCE OF SERVICE QUALITY, CUSTOMER TRUST, AND PERCEIVED VALUE ON CUSTOMER SATISFACTION PT BINTANG MITRA SEJATI JEMBER Salim, Yuval Eleazar; Setiobudi, Auditia
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.3791

Abstract

Abstrak: PT Bintang Mitra Sejati (BMS) merupakan perusahaan yang bergerak dalam distributor makanan ringan yang bergerak di daerah Jember. Berdasarkan hasil wawancara  dengan Manajer Pemasaran BMS Jember dari hasil tersebut dapat diketahui bahwa ada empat hal yang ditemui sebagai permasalahan yang dihadapi perusahaan yaitu pada service quality, customer trust, perceived value, customer satisfaction.  Tujuan dari penelitian ini yaitu untuk mengetahui faktor-faktor yang mempengaruhi customer satisfaction di PT Bintang Mitra Sejati (BMS) Jember. Jumlah sampel pada penelitian ini menggunakan rumus Slovin. Berdasarkan perhitungan tersebut, maka sampel yang dapat digunakan pada penelitian ini adalah sebanyak 124 orang. Peneliti menggunakan teknik pengambilan sampel non-probablity sampling. Jenis non-probablity sampling yang dimaksud adalah purpossive sampling.  Dalam penelitian ini pengujian data akan dilakukan dengan menggunakan regresi linear berganda. Penelitian akan terlebih dahulu di uji melalui uji validitas dan uji reliabilitas beserta uji asumsi klasik. Penelitian ini melakukan rekapitulasi data isian google form untuk dianalisis menggunakan SPSS. Hasil yang diperoleh bahwa service quality berpengaruh terhadap customer satisfacftion, customer trust berpengaruh terhadap customer satisfacftion, dan perceived value berpengaruh terhadap customer satisfaction.
THE INFLUENCE OF BRAND IMAGE, DISCOUNT PROMOTION, AND SERVICE INNOVATION ON USAGE DECISIONS AT COWORKING SPACE SUBCO INTILAND TOWER SURABAYA Sulaiman, Yanata; Sidharta, Helena
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.3794

Abstract

Abstract: This research was conducted with an aim to determine the effect of brand image, discount promotions and service innovation on usage decisions. This research will discuss about Sub Co coworking space Intiland Tower Surabaya using a quantitative approach by using a method of collecting questionnaire data via the google form. To collect the research data, 19 questionnaires were distributed to respondents aged 17-60 years, namely consumers who had used Sub Co coworking space Intiland Tower Surabaya at least once with a total sample of 50 respondents. Sampling was done by purposive sampling method. The intended respondents were coworking space users within the last 3 months starting from the first of February 2023 to the end of April 2023. The measurement model in this study was analyzed using the SPSS application. Data analysis consisted of validity test, reliability test, multicollinearity test, normality test, F test, T test, multiple linear regression analysis, correlation coefficient of determination test and heteroscedasticity test. The results of the research conducted show that the brand image variable has results that have a significant positive effect on usage decisions, discount promotions have significant positive results on usage decisions, and service innovation results have a significant positive effect on usage decisions at Sub Co Intiland Tower Surabaya. This research is expected to be useful for coworking space companies and for further researchers to be able to use other variables that can influence the decision variable to obtain broader results. Keywords: Brand Image, Discount Promotion, Service Innovation, Usage Decision Abstrak: Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand image, promosi diskon, dan inovasi layanan terhadap keputusan penggunaan. Penelitian ini akan membahas mengenai coworking space Sub Co Intiland Tower surabaya menggunakan pendekatan kuantitatif dengan metode pengumpulan data kuesioner melalui google form. Untuk mengumpulkan data penelitian, 19 kuesioner disebarkan kepada responden yang berusia 17-60 tahun, yaitu merupakan konsumen yang pernah menggunakan coworking space Sub Co Intiland Tower Surabaya minimal satu kali dengan jumlah total sampel sebanyak 50 responden. Pengambilan sampel dilakukan dengan metode purposive sampling. Responden yang dituju merupakan pengguna coworking space dalam kurun waktu 3 bulan terakhir mulai dari awal Februari 2023 sampai Akhir April 2023. Model pengukuran pada penelitian ini dianalisis dengan menggunakan aplikasi SPSS. Data analisis terdiri dari uji validitas, uji reliabilitas, uji multikolinearitas, uji normalitas, uji F, uji T, analisis regresi linear berganda, uji koefisien korelasi determinasi dan uji heteroskedastisitas. Hasil dari penelitian yang dilakukan menunjukkan bahwa variabel brand image mendapatkan hasil yang berpengaruh positif signifikan terhadap keputusan penggunaan, promosi diskon memiliki hasil yang poisitif signifikan terhadap keputusan penggunaan, serta hasil inovasi layanan yang berpengaruh secara positif signifikan terhadap keputusan penggunaan di Sub Co Intiland Tower Surabaya. Penelitian ini diharapkan dapat berguna bagi perusahaan coworking space dan bagi peneliti selanjutnya dapat menggunakan variabel-variabel lain yang dapat mempengaruhi variabel keputusan penggunaan untuk memperoleh hasil yang lebih luas Kata Kunci: Brand Image, Promosi Diskon, Inovasi Layanan, Keputusan Penggunaan
THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASING DECISIONS AT TOKO BAHAN KUE 55 Halim, Enrico Glenn; Soeparto, Alexander Wahyudi Henky
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.3796

