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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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RISK TAKING BEHAVIOUR MAHASISWA UNIVERSITAS ANDALAS PADANG YANG BERWIRAUSAHA DI MASA PANDEMI COVID-19 Fitria Rahmi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.2378

Abstract

During the covid-19 pandemic, the affected workforce was 29,12 million or 14,28%. According to the State Minister for Cooperatives Small and Medium Enterprises, entrepreneurship is the right step to take to survive. Entrepreneurship during a pandemic has many risks, so it takes courage to take risks. About 80% of Andalas University students started entrepreneurship during the pandemic. This study aims to see a picture of risk taking behavior in Andalas University students who are entrepreneurship during the COVID-19 pandemic. In this study, data were obtained from 103 Andalas University students who were entrepreneurs during the COVID-19 pandemic. The measurement is carried out using the risk taking behavior scale from Songan (2006) which consist of 29 items with a reliability of .766 - .871. Based on the results of the stud, it can be said that Andalas University students who were entrepreneurial during the COVID-19 pandemic had a high risk taking behavior of 78,6%. So it can be concluded that Andalas University students who are entrepreneurs during the COVID-19 pandemic have high risk taking behavior
Pengaruh Prevention, Promotion Focus, dan Online Consumer Reviews Terhadap Purchase Intention Traveloka Dani Junaedi Santoso
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2759

Abstract

Penelitian ini membahas tentang pengaruh psikologi karakteristik manusia terhadap suatu minat pembelian pada jasa agen travel online seperti Traveloka di Surabaya. Dimana dibutuhkan 210 responden yang memiliki karakteristik seperti berumur 17 tahun keatas, memiliki Kartu Tanda Penduduk, dan memakai aplikasi Traveloka. Kuesioner yang telah dapat diolah sebanyak 214 kuesioner. Variabel pada penelitian ini memakai variabel dari regulatory focus theory yaitu, prevention focus dan promotion focus, serta memakai variabel online consumer reviews. Dimana ketiga variabel bebas tersebut akan diuji apakah memiliki hubungan dan pengaruh terhadap purchase intention. Indikator pada variabel prevention focus sebanyak 3 indikator, promotion focus sebanyak 4 indikator, online consumer reviews sebanyak 10 indikator, dan purchase intention memiliki 4 indikator. Pada hubungan prevention focus terhadap purchase intention, dihasilkan bahwa tidak berpengaruh positif dan signifikan (nilai sig=0,051). Berbeda dengan variabel promotion focus yang memiliki pengaruh positif dan signifikan terhadap purchase intention (nilai sig=0,005). Hal ini juga berlaku pada hubungan online consumer reviews terhadap purchase intention, dimana hasil yang didapatkan adalah berpengaruh positif dan signifikan (nilai sig=0,000).
ANALYSIS OF THE EFFECT OF PROMOTION FOCUS VARIABLES AND PREVENTION FOCUS ON IMPULSE BUYING TENDENCY VARIABLES: EMPIRICAL STUDY ON SHOPEE: ANALISIS PENGARUH VARIABEL FOKUS PROMOSI DAN FOKUS PENCEGAHAN TERHADAP VARIABEL IMPULSE BUYING TENDENCY: STUDI EMPIRIS PADA SHOPEE Vincentius Edbert Arijaya; Dr. Teofilus, S.E., M.M
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.2846

Abstract

Impulse buying is a very complex behavior exhibited by retail consumers and so many components - components that can affect both externally and internally. Previous researchers have observed that consumer emotions and focus play an important role in increasing impulsivity, which leads to impulse buying tendencies in the retail world. An interesting phenomenon from this research is the tendency of this impulse buying to shift from offline but now online as well. Where currently e-commerce is competing to understand the regulators of consumer focus and emotions to lead to impulse buying tendencies. Therefore, this study aims to examine the influence of each individual's focus regulator on the influence of impulse buying tendencies and to see the moderating effect of emotions on the world of e-commerce. This study uses SPSS Statistics with validity, reliability, classical assumption tests (normality, multicollinearity, heteroscedasticity), hypothesis testing (R2 test, F test, t test), and Moderated Multiple Regression (MMR) analysis. The sample used is shopee users in Surabaya as many as 153 respondents but only 140 respondents who fit the existing prerequisites. The results of this study show that individuals with a promotion focus have an effect on impulsive buying tendencies, but on the contrary with a prevention focus, which shows a person with a prevention focus has no effect on impulsive buying tendencies. In the moderated case using emotions, it shows a different effect where emotions cause someone with a promotional focus individual to show a weaker influence on the impulse buying tendency, while in an individual with a prevention focus it shows that emotion has no effect on preventing impulsive buying tendencies but can actually help an prevention individual to make impulse buying tendencies.
THE EFFECT OF ONLINE CUSTOMER REVIEW ON TRUST THAT AFFECT DND PET CONSUMERS’ BUYING INTENTION IN SHOPEE MARKETPLACE: THE EFFECT OF ONLINE CUSTOMER REVIEW ON TRUST THAT AFFECT DND PET CONSUMERS’ BUYING INTENTION IN SHOPEE MARKETPLACE Edward Soekotjo
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.2850

