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Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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PENGARUH PERCEIVED PRICE, KUALITAS PRODUK, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN RICEBOWL BABIBONG Susilo, Giolandro Eric; Setiobudi, Auditia
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.2005

Abstract

The research is done to find out the effect of perceived price, product quality, and perceived value on purchase decision of ricebowl Babibong. This research is based on by research to find out what affects consumers in buying Babibong ricebowl product, that leads to perceived price, product quality and perceived value variables. The purpose of this research is to find out what indicator that affects purchase decision of Babibong customers. The method that is used for data collection in this research is purposive sampling, that is, the population that is filtered with certain criteria, and its population is gathered from Babibong Instagram social media. The sample that is used for this research is 154 people who are distributed through online media by using online questionnaires and have fulfilled the criteria that is required. Data process method uses validity test, reliability test, normality test, heteroscedaticity test, multicollinearity test, F test, t test, correlation coefficient test (R), determination coefficient test (R2). The result of this research concludes that perceived price, product quality, and perceived value affect significant on purchase decision. From the test result of those three variables can be considered vital for customers’s purchase decision, because it is commonly used and happened daily.
Analisis Konjoin Sebagai Preferensi Konsumen Terhadap Atribut Produk Parfum Mobil Artfresh Artanti, Damara; Dewi, Yuli Kartika
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.2088

Abstract

Artfresh is a business that runs in car perfume field. Artfresh was established in 2018. Artfresh does development car perfume products. The problem that is found in this research is which combination of attributes that become consumer's preference in choosing Artfresh products. The preferences that are measured in this research include smell, use method and material. The population in this research is followers of Instagram Artfresh social media. The type of research that is used in this research is quantitative. Sampling technique in this research is non probability sampling technique. This research uses the sample of 223 respondents by using Slovin formula. Data collection is gathered by distributing online questionnaires. This research uses conjoint analysis. In this research, there are three attributes that become research variables, that is, smell, material and use method. The results of the research show that the attributes that become consumers' preferences in choosing Artfresh car perfume products are smell with important value of 67,999%, then is followed by use method with important value of 18,544% and the last material with important value of 13,456%. The combination of attributes that become consumers’ preferences is the smell of lavender perfume, use method hanged and paper material.
PENGARUH KUALITAS, HARGA, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FORT.ID Purnomo, Vincent Sebastian
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.2126

Abstract

Fashion becomes quite profitable industry due to keep on following trend, not only female fashion that develops rapidly but also male fashion develops, recently a lot of male start paying attention outward appearance. The fashion industry recently gets growth and give quite high contribution towards national income of creative economy gross domestic product (GDP). Fort.id is a company that has been established since February 2018 which runs in fashion field especially in leather craft field by selling products such as clutch and wallet. Sale of Fort.id products get fluctuated so that the researcher needs to know about what things that affect purchase decision of Fort.id products. The purpose of this research is to find out the effect of quality, price, and product design on purchase decision of Fort.id products. This research is quantitative research and the population of this research is Fort.id consumers starting from August 2019 to August 2020. The saturated sample that amounts 35 respondents like stated on customer list in August 2019 to August 2020. The data is processed using multiple regression analysis with SPSS application. The results of this research are quality and product design variables affect positive on purchase decision and price variable does not affect on purchase decision.
Uji Beda dan Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Produk Cuka Apel Tahesta dan Bragg Widjaya, Nathalie Lavenia
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.2968

Abstract

Sektor makanan dan minuman yang ada di Indonesia dapat mendorong pesat tingkat perekonomian Indonesia. Sebagai salah satu sektor industri terpenting negara, industri makanan dan minuman memiliki dampak yang signifikan terhadap perekonomian nasional. Penelitian ini bertujuan untuk mengetahui apakah kualitas produk, promosi, dan citra merek berpengaruh signifikan terhadap keputusan pembelian pada cuka apel Tahesta dan Bragg. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan menggunakan teknik analisis regresi linier berganda dengan program SPSS. Sampel dalam penelitian ini berjumlah 105 responden konsumen cuka apel Tahesta dan 105 responden konsumen cuka apel Bragg dengan menggunakan teknik purposive sampling. Tujuan lain dari penelitian ini adalah untuk mengetahui perbedaan kualitas produk, promosi, dan citra merek dari cuka apel Tahesta dan Bragg. Pengumpulan data dilakukan dengan penyebaran kuesioner dengan menggunakan skala Likert 4 poin untuk mengukur 21 item pernyataan. Hasil penelitian menunjukkan setiap variabel yang diuji valid dan reliabel. Penelitian ini juga membuktikan adanya pengaruh kualitas produk, promosi, dan citra merek yang positif dan signifikan terhadap keputusan pembelian cuka apel Tahesta dan Bragg. Selain itu penelitian ini juga membuktikan terdapat perbedaan yang signifikan kualitas produk, promosi, dan citra merek antara Tahesta dan Bragg. Kata kunci: kualitas produk, promosi, citra merek, keputusan pembelian
Pengaruh Kualitas Produk, Citra Merek, dan Persepsi Harga Terhadap Keputusan Pembelian Produk Hotel Rentanubun, Krisna Valentino
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.2969