Abstract

Toko Bahan Kue 55 is a business engaged in retailing cake ingredients, cake suppliesand cake equipment. This study aims to determine the effect of product quality and servicequality on purchasing decisions at the Toko Bahan Kue 55. The variables involved in this studyare product quality and service quality as independent variables and purchasing decisions asdependent variables. The method used in this research is a quantitative method using multiple linear regression tests. The sample in this study were 150 consumers who had made purchases at Toko Bahan Kue 55. The results of this study indicate that product quality has a positive and significant effect on purchasing decisions at Toko Bahan Kue 55. Service quality has a positive and significant influence on purchasing decisions at Toko Bahan Kue 55.
THE INFLUENCE OF PRICE PERCEPTIONS AND SERVICE QUALITY ON PURCHASING DECISIONS FOR ITEMKU CONSUMERS IN SURABAYA Elsaddai, Theofilus; Wiryakusuma, I Gusti Bagus Yosia
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.3802

Abstract

Zaman modern ini, masyarakat semakin mudah untuk mengakses berbagai situs dan aplikasi menggunakan internet. Salah satu bentuk persaingan dalam dunia digital yang muncul berupa e-commerce, adanya penggunaan e-commerce memudahkan para penggunanya dalam melakukan transaksi secara online. Salah satu e-commerce yang berkembang di zaman sekarang dan dapat menunjang kebutuhan masyarakat di bidang transaksi produk virtual yaitu Itemku. Itemku merupakan salah satu e-commerce terpercaya di Indonesia yang bergerak di bidang produk virtual dengan menawarkan produk seperti penjualan akun (game, Netflix, Zoom, dll), penjualan voucher game online, dst. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi harga dan kualitas layanan terhadap keputusan pembelian konsumen Itemku di Surabaya. Penelitian ini terdiri dari variabel persepsi harga, kualitas layanan, dan keputusan pembelian. Populasi penelitian ini adalah konsumen Itemku yang berada di Surabaya. Penelitian ini, penulis menggunakan random sampling dimana peneliti mengambil sampel secara acak berdasarkan area. Kriteria yang harus dipenuhi oleh para responden yaitu pernah melakukan pembelian produk Itemku di Surabaya dengan jenjang usia 17 sampai 41 tahun berdasarkan survei yang dilakukan oleh Vero Decision Lab pada 470 responden sebagai pemain, penikmat dan streamer di Indonesia. Ukuran sampel akan diteliti menggunakan rumus Hair sebanyak 140 orang yang merupakan konsumen Itemku di Surabaya. Teknik pengumpulan data primer bisa dengan melakukan penyebaran kuesioner yang hasilnya akan dilakukan pengolahan data kembali. Skala data yang akan digunakan di dalam penelitian ini adalah skala likert gradasi lima titik dari sangat tidak setuju (1) sampai dengan sangat setuju (5). Hasil dari penelitian ini menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap keputusan pembelian konsumen itemku di Surabaya, dan kualitas layanan berpengaruh signifikan terhadap keputusan pembelian konsumen itemku di Surabaya.
THE INFLUENCE OF USER INTERFACE ON SHOPEE BUYING INTEREST AND MODERATED BY GENDER DIFFERENTIATION Putri, Rizky Liliantika Marina; Hermeindito
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.3824

Abstract

Shopee is one of the largest online marketplaces in Indonesia, making it possible for most people in Indonesia to be online marketplace Shopee users. In meeting user needs to obtain information, the ease of obtaining information is a component of the user interface as a series of website design displays. A supportive user interface can encourage users to make purchases online. Gender differences can also influence different perspectives on the user interface. Therefore, this research was conducted to analyze the influence of the user interface on purchase intention at the online marketplace Shopee, and to use gender differentiation as a moderating variable. Data collection was carried out by distributing questionnaires online via Google form to 250 respondents who are active students aged 16–37 years who live on the island of Java and use the online marketplace Shopee. Sampling was done by purposive sampling technique. The valid questionnaires to be analyzed were 250 questionnaires. The type of research used in this research is using descriptive quantitative methods with data processing using PLS (Partial Least Square) software. The data processing results show that the user interface has a positive and significant effect on purchase intention, gender differentiation has a positive and significant effect on purchase intention, and there is a moderating effect of gender differentiation on the user interface variable on purchase intention.
ANALYSIS OF THE INFLUENCE OF PROMOTIONS AND PRICES ON INTEREST IN PURCHASING SATYA SANTOSHA PRODUCTS IN DENPASAR CITY Swara, Ega Paudra; Sumaji, Yoseva Maria Pujirahayu
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.4440

