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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,467 Documents
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The Impact of Talent Management and Cyberloafing on Employee Performance: The Mediating Role of Job Satisfaction Ria Estiana; Ari Susanti; Susbiyantoro; Himawan Pramulanto; Niantoro Sutrisno
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4158

Abstract

The goal of this research is to explore how talent management and cyberloafing behavior affect employee performance, with job satisfaction acting as a mediating factor. The study focuses on the increasing occurrence of cyberloafing in digital workplaces and highlights the significance of talent management strategies in improving employee productivity. A quantitative method utilizing structural equation modeling-partial least squares was used to examine the connections between talent management, cyberloafing behavior, job satisfaction, and employee performance. The study sample included permanent employees from LP3I College in the West Java region, chosen through purposive sampling. The findings indicate that talent management has a significant effect on both job satisfaction and employee performance. Conversely, cyberloafing behavior negatively impacts performance but does so indirectly through job satisfaction. Job satisfaction was identified as a significant mediator, strengthening the relationship between talent management and performance while mitigating the significant impact of cyberloafing. The study concludes that organizations should prioritize enhancing talent management practices and creating a work environment that fosters job satisfaction. These measures can help minimize the negative impact of cyberloafing and encourage overall improvements in employee performance.
Regulatory and Sustainability Perspectives in Pension Fund Management: A Comparative Analysis Eliza; Ahadi Rerung; Subur Harahap; Joni Devitra; Dwi Irawati
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4166

Abstract

Pension fund management in Southeast Asia faces challenges due to aging populations, economic volatility, and varying regulatory frameworks. This study investigates pension fund management practices in Singapore, Indonesia, Malaysia, Thailand, and the Philippines to identify factors influencing their sustainability. The objective is to compare regulatory frameworks, investment strategies, and demographic challenges to provide insights for policy reforms. Using a qualitative comparative analysis, the study examines data from government reports, academic articles, and industry publications. The findings reveal that Singapore’s strong regulatory system and diversified investments ensure high sustainability, while Indonesia struggles with limited regulations, low coverage (only 16.5% of workers), and conservative investment approaches. Malaysia, Thailand, and the Philippines face similar issues, with moderate sustainability due to weak oversight and reliance on low-yield assets. Demographic pressures, such as increasing dependency ratios, further strain these systems. The study concludes that tailored reforms, including expanding coverage to informal sectors and diversifying investments into assets like infrastructure, are essential to enhance pension system sustainability across Southeast Asia. These insights contribute to understanding regional pension management and offer practical recommendations for policymakers to secure long-term financial stability for retirees.
The Effect of Social Media Marketing and Online Advertising on Purchase Decisions through Brand Trust Sri Murtiasih
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4167

Abstract

This study aims to examine the impact of digital marketing strategies, particularly social media marketing and online advertising, on consumer purchase decisions in coffee shops, with brand trust serving as a mediating variable. The research seeks to understand how digital marketing efforts shape consumer perceptions and behaviors in an increasingly competitive coffee shop industry. Using a quantitative research design, primary data were collected from 150 respondents through a purposive sampling technique, targeting consumers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi). Data were obtained via an online questionnaire distributed through Google Forms and analyzed using SmartPLS software. The analysis included both outer model testing and inner model testing. The findings reveal that social media marketing and online advertising significantly influence brand trust, which in turn has a positive and significant effect on purchase decisions. However, social media marketing does not directly affect purchase decisions but exerts an indirect influence through brand trust. These results highlight the pivotal role of brand trust as a mediator and suggest that coffee shop businesses should prioritize trust-building digital marketing strategies to strengthen consumer loyalty and drive purchase decisions.
Digital Economy and Financial Empowerment: The Mediating Role of Infrastructure, Innovation, and Competitive Advantage Erna Susilawaty Sebayang
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4174

