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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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ANALISIS PENGAMBILAN KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK ONLINE PADA E-MARKETPLACE DI INDONESIA Widya Hanifah Lutfianti
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 6 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i6.3394

Abstract

Proses pengambilan keputusan merupakan tahap dimana konsumen memilih produk yang terbaik sesuai kebutuhan dan keinginan menurut pendapat mereka dan dengan demikian menciptakan niat beli pada diri konsumen. Pengambilan keputusan konsumen dapat dianggap sebagai tiga tahap yang berbeda tetapi saling terkait yaitu, tahap masuk, tahap proses, dan tahap akhir. Tujuan dari penelitian ini adalah untuk mengetahui keputusan pembelian produk secara online pada e-marketplace Indonesia. E-marketplace adalah sebuah platform yang sangat memudahkan aktivitas jual-beli karena penjual dan pembeli dapat berinteraksi tanpa harus bertemu secara langsung. Penelitian ini menggunakan metode analisis data deskriptif dengan melakukan survei dengan mengisi kuesioner yang mengidentifikasi karakteristik dan kriteria responden lalu mendeskripsikan data dengan apa adanya. Teknik pengambilan sampel dilakukan dengan purposive sample sebanyak 50 responden yang kriterianya adalah pernah atau bahkan sering melakukan pembelian di toko online indonesia. Data kuesioner lalu kita olah dengan mengunakan metode deskriptif berdasarkan hasil data yang diperoleh, dapat dilihat alasan responden memilih berbelanja menggunakan e-marketplace karena berbagai macam alasan yang berbeda diantaranya adalah karena banyaknya diskon dan gratis ongkir sebanyak 27%, harga lebih murah dan barang yang tersedia lengkap sesuai kebutuhan dimana calon konsumen hanya perlu mencari produk apa yang dibutuhkan dan diinginkannya lalu memilih yang paling cocok presentasenya sebanyak 23%, lebih mudah digunakan menjadi alasan responden memilih e-marketplace sebagai sarana berbelanja karena dapat dilakukan dimana saja dan kapan saja presentasenya sebanyak 36% dan alasan yang terakhir adalah kemudahan dalam bertransaksi presentasenya sebanyak 14% dimana calon konsumen dapat memilih untuk menggunakan jenis transaksi apa yang ingin digunakan oleh konsumen lalu konsumen tinggal menunggu barangnya sampai pada alamat yang sudah dipilih.
PENGARUH TREND DAN DIGITAL MARKETING YOUTUBE TERHADAP BRAND AWARENESS INDONESIA TECH TREND PADA MAHASISWA UNIVERSITAS CIPUTRA SURABAYA ANGKATAN 2017 Ongkowidjojo, Hogiharto; Pranoto, Henry
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.2014

Abstract

Indonesia Tech Trend is a company that runs in distribution field of technological products and other trendy products. Indonesia Tech Trend has been established since 2017. The products of Indonesia Tech Trend are technology products such as computers, computer equipment, and trendy electronic products. Indonesia Tech Trend exists to ensure people’s need, especially technological lovers, brand awareness can be influenced by some factors. In brand equity theory, there are some factors that affect brand awareness, that is, promotions belong to digital marketing and trend. The purpose of this research is to find out the effect of trends on brand awareness and the effect of digital marketing on Youtube on brand awareness. The method in this research is descriptive quantitative, with multiple linear regression analysis method using Statistical Product and Service Solution (SPSS). This research has the total sample of 110 respondents who are 2017 universitas ciputra students, Surabaya with the result of the research shows that trend does not effect on brand awareness and digital marketing Youtube effects and significant on brand awareness.
PENGARUH ATTITUDE TOWARD BEHAVIORAL, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL TERHADAP ENTREPRENEURIAL INTENTION Widjaja, Marcellino; Dewi, Liliana
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.2018

Abstract

The purpose of this research is to test the factors that affect entrepreneurial intention on Universitas Ciputra and Petra Christian University students. Respondents in this research are 180 of 2017 IBM active students of Universitas Ciputra and Petra Christian University. Questionnaire collection is done through google form. In this research, it will use non probability sampling and data retrieval uses purposive sampling technique by using quantitative data type. The data that has been collected is processed by using multiple regression analysis technique. This research is based on three variables, that is, attitude towards behavioral, subjective norm, and perceived behavioral control. The results of this research state that subjective norm affect significant on entrepreneurial intention and attitude towards behaviour, perceived behaviour does not affect significant on entrepreneurial intention. Keywords : entrepreneurial intention, subjective norm, perceived behavioral control, attitude towards behaviour
Pengaruh Kualitas Produk dan Harga Terhadap Target Penjualan Pada UD. Barokah D&A Chicken Farm dwi jayanti putri, amalia rosa
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.2023

