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Emerging Markets : Business and Management Studies Journal

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Published by Swiss German University

ISSN : 23388854 EISSN : 26209918 DOI : 10.33555

Core Subject : Economy, Humanities, Science, Education, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

This journal is particularly interested in publishing scholarly empirical and theoretical research in various topics in the fields management, accounting, finance, and service industry, such as; Entrepreneurship, marketing, consumer behaviour, organizational behaviour, strategic management, leadership, financial/managerial accounting, auditing, control systems, taxation, valuation, securities analysis, corporate governance, corporate finance, behavioural finance/accounting, including global topics in management, accounting, finance, service industry, and various topics on emerging management issues.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 94 Documents

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ANALYSIS OF VALUE STREAM MAPPING AND LEAN SYSTEM APPLICATION TO IMPROVE TENDER CREATING PROCESS: A CASE STUDY IN PT XYZ INDONESIA Rachman, Akbar
Emerging Markets : Business and Management Studies Journal Vol 5 No 2 (2018)
Publisher : Academic Research Centre Services

PT XYZ Indonesia, established in 1986, is a US-based oil and gas service company who providesservices from drilling and evaluation, to completion and production. As a service company with huge amount field projects, its Business Development division is a spearhead for the company?s growth. Over the years, the competition is getting tougher with many local companies, besides other new international service companies, are penetrating the Indonesia?s market. PT XYZ Indonesia have been utilizing the same procedure and process map to develop its business strategy, win tenders, execute field projects, and ultimately expand its operation. The purpose of this research is to analyze the current process of tender creation; identify the challenges the company has been having to win more projects, and eventually provide an improvement to the current-state map. The qualitative research was done by having field observations, conducting interviews, and analyzing secondary data, to reveal the issues at hand. The results show that PT XYZ Indonesia, especially its Business Development division, is not utilizing its resources to full capacity by not managing it efficiently ? especially in forms of administration and workforce. In conclusion, a set of recommendations to improve the tender creating process specifically, and its Business Development strategy generally, were formulated.

AN ANALYSIS THE INFLUENCE OF SUBPROCESS IN PATIENT DISCHARGE TO A TIMELY MANNER DISCHARGE PROCESS IN XYZ HOSPITAL Lilipaly, Angela Geraldine
Emerging Markets : Business and Management Studies Journal Vol 5 No 2 (2018)
Publisher : Academic Research Centre Services

Health care services everywhere have many process in their system. Discharge process is a last process during the patient stay in the hospital. In this process there are many division involve which would impact the time needed for each patient discharge to be completed. And this would also impact the waiting time of admiting other patient. Waiting time issues for accessing and providing healthcare services is also an issue in many hospital and is also identify by the leaders of one of the hospital in South Tangerang area (XYZ Hospital). At the time a patient is plan to be discharge, they expect a timely and quality discharge from their care provider. Hospital might have limitation on human resources, or be lack of standardization, preparation, communication, which create a bottleneck in the system. There are several process that patient have to go through when doctor concluded that the patient could be discharge: Nursing Discharge (X1): the time from patient has been prepare for discharge by physician to the time of nursing dicharge. Pharmacy Discharge (X)2: the time from excepting discharge prescribtion untill pharmacy discharge. Financial Discharge (X3): the process of patient administration and payment. Discharge Education (X4) : time of education prior discharge given by the nurse and clinical pharmacist. While the Dependent variable is Time for patient discharge process (Y). The primary objective of this research is to explore and analyze those processes, where the hospital could identify which process is significant to improve, so the management of the hospital would focus the effort and support on those process/s; which then would make patient discharge moresufficient and will then also resulting the improvement of patient admission waiting time.The Statistic Model use for this research is Multiple Regression to examine the linear relationship between 1 dependent (Y) and 4 independent variable (X1, X2, X3, X4 ). Sample of inpatient patients which are discharge from the hospital. The sample of this research is by collecting secundary data; from December data which would be 248 patient discharge a month. By having this kind of measurement and analysis, it is expected that the hospital could identify which process is significant to improve, and the managment of the hospital would focus the effort and support on those process/s; which then would make patient discharge more sufficient and will then also resulting the improvement of patient admission waiting time. This research resulted that 3 out of 4 subprocesses influence patient discharge. The 3 subprocesses which impact significantly to patient discharge are: nursing, financial and education discharge processes.

THE INDONESIAN IBUISM IDEOLOGY AND GENDER PORTRAYAL: THE CASE OF THE 2015 RINSO ANTI-NODA TV COMMERCIAL Odellia, Jessica; Simorangkir, Deborah Nauli
Emerging Markets : Business and Management Studies Journal Vol 5 No 2 (2018)
Publisher : Academic Research Centre Services

In order to efficiently reach its targeted market, advertisers often package their messages in a manner so as to be easily understood. These massages often contain subliminal meanings using stereotypes. Based on Erving Goffman?s work on gendered advertisement, this research analyzes the Rinso Anti Noda television commercial. Therefore, this research seeks to answer the following question: How is gender represented in the 2015 Rinso Anti Noda television commercial titled ?Belajar Untuk Makan Sendiri? (Learning to eat by oneself)?. Based on the first author?s research thesis under the supervision of the second author, involving a semiotic analysis on the Rinso Anti Noda TV commercial, complemented by In-depth interviews with a number of Indonesian mothers, data were then analyzed using the Goffman?s gendered advertisement and Indonesia?s Ibuism ideology perspectives. Results show that the role of a women in the advertising is as a mother and her place is in the domestic realm.