Abstract

The purpose of this research is to find out whether the effect of Online Customer Review on trust that affects DND PET consumers’ buying intention in Shopee marketplace. This research method uses Partial Least Square (PLS) data analysis method with SmartPLS software.The sample that is use in this research is DND Pet followers in Shopee with the number of 282 respondents. Data collection technique uses questionnaire that is distributed by using Google Form with Likert Scale measurement. Based on data analysis, it can be concluded that Online Customer Review (X) has significant effect on trust (Y), trust (Y) has significant effect on buying intention (Z), and trust (Y) mediates the effect of Online Customer Review (X) on buying intention (Z). Keywords: Online Customer Review, Trust, Buying Intention
CONSUMER LOYALTY KARUNIA BARU SHIPPING COMPANY: SERVICE QUALITY, PRICE, AND CONSUMER SATISFACTION Gilbert Anthoni Axel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2868

Abstract

Abstract: This study aims to determine the effect of service quality, and perceived price fairness through consumer satisfaction on consumer loyalty at Karunia Baru Shipping Company. The sample in this study found 57 respondents who were determined by the saturation sampling technique and the data measurment tool used in this study is the Likert scale. The research method used is quantitative with the Partial Least Square-Structured Equation Model (PLS-SEM) technique using SmartPLS 3 software. The results of this study showed that, first, service quality had a significant positive effect on consumer satisfaction. Second, perceived price fairness had a significant positive effect on consumer satisfaction. Third, consumer satisfaction had a significant positive effect on consumer Loyalty. Fourth, service quality had a positive but not significant effect on consumer loyalty through consumer satisfaction. Fifth, perceived price fairness had a significant positive effect on consumer loyalty through consumer satisfaction. Based on these results it can be concluded that if Karunia Baru Shipping Company can provide a quality service and fair prices to their consumer, their consumers will be satisfied to the company. Even though the quality of service can make the consumer feel satisfied, it won't make them loyal. However fair pricesfrom the company will make the consumer feel satisfied and eventually will be loyal to the company.Keywords: service quality, perceived price fairness, consumer satisfaction, consumer loyalty
PENGARUH EXPERTISE, TRUSTWORTHINESS, LIKABILITY, INFORMATION QUALITY, ENTERTAINMENT VALUE INFLUENCER TERHADAP PURCHASE INTENTION PADA PRODUK MERCHANDISE Amelia Valentina Hartono; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2880

Abstract

This study aims to determine the effect of Expertise, Trustworthiness, Likability, Information Quality and Entertainment Value on Purchase Intention on merchandise products. To collect research data, 385 questionnaires were distributed to respondents with criteria for women and men with an age range of 18 years to 34 years who are active users of Instagram social media in Indonesia who have seen, followed or are interested in buying products marketed or promoted by influencers. The sampling in this research was done by using purposive sampling method. Where all the questionnaires in this study deserve to be analyzed. In this study, an analysis of the five characteristics of influencers was carried out to determine which characteristics could have an influence on purchase intention. This study analyzes five characteristics which include expertise, trustworthiness, likability, information quality and entertainment value. Where expertise is the knowledge, skills and experience possessed by an influencer, trustworthiness is a trust, honesty, integrity, skills possessed by an influencer, likability refers to the physical appearance, characteristics and personality of the influencer, information quality refers to completeness, clarity and accuracy an information conveyed by influencers and entertainment value which refers to how influencers can provide a personal aesthetic touch that can create entertainment value. This study uses SPSS Multiple Linear Regression analysis where the t-test carried out results in a calculation stating that the characteristics of the influencer, namely expertise (Sig value = 0.034), trustworthiness (Sig value = 0.000), information quality (Sig value = 0.000) and entertainment value. (Sig value = 0.000) has a significant effect on purchase intention because it has a Sig value which is smaller than 0.05. So that the hypothesis in this study, namely H1, H2, H4 and H5 can be accepted. As for the characteristics of the influencer, namely likability (Sig value = 0.287), it has no significant effect because it has a Sig value. which is greater than 0.05. So the hypothesis in this study is H4, rejected
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN DND PET TERHADAP KEPUASAN KONSUMEN Edwin Soekotjo
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2897

