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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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PENGARUH E-SERVICE QUALITY DAN E-WORD OF MOUTH TERHADAP PURCHASE INTENTION PRODUK EXILE Alexander, Kevin Martin; Efrata, Tommy Christian; Kristanti, Lili
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v6i4.1997

Abstract

The purpose of this research is to find out the effect of e-service quality and e-word of mouth on purchase intention of Exile product. This research uses quantitative approach. The sample that is used is 384 respondents from male and female population who are from 17 to 30 years old that have purchased online fashion product in Indonesia. To answer the problems in this research, the writer uses helping tool like SPSS. The advantage of this research gives e-service quality and e-word of mouth affect on purchase intention, good service and review that are read by others before buying a product can increase people's trust to purchase decision even with the development of internet technology, people will be easier to receive information. The results of this research are e-service quality and e-word of mouth also affect significant on purchase intention. This research is expected to be able to support or create new understanding about e-service quality and e-word of on purchase intention. This research is also expected to be reference source for other research.
WORD OF MOUTH: STRATEGI KOMUNIKASI LEGAL MEMPROMOSIKAN RUMAH SAKIT Waluyo Budi Atmoko
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.411

Abstract

ABSTRAKStrategi ‘promosi’ rumah sakit yang tidak melanggar etika namun efektif, adalah menggunakan media komunikasi dari mulut ke mulut (word-of-mouth-WOM). WOM positif berhubungan erat dengan citra rumah sakit, kepuasan pasien, dan kepercayaan pasien. Penelitian dilakukan menggunakan desain survey, dengan populasi adalah pasien yang berobat di sebuah rumah sakit swasta. Sampel berukuran 200 responden ditentukan dengan teknik penyampelan purposive. Hipotesis penelitian diuji menggunakan metode Pemodelan persamaan struktural. Hasil penelitian menunjukkan bahwa WOM positif dipengaruhi secara langsung oleh citra rumah sakit dan kepercayaan pasien. Citra rumah sakit disamping berpengaruh langsung juga berpengaruh tidak langsung pada WOM positif melalui mediasi kepercayaan pasien.Kata kunci: WOM positif, kepuasan pasien, kepercayaan pasien, citra rumah sakitABSTRACTHospital ‘promotion’ strategy that did not break over the ethial codes but effective,it is using word of mouth (WOM) communication media. Positive WOM tight correspondence to hospital image, patient satisfaction, and patient trust. Reseach conducted by using survey design with the population were patients of the private hospital. Sample sized were 200 respondents, determined by purposive sampling tecnique.Research hypothesis tested by using Structural equation modelling. The results of the research showing that positive WOM directly influenced by hospital image and patient trust. Hospital image beside it has been influenced diretly topositive WOM, it had indirectly influenced to postive WOM through patient trust mediation.Keywords: positive WOM, patient satisfaction, patient trust, hospital image
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI PADA KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK SAMBAL TENDO Hariz Putra Arfianto; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.1958

Abstract

Abstract: The world of commerce today has increased various types of business that emerge in accordance with era development. Price determination, product quality and promotion that are done have to be accured. The purpose of this research is to analyze the effect of price, product quality and promotion variables on purchase decisions of Sambal Tendo consumer. The research that is used is with quantitative research. The measurement scaled uses Likert scale with data collection by using questionnaire. The analysis method that is used is with Multiple Linear Regression Analysis. The result shows that price affects significant on purchase decision, while product quality and promotion do not affected significant on purchase decision of Tendo consumers.
KESEDIAAN UNTUK MEMBAYAR PRODUK AKRILIK PADA KONSUMEN LETTERPRESS Ricky Bagus Thrisnady; Christina Christina
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.1960

