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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,608 Documents
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Enhancing Lecturer Performance through Management and Islamic Values in Higher Education Kartika, Ika; Hamidah; Aminah, Hania; Arifin, Antoni Ludfi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4230

Abstract

Lecturer performance management is vital for improving the quality of higher education, particularly in Islamic universities. This study aims to analyze how performance management enhances lecturer quality, focusing on evaluation practices and professional development aligned with teaching, research, and community service. A qualitative approach was used, employing library research and content analysis to examine books, journal articles, and regulations from 2018 to 2024. The analysis included institutional documents, such as evaluation guidelines, to provide context-specific insights. The findings show that periodic evaluations provide constructive feedback, boost motivation, and identify strengths and weaknesses, encouraging continuous improvement through training, collaborative research, and teaching innovation. The integration of Islamic values, such as ethical conduct and religious outreach, enriches the evaluation process, aligning with the institution’s mission. Performance management contributes to better teaching quality, increased research output, and stronger community engagement, enhancing institutional competitiveness. However, reliance on literature limits empirical insights. This study concludes that systematic performance management, incorporating academic and Islamic principles, is a key strategy for developing lecturer professionalism and strengthening the identity of Islamic universities.
The Influence of Leadership, Motivation, and Work Environment on Employee Performance in North Sulawesi Social Service Agency Palit, Richard Edward Fitzgerald; Wahyuningtyas, Ratri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4237

Abstract

Human resources play a crucial role in achieving the performance objectives of public sector organizations. In the social service agency of North Sulawesi Province, employee performance achievement remains below that of several other regional government institutions, and multiple strategic programs have repeatedly failed to meet their targets. This situation indicates the need to evaluate internal organizational factors that may affect performance. Therefore, this study aims to analyze the influence of leadership style, work motivation, and work environment on employee performance in the agency. A quantitative explanatory method was applied, involving 90 respondents selected through purposive sampling. Data were collected using a structured questionnaire with a 5-point Likert scale and analyzed through PLS-SEM using SmartPLS, incorporating both measurement and structural model assessments. The results show that work motivation and work environment have a significant positive effect on employee performance. Leadership style has no significant effect. The model explains 54.1% of the variance in employee performance, although model fit requires improvement. These findings highlight that organizational efforts should prioritize strengthening employee motivation and creating a more supportive work environment to enhance performance within the public sector.
Developing a User-Centered Digital Platform to Enhance Sustainable Marketing of Fisheries Products Sasongko, Dimas Bayu; Nugraha, Jefri Putri; Suseno, Dewi Alima Nostalia; Rahardjo, R. Sugeng; Surahmat, Djoko; Prayoto, Prayoto; Supriyadi, Bambang; Wartini, Sri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4239

Abstract

With the increasing importance of digital marketing in the fisheries sector, the study investigates user needs and key features for a platform that supports efficient and sustainable product promotion. This study explores the development of a digital platform designed to enhance the marketing of fisheries products. The research employs a mixed-methods approach, combining qualitative design-based research with quantitative usability testing. Data collection was done through interviews, focus groups, and surveys with stakeholders, including business unit managers and consumers. The results identify essential platform features such as easy navigation, product information transparency, social media integration, and secure payment systems. The findings also highlight the importance of user-centered design principles in developing a digital platform that aligns with users' needs and enhances their experience. The study contributes to understanding how digital solutions can transform fisheries product marketing, offering practical implications for the development of similar platforms in other sectors. Future research should focus on real-world testing and the scalability of such platforms across various markets.
The Influence of Work Environment and Workload on Turnover Intention at WBeauty Aesthetic Center Medan Bachtiar, Lasman Eddy; Raja, Togu Harlen Lumban; Samosir, Nurdaini Saputri
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4244