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh kualitas produk, citra merek, dan persepsi harga terhadap keputusan pembelian produk Hotel. Metode yang digunakan untuk pengumpulan data dalam penelitian ini adalah metode purposive sampling yang memiliki kriteria responden berusia 15-64 tahun dan pernah melakukan pembelian produk Hotel di pulau Jawa. Sampel yang digunakan dalam penelitian ini adalah 80 orang yang disebarkan melalui media daring menggunakan kuesioner berbasis online, dan jumlah pernyataan yang diberikan 16 soal yang dijawab oleh semua sampel yang dimiliki. Metode analisis yang digunakan yaitu analisis regresi linear berganda. Penelitian ini menggunakan program SPSS dalam pengolahan data dan skala likert untuk pengukuran data. Metode pengelolahan data menggunakan uji validitas, uji reliabilitas, uji normalitas, uji heteroskedasitas, uji multikolinearitas, uji regresi linear berganda, uji F, uji t, uji koefisien korelasi (R), dan uji koefisien determinan (R2). Hasil penelitian ini berdasarkan uji regresi berganda yang dilakukan menghasilkan perhitungan yang menyatakan bahwa kualitas produk (nilai sig=0,000) memiliki pengaruh signifikan terhadap keputusan pembelian produk Hotel, citra merek (nilai sig=0,037) memiliki pengaruh signifikan terhadap keputusan pembelian produk Hotel, dan persepsi harga (nilai sig=0,00) yang artinya memiliki pengaruh signifikan terhadap keputusan pembelian produk Hotel.
Pengaruh Kualitas Pelayanan dan Promosi Media Sosial Instagram terhadap Minat Beli pada Algonz Mart Wohon, Jessica Amanda
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.2978

Abstract

Abstract: This thesis that discusses the effect of service quality and Instagram social media promotion on purchase intention of Algonz Mart was based on the occur of Covid-19 pandemic in 2020. This pandemic caused all activities, such as routine worship, at St. Aloysius Gonzaga Catholic Church Surabaya are stopped. The absence of routine worship at the Church also causes routine sale by Church SMEs actors to be obstructed. Looking at the existing difficulty, the Church encourages the emerge of new innovation to return and help to restore the Church's economic cycle. By following the age development, the innovation that is emerged is the establishment of e-commerce application that is called Algonz Mart. This application is especially designed for SMEs at St. Aloysius Gonzaga Catholic Church Surabaya. The purpose of this research is to find out the effect of service quality on purchase intention of Algonz Mart and social media promotion on purchase intention of Algonz Mart. The research method that is used by the researcher in this research is quantitative research method. The population in this research is Parish Catholic Youth of St. Aloysius Gonzaga Surabaya. The sampling technique uses non-probability sampling with purposive sampling method. The number of samples in this research is 287 people. Data collection technique is done through questionnaire distribution using Google Form in which then analyzed using multiple linear regression analysis. Data process in this research uses SPSS version 25 software. The result of this research indicates that service quality affects significantly on purchase intention of Algonz Mart and social media promotion affects significantly on purchase intention (Y) of Algonz Mart. Keywords: service quality, social media promotion, buying intention Abstrak: Skripsi yang membahas pengaruh kualitas pelayanan dan promosi media sosial terhadap minat beli pada Algonz Mart ini dilatarbelakangi oleh terjadinya pandemi Covid-19 pada tahun 2020. Pandemi tersebut menyebabkan segala aktivitas, seperti ibadah rutin, di Gereja Katolik St. Aloysius Gonzaga Surabaya pun terhentikan. Tidak adanya ibadah rutin di Gereja juga menyebabkan penjualan rutin oleh para pelaku UMKM Gereja terhambat. Melihat kesulitan yang ada, Gereja mendorong adanya kemunculan inovasi baru untuk mengembalikan dan membantu pemulihan perputaran roda ekonomi Gereja. Dengan mengikuti perkembangan zaman, inovasi yang muncul adalah pembentukan aplikasi e- commerce yang bernama Algonz Mart. Aplikasi ini didesain khusus untuk UMKM di Gereja Katolik St. Aloysius Gonzaga Surabaya. Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap minat beli pada Algonz Mart dan promosi media sosial terhadap minat beli pada Algonz Mart. Metode penelitian yang digunakan oleh peneliti dalam penelitian ini adalah metode penelitian kuantitatif. Populasi dalam penelitian ini adalah Orang Muda Katolik Paroki St. Aloysius Gonzaga Surabaya. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling. Jumlah sampel dalam penelitian ini sebanyak 287 orang. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan Google Form yang kemudian dianalisis menggunakan analisis regresi linear berganda. Pengolahan data dalam penelitian ini menggunakan software SPSS versi 25. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh secara signifikan terhadap minat beli pada Algonz Mart dan promosi media sosial berpengaruh secara signifikan terhadap minat beli pada Algonz Mart. Kata kunci: kualitas pelayanan, promosi media sosial, minat beli
PENGARUH SUASANA TOKO, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA BERUNDING COFFEE YOGYAKARTA Handoko, Jonathan Lukas
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.2985