FAKTOR-FAKTOR YANG MEMPENGARUHI PAY OUT POLICY PADA PERUSAHAAN PUBLIK THAILAND Savira, Ditha Hena; Hamid, Agustini
Emerging Markets : Business and Management Studies Journal Vol 5 No 2 (2018)
Publisher : Academic Research Centre Services

We investigate the relationship between Free Cash Flow, Life Cycle and Dividend pay out policy in the Thailand Capital Market. Using panel data regression, we find life cycle and profitability negatively affect the pay out policy. While free cash flow, leverage, firm size, GDP and inflation do not have any impact on pay out policy. In line with DeAngelo, dividends tend to follow the pattern of the company?s life cycle. Companies that are in the mature stage are more likely to pay dividends because at this stage the company has a large amount of profits and low investment opportunities. While companies that are still in the growth stage (growth) are more likely to not pay dividends because at this stage the company has a high investment opportunities, nevertheless they have limited funding. As found in many emerging countries, the Public Companies in Thailand are mostly in growth stage, thus no wonder that profits are used to finance the company?s internal needs

ANALISA INVESTASI KEUANGAN DAN PENGARUHNYA TERHADAP KINERJA PERUSAHAAN SEKTOR PERHOTELAN Hidayat, Taufik
Emerging Markets : Business and Management Studies Journal Vol 5 No 2 (2018)
Publisher : Academic Research Centre Services

The study was conducted to analyze the hotel performance focusing on the financial aspect. This is critical for the hotel since they have done building renovation financed by the bank, therefore controlling the financial activities will assist the hotel debt return in the long run. The financial analysis used some tools such as Break Event Point (BEP), Internal Rate of Return (IRR), Revenue Cost Ratio (RCR), Return On Investment (ROI), Return On Equity (ROE), Cost Benefit Ratio (CBR) dan Profitability Index to measure the hotel?s performance. The result shows that NPV> 0 then investment with NPV Rp. 39.36 billion can be continued safely. The Break event point (BEP) is accepted for 8 years. The Internal Rate of Return (IRR) method is used to analyze the amount of interest that makes the cost of expenditure and income equal to the size of IRR Hotel XYZ 15.87%> 8.5% (interest deposit bank) where IRR> i (interest rate), so investment proposal accepted. The RCR (Revenue Cost Ratio) method is 1.17 in 2012, amounting to 1.20 in 2013 andamounting to 1.38 in 2014 which explains that R / C> 1 is profitable after the project. The ROI (Return on Investment) was explained that there was an increase in the ability of Hotels in obtaining operating profit from invested capital in all assets. ROE (Return on Equity) explained that there was an increase in the ability of XYZ Hotels to obtain net income from paid-up capital. The Profitability Index (PI) method of 1.656> 1 then the building renovation of the hotel can be continued and profitable.

THE EFFECT OF MARKETING COMMUNICATION MIX TOWARDS THE PURCHASE DE CISION OF MICE PRODUCTS: A CASE STUDY FROM SANTA MONICA HOTEL & CONVENTION IN BOGOR Pratama, Yudhistira; Prasandya, Caroline Mutiara
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

The MICE industry has been growing in Indonesia. With this potential, the lodging and accommodation businesses have a bright prospect of growth. Due to this matter, the accommodation industry is facing a tight competition, struggling to stand out from other establishments. Marketing communication mix has been proven to affect consumer?s buying behavior and simultaneously consumer?s purchase decision. This study investigates the effect of the five elements of marketing communication mix, namely advertising, personal selling, sales promotion, public relation, and direct marketing towards consumer?s purchase decision. The study is conducted at Santa Monica Hotel & Conference Bogor, a convention hotel that focuses on the MICE market. Questionnaires are distributed to 100 organizations that have held MICE activity at the hotel. The data is tested for validity, reliability, normality, heteroscedasticity, and multicollinearity. T-test and F-test is done to test the presence or absence of effect from each marketing communication mix elements towards purchase decision. The result shows that marketing communication mix does have simultaneous effect on purchase decision of MICE products, with personal selling and sales promotion as the elements that affect purchase decision. Advertising, public relation, and direct marketing does not show any effect towards purchase decision.

CONSUMER CURRENT TRENDS IN RESTAURANT INDUSTRIES: A CASE STUDY OF FOOD BLOGGER Mbouw, Esa; Qonita, Khansa
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

The trend of food and beverage industry in Indonesia has shown a great transformation with a help from the current existing technologies. A food related blog is one the trend these days, especially for the millennial. Perceived Usefulness (PU) is one of the factor suggested by researches towards adaptation of technology. However, the perceived usefulness (PU) of a food blogger itself is still questioned on whether the millennial has the intention to follow the food blogger ?s recommendation to choose restaurants. Therefore, the purpose of this study is to determine whether there is a significant relationship between food blogger perceived usefulness and behavioral intention to follow its recommendation. The questionnaire was distributed to 100 food blog readers who have read any food related blog before. The data was processed by using SPSS to obtained the result of this study. The result has shown that food blogger influences the consumer behavioral intention of the readers to follow its recommendation of the food blogger.

