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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOTATO Anthony Tanaya; Sri Nathasya Br Sitepu
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2012

Abstract

The Sale of mashed potato products from Motato are still not on target. Increasing sale becomes priority for Mototo by doing improvement on marketing activities especially in product quality, price, and promotion. This research is done to find out the effect of product quality, price, and promotion on purchase decision of Motato product. This research uses quantitative approach with population of 70 respondents with sampling technique that is a saturated sample. This search is also use multiple linear regression analysis method that is processed through SPSS. The method of data collection is done by distributing online questionnaires through Google form. The results of the research show that product quality, price, and promotion have significant effect on purchase decision with significant value of 0,009 t test result of product quality variable, 0,010 price dan 0,000 promotion. All significant values are at the number < 0,05. Therefore, it can be concluded that product quality, price, and promotion variable after significant on purchase decision of Motato product
ANALISIS PENGARUH PROMOSI INSTAGRAM DAN KUALITAS PRODUK TERHADAP MINAT BELI PELANGGAN ROCCOS Intan Nusanti; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2019

Abstract

The purpose of this research is to find out whether Instagram promotion and product quality affect buying interest of Roccos customers. Roccos, is a business in culinary field owned by four students of Universitas Ciputra that has been operated since March 21, 2018 in which recently launchin new product in 2021, that is, potato snack with four different taste variants. Data source in this research uses primary data that is obtained through questionnaire result that has been distributed using google form to prospective respondents who have ever known Roccos product through Instagram or at least heard or tried new Roccos product, have bought new Roccos product or at least have consumed new Roccos product, and Roccos Instagram followers or at least have ever visited to Roccos Instagram account. By using measurement scale of Likert 1 to 5 in which the largest rate will indicate that the respondents strongly agree (SS), 4 Agree (S), 3 Quiet Agree (CS), 2 Disagree (TS), and 1 Strongly Disagree (STS). From this questionnaire distribution, the reseacher successfully obtains as many as 57 respondents. This research is done with quantitative research approach method by using multiple linear regression analysis technique with the help of SPSS statistical program. The following is the finding result of this research : Y=0.892+ 0.165X₁+0.314X₂+e. The result states that each variable has been tested is valid and reliable. The research also proves that there is positive and significant effect between instagram promotion (X1) and product quality (X2) on buying interest (Y) of Roccos customers.
PENGARUH PROMOSI MELALUI MEDIA SOSIAL DAN ELECTRONIC WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN ASIAN BOWL SURABAYA Kevin Owen Wibisono; Hendro Susanto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2145

Abstract

The purpose of this research is to analyze the influence of promotion through social media and eWOM on customer loyalty of Asian Bowl Surabaya. Asian Bowl Surabaya is a food business that sells chicken katsu as its main menu. In this research, it is observed how customer loyalty on Asian Bowl can be formed or influenced by promotion and electronic word of mouth. This research data is obtained from questionnaire distribution to respondents of 121. That data is processed by using multiple linear regression method. The result of the research shows that promotion variabel affects significant on customer loyalty, eWoM variabel also affects significant on customer loyalty.
PENGARUH PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP NIAT PEMBELIAN ULANG PADA PELANGGAN SURABAYA LEATHER Ilham Munif Bahasuan; Krismi Budi Sienatra
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2173

Abstract

This study aims to determine the effect of perceived price and product quality on repurchase intentions with the object under study is Surabaya Leather. The variables used in this study are the perception of price and product quality as independent variables and repurchase intention as the dependent variable. The method used is quantitative multiple linear regression. The sample used in this study used a non-probability sampling method with a census technique or a saturated sample and a sample of 40 respondents. Data collection techniques in this study were carried out by distributing questionnaires using a Likert scale of 1-5. Based on the results of data analysis, it can be concluded that the price perception variable has a partial and significant effect on repurchase intentions, as well as the product quality variable has a partial and significant effect on repurchase intentions. In addition to the model feasibility test, it can be found that the perception of price and product quality has a significant value simultaneously on repurchase intention.
PENCIPTAAN EFEKTIVITAS KOMUNIKASI PEMASARAN MELALUI ADVERTISING LITERACY DENGAN TIE STRENGTH SEBAGAI PEMODERASI Evelyn Tjiong; Teofilus .
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2178

Abstract

Abstract: This research is done to see the effect and pattern on advertising literacy with communication effectiveness thats is moderated by tie strength on start-up business of Universitas Ciputra students. Referring to the condition that occurs is the lack of advertising literacy knowledge that is possessed so that making marketing communication become in effective, therefore through this research can help start-up business to form good business performance. The researcher in this research has gathered successfully by using as many as 140 respondents using purposive sampling and are limited to certain individual, that is, start-up business of 2017 Universitas Ciputra students who use Instagram as marketing tool and have ever made content advertisement design in Instagram. The result that is obtained in this research is there is significant relationship between advertising literacy and communication effectiveness without any moderation variable. However, if the presence of tie strength as moderation variable that makes the relationship between advertising literacy and communication effectiveness become insignificant in order to be able to form communication effectiveness when tie strength becomes independent variable. Keywords: advertising literacy, communication effectiveness, tie strength, start-up business
PENGARUH TRUST DAN AFFECTIVE COMMITMENT TERHADAP FAMILY BUSINES CONTINUITY SUCCESSION PADA PERUSAHAAN KELUARGA DI FAMILY BUSINESS COMMUNITY UNIVERSITAS CIPUTRA SURABAYA Sahril Sinuarta Gani
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2193