Abstract

Some recent years, Indonesians have experienced quite significant increase of coffee consumption. World Coffee Organization states that the increase of coffee consumption occurs as 44% in recent ten years, while Global Agricultural Information Network predicts that national coffee consumption keeps on increasing with the range of 13,9% per year. That opportunity is used by Berunding Coffee’s owner as the reason to open the first coffee shop in August 2020. Based on its name, Berunding Coffee places service value as main thing that has to be own by coffee shops and that thing can be started with "negotiation" activities between barista and the customers. Along its way, Berunding Coffee finds some obstacles, one of them is store atmosphere that becomes the main obstacle in achieving customer satisfaction. The purpose of this research is to find the influence of store atmosphere, service quality, and price perception on customer satisfaction of Berunding Coffee Yogyakarta. Data collection in this research is done by distributing online Likert scale questionnaires through google form to 159 respondents who have visited and consumed Berunding Coffee products previously. The sample that is taken by using purposive sampling method. All data that is obtained will then be processed and analyzed using Statistical Product and Service Solution (SPSS) Version 17 software. From multiple regression test that has been done, it is obtained that the result of store atmosphere has significant value of 0.003 < 0.05, service quality has significant value of 0.00 < 0.05, and price perception has significant value of 0.00 < 0.05, which means that the store atmosphere, service quality, and price perception influence significant on customer satisfaction. Those three independent variables also simultaneously influence significant on customer satisfaction or dependent variable.
The Role of Online Promotion, Service Quality, and Product Quality on Purchase Decision of Online JJ Auto Product: Peranan Promosi Online, Kualitas Pelayanan, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk JJ Auto Secara Online Suryajaya, Jason Albert
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.3006

Abstract

Abstract: The purpose of this research is to find out the role of online promotion, service quality, and product quality on purchase decision of online JJ Auto products. The variables in this research are online promotion (X1), service quality (X2), product quality (X3), and purchase decision (Y). This research is quantitative research. Data collection is done by distributing online questionnaires using Google form. The population in this research is JJ Auto consumers who have purchased online in Tokopdia in the period of October 2021 to February 2022 as many as 695 people. Sampling technique that is used is purposive sampling with the sample number of 103 people. Analysis method in this research uses multiple linear regression analysis with the help of SPSS application. The result of this research indicates that there is significant influence between online promotion (X1), service quality (X2) and product quality (X3) on purchase decision (Y). The result of F test indicates that online promotion, service quality, and product quality infuence silmutaneously on purchase decision. Keywords: Online Promotion, Service Quality, Product Quality, and Purchase Decision Abstrak: Penelitian ini bertujuan untuk mengetahui peranan promosi online, kualitas pelayanan, dan kualitas produk terhadap keputusan pembelian produk JJ Auto secara online. Variabel dalam penelitian ini adalah promosi online (X1), kualitas pelayanan (X2), kualitas produk (X3), dan keputusan pembelian (Y). Penelitian ini adalah penelitian kuantitatif. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google form. Populasi dalam penelitian ini adalah konsumen JJ Auto yang telah membeli secara online di tokopeida pada periode Oktober 2021 hingga Februari 2022 sebanyak 695 orang. Teknik sampling yang digunakan adalah purposive sampling dengan jumlah sampel 103 orang. Metode analisis dalam penelitian ini menggunakan analisis regresi linier berganda dengan bantuan aplikasi SPSS. Hasil penelitian ini menunjukan bahwa terdapat pengaruh signifikan antara promosi online (X1), kualitas pelayanan (X2) dan kualitas produk (X3) terhadap keputusan pembelian (Y). Hasil dari Uji F menunjukan bahwa promosi online, kualitas pelayanan, dan kualitas produk berpengaruh secara simultan terhadap keputusan pembelian. Kata kunci: Promosi Online, Kualitas Pelayanan, Kualitas Produk, dan Keputusan Pembelian
PENGARUH SALES PROMOTION, SERVICE QUALITY DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION PADA PENGGUNA LAYANAN SHOPEEFOOD DI KOTA SURABAYA Angeline, Stevi Cris; Christina Whidya Utami
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.3758

