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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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PENGARUH COACH LEADERSHIP TERHADAP MOTIVASI DAN ACHIEVEMENT ATLET BOLA BASKET UNIVERSITAS SWASTA DI SURABAYA Gunawan, Evelin Melianawati; Setiobudi, Auditia
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.2110

Abstract

This research is quantitative research. The purpose of this research is to find out the effect of coach leadership on motivation and also on achievement of students who are joined in basketball team of private Universities in Surabaya. Data analysis method in this research uses multiple linear regression analysis by using SPSS help. The total sample in this research is 83 student respondents who are joined in basketball team of the private Universities in Surabaya. In this research, the data is collected by using questionnaires that are given to students who are joined in basketball team of private Universities in Surabaya with the limitation of basketball players who have ever participated in student competition team with a period approximately less than a year. Based on the result of the research that has been don , therefore it can be concluded that the coach leadership variable affects motivation variable with positive regression coefficient of 0.399. It is proved with significant value that is obtained as 0.000 (<0.05) and T calculation > T table (6.302> 1.989). In addition, coach leadership variable affects on achievement variable with positive regression coefficient of 0.199. This result is proved with significant value that is obtained as 0.000 (<0.05) and T calculation > T table (8,095> 1,989). The final conclusion that can be outlined based on the result of research that has been carried out shows that motivation variable affects on achievement variable with positive regression coefficient of 0.343. The effect of these two variables are proved with significant value that is obtained as 0.000 (<0.05) and T calculation is > T table (12.051> 1.989).
PENGARUH SUCCESSION PLANNING DAN LEADERSHIP TERHADAP FAMILY BUSINESS SUSTAINABILITY Salim, Stefanus; Effendy, Junko Alessandro
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3069

Abstract

Family Business has great impact or contribution in a country’s economic sector. However, like business in general the family firm has its challenge. Succession plan for family firm is a thing that needs to be thought by family business’ owner to achieve firm sustainability to the next generation. However, this succession plan is also the challenge that has to be faced, because survival rate level from one generation to another generation is lower. The survival rate of first generation to the second generation is 30%, second generation to third generation is 12%, and third generation to fourth generation is 3%. This research is done to find out the effect of succession planning and leadership on family business sustainability. In order to collect the research data, the researcher distributes questionnaires to 74 respondents who are the member of ninth and tenth batch of Universitas Ciputra guild family business with Slovin formula and simple random sampling. This research uses multiple linear analysis test method with the help of SPSS (Statistical Product and Service Solutions)software. The test result in this research indicates that both variables of Succession Planning and Leadership have significant effect on Family Business Sustainability.Keyword: Succession Planning, Leadership, Family Business Sustainability
PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND IMAGE TERHADAP MINAT BELI CARASUN Dewi, Ni Putu Anjelina
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3086

Abstract

People are aware of the importance of taking care of the body by using cosmetic products. Cosmetic is medicine or ingredient to be able to beautify the body in which the treatment can be in the form of bodycare, haircare, skincare. According to Switzerland Global Enterprise (Mitel Market Research Institute, Statista, Independent) stated that Indonesia will be in the top five ranked in the world's largest cosmetic market within 10-15 years which are estimated the percentage of 7,2% and high demand of the society. With the advancement of technology in which has to face competitors, therefore the company has to improve the quality and quantity of product marketing in order to compete with other companies. The purpose of this research is to find out the influence of electronic word of mouth and brand image on Carasun beauty products. Therefore, the author wants to do research with the influence of electronic word of mouth and brand image on the purchase intention of Carasun beauty products. To collect data in this research, the researcher distributes questionnaires to 110 respondents with the criteria of people who know Carasun products, domicile in Surabaya, uses Instagram, the age of 17 to 26 years old . The method that is used in this research is purposive sampling method and statistics with the help of SPSS program. This research uses quantitative research method. The analysis method that is used in this research is validity test, reliability test, classical assumption test, multiple linear regression analysis, F test, t test, determination coefficient test, and correlation coefficient. The result of this research indicates that the electronic word of mouth variable affects on purchase intention and brand image variable affects on purchase intention. Keyword: Electronic Word Of Mouth, Brand Image, Purchase Intention Masyarakat menyadari akan pentingnya merawat tubuh dengan menggunakan produk kosmetik. Kosmetik adalah obat atau bahan untuk dapat mempercantik tubuh dimana perawatan dapat berupa bodycare, haircare, skincare. Menurut Switzerland Global Enterprise (Lembaga Riset Pasar Mitel, Statista, Independent) menyatakan bahwa Indonesia akan berada di peringkat lima besar dalam pasar kosmetik terbesar di dunia dalam kurun waktu 10 - 15 tahun yang diperkirakan persentase sebesar 7,2% serta tingginya permintaan dari masyarakat. Dengan adanya kemajuan teknologi yang dimana harus menghadapi para pesaing, maka perusahaan harus meningkatkan kualitas dan kuantitas pemasaran produk agar dapat bersaing dengan perusahaan lainnya. Penelitian ini dilakukan bertujuan untuk mengetahui adanya sebuah pengaruh dari electronic word of mouth dan brand image pada produk kecantikan Carasun. Maka dari itu penulis bermaksud melakukan penelitian dengan judul pengaruh electronic word of mouth dan brand image terhadap minat beli produk kecantikan Carasun. Untuk mengumpulkan data pada penelitian ini, peneliti melakukan penyebaran kuesioner sebanyak 110 responden dengan kriteria orang yang mengetahui produk Carasun, berdomisili di Surabaya, menggunakan Instagram, berusia 17 – 26 tahun. Metode yang digunakan dalam penelitian adalah metode purposive sampling dan statistika dengan bantuan program SPSS. Penelitian ini menggunakan metode penelitian kuantitatif. Metode analisis yang digunakan dalam penelitian ini adalah uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji F, uji t, uji koefisien determinasi dan koefisien korelasi. Hasil penelitian ini menunjukan bahwa variabel electronic word of mouth berpengaruh terhadap minat beli dan variabel brand image berpengaruh terhadap minat beli. Kata Kunci : Electronic Word Of Mouth, Brand Image, Minat Beli
PENGARUH PERCEIVED QUALITY DAN VALUE TERHADAP REPURCHASE INTENTION MELALUI SATISFACTION ROSITA COOKIES Jauwena, Claudio
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3742