Abstract

MSMEs are a vital pillar of Indonesia’s economy, especially as digital transformation becomes increasingly important for strengthening competitiveness. This study examines the influence of financial empowerment and the digital economy on the performance of micro, small, and medium enterprises in Indonesia, with digital infrastructure, digital financial technology innovation, and competitive advantage as mediating variables. The research addresses how access to finance and digital transformation shape business sustainability in an increasingly competitive environment. Using a quantitative approach with Structural Equation Modeling (SEM-PLS), data were collected from 100 MSMEs through questionnaires, documentation, and observation. The analysis demonstrates that financial empowerment and the digital economy directly affect MSME performance and indirectly through the mediating roles of infrastructure, innovation, and competitiveness. Digital payments, cloud-based financial systems, and fintech lending improve efficiency, transparency, and market expansion, while competitive advantage strengthens MSMEs’ ability to adapt and differentiate in the digital era. The findings highlight that MSMEs leveraging financial access and digital technologies are better positioned to achieve sustainable growth and competitiveness, contributing significantly to Indonesia’s economic development.
The Role of E-WOM Communication in Changing the Image of Traditional Markets to Modern Markets Eli Purwati; Widodo Muktiyo; Ahmad Puad Bin Mat Som; Krisna Megantari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4185

Abstract

This study aims to analyze the communication strategy of electronic word of mouth in the process of rebranding traditional markets into modern markets through TikTok social media. The case study was conducted in Songgolangit Market, Ponorogo, which underwent a visual transformation, services, and image with the support of digital promotion. The research uses a qualitative approach with data collection techniques in the form of participatory observation, in-depth interviews, and analysis of the content of the market’s official TikTok account. The results of the study show that electronic word of mouth communication built through visual content, visitor testimonials, collaborations with local influencers, and digital community-based campaigns has succeeded in increasing public perception, visitor interest, and positive image of the Songgolangit market. TikTok has proven to be an effective means of building an engaging rebranding narrative, while also accommodating the active engagement of the market community and visitors. The theoretical and practical implications of this research support the role of social media in the transformation of traditional markets in the digital age.
The Influence of K-pop Concert Attractiveness on Fanaticism: Dual Mediation by Satisfaction of Idol and Promoter in Indonesia Haditha Miftahul Sabrina; Ananda Sabil Hussein; Radityo Putro Handrito
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4187

Abstract

Indonesia has become one of the largest markets for Korean popular music concerts, with billions of streams and sold-out events. This study explores how concert attractiveness affects fanaticism among Indonesian fans, using satisfaction with idols and satisfaction with promoters as mediating factors. The research draws on the idea that satisfaction grows when experiences meet or exceed expectations, turning initial appeal into lasting loyalty. The study uses a quantitative explanatory approach with purposive sampling. Surveys were collected from 250 fans who attended at least one Korean popular music concert between 2022 and 2024. Data were analyzed using structural equation modeling with partial least squares. Results show that attractiveness strongly influences both idol satisfaction and promoter satisfaction, which then drive fanaticism. The model explains 52 percent of idol satisfaction, 48 percent of promoter satisfaction, and 61 percent of fanaticism. Idol satisfaction has a stronger mediating effect than promoter satisfaction. Concert attractiveness alone is not enough to create fanaticism. It works through confirmed expectations that build satisfaction with both performers and event organizers. Idol-focused satisfaction plays the bigger role, but promoter quality remains essential for sustainable fan experiences.
Analysis of Internal and External Factors in Business Development Strategy Radha Niska Fratama; Siti Jahroh; Heny Kuswanti Suwarsinah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4188