Abstract

For more than 2 years running, Letterpress often gets problem in sale in which often occurs cancel payment on Letterpress consumers. The purpose of this research is to analyse there is or no different willingness to pay Letterpress consumers based on age, gender, education, and income factors. The population of this research is people who had ever contacted Letterpress either have ever bought or have never bought Letterpress product, with the total amount of 65 people. This research uses primary data type such as online survey that is distributed to social media. The researcher will use Likert scale in willingness measurement to pay, and nominal scale in socioeconomic status (SES) measurement that is, age, gender, education and income. Sampling technique that is used is non-probability sampling with saturated sample method. The researcher uses different test to test hypothesis in the research that consists of one way ANOVA and independent sample t-test with the help of IBM SPSS Statistics 26. The result in this research indicats that there is different willingness to pay significantly that occurs on Letterpress consumers based on the age, education, and income. While in gender type of factor, there is no significant difference that occur.
PENGARUH MEDIA SOSIAL MARKETING DAN CITRA MEREK TERHADAP MINTA BELI KONSUMEN PROYEK BISNIS KAKU Novanda Crysma Terrasista; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.1962

Abstract

This research is done to find out the effect of social media marketing and brand image on consumer buying interest in KAKU business project. By knowing the influence of social media marketing and brand image on consumer buying interest, it is hoped that KAKU will be able to increase the buying interest of potential consumers. If buying interest has increased, it is expected that prospective consumers can make purchases at KAKU. In this research, 4 indicators were used for buying interest, namely AIDA which stands for attention, interest, desire, and action. 5 indicators are used to measure social media marketing variables and 4 indicators are used to measure brand image. This research was conducted with reference to primary data obtained from the results of distributing questionnaires. The selected population is female followers of social media marketing Instagram KAKU business project. Sample calculation is done by using the Slovin formula. The sampling method used in this research is non-probability sampling using purposive sampling technique. Data was collected using a questionnaire via Google Form which was distributed to women followers of social media marketing Instagram KAKU business project with a total of 131 respondents. The data analysis method used in this study was Statistical Product and Service Solutions (SPSS) with multiple linear regression analysis techniques. The results in this research indicate that there is a significant influence between social media marketing and brand image on consumer buying interest in the KAKU business project. With this result, KAKU must improve its marketing through social media and maintain its brand image to remain positive in the perception of its target market.
PENGARUH INOVASI PRODUK, CITRA MEREK, DAN WORD OF MOUTH (WOM) TERHADAP MINAT BELI KERUPUK KULIT BABI MENTAH TAKSU SNACK DI SURABAYA Anak Agung Ngurah Tri Satyabimanyu; Auditia Setiobudi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.1966

Abstract

The competition in food and beverage business keeps on increasing because being one of human basic needs. This increasing competition also transforms the consumers behavior in buying a product. Taksu snack is a business that runs in industry field of Balinese snack. The purpose of this is to find out the effect of product innovation, brand image and word of mouth on buying interest. The population uses potential consumers who know Taksu snack raw pork skin crackers and the sample of 96 respondents. The data analysis uses Validity test, Reliability test, Classical Assumption test, Multiple Linear Regression Analysis, Coefficient Technique Determination test, F test and T test that are processed by using the SPSS software. The questionnaire distribution through Google Form with 18 total question items, and the evaluation uses likert scale of 1-5. From the result of research it is obtained in which: (1) Product innovation affects significant positive on buying interest in which it is obtained of 0,000 value. (2) Brand image affects significant positive on buying interest in which it is obtained significant value of 0,000. (3) Word of mouth affects significant positive on buying interest in which it is obtained significant value of 0,000. The great effect of independent variables on buying interest is at 51,8%.
PENGARUH SELF-LEADERSHIP TERHADAP ENTREPRENEURIAL PERFORMANCE DENGAN SELF-EFFICACY SEBAGAI VARIABEL MEDIASI DI PROJECT BUSINESS MAHASISWA IBM 2018 Michael Helton Rubowo; Christina Sudyasjayanti
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.1973

Abstract

The study aims to find out the influence of self-leadership on entrepreneurial performance with self-efficacy mediating this relationship in the 2018 IBM student project business at Ciputra University Surabaya. Leaders have an important role, so the CEO was used as a criterion in selecting the population. The population in this study was the CEO of the 2018 IBM student project business at Ciputra University Surabaya. To answer the problems in this study, the authors uses Structural Equation Modeling (SEM) measuring instrument using PLS. The sampling technique was conducted using probability sampling techniques using the Slovin to determine the number of samples. Collecting data by distributing questionnaires using a Likert scale. The results of this study indicate that 1) self-leadership has a positive and significant effect on entrepreneurial performance 2) self-leadership has a positive and significant effect on self-efficacy 3) self-efficacy has a positive and significant effect on entrepreneurial performance 4) self-efficacy mediates the relationship of self -leadership and entrepreneurial performance partially. Key words : self-leadership, self-efficacy, entrepreneurial performance, CEO of project business
PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP NIAT BELI KONSUMEN BATICUE Chyntia Christina Suciawan; Tina Melinda
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2009

