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Christina Sudyasjayanti
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INDONESIA
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 25274635     DOI : https://doi.org/10.37715/jp
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal penelitian dalam kajian ilmu manajemen dan start-up business berbasis pemasaran, keuangan, sumber daya manusia, dan entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 645 Documents
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PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN PELANGGAN, DAN CORPORATE IMAGE TERHADAP KEPUASAN PELANGGAN INDONESIA TECHNOLOGY TREND Christian, Michael; Setiobudi, Auditia
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2007

Abstract

Abstract: Indonesia Technology Trend is a distribution business of technology and other trendy products. Theory of Cognitive Psychology is a theory which states that human behavior can’t be measured and explained without involving other mental processes. This research was conducted to determine the effect of (1) service quality on customer satisfaction (2) customer trust on customer satisfaction (3) corporate image on customer satisfaction of Indonesia Technology Trend. The method used for this research is descriptive quantitative by distributing surveys to 75 respondents who were determined using purposive sampling technique to random Indonesia Technology Trend consumers. The analysis tool of this research is SPSS. The result showed that service quality has no effect on customer satisfaction, customer trust has a significant positive effect on customer satisfaction, and corporate image has a significant positive effect on customer satisfaction.
Pengaruh Promosi Social Media dan Harga Terhadap Minat Beli Konsumen Kripik Singkong G-3 Fahmi, Moh. Imam
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2025

Abstract

The research which entitled "The Effect of Social Media Promotion and Price on Purchase Intention of Kripik Singkong G-3 Consumers". This research has two objectives, that is,: (1) to know the effect of social media promotion on purchase intention of kripik singkong G-3 consumers (2) To know the effect of price on purchase intention of kripik singkong G-3 consumers. G-3 is a business that runs in snack field that is processed traditionally. Sale that is done by G-3, that is, online and store at small shops. This research uses quantitative method. The population in this research is all potential consumers who use social media (Facebook and Instagram). The sample in this research, that is, 120 respondents. Data collect on us questionnaire that is distributed online. Data process in this research uses multiple linear regression analysis by using SPSS as helping tool in processing data. The results of this research are: (1) Social media promotion affects positive and significant on purchase intention of kripik singkong G-3 consumers. (2) Price affects positive and significant on purchase intention of kripik singkong G-3 consumers. Keywords: social media promotion, price, purchase intention.
PENGARUH PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA UD.AUDYKA SUPPLY & SERVICE (ASS) Nusabika, Awdiqit Dwi; Herdinata, Christian; Padmawidjaja, Liestya
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2027

Abstract

The growth of food commodities and basic necessities has experienced positive growth every year, this is also triggered by the increase in population growth in Indonesia. The existence of this positive phenomenon becomes a good opportunity for similar business actors, especially in the object of this research, namely UD.Audyka Supply & Service (ASS). UD.ASS was established in 2011 in Sumbawa Besar, West Nusa Tenggara, which is a business engaged in the distribution of basic food and secondary crops. There is a problem phenomenon of decreasing sales turnover of UD.ASS every year, and there are criticisms and suggestions from customers regarding price and location perceptions. So this study aims to analyze the effect of price perception, and location on purchasing decisions at UD.ASS. The research method used in this research is quantitative, with multiple linear regression. The research sample was 104 respondents. Data was collected using hypothesis testing and statistical tests. The results of this study are the perception of price and location on the purchasing decision of UD.ASS.
ANALISIS PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM, WORD OF MOUTH DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FESYEN NOOR Fitria, Aliah Noor; Christina, Christina
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2033

Abstract

Noor is a clothing boutique that sells various Muslim and non-Muslim cloth with affordable price and good quality. Noor boutique is located in Bangkalan city. Noor sells and marketing through online by using Instagram, offline by opening boutique in Bangkalan city, and also through word of mouth. Noor boutique in Bangkalan city has strategic location, safe and spacious parking area. This research is done to find out the effect of Instagram social media marketing, word of mouth, and location on purchase decision of Noor fashion consumers. Data in this research amounts 168 respondents in which majority age is 18-24 years old. The population that is used is consumers who have ever shopped at Noor boutique. The sample that is chosen with non-probability sampling technique with purposive sampling method with criteria age at least 18 years old. Data that is used in this research through questionnaire is distributed online and is processed using multiple regression analysis of SPSS 25. The results of this research shows that Instagram social media marketing, word of mouth, and location affect positive on purchase decision of Noor fashion consumer.
PENGARUH GAYA HIDUP DAN ETNOSENTRISME KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Angkola, Marselina; Utami, Christina Whidya; Gosal, Gladys Greselda
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2037