Abstract

This research is motivated by changes in consumer behavior in terms of shopping for food and beverage products online delivery orders. ShopeeFood is an innovation expansion of Shopee which is an online food and beverage ordering service platform. The existence of ShopeeFood is now being loved by the public as a means of purchasing food online delivery orders, the number of ShopeeFood users has also increased over time, this is known because ShopeeFood has often provided a number of interesting ongoing promotions since its launch. However, the ShopeeFood service is still lagging far behind similar e-commerce platforms that were earlier in the innovation of online food and beverage ordering delivery orders, namely GrabFood and GoFood. This is supported by research by a digital research company in 2021 which shows data on user platforms for ordering food and drinks online delivery orders via ShopeeFood reaching 28% which is still far from competitors like GrabFood at 82% and GoFood at 71%. Therefore, the authors conducted more in-depth research regarding the factors that influence consumer repurchase intention through the ShopeeFood service. This study uses sales promotion, service quality and customer experience variables which represent independent variables that influence the dependent variable, namely repurchase intention for ShopeeFood service users, while the aims of this study are: 1) To find out whether Sales Promotion has an influence on Repurchase Intention on service users ShopeeFood; 2) To find out whether Service Quality has an influence on Repurchase Intention of ShopeeFood service users; 3) To find out whether Customer Experience has an influence on Repurchase Intention of ShopeeFood service users; 4) To find out whether Sales Promotion, Service Quality and Customer Experience simultaneously have an influence on Repurchase Intention of ShopeeFood service users. This research was conducted on a population of people in the city of Surabaya who use ShopeeFood services with the following criteria: 1) Users of ShopeeFood services for more than 3 months; 2) Aged 17 years or over; 3) domiciled in the city of Surabaya; 4) Have made transactions through the ShopeeFood service at least 3 times. Sampling in this study used a purposive sampling technique with a total of 160 respondents.This study uses multiple linear regression analysis with data processing using SPSS, the calculation results show that sales promotion has a significant effect on repurchase intention (Sig. 0.042 <0.05), service quality has a significant effect on repurchase intention (Sig. 0.005 <0.05) ), and customer experience has a significant effect on repurchase intention (Sig. 0.003 <0.05). In addition, this study also shows that sales promotion, service quality and customer experience simultaneously also have a significant effect on repurchase intention (0.000 <0.05).
Pengaruh Kualitas Produk, Kualitas Layanan, Dan Harga Terhadap Keputusan Pembelian Konsumen Coffee Shop “Gula Kopi” Purnama, Oka
PERFORMA Vol. 8 No. 3 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i3.3964

Abstract

Food and beverage industry has high level business competition due to the large number of entrepreneurs. Food and beverage entrepreneurs must be able to provide the best for consumers in order to be outstanding in competition. Entrepreneurs must be able to understand the factors that influence consumers’ purchasing decision, such as product quality, service quality, price, and others. This research is done to find out the influence of product quality, service quality, and price on purchasing decision of "Gula Kopi" coffee shop consumers. This research uses quantitative method by analyzing the population of "Gula Kopi" coffee shop consumers. This research uses purposive sampling technique which is distributed to 97 respondents with the criteria respondents whose age at least 17 years old who have ever shopped at "Gula Kopi" coffee shop at least once. Data collection in this research uses questionnaire help that is distributed through Google form by applying Likert scale 1-5 to answer statements based on the level of agreement or on the contrary. Data analysis in this research uses SPSS application to be able to do the series of multiple linear regression test. The result of this research indicates that the variables of service quality and price do not influence significant on purchasing decision, while product quality variable influences significant on purchasing decision of “Gula Kopi”coffee shop consumers.

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