Abstract

Fashion development in Indonesia recently develope rapidly. This thing is evidenced by the number of local fashion business that has different value ​​and brand identity. One of the local fashion brands that has unique brand value and identity is baticue. Baticue is fashion business that gives batik nuance in each product. At this time, brand awareness and brand trust are the keys of business success because consumers trust the business so that can increase one's purchase intention. This research is done to find out how important brand awareness and brand trust on purchase intention of baticue consumers is. To get data, therefore the writer distributes questionnaires to 97 respondents that have age criteria of 17 to 26 years old, follow trend development and interested towards product that has batik nuance. In this research, using non-probability sampling method with purposive sampling type that is used for sampling. Data that is obtained will be analyzed using SmartPLS (Partial Least Square) program. The data that is used consists of two, that is, primary data and secondary. Primary data consists of questionnaire result, whereas secondary data from this research is from journal and some other things that are related to research variable. The result of this research proves that brand awareness and brand trust affect positive on purchase intention of Baticue consumers.
PENGARUH GAYA HIDUP TERHADAP MINAT BELI PRODUK KAYU TREE-X Yashinta Armadita Hadi; Damelina Basauli Tambunan; Yoseva Maria Pujirahayu Sumaji
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2016

Abstract

Covid-19 pandemic causes great impact on all aspects. Event a lot of companies hold to do marketing activity for a while until the condition starts to be normal and under controlled. Each individual reaction on crisis situation during pandemic like recently is different. In addition, during the pandemic, it also causes change of consumer behavior. Survey that had been done by BPS in 2020 showed that there was income change either UMK or UMB. There was income change of course got decreased of 82.29% for UMB and as many as 84.20% for UMK. This income change was caused by its decrease of economic condition due to Covid 19. Its weakening of community purchase intention played great role in income decrease that was experienced by UMK and UMB. This research is done to test the lifestyle factor of risk takers on handicraft product purchase intention, the lifestyle factor of experiencers on handicraft product purchase intention and the lifestyle factor of traditionalists on handicraft product purchase intention. This research uses quantitative method. The population of the research is men and women age of 18 to 29 years old in which its number is certainly unknown. The sampling technique in this research is non-probability sampling with 96 samples. The tool that is used in this research is SPSS 22. This research uses multiple linear regression analysis. The result of this research is the lifestyle of risk takers and the lifestyle of traditionalists significant effect on handicraft product purchase intention. Keywords: Lifestyle of risk takers, Lifestyle of experiencers, Lifestyle of traditionalists, purchase intention
HUBUNGAN EFEKTIVITAS KERJA DAN INDIVIDUAL PERFORMANCE TERHADAP PRODUKTIVITAS KINERJA KARYAWAN DI PERUSAHAAN ASBA MINA Elang Mulya Pratama; Henry Susanto Pranoto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2043

Abstract

Every company certainly needs employees to work for. Thus, the employees’ performance is an important aspect that help create a successful company. The employees’ performances may include discipline, working adaptation environment ability, and working effectivity. The length of working experiences will also increase working productivity of the employees. Employees’ performance productivity is the key that effects the production of goods and positively influence the effective working activities. The purposes of this research, (1) to find any significant relationship between working effectiveness of the employees and the employees’ performance productivity at AsbaM ina company, based on job satisfaction, the readiness to work, and work motivation. (2) to find any significant relationship between individual performance and working productivity of the employees at Asba Mina company. This research applies quantitative research method with a total number of 25 respondents. The correspondents result is calculated through SPSS analysis tool. All respondents are employees who still actively work at Asba Mina company. The results of this Research are : (1) working effectiveness show a significant affects on employees’ performance productivity, referring to the factors of job satisfaction, work readiness, and motivation, (2) individual performance show a significant affects on employees’ performance productivity, referring to the factor of individual performance, that is, ability, expertise, and attitude.

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