Abstract

This research was conducted to determine whether consumer satisfaction mediates the relationship between perceived quality and perceived value on repurchase intention on Rosita cookies products. Seeing from the interest of consumers in Indonesia towards snacks which continues to increase. In order to collect research data, 140 questionnaires were distributed to respondents aged between 15 to 50 years and had been customers of Rosita cookies with a minimum of 2 transactions. Sampling was carried out using a purposive sampling method. This research was processed using AMOS software. The first result of this study is that perceived quality has a positive and significant effect on consumer satisfaction and repurchase intention. The results of this study are perceived quality and perceived value have a positive and significant effect on repurchase intention by mediating consumer satisfaction. So it can be concluded that these 7 hypotheses are accepted
ANALISIS PENGARUH PROMOSI DAN E-WOM, TERHADAP MINAT BELI PELANGGAN MONARCH DENGAN DIMEDIASI BRAND IMAGE Hartono, Alexander Hartono; Kodrat, David
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3753

Abstract

This study aims to determine the effect of promotion and Electronic Word of Mouth (E-Wom) on the buying interest of Monarch customers mediated by brand image. This study used a causal quantitative approach using 200 respondents. The analysis technique used is the Structural Equational Model with the support of Smart-Partial Lest Square. The results showed that promotions and E-Wom had a positive effect on buying interest. Then the brand image variable is able to mediate the influence of promotion and E-Wom on buying interest. Keywords: promotion, E-Wom, Buying interest, brand image
PENGARUH SOCIAL MEDIA MARKETING YANG DIMEDIASI OLEH ONLINE REVIEW CUSTOMER TERHADAP KEPUTUSAN PEMBELIAN PRODUK CERICHE TABLEWARE Gunawan, Sheren
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3754

Abstract

Perkembangan industri manufaktur di Indonesia pada era pandemic dari tahun 2019 menembus angka total investasi sebesar Rp. 64 triliun. Perkembangan industri manufaktur menjadi perhatian pemerintah karena dapat menambah 30,4% investasi pada tahun 2020. E-Commerce adalah sistem yang memungkinkan orang untuk melakukan perdagangan dan berdagang secara online. Penelitian ini dilakukan untuk mengetahui pengaruh dari Social Media Marketing yang Dimediasi oleh Online Review Customer terhadap Keputusan Pembelian Produk Ceriche Tableware. Penelitian ini merupakan penelitian kuantitatif dan dalam melakukan Analisa data menggunakan SmartPLS 3.0. Metode penelitian yang digunakan yaitu purposive sampling untuk mengambil sampel. Pada akhirnya hanya menggunakan 99 kuesioner yang digunakan sebagai sampel. Berdasarkan penelitian ini menyatakan bahwa social media marketing tidak berpengaruh terhadap online review customer, social media marketing berpengaruh terhadap keputusan pembelian, dan online review customer berpengaruh terhadap keputusan pembelian. Sehingga, dapat disimpulkan bahwa terdapat 1 hipotesis ditolak dan 2 hipotesis diterima.
PENGARUH ENTREPRENEURIAL PASSION, ENTREPRENEURIAL EDUCATION, DAN ENTREPRENEURIAL MINDSET TERHADAP ENTREPRENEURIAL INTENTION PADA MAHASISWA IBM UNIVERSITAS CIPUTRA SURABAYA Faradillah, Bella; Christina Whidya Utami
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3770