Abstract

This research was conducted to determine and analyze the influence ofpromotions and prices on purchasing interest. This research uses quantitativemethods with the population used being people who consume chicken meat inDenpasar City aged 16 to 60 years. The number of samples used was 120 people.The sampling technique was carried out using the purposive sampling method. Theresults of the research that has been carried out find that the promotion variablehas a significant ef ect on buying interest and the price variable has a significantef ect on buying interest.
GREEN BANKING IMPACT: MEDIATION OF GREEN IMAGE AND BANK TRUST ON BANK LOYALTY Dewi, Kartika; Indudewi, Yuanita Ratna
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.4513

Abstract

With the accelerating impacts of climate change, global consumers have become more eco-conscious about how they spend their money. Businesses are now urged to implement sustainability initiatives in their operations, including banking institutions as they are a source of funding for every industry. Socially Responsible Investing (SRI) theory is the grand theory for this research. This research is conducted to investigate the effect of green banking practice (X) on bank loyalty (Y) through green image (Z1) and bank trust (Z2) as mediators. This is a quantitative research in which primary data was collected through online questionnaires with a 6-point Likert scale using the Google form platform. The purposive sampling method was used to collect 150 samples who met the predetermined criteria. The data obtained was then processed and analyzed using the PLS-SEM method on SmartPLS 4.0 software. The results showed that green banking practice positively affects green image, bank trust, and bank loyalty. For the mediating variables, while the green image has no significant effect on bank loyalty and does not act as a mediator in the relationship, bank trust was found to have a positive significant effect on bank loyalty and partially mediates the relationship.
THE EFFECT OF INTERNAL COMMUNICATION SATISFACTION, ORGANIZATIONAL CULTURE AND BENEFITS ON ORGANIZATIONAL IDENTIFICATION IN SYIFA MEDIKA GENERAL HOSPITAL Saidah, Naila; Hongdiyanto, Charly
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.4617

Abstract

The turnover of Syifa Medika General Hospital is increasing every year since 2019 to 2021. To solve this problem, the researcher would like to give insight for the company to be more concerned of the sense of belonging (organizational identification) in employees because when an employee already have a high level of organizational identification, they will be much more careful in taking decisions and work genuinely for the company which will increase the work performance in order to make a success for the company. Therefore, this study will examine the factors that influence organizational identification (normally called as sense of belonging). The population of this research will consist of individuals who work in Syifa Medika General Hospital, and the sample of this research is 187 respondents. To collect the research data, the researcher will spread 187 questionnaires by online survey using google form. to all of the departments’ employees that have met the requirements for filling the questionnaire. This research was conducted using SmartPLS which resulted in the calculation that Internal Communication Satisfaction, Organizational Culture and Benefits had an effect on Organizational Identification in Syifa Medika General Hospital.
FACTORS INFLUENCING CUSTOMER SATISFACTION OF PAVILION RESTO IN DENPASAR Gede Dika Aditya; Agustiono, Agustiono
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.4673

Abstract

This research is to find out the influence of product quality, perceived service quality, andperceivedvalue on customersatisfaction. This research choose a food and beverage company asthe object named Pavilion Resto. This study uses multiple linear regression with a total 120 respondents, collected from closed-ended questionnaire. The result of this study shows that perceived service quality and perceived value have a significant effect on customer satisfaction. Whereas, product quality has no significant effect on customer satisfaction.
INVESTIGATING UNIVERSITY STUDENTS’ GREEN ENTREPRENEURIAL INTENTION: A PATHWAY TOWARDS GREEN ECONOMY Prayogo, Jocelyn Cynara; ongkowijoyo, Gracia
PERFORMA Vol. 9 No. 1 (2024): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v9i1.4680

Abstract

Abstract: Environmental degradation is an urgency that all countries must overcome, and active participation is crucial for sustainable development. Indonesia is among the top ten contributors to global emissions, but green literacy is poorly known in developing countries. The Indonesian government has initiated to transform the economy towards green, sustainable, and circular. Small and medium-sized enterprises (SMEs) are fundamental pillars of Indonesia's economy, with entrepreneurs accounting for 61% of the overall value. Green entrepreneurs play a significant role in addressing environmental degradation and social issues while also facilitating the transition towards a sustainable green economy. Therefore, green entrepreneurs have a massive role in solving environmental damage and paving the path to green economic growth. Since youth represent the prospective entrepreneurs of the future, it is essential to foster their green entrepreneurship capabilities, to improve the economy's sustainability. This research adopted a quantitative methodology, wherein the data gathered through surveys was subjected to statistical analysis using the SmartPLS software. The present study employed the purposive non-probability sampling method to collect a sample of 235 Indonesian business management students as the objects. This study's findings suggest a positive and significant relationship between social responsibility, green cognition, and green entrepreneurial self-efficacy toward green entrepreneurial intention. In addition, the results show that green entrepreneurial self-efficacy partially mediates the relationship between social responsibility and green cognition variables toward students' green entrepreneurial intention. Previous study about entrepreneurship has been widely researched, however, green entrepreneurship is an emerging topic that has not been explored yet. The findings of this study show personality traits can influence students to engage in green entrepreneurship, respond to climate change, and contribute to a sustainable future. This research will provide valuable insights for policymakers and universities in designing effective strategies to foster individuals' green entrepreneurial traits. Suggestions for future research are also provided.

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