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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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The Effect of Application Quality, Electronic Word of Mouth and Service Quality on Purchase Decision of Shopee Consumers jasminia tanjung; Junko Alessandro Effendi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 6 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i6.2924

Abstract

The e-commerce industry that develops rapidly in Indonesia makes this thing as the main support in Indonesian economy, even more with the existence of pandemic, it makes people shift to digital platform. One of the payment system digitalization that becomes option for Indonesian people to purchase and look for product needs, that is, through e-commerce during pandemic. Shopee is the most frequent marketplace and is being used commonly by Indonesian people. The emerge of new competitors makes the competition of e-commerce industry tighter, this competition requires e-commerce to pay attention to several main factors that have important role for the existence and development of the company. Therefore, the researcher uses variables that include application quality, electronic word of mouth and service quality as factors that are able to affect consumers’ purchase decision by using Shopee e-commerce. This research is done quantitatively, with research sample by using purposive sampling technique of 220 respondents. Data collection is done by distributing online questionnaire, then hypothesis is done by hypothesis test and statistical test. The result of this research indicates that application quality, electronic word of mouth and service quality are variables that affect purchase decision.
A PENERAPAN STRATEGI PEMASARAN DAN PENETAPAN HARGA UNTUK MENINGKATKAN DAYA BELI KONSUMEN SAAT PANDEMI COVID-19 Devi Amiliana
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2961

Abstract

Perekonomian di Indonesia saat ini sedang diuji oleh pandemi covid. Penelitian ini bertujuan untuk mengetahui minat konsumen dan peningkatan daya beli terhadap barang yang dipasarkan serta bagaimana strategi pemasaran yang harus dilakukan di masa pandemi ini. Metode pengumpulan data adalah metode analisis deskriptif kualitatif, yaitu melakukan wawancara dengan konsumen. Dengan menggunakan metode wawancara diharapkan kita dapat mengetahui bagaimana konsumen dapat mengenal barang kita dan sumber referensi apa yang membuat mereka mengetahui produk yang kita pasarkan. Pandemi covid'19 telah menyebabkan ekonomi memburuk dan tidak menguntungkan. Pengaruh minat dan daya beli konsumen di masa pandemi ini bisa terkait dengan strategi pemasaran. Ketika strategi pemasaran yang baik dapat merangsang minat konsumen terhadap barang yang kurang diminati dan menjadi barang yang jarang dibeli terutama saat pandemi. Kata Kunci : Strategi Pemasaran; Daya Beli; Minat Konsumen.
Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan melalui Mediasi Kepuasan dan Kepercayaan Pelanggan JNE di Surabaya Barat Chelsea Kristianto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.2964

Abstract

Penelitian ini dilakukan untuk menguji dan menganalisis loyalitas pelanggan yang dipengaruhi oleh kualitas pelayanan melalui kepuasan dan kepercayaan. Metode penelitian yang digunakan adalah pendekatan kuantitatif, dengan jumlah sampel sebanyak 170 pelanggan JNE di Surabaya Barat. Teknik pengambilan sampel pada penelitian ini menggunakan non probability sampling dengan teknik sampling purposive sampling method. Teknik analisis data yang digunakan yaitu Structural Equation Model (SEM). Hasil analisis jalur menunjukkan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan dan kepercayaan. Kepuasan dan kepercayaan berpengaruh signifikan terhadap loyalitas. Kualitas pelayanan berpengaruh tidak signifikan terhadap loyalitas pelanggan. Kepuasan dan kepercayaan dapat memediasi hubungan antara kualitas pelayanan terhadap loyalitas pelanggan.
Pengaruh Kualitas Produk, Promosi Penjualan, dan Citra Merek terhadap Minat Beli Ulang Chatime di Pakuwon Mall Surabaya Nathania Felisa Kurniawan; henry Susanto Pranoto
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.2966

Abstract

The purpose of this research is to find out the effect of Product Quality, Sales Promotion, and Brand Image towards Repurchase Intention of Chatime at Pakuwon Mall Surabaya. This research uses descriptive quantitative research method. Sampling in this research uses non probability sampling technique. Data collection in this research uses google form questionnaires with measurement scale using Likert Scale. The questionnaires are distributed to 235 consumers of Chatime Pakuwon Mall Surabaya. Analysis method in this research uses multiple linear regression analysis and is processed using SPSS 25. The result of this researchindicates that product quality, sales promotion, and brand image variables partially affect significant on repurchase intention. In this research, it is also obtained the result that product quality, sales promotion, and brand image variables simultaneously affectsignificant on repurchase intention. Keywords: product quality, sales promotion, brand image, repurchase intention
PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPATU ADIDAS DI D.I.YOGYAKARTA Bella Elvina
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 6 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i6.2984