Abstract

"The Effect of Lifestyle and Consumer Ethnocentrism on Purchase Decisions of Baticue". This research which an title the influence of lifestyle and consumer ethnocentrism on purchase decision of Baticue. Independent variables in this research are lifestyle and consumer ethnocentrism. Dependent variable in this research is the purchase decision. This research is quantitative. The population in this research is 65 consumers who have ever done purchases in Baticue. The sampling method is saturated sampling. The respondents were obtained from online google form questionnaire. Data analysis in this research used SPSS version 22. The results of this research are lifestyle and consumer ethnocentrism have a significant positive effect on purchasing decisions.
Pengaruh Features dan Reliability Terhadap Minat Beli Produk Paket Kado Bayi Pada Instagram Djovalyn Baby Shoes Maulidiyah, Thursina
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2055

Abstract

Djovalyn is an online business that runs in baby equipment especially baby gift package. Since the beginning of selling in 2018, Djovalyn has never achieved turnover target that is planned. That thing indicates purchase intention of low consumer on Djovalyn product. The purpose of this research is to find out the effect of features (X1) and reliability (X2) as independent variables on purchase intention (Y) of baby gift package products in Djovalyn Baby Shoes Instagram. The population in this research is Surabaya people who know baby gift package product of Djovalyn Baby Shoes. The respondent criteria to be research sample is respondent who is at least 18 years old, domiciled in Surabaya, and knows baby product package of Djovalyn Baby Shoes with the total sample of 150 respondents. The quantitative method is chosen to be the method of this research. Data is obtained by distributing questionnaires to respondents who are selected to be samples and then the data is analyzed by using SPSS 22. Data analysis technique that is used in this research is multiple linear regression. The hypothesis is tested through F test and t test. The result of the research shows that features and reliability affect positive and significant on purchase intention of baby gift package product in Djovalyn Baby Shoes Instagram.
PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN PADA EKA COFFEE Candy Junior Herlambang; David Sukardi Kodrat
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.2080

Abstract

The purpose of this research is to test and analyze the effect of product quality, distribution channel and price perception on customer satisfaction at Eka Coffee company. This analysis method uses IBM SPSS STATISTIC 22 analysis software with 3 tested hypotheses. The research method that is used in research is quantitative. The population that is used is all Eka Coffee customers from May to November 2020 that amount to 30 customers then take the sample of 30 customers with saturated sample method. The data collection method is done with questionnaire method. The test method that is used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, linearity test, multiple linear regression analysis, t test, F test, and determination coefficient test. The results of the research show that product quality not affect significant on customer satisfaction, distribution channel not affect on customer satisfaction and price perception not affect on customer satisfaction.
PENGARUH SOCIAL MEDIA MARKETING, E-COMMERCE, DAN KUALITAS PRODUK TERHADAP PENINGKATAN PENJUALAN TOKO OFFLINE PADA FAMILY BUSINESS UNIVERSITAS CIPUTRA ANGKATAN 9 Gunarto, Williams Sentoso; Susanto Pranoto, Henry
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.3051

Abstract

The purpose of this research is to find out the effect of Social Media Marketing, E-commerce, and Product Quality on increasing offline store sale of ninth batch Universitas Ciputra family business. This research uses quantitative approach with the number of 119 population , the samples that is taken as many as 92 with Slovin formula. Sampling uses non-probability sampling technique with the criteria of having offline business and using social media and e-commerce. This research is processed using SPSS software, data collection method uses questionnaire that is distributed online through google form. The result of this research indicates that Social Media Marketing does not affect significant on increasing sale, e-commerce can increase sale significantly, and Product Quality does not affect significant on increasing sale.
SUMBER DAYA RESILIENSI PEMILIK USAHA DALAM MENGHADAPI PANDEMI COVID-19 Rembulan, Cicilia Larasati; Rahmawati, Kuncoro Dewi; Eunike, Prisca; Sari, Tasia Puspa
PERFORMA Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.3586

