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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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ANALISIS KOMPARASI PERSEPSI KONSUMEN TERKAIT HARGA, KUALITAS PRODUK DAN KEMASAN DALAM KEPUTUSAN PEMBELIAN TEH SYAHI HALEEB DAN TEH SUSU ALADDIN Angga Istighfar; David Sukardi Kodrat
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2049

Abstract

Syahi Haleeb is a business that runs in food and beverage with instant beverage product that consists of tea, milk, spices (wood, cardamom) in powder form ingredients in which then is packaged with sachets. The purpose of this research is to do comparative analysis of consumer perception related to price, product quality and packaging in purchase decision of Syahi Haleeb and Aladdin Milk Tea products. The research approach that is used is comparative research. The sample is calculated with Yamane pattern with error rate of 0.1. Based on the calculation result, the number of samples that is used is 128 people, consist of 57 people from Syahi Haleeb consumers, and 71 people of Aladdin Milk Tea consumers. The measurement scale that is used is five Likert scale. The data is collected through the distribution of online questionnaires through google form link that is given to the target respondents through whatsapp and at several cafes and restaurants around the tomb area of Sunan Ampel. Analysis and hypothesis test use validity and reliability, descriptive analysis, and MANOVA analysis. The results show that the first hypothesis (H1) There is significant difference from consumer perception related to price in purchase decision of Syahi Haleeb product and Aladdin Milk Tea is accepted. The second hypothesis (H2) There is significant difference from consumer perception related to product quality in purchase decision of Syahi Haleeb product and Aladdin Milk Tea is accepted. The third hypothesis (H3) There is significant difference from consumer perception related to packaging in purchase decision of Syahi Haleeb product and Aladdin Milk Tea product is accepted. Finally, the researcher gives managerial implication for the company to maintain the price that is offered, do product bundling by determining cheaper price, and doing special packaging design for big day commemoration in Indonesia as well as promotion of company support for Indonesia.
Pengaruh Social Media Marketing on Instagram Melalui Brand Awareness dan Purchase Intention Produk Mangkok Nusantara Adelia Tiara Nazila; Aria Ganna Henryanto; Irantha Hendrika Kenang
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2052

Abstract

Indonesia is a country that gets technologcal increase that impacts on social media and internet users get more increased annually . Social media also becomes one of the aspect that has very great effect in community environment. The parpose of this research is to research and analyze the effect of social media marketing on Instagram towards brand awareness and purchase intention of Mangkok Nusantara product. The method that is used in this research is quantitative. The population that is used is respondents who know the object of research, that is, Mangkok Nusantara, the sampling technique that is used is purposive sampling technique. The number of samples in this research is 130 respondents. The data collection method uses questionnaire method that uses Likert Scale with Partial Least Square (PLS) analysis method with helping tool of SmartPLS 3.0. The results of this research indicate that social media marketing affects significant on brand awareness, social media marketing affets significant on purchase intention, brand awareness affects significant on purchase intention, brand awareness mediates the relationship between social media marketing and purchase intention of Mangkok Nusantara product.
Pengaruh Transfer Pengetahuan Tacit Dan Trust Terhadap Successor Innovativeness Perusahaan Keluarga Universitas Ciputra Nur Izzatur Rohmah; Ignatius Teddy Saputra
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2120

Abstract

Family business in Indonesia gets good development eventhough in world economy condition that still gets unstable and optimist related to perspective development in coming years. The purpose of this research is to see the effect of tacit knowledge transfer and trust on successor innovativeness of Universitas Ciputra family firm. The method that is used in this research is quantitative with multiple linear regression. The population in this research is ninth batch of Universitas Ciputra family business community member. The sample of this research is determined with sampling purposive technique, uses saturated sampling technique and is obtained respondents of 102 people. Data collection uses questionnaires that are measured by using Likert Scale.. The result of this research indicates that tacit knowledge transfer and trust affect significantly on successor innovativeness.Keywords: tacit knowledge transfer, trust, successor innovativeness.
Pengaruh Produk, Harga, Tempat, Proses dan Orang Dalam Bauran Pemasaran Terhadap Kepuasan Pelangan Mustep.id Kurniawan Setya Budhy; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2124