Abstract

In this pandemic period, more people who concern about health, to maintain health, healthy lifestyle is needed, one of them is by exercising. A lot of people start living healthier like jogging, cycling, and others. This thing is in accordance with the increasing demand of athletic shoes, market demand for athletic shoes is also increased as 50% during Large-scale Social Restriction, before buying a product, consumers also will consider first, such as comparing one product with another product, seeking information about the product, and so on. The purpose of this research is to find out the effect of product quality, brand image, and price perception on purchase decision of Adidas shoes at D.I. Yogyakarta. Z generation is the generation that was born from 1997 to 2012. Z generation is the generation that has been able to make own decision in terms of clothing, including in terms of making purchase decision. This research uses causal by using the sample of z generation respondents in Yogyakarta that have done purchase of Adidas shoes, from 167 respondents, 56% of them are men and 44% of them are women. This research is quantitative and uses Likert scale which is then processed using SPSS 26. The result of this research indicates that men are more interested in Adidas shoes compared to women, then product quality and price perception affect simultaneously on purchase decision of Adidas shoes in Yogyakarta, while brand image variable does not have effect on purchase decision of Adidas shoes in Yogyakarta. The three independent variables that are analyzed have the most effect on dependent variable are price perception variable on Adidas shoes, then purchase decision is affected by the quality of Adidas shoes products
PENGARUH CUSTOMER EXPERIENCE DIMODERASI DENGAN BRAND IMAGE PADA REPURCHASE INTENTION DI INSTRUMEN APLIKASI BIBIT Hubertus Farrell Aditya; Febe Yuanita Ratna Indudewi
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 6 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i6.2986

Abstract

Bibit.id merupakan platform investasi paling populer yang digunakan oleh masyarakat Indonesia yang terkenal akan brand image dan customer experience yang baik. Penelitian ini bertujuan untuk meneliti pengaruh customer experience kepada repurchase intention yang dimoderasi oleh brand image pada aplikasi Bibit.id. Teknik yang digunakan adalah pendekatan kuantitatif. Data penelitian ini dianalisis menggunakan SEM-PLS yang menghasilkan bukti bahwa customer experience dan brand image mempengaruhi repurchase intention. Selain itu, customer experience yang dimoderasi oleh brand image tidak mempengaruhi repurchase intention.
PENGARUH KUALITAS PRODUK, GAYA HIDUP, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DI KOTA SURABAYA Jessie Aurelia; I Gusti Bagus Yosia Wriyakusuma
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2990

Abstract

Technology has developed rapidly and fast in recent era, and people have considered smartphones as necessity that cannot be separated from daily life. Annually the number of smartphone users gets increased and the competition of smartphone manufacturers gets tighter and tougher. A lot of criminal cases that occur in Indonesia are committed to get smartphones. Apple Inc. company is one of the leading companies in the world technological sector and has successfully become the most precious brand in the world for 13 years. The smartphone of iPhone itself has become the leader of smartphones in the world. This research is done to find out the effect of product quality, lifestyle, and brand image on purchase decision of iPhone in Surabaya city. This research uses quantitative approach with non-probability sampling technique and purposive sampling method. The number of samples that is used in this research is as 160 iPhone users who domicile in Surabaya. In this research, multiple linear regression analysis is done by using SPSS program. The result shows that the variables of product quality, lifestyle, and brand image affect positive and significant on purchase decision of iPhone in Surabaya city. Those three independent variables simultaneously affect purchase decision. The implication of the result of this research is expected to assist Apple company to find out the viewpoint of iPhone consumers especially iPhone users in Surabaya city. The company is expected to be able to adapt with the product or strategy that can be implemented in Indonesia because from those three independent variables that are analyzed, there are several things that need to be improved and maintained by Apple company. Keywords: iPhone, product quality, lifestyle, brand image, purchase decision
PENGARUH BRAND LEADERSHIP DAN CUSTOMER SATISFACTION TERHADAP PERILAKU CONTINUOUS USE INTENTION PADA PENGGUNA MARKETPLACE TOKOPEDIA Elizabeth Tansa; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2993