Abstract

Abstract: The current Covid-19 pandemic has brought a huge impact on business owners and studies on this issue are still few. This study aimed to recognize the resources entrepreneurs had to support their resilience in dealing with the pandemic. It used a qualitative approach with a case study design. There were five entrepreneurs from five different cities involved as the participants. They ran these following industries i.e. plastic (Gresik), outdoor gears (Mojokerto), solar-powered water heater (Bandung), coffee beverage (Surabaya), and leather (Sidoarjo). Data collection was conducted through an online interview. The data were analysed using data-driven thematic coding. To increase the credibility of this study, the recordings were conducted comprehensively and investigator triangulation was used. The result of this study showed that the participants did concrete efforts to remain resilient to go through both economic and non-economic difficulties caused by the pandemic. They increased their internal resources such as the capacities to accept the condition, to adapt, to innovate and to keep productivity; faith/hope of better future; spirituality; and empathy towards business partners and employees. Besides, external resources like strategic business partners and family members had also an important contribution to their resilience. The result of this study can become a reference for other entrepreneurs to increase their awareness of internal and external resources for coping with the impacts of the pandemic. This study can be developed using social network analysis and interdisciplinary methods to obtain more comprehensive information. Keywords: entrepreneur,source of resilience, pandemic Abstrak: Pandemi berdampak sangat besar pada dunia usaha, dan kajian tentang pelaku usaha di masa pandemi masih jarang dilakukan. Penelitian ini bertujuan untuk memahami sumber daya yang menunjang resiliensi para pelaku usaha selama menghadapi pandemi covid-19. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Partisipan berjumlah 5 orang pelaku usaha yang bergerak di bidang industri plastik (Gresik), peralatan outdoor (Mojokerto), pemanas air/solar water (Bandung), minuman kopi (Surabaya), industri kulit (Sidoarjo). Metode pengumpulan data yang dilakukan adalah wawancara secara daring. Proses analisis data dilakukan dengan melakukan koding tematik berbasis data (data driven thematic coding). Upaya meningkatkan kredibilitas penelitian dilakukan dengan melakukan pencatatan yang detail, seksama dan menggunakan triangulasi investigator. Hasil penelitian menunjukkan bahwa para pelaku usaha secara otomatis melakukan upaya konkret untuk tetap resilien menghadapi kesulitan ekonomi dan non-ekonomi yang muncul akibat pandemi covid-19. Upaya yang dilakukan adalah dengan meningkatkan sumber daya internal yang meliputi kemampuan menerima keadaan, beradaptasi, berinovasi dan menjaga produktivitas kerja; keyakinan/harapan yang positif akan masa depan; keyakinan spiritual; serta kemampuan berempati terhadap mitra kerja & karyawan. Selain itu, dukungan dari sumber daya eksternal, yaitu para mitra strategis dan anggota keluarga juga berperan besar dalam menunjang resiliensi para pelaku usaha. Hasil penelitian ini dapat menjadi salah satu sumber yang menguatkan para pelaku usaha lainnya untuk meningkatkan kesadaran akan sumber daya internal dan eksternal yang dimilikinya selama menghadapi efek pandemi covid-19. Kedepannya penelitian ini dapat dikembangkan dengan metode analisis jejaring sosial serta mengaitkannya dengan bidang ilmu lain untuk mendapatkan pemahaman yang lebih komprehensif.
Analisis Literatur Tentang Komunikasi Bisnis: Tinjauan Terkini Dan Implikasi Untuk Praktik Bisnis Indra Rahmat Arifin
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 8 No. 2 (2023): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v8i2.3635

Abstract

Komunikasi bisnis yang efektif memainkan peran penting dalam menentukan kesuksesan sebuah bisnis di era digital saat ini. Penelitian ini bertujuan untuk meninjau literatur terbaru mengenai komunikasi bisnis, memberikan tinjauan terkini tentang konsep dan praktiknya, serta menganalisis implikasi hasil penelitian terkini bagi praktik bisnis saat ini dan memberikan rekomendasi pengembangan. Metode yang digunakan adalah metode study literatur. Hasil penelitian menunjukkan bahwa komunikasi antar budaya, teknologi digital, pemahaman akan harapan pelanggan, strategi komunikasi bisnis yang efektif, dan komunikasi yang transparan dan jujur adalah aspek penting dalam komunikasi bisnis di era digital saat ini. Perusahaan harus memperhatikan aspek-aspek tersebut untuk menjamin kesuksesan bisnis mereka. Hasil penelitian ini memberikan implikasi penting bagi praktik bisnis saat ini, seperti mengembangkan strategi komunikasi bisnis yang efektif dan memahami harapan pelanggan untuk meningkatkan kinerja bisnis. Selain itu, rekomendasi pengembangan seperti mengintegrasikan teknologi digital dalam komunikasi bisnis dan meningkatkan kompetensi budaya perusahaan dalam komunikasi bisnis dapat membantu meningkatkan efektivitas dan efisiensi komunikasi bisnis di masa depan.

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