Abstract

Mustep.id merupakan bisnis yang bergerak dibidang makanan dan minuman khususnya kopi. Idebisnis Mustep.id berawal dari tren kopi yang ramai dikalangan masyarakat Indonesia, berangkat dari ide tersebutlalu dikembangkan menjadi kedai kopi modern yang mengusung konsep industrial jepang yang nyaman untukpertemuan formal dan non-formal serta tidak hanya menjual produk olahan kopi. Untuk mengamati fenomenapenelitian maka dilakukan kegiatan pra survei penelitian. Kegiatan pra survei dilakukan dengan cara kegiatanwawancara langsung kepada beberapa rekan kerja dan pelanggan untuk mengetahui masalah apa yang terdapatdidalam masyarakat atau pasar sehingga dapatlah masalah seperti kualitas produk, tempat, harga, pelayanan,prosedur/aturan/tata kerama dalam sebuah bisnis menjadi sebuah tolak ukur calon pelanggan untuk berkunjungatau menjadi pelanggan tetap sebuah kedai kopi atau kafe. Berdasarkan hasil pra-survei yang dilakukan tidakada yang melihat variabel promosi dan bukti fisik sebagai indikator/variabel maka peneliti memutuskan untukmeneliti 5P. Metode ini juga banyak digunakan untuk bisnis start-up atau korporat sehingga sangatmemungkinkan untuk diterapkan pada Mustep.id. Dalam penelitian ini diamati bagaimana pengaruh produk,harga, tempat, proses, dan orang terhadap kepuasan pelanggan. Data penelitian diperoleh dari penyebarankuesioner kepada responden penelitian sebanyak 110 responden. Data yang diperoleh diolah menggunakan metode regresi linier berganda. Hasil penelitian menunjukkan bahwa tempat dan produk tidak berpengaruhterhadap kepuasan pelanggan. Hasil penelitian menunjukkan bahwa harga, proses, dan orang berpengaruhsignifikan terhadap kepuasan pelanggan.
PENGARUH INFORMATION INTEGRATION INTERNAL TERHADAP SERVICE PERFORMANCE DI ASIACOMMERCE Ezra Stanley Christianto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2138

Abstract

This study aims to see the relationship between the integration of internal information as a means of information that can have an impact on the company's service performance. The method used in this research is the analysis method in the form of Partial Least Square (PLS) with SmartPLS software. The sample in this study is 38 employees who are currently working in AsiaCommerce. The results of this study indicate that internal information integration has a significant effect on service performance on AsiaCommerce.
The Influence of Product Quality and Promotion on Consumer Satisfaction on Longo Products Chelsi Goris Manek; Christina Yanita Setyawati
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2142

Abstract

The fashion industry in Indonesia especially clothing gets the highest growth among other industrial sectors. That thing of course makes entrepreneur are required to be able to maintain customer satisfaction in order to survive in the midst of many business competitors in similar field.. Longo is a business that runs in fashion especially t-shirts. The purpose of this research is to find out the influence of product quality and promotion on consumer satisfaction. This research is quantitative with linear regression analysis method. The population of this research is Longo consumers. This research uses purposive sampling technique by taking the sample of 82 people. Data collection is done by using questionnaires which are measured using Likert scale. The result of the research shows that product quality influences positive and significant on consumer satisfaction, and promotion influences positive and significant on consumer satisfaction.
PENGARUH HARGA, BRAND IMAGE, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN ARTFRESH sahrur cahya ramadhan; Ignatius Teodore Teddy Saputra
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2150