Abstract

Penelitian ini membahas pengaruh dari brand leadership dan customer satisfaction terhadap perilaku continuous use intention yang ditujukan pada pengguna marketplace Tokopedia. Penelitian ini difokuskan kepada pengguna Tokopedia di Kota Bandung dikarenakan transaksi di Tokopedia di Jawa Barat pada 2021 meningkat 2 kali lipat. Bandung sebagai Ibukota Provinsi Jawa Barat menarik untuk diteliti berkaitan dengan continuous use intention pengguna Tokopedia. Fokus penelitian ini adalah untuk melihat peran e-commerce yang sudah menjadi bagian dari gaya hidup masyarakat Indonesia, yang ditandai dengan perilaku konsumtif dan keinginan untuk terus menggunakan e-commerce secara berulang (continuous use intention). Dalam penelitian ini, responden yang digunakan adalah sebanyak 130 responden dengan menggunakan purposive sampling. Kriteria yang digunakan untuk mengambil sampel adalah responden yang berdomisili di Kota Bandung dengan rentang usia 19-30 tahun dan pernah menggunakan marketplace Tokopedia sebagai pembeli. Data akan diolah menggunakan SPSS dengan metode Regresi Mediasi Kausal Step. Dari penelitian ini, didapat hasil bahwa terjadi hubungan yang signifikan antara brand leadership dengan continuous use intention. Customer satisfaction juga terbukti berpengaruh terhadap continuous used intention. Penelitian ini juga membuktikan peran customer satisfaction sebagai variabel mediasi. Hal ini mengindikasikan bahwa brand leadership dan customer satisfaction merupakan variabel yang dapat meningkatkan continuous use intention pada pengguna Tokopedia di Kota Bandung, dan membuktikan peran customer satisfaction sebagai variabel mediasi. Kata kunci: Niat Penggunaan Berkelanjutan, Kepemimpinan Merek, Kepuasan Pelanggan
SINISME MEMPENGARUHI KINERJA SEBUAH ORGANISASI DENGAN MODERASI EMPOWERING LEADERSHIP: Cynicism Affects the Performance of an Organization with Empowering Leadership Moderation James Bryan; Dr. Teofiuls S.M., M.M
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 3 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i3.3001

Abstract

The purpose of this research is to find out the effect of cynicism on the performance of an organization by empowering leadership moderation. The population in this research is the employees who work in food and beverage field in West Surabaya. This research technique is random sampling technique with the total sample of 212 respondents. Data that is obtained in this research is primary data by distributing questionnaires through google forms. This research is quantitative research. Based on the result of the research, the cynicism factor in this research does not affect organizational performance of employees who work in the food and beverage field. Secondly, the empowering leadership factor does not moderate the relation between cynicism and the organizational performance of employees who work in the food and beverage field. The cynicism variable in companies is very difficult to be analyzed in Indonesia, because Indonesian culture has reluctant attitude. This reluctant attitude causes the cynicism variable in this research does not give any effect on organizational performance. This statement supports the result of the research from empowering leadership variable does not moderate the relation of cynicism on organizational performance. This research finds out new hypotheses in which empowering leadership affects directly on organizational performance.
The Influence of Organizational Culture and Work ethic on Employees' Performance at Mayangkara Group Company Handoyo Mewahaini; Helena Sidharta
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 6 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i6.3041

Abstract

This research is to find out the influence of organizational culture and work ethic on employees’ performance at Mayangkara Group Company. The importance of conducting this research is that there is a visible cultural change that needs further research, especially in relation to employees’ performance. The choice of work ethic as another variable studied was due to the closeness of culture and work ethic in building organizational performance. The technique that is used in this research is using saturated sampling technique in which the entire population is to be research sample, that is, all 50 employees of Mayangkara Group Head Office. The choice of head office is because the organizational culture is more visible at the head office. This research uses quantitative research method and data analysis uses multiple linear regression analysis by using SPSS 25 statistical tool. The result of this research shows that organizational culture variable does not affect on employees’ performance of Mayangkara Group Company. While, work ethic affects positive significant on employees’ performance of Mayangkara Group Company. The organizational culture variable is using in accordance with the existing theory but is less precise in describing the company’s culture, therefore further research needs to be done using a different cultural approach. Work ethic on the other hand, shows a significant influence on performance, this shows the importance of work ethic in developing employees’performance which will affect organizational performance.

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