Abstract

“The Effect of Product Quality and Price on Sale Target at UD. Barokah D&A Chicken Farm”The production of chicken eggs in Indonesia keeps of increasing starting from 2009 to 2019. Besides, there is positive opportunity from chicken egg business, inculding UD. Barokah D&A Chicken Farm that runs in livestock industry, which produces and sells egg in Lamongan district. However, there are problems of price and quality of existing eggs in Lamongan district with other districts that make chicken egg distributors tend to buy eggs from other disctricts, so that the sale turnover of UD. Barokah D&A Chicken Farm becomesdecreased during this recent 5 years. The turnover decrease results sale target can’t be achieve based on the target that has be determine.The purpose of this research is to find out the effect of product quality on sale target, and find out the effect of price on sale target at UD. Barokah D&A Chicken Farm in Lamongan District. This research is quantitative research. To gather sample, this research usespurposive sampling technique, and to collect data process, this research uses questionnaire that is disributed to 206 respondents that consist of 115 (56%) female and 91 (44%) male. Data analysis is done using SPSS software.The result of the research shows that product quality and price have effect significantly on sale target. It means that there is similiarity between product quality and price on sale target that has been determine by UD. Barokah D&A Chicken Farm before. Therefore, it is found that the conclusion that the effect that is given by product quality and price variables on sale target is quite strong when it occurs directly without other variables that have the role as moderator or mediator.Keywords: product quality, price, sale target
PENGARUH HOTEL IMAGE, SERVICE QUALITY, DAN PERCEIVED VALUE TERHADAP CUSTOMER SATISFACTION HOTEL BINTANG 5 DI SURABAYA PADA MASA PANDEMI COVID - 19 Gondokusumo, Michelle; Dewi, S.E., M.M2, Yuli Kartika
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.3011

Abstract

The purpose of this research is to analyze the effect of hotel image, service quality and perceived value on customer satisfaction of 5-star hotels in Surabaya in Covid-19 pandemic period. The population in this research is customers of 5-star hotels in Surabaya in Covid-19 pandemic period who are above 17 years old. Sampling technique in this research uses nonprobability sampling. The research sample that is used is 119 respondents. Data collection uses questionnaire through Google Form. Analysis method of this research is quantitative method and to calculate data using SPSS software. Based on data analysis, t-test output explains that hotel image variable has t-count value of 0.735 in which t-count result is smaller than t-table, that is, 1.009 with significant value of 0.464 greater than 0.05 in which H0 is accepted and H1 is rejected so that the hotel image variable does not affect on customer satisfaction, t-test output explains that service quality variable has t-count value of 3.936 in which t-count result is greater than t-table, that is, 1.009 with significant value of 0.000 less than 0.05 H0 is rejected and H1 is accepted, so service quality variable affects significant on customer satisfaction, t-test output explains that value perception variable has t-count value of 4.135 in which t-count result is greater than t-table that is 1.009 with significant value of 0.000 less than 0.05 H0 is rejected and H1 is accepted, so perceived value variable affects significant on customer satisfaction. Thus, it can be concluded that service quality (X2) and perceived value (X3) affect positive and significant on customer satisfaction (Y), while hotel image (X1) does not affect on customer satisfaction (Y).
Pengaruh Brand Image terhadap Keputusan Pembelian melalui Brand Trust Sebagai Variabel Mediasi pada Produk Skincare Lokal Aurellia, Diva; Sidharta, Helena
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.3054