DEVELOPING BUSINESS STRATEGY THROUGH SWOT ANALYSIS OF KRAKATOA NIRWANA DEVELOPMENT Mawardi, Izhari; Yasmine, Anbiya
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

Krakatoa Nirwana Development (PT. KND) is one of the subsidiaries of Bakrieland, an integrated property company. As the developer of Krakatoa Nirwana Resort (KNR), PT. KND has established the zone development plan for KNR further expansion due to the rapid growth of tourists visit to Lampung and government concerns in developing infrastructure and boosting the tourism sector. The purpose of this study is to determine the SWOT analysis of PT. KND in accordance with the KNR development, to analyze its zone development as a form of strategy, and to determine the recommendations in achieving the zone development as a form of strategy. This research was formulated by conducting in-depth interview, field observation, and using triangulation as the validity tool. PT. KND was involved in almost every data collection and analysis part. Findings show that zone development is not quite suitable in accordance with the external and internal factor. In conclusion, a set of suggestion was given to solve problems that might come from external and internal factors. Also, the best strategy was recommended in order to support KNR operational and development.

ANALISIS PENGARUH VISUAL MERCHANDISING PADA PERILAKU IMPULSE BUYING: STUDI MEREK H&M Achyar, Adrian; Rahardiana, Andrea
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

This article aims to investigate the impact of visual merchandising on impulse buying behavior; case study on fashion retail outlet : H&M Grand Indonesia, Central Jakarta. Our respondents in this study are H&M consumers in this outlet who had experience in carrying out unplanned purchase transactions on products at H & M Grand Indonesia outlets in the last two months. The number of our respondents are 120 people. We process our ada using SPPS and Lisrel. The results show that the window display, in-store form, floor merchandising, and promotional signage have an effect on the behavior of impulse buying at the fashion retail outlets H & M Grand Indonesia Jakarta Pusat   Penelitian ini bertujuan untuk mengetahui Pengaruh Visual Merchandising PadaPerilaku Impulse Buying: Studi Kasus Pada Gerai Ritel Fashion H&M Grand Indonesia Jakarta Pusat. Responden dalam penelitian ini adalah para konsumen H&M Grand Indonesia Jakarta Pusat yang memiliki pengalaman melakukan transaksi pembelian tidak terencana terhadap produk di gerai H&M Grand Indonesia dalam kurun waktu dua bulan terakhir sebanyak 120 responden. Desain penelitian ini adalah penelitian kuantitatif. Data penelitian ini diolah dengan perangkat lunak SPSS dan Lisrel. Hasil penelitian menunjukkan bahwa window display, in-store form, floor merchandising, dan promotional signage berpengaruh terhadap perilaku impulse buying di gerai ritel fashion H&M Grand Indonesia Jakarta Pusat.

IMPACT OF SERVICE QUALITY, TRUST, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN PT MEGA MANUNGGAL PROPERTY TBK Stefanie, Maria Anna; Sitepu, Badikenita
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

In order to compete, survive, and grow the company is required to provide a good quality services to meet the needs and desires of its customers. Companies must be able to maintain a good reputation in the eyes of its customers. A good quality services will tend to give more satisfaction to the customers who use the services of the company. With emphasis on good service it will build a long-term profitable relationships with customers while also achieving customer loyalty. Therefore, this study is aiming to determine the importance of the impact of service quality, trust and customer satisfaction at PT Mega Manunggal Tbk Property in an effort to improve customer loyalty which will affect the company's survival. A questionnaire distribution method chosen in this study is to collect primary data. Completed questionnaires designed and distributed or disseminated to all customers. SPSS for windows has been used to process the primary data.Thefindings showed that there is a significant relationship between service quality and customer loyalty, meaning that if the quality of service increases, customer loyalty will also increase.There is a significant influence between customer trust and customerloyalty,meaning that if the customer trust increases, customer loyalty will also increase.

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Faisal Ifzaldi

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Home Page

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Contact Name Faisal Ifzaldi

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Phone +622129779596

Journal Mail Official ijembm@sgu.ac.id

Editorial Address Academic Research and Community Service, Swiss German University Jalan Jalur Sutera Barat Kav.15, Alam Sutera, Kota Tangerang, Banten, 15143

Location Kota tangerang, Banten INDONESIA

Abstract

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Contact Name
Faisal Ifzaldi

Contact Email
ijembm@sgu.ac.id

Phone
+622129779596

Journal Mail Official
ijembm@sgu.ac.id

Editorial Address
Academic Research and Community Service, Swiss German University Jalan Jalur Sutera Barat Kav.15, Alam Sutera, Kota Tangerang, Banten, 15143

Location
Kota tangerang,

Banten

INDONESIA