Abstract

The perfume or fragrance business experienced positive growth as seen from the world's perfume exports which experienced a significant increase every year. The existence of this phenomenon is certainly a good opportunity for Artfresh which is a business engaged in the perfume sector in Surabaya. This study aims to determine the effect of price, brand image, and service quality on purchasing decisions on Artfresh consumers. This study uses a quantitative approach using purposive sampling technique. Samoel used in this study as many as 90 respondents. The data collection method uses a questionnaire method that uses a Likert Scale score of 1-5 with multiple linear regression analysis methods with SPSS tools. The results of this study indicate that price has a significant effect on purchasing decisions, brand image does not significantly affect purchasing decisions, service quality has a significant effect on purchasing decisions.
PENGARUH JOB SATISFACTION DAN EMPLOYEE ENGAGEMENT TERHADAP TURNOVER INTENTION PADA PT. HARAPAN JAYA MULTI BISNIS Jhana Vasabha Winarso
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2153

Abstract

The purpose of this research is to analyze the effect of job satisfaction and employee engagement on turnover intention at PT. Harapan Jaya Multi Bisnis. The method that will be used in this research is quantitative research method by using Multiple Linear Regression. The number of population that is determined is all employees at PT. Harapan Jaya Multi Business. This research will use questionnaires that will be distributed to company employees as respondents to fullfil data in this research. The technique that is used in sampling are every employee at PT. Harapan Jaya Multi Bisnis. Independent variables are job satisfaction and employee engagement, and dependent variable is turnover intention. The analysis that is used is validity test, reliability test, multiple linear regression analysis and hypothesis test that is used are partial test (t test). Data analysis is assisted by SPSS software. After its result is analyzed, it is found that when employee's job satisfaction is increased therefore will decrease the employee's turnover intention. It can be concluded that job satisfaction and employee engagement have effect on turnover intention at PT. Harapan Jaya Multi Bisnis.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN KEPERCAYAAN SEBAGAI MODERASI TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN DI UD.SUMBER TANI Alfandi Wavin Dhiyaurohman; Aria Gana Henryanto; Irantha Hendrika Kenang
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2166

Abstract

The development of the agricultural business sector is currently experiencing a fairly positive increase. According to data from the Central Statistics Agency (BPS) provides information that agriculture is the highest contributor to national economic growth. Seeing good opportunities for agricultural business actors such as UD.Sumber Tani. The object used in this research is UD.Sumber Tani which was founded in 2003 in Ponorogo, East Java. This study aims to analyze the effect of product quality, service quality, and trust as a moderator on customer satisfaction and customer loyalty at UD.Sumber Tani. This study uses a quantitative approach. The population in this study are UD Sumber Tani customers. The sample used in the study was 60 respondents. The data was collected using a questionnaire method which was filled out using a Likert Scale with the Partial Least Square (PLS) analysis method and the SmartPLS 3.0 tool. The results of this study indicate that product quality has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, trust does not moderate the relationship between customer satisfaction and loyalty, customer satisfaction has a significant effect on customer loyalty at UD.Sumber Tani.
PENGARUH TASTE DAN CUSTOMER SATISFACTION TERHADAP REPURCHASE INTENTION PADA PRODUK SYAHI HALEEB PADA ARAB DAN NON ARAB Kamil Baraja; Cliff Kohardinata
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2174

Abstract

Currently the food and beverage industry is experiencing a very rapid development trend. There are many factors that can influence consumers to make purchases of food and beverage products. This study aims to determine the relationship between taste and customer satisfaction variables on repurchase intention of Syahi Haleeb's products in Arabic and non-Arab as the object of his research. The research method used in this study is quantitative with multiple regression analysis carried out three times to determine the differences in repurchase intention in Arabic and non-Arab which was carried out to see the relationship between the independent variables, namely taste and customer satisfaction on the dependent variable repurchase intention. The sample of this study amounted to 120 people with characteristics domiciled in the cities of Surabaya and Malang, aged at least 18 years and had consumed Syahi Haleeb at least 1 time. The results of this study indicate that the two independent variables, taste and customer satisfaction, affect the dependent variable, repurchase intention in Arabic and non-Arabic.

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