Abstract

Abstract: The purpose of this research that is done is to find out the influence of brand image on purchase decision through brand trust as mediation variable of local skincare products. This research will discuss local skincare using quantitative approach with questionnaire data collection method through google form. In order to collect research data, 90 questionnaires are distributed to respondents who are 17 to 25 years old, domicile in Surabaya, and local skincare users. Sampling is done with purposive sampling method. The measurement model in this research is analyzed by using SmartPLS 3.0 application. Analysis method that is used is Partial Least Square (PLS) which consists of outer model, that is, validity and reliability test, and inner model that examines R-square, F effect size test, path coefficient test, bootstrap, and specific indirect effects. Based on the test result of Partial Least Square (PLS) that is done, it shows that brand image variable gets the result that influences positive significant on brand trust, while brand image variable gets the result that does not have influence on purchase decision. Brand trust variable gets the result that influences positive significant on purchase decision, and brand trust variable that is also obtained the result that influences positive significant in mediating the relation of brand image on purchase decision. All variables and the relation are related to local skincare in Surabaya. This research is expected can be useful for local skincare brand companies and for future researchers are expected to be able to use other variables that can influence purchase decision variable to obtain wider result. Keywords: Brand Image, Brand Trust, and Purchase Decision Abstrak: Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand image terhadap keputusan pembelian melalui brand trust sebagai variabel mediasi. Penelitian ini akan membahas skincare lokal menggunakan pendekatan kuantitatif dengan metode pengumpulan data kuesioner melalui google form. Untuk mengumpulkan data penelitian, 90 kuesioner disebarkan kepada responden yang berusia 17-25 tahun, berdomisili di Surabaya, dan pengguna skincare lokal. Pengambilan sampel dilakukan dengan metode purposive sampling. Model pengukuran pada penelitian ini dianalisis dengan menggunakan aplikasi SmartPLS 3.0. Metode analisis yang digunakan adalah Partial Least Square (PLS) yang terdiri dari model luar, yaitu uji validitas dan uji reliabilitas, serta model dalam yang menguji R-square, uji F effect size, uji koefisien jalur, bootstrap, dan specific indirect effects. Berdasarkan hasil uji Partial Least Square (PLS) yang dilakukan menunjukkan bahwa variabel brand image mendapatkan hasil yang berpengaruh positif signifikan terhadap brand trust, sedangkan variabel brand image mendapatkan hasil yang tidak memiliki pengaruh terhadap keputusan pembelian. Variabel brand trust mendapatkan hasil yang berpengaruh positif signifikan terhadap keputusan pembelian, serta variabel brand trust juga didapatkan hasil yang berpengaruh positif signifikan dalam memediasi hubungan brand image terhadap keputusan pembelian. Seluruh variabel dan hubungannya dikaitkan pada skincare lokal di Surabaya. Penelitian ini diharapkan dapat berguna bagi perusahaan brand skincare lokal dan bagi peneliti selanjutnya diharapkan dapat menggunakan variabel-variabel lain yang dapat mempengaruhi variabel keputusan pembelian untuk memperoleh hasil yang lebih luas. Kata kunci: Brand Image, Brand Trust, dan Keputusan Pembelian
Pengaruh Adaptasi CEO Terhadap Keberlangsungan Bisnis yang Dimoderasi Oleh Usia CEO dan Tingkat Pendidikan CEO Startup Business Mahasiswa Universitas Ciputra Surabaya Krisnata, Andreas
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.3062

Abstract

The quite significant change occurs in the industrial world in globalization era. The industry has undergone a lot of change starting from industry 1.0, 2.0, 3.0, until now has entered industry 4.0. Each change of revolutionary era has its own characteristic. Of course this industry change cannot be separated from the role of Chief Executive Officer (CEO) to adapt because the CEO is the most important figure in determining the strategy to which direction of the business that is run will develop. In addition, the CEO plays the role as determinant of realizing the vision and mission of the business. Therefore, the purpose of this research is to analyze the factor of age and level of education to be the factors that can strengthen or weaken the relation between CEO adaptation towards the strategy that is taken, so can affect the sustainability towards the business. As many as 98 CEO from various business types at Universitas Ciputra Surabaya successfully are obtained through purposive sampling technique. The method that is used to process data by using Partial Least Square-SEM (PLS-SEM). The result that is obtained in this research indicates that CEO adaptation has significant result towards the sustainability of the business. In addition, it is found that the role of CEO age and CEO education level as moderator variables do not have significant effect. Keyword: CEO adaptation, CEO age, CEO education, business continuity
Faktor-Faktor Yang Mepengaruhi Harga Saham Pada Perusahaan PT Batulicin Nusantara Maritim Di Bursa Efek Indonesia Rijal, Muhammad
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.3065