Abstract

The purpose of this study is to to find out the influence of entrepreneurial passion, entrepreneurial education, and entrepreneurial mindset on entrepreneurial intention in IBM-RC students class of 2019 at Ciputra University Surabaya. This research type is quantitative research. The population in this research were IBM-RC students class of 2019. The sample in this research amounts to 198 respondents with online questionnaire data collection method, that is Google form. Sampling technique of this research uses non-probability sampling, that is purposive sampling. In this research, data is processed by using multiple linear regression analysis with SPSS software. The results of this research indicate that entrepreneurial passion influences significant on entrepreneurial intention, entrepreneurial education influences significant on entrepreneurial intention, entrepreneurial mindset influences significant on entrepreneurial intention.
PENGARUH PRICE PERCEPTION, SALES PROMOTION DAN PRODUCT QUALITY TERHADAP IMPULSE BUYING SKINCARE PRODUCT KONSUMEN PENGGUNA E - COMMERCE SHOPEE GENERASI Z DENGAN SHOPPING LIFESTYLE SEBAGAI MEDIASI Fachruroji, Tiara Musdhalifah; Padmalia, Metta
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3771

Abstract

Sales promotion on impulsive buying, product quality on impulsive buying, sales promotion on shopping lifestyle, shopping lifestyle on impulsive buying, and sales promotion on impulsive buying mediated by shopping lifestyle are the subjects of this study. As independent variables, perceived price, sales promotion and product quality are used to determine variable (X). The dependent variable (Y) is impulse buying, and the intermediary variable (M) is shopping lifestyle. Quantitative research methods were used in this study, and Partial Least Square (PLS) – Structural Equation Modeling (SEM) was used to process the data. The examination was completed by a comfort check with a survey instrument using a Likert scale. By using Google form media, questionnaires were distributed online. Populace In this review, the client of skincare products from Shopee. Samples from In this study, 220 Generation Z people who live in Surabaya and are close to it who have bought skin care products at Shopee at least once participated. This study found that price perception has a positive and significant effect on impulsive purchases, sales promotion has a positive and significant impact on shopping lifestyle, product quality has a positive and significant effect on impulsive purchases, shopping lifestyle has a positive and significant impact on impulsive purchases, that sales promotion positive and significant effect on shopping lifestyle, and that shopping lifestyle mediates the impact of sales promotion on impulse buying.
PENGARUH REVIEW ONLINE, KUALITAS LAYANAN, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Novita, Angela; Soeparto, Alexander Wahyudi Henky
PERFORMA Vol. 8 No. 6 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i6.3786

Abstract

This study aims to determine the effect of Online Reviews, Service Quality, and Consumer Trust on Purchase Decisions on the Shopee platform. This type of research is quantitative research where the population in this study is all people who have used the Shopee application. The sample in this study was 85 respondents using the online questionnaire data collection method, namely the Google form. The sampling technique of this study uses Non-Probability with Purposive Sampling Techniques. In this study, the data were processed using multiple linear regression analysis techniques. The results of this study indicate that 1) online reviews have a significant effect on purchasing decisions, 2) service quality has a significant effect on purchasing decisions, 3) consumer trust has a significant effect on purchasing decisions.
PENGARUH INOVASI PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA ELLY BAKERY Zhang, Jonathan Ardian; Utami, Christina Whidya
PERFORMA Vol. 8 No. 5 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i5.3803

Abstract

Pertumbuhan bisnis makanan dan minuman di Indonesia yang terus mengalami pertumbuhan. Dengan adanya fenomena tersebut merupakan kesempatan yang baik bagi Elly Bakery. Elly Bakery merupakan usaha toko kue yang berasal dari Lombok. Penelitian ini bertujuan untuk mengetahui pengaruh inovasi produk, kualitas produk dan harga terhadap keputusan pembelian pada Elly Bakery. Penelitian ini berjenis kuantitatif dengan menggunakan metode analisis regresi linear berganda, Populasi yang digunakan dalam penelitian ini adalah konsumen Elly Bakery yang pernah membeli produk Elly Bakery minimal 1 kali. Penelitian ini menggunakan sampel sebanyak 150 responden yang ditentukan menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan kuesioner Google form yang disebar secara online menggunakan skala Likert 1-5. Hasil dari penelitian ini menunjukan bahwa ketiga variabel yaitu inovasi produk, kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian pada Elly Bakery.

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