Abstract

The popularity of Japanese food has increased in Indonesia, particularly in Bogor, creating both opportunities and challenges for micro, small, and medium enterprises. This study examines a small enterprise offering takoyaki and okonomiyaki near a university campus to enhance its business performance. The goal is to analyze internal and external factors, develop strategies, and identify the best approaches for growth. The research used surveys, interviews, and observations from December 2024 to March 2025, involving customers, employees, and local stakeholders, with various analysis tools to process the data. Findings show strengths, such as its location and customer loyalty, but also weaknesses like pricing and operational issues. Opportunities include a growing student market, while threats involve competition and substitutes. The business is positioned to maintain its market share while exploring growth, with top strategies like campus promotions and price adjustments. In conclusion, applying these strategies can help boost competitiveness and achieve long-term success in the Japanese food market by addressing weaknesses and adapting to trends.
The Role of Human Resource Management on Employee Performance through Work-Life Balance Maswarni; Nofiar
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4190

Abstract

This study explores the human resource management strategy, focusing on the role of work-life balance in enhancing employee performance. The company’s moderate performance serves as the main context of the problem. Using a qualitative case study approach, data were collected through interviews, observations, and documentation. Findings show that implementing work-life balance through time flexibility, satisfaction balance, and involvement balance positively impacts employee motivation, loyalty, and commitment to work. A SWOT analysis places the company in the growth quadrant, highlighting its strengths and opportunities for further development. However, challenges remain, particularly regarding the absence of standard operating procedures and issues of discipline, which hinder optimal performance. The study concludes that work-life balance is a critical factor in improving employee performance and should be integrated into the company’s human resource strategy to achieve sustainable growth. Strengthening standard operating procedures and discipline policies is recommended to maximize the positive impact of work-life balance initiatives on performance outcomes.
Integrating HR Management and Digital Talent Management to Enhance Organizational Competitiveness: Evidence from Local Government Agencies Chrismesi Pagiu; Westerini Lusdani; Ellyn Patadungan
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4192

Abstract

Digital transformation is reshaping public sector organizations, necessitating enhanced competitiveness through advanced technologies and optimised human resource strategies. This study aims to determine the effect of human resource management and digital talent management practices on public organizational competitiveness, focusing on their individual and combined effects. A quantitative approach employing Partial Least Squares Structural Equation Modelling was used, with data collected from 380 government employees in a local region via a survey. Human Resource Management significantly strengthens competitiveness by enhancing workforce capabilities, motivation, and commitment (β=0.38; p<0.05), while Digital Talent Management drives innovation and organizational flexibility (β=0.42; p<0.05). The integration of both practices yields the strongest impact (β=0.71; p<0.05), highlighting their synergistic effect. The findings underscore that sustainable competitiveness in public organizations relies on integrating human resource management with digital talent management. Local governments should adopt policies that align these frameworks to foster adaptive, innovative, and citizen-oriented governance, ensuring effective bureaucratic transformation in the digital era. This study enriches theoretical discourse and offers practical guidance for enhancing public sector performance.
Website Quality and Personal Branding: Drivers of Satisfaction and Purchase Decision Novia Indah Lestari; Nunung Ayu Sofiati; Purbanuara Parlindungan; Harry Purwoko; Ida Ayu Trisna Wijayanthi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4193

Abstract

Digital transformation in commerce has shifted consumer behavior, making website quality and personal branding central factors in shaping customer satisfaction and purchase decisions. While prior studies often analyze these elements separately, limited research has integrated them into a unified framework to explain how digital experiences influence consumer outcomes. This study aims to examine the effects of website quality and personal branding on purchase decisions, with customer satisfaction as a mediating variable. The research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected through an online survey of 160 respondents who had prior experience with e-commerce platforms, and the model was tested using SmartPLS with bootstrapping techniques. Findings reveal that website quality positively affects both customer satisfaction and purchase decision, while personal branding significantly influences satisfaction but does not directly impact purchase decision. Moreover, customer satisfaction strongly mediates the relationship between website quality, personal branding, and purchase decision. The study highlights the dual importance of technical excellence and authentic personal branding in fostering satisfaction and driving consumer behavior. The results provide theoretical insights for digital commerce research and practical guidance for businesses to enhance consumer trust, engagement, and purchase outcomes.

Page 140 of 147 | Total Record : 1467

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