Abstract

In a family business, the issue of succession becomes important to keep the family company survive. There are two important things that play a role in family business succession, namely trust and affective commitment. This study aims to examine the effect of trust and affective commitment on family business continuity success. Research respondents were 87 college students of Ciputra Family Business, which were taken by purposive sampling method. The analysis used is multiple regression analysis. The results of the F test hypothesis indicate that the regression model used in the study is declared feasible. The results of the t-test analysis show that the variables of trust and affective commitment partially have a significant positive effect on family business continuity success for Cipoutra. It can be concluded that higher trust and affective commitment will increase the success of family business succession.
PERAN WORD OF MOUTH, KEPERCAYAAN DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FASHION ONE LOMBOK, NTB Kevin Sanjaya; Christina Whidya Utami; Gladys Greselda Gosal
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2239

Abstract

The purpose of this research is to analyze the effect of word of mouth, trust and store atmosphere on purchase decision at Fashion One Lombok. The research respondents are 103 consumers of Fashion One, Lombok, NTB who are taken by purposive sampling method. The analysis that is used is multiple regression analysis. The independent variables are word of mouth, trust and store atmosphere, while the dependent variable is purchase decision. The result of F hypothesis test indicates that the regression model that is used in the research is stated feasible. The results of the t test analysis show that the variables word of mouth, trust and store atmosphere partially affect positive significant on consumers’ purchase decision of Fashion One Lombok, NTB. Therefore, it can be concluded that if each word of mouth, trust and store atmosphere gets better, it will be able to increase consumers’ purchase decision.
Pengaruh Media Sosial Dan Word Of Mouth Melalui Brand Awareness Sebagai Variabel Mediasi Terhadap Keputusan Pembelian Djovalyn Diah Fitri Andriani
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2241

Abstract

The purpose of this research is to find out the effect of social media and word of mouth on brand awareness and purchase decision of Djovalyn. This research is quantitative research with population of this research that is obtain from Djovalyn consumers in February 2020 to January 2021 as many as 44 people. Data collected technique uses questionnaire and data is analyze by using Smart PLS (SEM). The result of this research shows that social media variable has significant effect on brand awareness which means attractive social media can increase brand awareness. However, the different result that is found in social media variable does not effect significant of purchase decision. This thing is due to some communities are still doubtful of social media such as instagram for shopping compared with ecommerce. Word of mouth variable has significant effect on brand awareness and purchase decision. This thing means the stronger existence of a brand in consumer's mind, therefore the higher the consumers to consider or talk about certain brand.
PENGARUH BUDAYA ORGANISASI TERHADAP MOTIVASI DENGAN LINGKUNGAN KERJA SEBAGAI MEDIATOR.: (Studi Kasus Pada Pegawai Kecamatan Tungkal Jaya) Hendry Wijaya
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 1 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i1.2376

Abstract

ABSTRACT : This study aims to explain how the influence of Organizational Culture on work motivation with the work environment as a mediating variable for the employees of the Tungkal Jaya District Office, Musi Banyuasin Regency, South Sumatra Province. The sample uses the Slovin formula. The data collection method used a questionnaire to the Tungkal Jaya Sub-District Head Office. The data were analyzed using the Quantitative Method with path analysis and partial hypothesis testing (Critical Ratio) using SPSS 20.0 software for windows and IBM AMOS 22. The results showed that the more effective path between the direct influence path is Organizational Culture on Work Motivation if compared to the indirect influence path, namely Organizational Culture on Work Motivation through the Work Environment, is a direct influence path, namely Organizational Culture on Work Motivation. The coefficient of determination (R2) for the influence of the Organizational Culture variable is able to explain the Work Environment Variable of 0.263 or 26.3%, while the remaining 73.7% is explained by other factors not examined. The influence of the Organizational Culture variable, through the Work Environment variable, is able to explain the Work Motivation Variable of 0.446 or 44.6%, while the remaining 55.4% is explained by other factors not examined.
PENGARUH E-SERVICE QUALITY TERHADAP REPURCHASE INTENTION MELALUI MEDIASI CUSTOMER SATISFACTION PADA PEMBELIAN MAKANAN SIAP SAJI (RICE BOWL) PADA TARGET PASAR USAHA DAPUR NUSANTARA Djojokusumo, Jonathan Kevin; Efrata, Tommy Christian; Kristanti, Lili
PERFORMA Vol. 6 No. 4 (2021): performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i4.1980

Abstract

Dapur Nusantara is a business that runs in food field that sells products like rice bowl with Indonesian typical taste. The purpose of this research is to find out the effect of e-service quality on repurchase intention, e-service quality on customer satisfaction, customer satisfaction on repurchase intention, and e-service quality on repurchase intention through customer satisfaction as mediation variable. The population of this research is consumers of rice bowl products that have ever bought through social media with sampling method using Hair et al. formula, as many as 150 respondents. The analysis tool that is used is PLS-SEM with the assumption that each variable affects positively and significantly. The results of the research show that e-service quality affects significant positive on repurchase intention, e-service quality affects significant positive on customer satisfaction, customer satisfaction affects significant positive on repurchase intention, e-service quality affects significant positive on repurchase intention through customer satisfaction as mediation variable. The advantage of this research is the ease of taking respondents because of the large number of respondents who are consumers of rice bowl products. The benefit of this research is to find out what factors that affects consumers' repurchase intention on rice bowl products.Keywords: Dapur Nusantara, e-service quality, customer satisfaction, repurchase

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