Abstract

The stock price is one of the benchmarks or a sign of a company's financial stability, with a stable stock price it will also make a company still trusted by the public. The purpose of this study is to explore the factors that can affect the stock price of PT Batulicin Batulicin Nusantara Maritim listed on the IDX during the 2019-2021 period, especially in financial ratios in the form of Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS), Book Vale per Share (BVS), Debt to Equity Ratio (DER). An associative quantitative approach and method kausal is the choice in this study, using SPSS with the Classical Assumption Test, t-test, and f-test. in the Partial T test that was carried out, each of the variables Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS) were effect on stock prices while book value per share (BVS), debt equity ratio (DER) has a negative effect on stock prices. Then in the Simultaneous F test shows all variables Return On Assets (ROA), Return On Equity (ROE), Earning Per Share (EPS), Book Value per Share (BVS), Debt to Equity Ratio (DER) together affect the stock price in mining company. The conclusion in this study, it is important for companies to consider many factors in maintaining stock price stability, as an effort to maintain the company's existence in maintaining public trust as users or consumers amd the benefits of this research are to increase investor awareness of activities and company insight so that they can compete to become a go public company. Keywords: ratio return on asset (ROA), return on equity (ROE), earning per share (EPS), book value per share (BVS), debt equtity ratio (DER), Stock Price
PENGARUH BRAND AWARENESSS, BRAND ASSOCIATION DAN PERCEIVED QUALITY TERHADAP PURCHASE INTENTION DENGAN MEDIASI BRAND EQUITY PADA PRODUK BAN IRC DI CV. RAJAWALI INTI SUKSES Setiawan, Lawrence Faith
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.3071

Abstract

The purpose of this research is to explain and identify the effect of brand awareness, brand association, and perceived quality on brand equity, as well as the effect of brand equity as mediation on purchase intention.The sample of 148 people have the role as respondents in this research, by using non-probability technique and purposive sampling method. Respondents that are qualified and can fill out the survey that are the consumers of CV. Rajawali Inti Sukses. The survey process is done through online questionnaire distribution by using Google form with 22 statements items. Likert scale with the range of 1 to 5 is used as measurement parameter. This research uses quantitative method with the help of SMARTPLS software. The benefit of this research is to identify branding factors that can be applied in the company inincreasing purchase intention. The result of this research indicates that brand awareness, brand association, perceived quality affect brand equity and brand equity affects significantly on consumer purchase intention. This research utilizes the result of the research as reference base for making company decision. Keyword : Brand Awareness, Brand Association, Perceived Quality, Brand Equity, Purchase Intention
PENGARUH KUALITAS APLIKASI, ELECTRONIC WORD OF MOUTH, DAN KUALITAS APLIKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SHOPEE Tanjung, Jasminia; Effendy, Junko Alessandro
PERFORMA Vol. 8 No. 1 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i1.3201

Abstract

Industri e-commerce yang berkembang secara pesat di Indonesia menjadikan ini sebagai pendorong utama perekonomian Indonesia. Terlebih lagi denganadanya pandemi membuat masyarakat beralih ke platform digital, salah satunya digitalisasisistem pembayaran yang menjadi opsi bagi masyarakat Indonesia untuk membeli dan mencari produk kebutuhan melalui e-commerce selama pandemi. Shopee merupakan marketplace yangpaling sering dan sedang ramai digunakan masyarakat Indonesia. Kemunculan kompetitorkompetitor baru membuat persaingan industri e-commerce semakin ketat, persaingan ini mengharuskan e-commerce untuk memperhatikan beberapa faktor utama yang memiliki peran penting untuk eksistensi dan perkembangan perusahaan. Maka, peneliti menggunakan variabel yang mencakup kualitas aplikasi, electronic word of mouth dan kualitas pelayanan sebagaifaktor yang mampu mempengaruhi keputusan pembelian konsumen menggunakan e-commerce Shopee. Penelitian ini dilaksanakan secara kuantitatif dengan sampel penelitian menggunakan teknik purposive sampling sebanyak 220 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online lalu dilakukan uji hipotesis dan uji statistik. Hasil penelitian ini menunjukkan bahwa kualitas aplikasi, electronic word of mouth, dan kualitaspelayanan merupakan variabel yang mempengaruhi keputusan pembelian.

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