Abstract

This study examines the influence of the work environment and workload on employee turnover intention, a beauty clinic that has faced a 10% turnover rate over the past year. Such a condition indicates a notable challenge in retaining skilled and experienced staff in the beauty service sector. The research specifically aims to analyze how the quality of the work environment and the level of workload affect employees’ intentions to leave their jobs. Using a quantitative approach, data were collected through questionnaires and analyzed using multiple linear regression, along with validity and reliability tests to ensure data accuracy. The analysis results reveal that the work environment has a significant and negative effect on turnover intention, meaning that a better work environment reduces employees’ desire to resign. Meanwhile, the workload shows no significant effect, although a positive trend is observed, implying that heavier workloads may increase turnover intention slightly. The findings emphasize the importance of maintaining a supportive and comfortable work environment as a key strategy to enhance employee retention in the beauty services industry.
The Influence of Customer Service and Product Diversification on Customer Loyalty Maknunah, Lu'lu Ul; Amaria, Hanik
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4245

Abstract

This study investigates the influence of customer service and product diversification on customer loyalty. The research addresses the question of how service quality and diversification strategies jointly shape loyalty in the Indonesian business context, where competition and evolving customer expectations demand both operational excellence and product innovation. Using a quantitative explanatory approach, data were collected from 377 customers through a structured online survey. The measurement model demonstrated strong reliability and validity, with all constructs meeting psychometric standards. Structural equation modeling with partial least squares revealed that customer service (β = 0.390, p < 0.001) and product diversification (β = 0.354, p < 0.001) both exert positive and significant effects on customer loyalty. The R² value of 0.467 indicates that these two variables explain nearly half of the variance in loyalty. The study discusses these findings by linking them to established theories, including SERVQUAL, the Ansoff matrix, and the commitment-trust theory. Results highlight that while customer service has a slightly stronger influence, the synergy of service and product strategies is crucial for sustaining loyalty. These findings provide theoretical contributions to loyalty research and practical insights for firms operating in emerging markets.
Optimizing Ecological Economy Practices for Sustainable Agri-Food Networks: Deli Serdang and Simalungun Comparative Study Faried, Annisa Ilmi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4255

Abstract

This study examines and compares ecological economy optimization strategies within sustainable agri-food systems across two contrasting administrative regions of North Sumatra, Indonesia. The research aims to evaluate implementation effectiveness, identify performance differentials, and develop strategic frameworks to enhance sustainable agricultural development considering socio-economic and environmental diversity. A mixed-methods comparative design was applied, combining quantitative surveys of 450 agricultural stakeholders per district with qualitative interviews involving key informants such as policymakers, producers, and supply chain actors. Quantitative data included environmental impact, economic performance, and supply chain efficiency indicators, analyzed using multivariate regression and structural equation modeling. Findings reveal that Deli Serdang demonstrates higher technological adoption (78.4%) and operational efficiency (91.2%) than Simalungun (61.7% and 76.8%), driven by infrastructure advantages and urban proximity. Conversely, Simalungun shows greater engagement in organic farming (68.9%) and stronger community-based sustainability practices. Both regions face constraints in sustainable financing access and technical capacity for green supply chain implementation. This research introduces the first dual-regional framework for ecological economy assessment in Indonesian agri-food systems, offering a scalable model for tropical developing contexts. The results support Indonesia’s Green Economy Index initiatives and inform policy design for sustainable food system transformation.
The Mediating Role of Brand Equity in Viral Marketing, User-Generated Content, and Endorsements toward Brand Loyalty Haeruddin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4256

Abstract

This study examines how brand equity functions as a mediating mechanism linking viral marketing, user-generated content, and endorsements to brand loyalty. The central aim is to gain a deeper understanding of how digital marketing initiatives cultivate customer loyalty by strengthening perceptions of brand equity. Using a quantitative design and analyzed through Structural Equation Modeling Partial Least Squares (SEM-PLS), data were collected from 554 active social media users in Indonesia. The results reveal that viral marketing, user-generated content, and endorsements each exert a significant positive influence on both brand equity and brand loyalty. Moreover, brand equity is found to mediate these relationships, underscoring its strategic significance as a bridge connecting marketing activities with consumer behavioral outcomes. The findings emphasize that authenticity, consumer engagement, and credible endorsements are critical drivers for building trust and fostering loyalty in the digital environment. This research enriches the current understanding of digital branding dynamics and offers practical insights for marketers in crafting integrated, consumer-oriented strategies that enhance both brand equity and sustained loyalty.
The Effect of Innovation, Creativity, and Employee Retention for Human Resource Development in North Sumatra’s Ulos Industry Napitupulu, Junika
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4258