Abstract

The purpose of this research is to find out the influence of product quality and service quality of Dnd Pet on customer satisfaction. The variables that are done in this research are product quality and service quality variables as independent variables and consumer satisfaction as dependent variable. The method in this research is quantitative data analysis method with SPSS. The sample of this research is consumers who have purchased more than twice at Dnd Pet (Shopee) with the number of 246 people. The method that is used in sampling in this research is probability sampling with data collection using a questionnaire that is distributed using Google Form with Likert Scale. Based on the result of the analysis that has been done, it is known that product quality and service quality variables have significant influence on customer satisfaction. Keywords: product quality, service quality,customer satisfaction
PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, PERCEIVED ENJOYMENT, PERCEIVED RISK, DAN E-WOM TERHADAP PURCHASE INTENTION PADA INSTAGRAM COMMERCE Thereza May; Dewi Mustikasari Immanuel
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2900

Abstract

Abstract: This study aims to know the effect of Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, dan E-WOM on the Purchase Intention of Instagram Commerce. Multiple Linear Regression analysis of SPSS been used in this study, the population in this study are people who active in social media Instagram. Samples were taken using the purposive sampling method with criteria men and women who are in Indonesia aged 18-34 years old who have intended to buy a product on social media Instagram using Instagram Commerce feature within the last one year with total 385 samples. Data collection in this study was carried out by distributing questionnaires to respondents. The results of this study indicate that Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, and E-WOM have a positive and significant effect on purchase intention of Instagram Commerce. Perceived Risk has positive and significant effects on the purchase intention of Instagram Commerce. Keywords: E-WOM, Instagram Commerce, Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, Purchase Intention.
ANALISA PENGARUH PRODUCT, PRICE, PLACE, DAN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN AYAM GORENG ECHO: The Effect of Product, Price, Place, and Promotion on Purchas Decision at ‘Ayam Goreng’ Echo Restaurant. nadia benita putri
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2914

Abstract

This research is done to find out the effect of product, price, place, and promotionon purchasing decisions at ‘Ayam Goreng’ Echo restaurant. This research is quantitativeresearch. This research sample is taken by using a non-probability sampling technique. Thetype of non-probability sampling that is selected is purposive sampling. Analysis method thatis used is multiple linear regression analysis. Data source in this research is primary data thatis obtained by distributing 140 questionnaires to customers of ‘Ayam Goreng’ Echorestaurant who have done purchase at least once in the last three months. The results of dataanalysis show that product, price, and promotion partially affect significant on purchasedecision at ‘Ayam Goreng’ Echo restaurant, while place does not affect significant. The resultof determination coefficient shows that product, price, place, and promotion can influence85.7% of purchase decision. The result of this research provides practical implication for themanagement of ‘Ayam Goreng’ Echo restaurant regarding the importance of 4P marketingmix so that marketing strategy that is related to product, price, place, and promotion canimprove customer purchase decision.Key words: Product, Price, Place, Promotion, Purchase Decision
PENGARUH PEMASARAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN DOMINIQUE’S DENGAN MINAT BELI SEBAGAI VARIABEL MEDIASI: The Influence of Social Media Marketing on Dominique's Purchase Decision with Buying Interest as Mediation Variable Tio Phillbert
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.2920

Abstract

The purpose of this study is to examine the impact of social media marketing on consumer purchasing decisions as mediated by Dominique's consumer purchasing interest. Respondents are Dominique's customers who have purchased products and visited 52 people who were chosen using a non-probability with purposive sampling technique. The data for this study were gathered by distributing questionnaires via Google forms and analyzed with PLS-SEM. The findings of this study demonstrate that marketing media have a significant influence on buying interest and consumer purchasing decisions. Furthermore, through purchase intention, social media marketing indirectly influences purchasing decisions

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