Abstract

The Ulos woven fabric industry in North Sumatra has faced a significant decline due to limited innovation and outdated designs, impacting business sustainability. This study aims to analyze the influence of innovation and creativity on human resource development in the Ulos industry, with employee retention as an intervening variable. A quantitative descriptive approach was used, collecting data from 294 Ulos business owners through questionnaires. Data were analyzed using structural equation modeling with SMART Partial Least Squares 4.0 software. The findings show that innovation and creativity significantly enhance human resource development by improving employee skills and business performance. Employee retention strengthens this relationship by ensuring skilled workers remain, contributing to sustained development. The study concludes that fostering innovation through new weaving techniques and creativity through unique motif designs can revive the Ulos industry. Business owners should implement training programs and retention strategies, such as fair compensation, to maintain a skilled workforce and enhance product competitiveness, addressing the industry’s decline.
The Mediating Effects of Governance, Financial Literacy, and Technological Innovation on Digital Finance in North Sumatra’s Rural Banks Loo, Petrus
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4259

Abstract

The rapid shift to digital financial systems has transformed rural banking, yet challenges like uneven adoption and limited financial literacy persist in regions like North Sumatra. This study aims to examine how financial inclusion and taxation influence digital finance adoption in North Sumatra’s rural banks, focusing on the mediating roles of corporate governance, financial literacy, and technological innovation. Using a quantitative approach with Structural Equation Modeling, data were collected from 91 rural banks through questionnaires, documentation, and observations. The findings confirm that financial inclusion and taxation significantly drive digital finance, both directly (p<0.05) and through the mediators, with corporate governance, financial literacy, and technological innovation explaining 85.4% of the variance in digital finance adoption. These results highlight the critical role of inclusive financial systems and transparent tax policies in enhancing digital transformation. The study concludes that rural banks should prioritize financial literacy programs and digital tax systems to improve efficiency, particularly in less-developed districts like Nias. These findings offer practical strategies for rural banks and policymakers to strengthen digital financial systems and promote inclusive growth in North Sumatra.
Influencing Factors of Impulsive Buying through Positive Emotion and Hedonic Consumption in E-Commerce Bilgies, Ana FIitriyatul; Armanu; Soekiman, JFX. Susanto; Sukesi; Assagaf, Aminullah
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4265

Abstract

The rapid growth of digital technology and e-commerce has transformed consumer shopping behavior, shifting purchases from traditional stores to online platforms driven by convenience, promotions, and innovative payment systems. This transformation has also intensified impulsive buying tendencies, particularly with the rise of features such as PayLater that enhance financial flexibility while stimulating spontaneous consumption. This study aims to analyze the factors influencing impulse buying among Shopee users in East Java through positive emotion and hedonic consumption. The examined variables include sales promotion, paylater facility, shopping lifestyle, and price. A quantitative method was applied by distributing questionnaires to 140 respondents. Data were analyzed using path analysis to test relationships among variables. The findings indicate that sales promotion, paylater facility, shopping lifestyle, and price significantly affect both positive emotion and hedonic consumption. Furthermore, positive emotion and hedonic consumption play a crucial role in enhancing consumers’ impulse buying behavior. Among all variables, shopping lifestyle and price show the strongest influence. These results emphasize the importance of promotional strategies, innovative payment facilities, and enjoyable shopping experiences in encouraging impulsive purchases. This research contributes theoretically to consumer behavior studies and provides practical implications for e-commerce practitioners in designing more effective digital marketing strategies.

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