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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,608 Documents
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Pengaruh Service Quality dan Customer Relationship Management (CRM) terhadap Customer Loyalty yang dimediasi Customer Satisfaction Aifa Savira Nur Aini; Surpiko Hapsoro Darpito; A. Y. N. Warsiki
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1533

Abstract

This study aims to determine and analyze the effect of service quality and customer relationship management on customer loyalty mediated through customer satisfaction. This research was a survey research with the data collection is a questionnaire. The population in this study are customers who use IndiHome fixed broadband services in the Special Region of Yogyakarta. The data used in this study is primary data obtained from the answers of 130 respondents with purposive sampling method. The data analysis method used is PLS (Partial Least Square) with the help of the SmartPLS for Windows application version 4. The results showed that: 1) Service Quality has a positive and significant effect on Customer Satisfaction, 2) Customer Relationship Management has a positive and significant effect on Customer Satisfaction , 3) Service Quality has a positive and significant effect on Customer Loyalty, 4) Customer Relationship Management has a positive and significant effect on Customer Loyalty, 5) Customer Satisfaction has a positive and significant effect on Customer Loyalty, 6) Customer Satisfaction mediates a positive and significant influence on service relationships Quality on Customer Loyalty, 7) Customer Satisfaction mediates a positive and significant influence on the relationship between Customer Relationship Management and Customer Loyalty.
Analisis Hubungan Disiplin Kerja dan Minat Kerja Dengan Kepuasan Kerja Karyawan Pada PT Sartika Jaya Titipan Kilat Medan Bagudek Tumanggor; Marintan Saragih
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1535

Abstract

Penelitian ini bertujuan untuk melihat Pengaruh Disiplin Kerja dan Minat Kerja Terhadap Kepuasan Kerja PT.Sartika Jaya Titipan Kilat.Populasi penelitian ini adalah Pegawai PT.Sartika Jaya Titipan Kilat. Jumlah sampel yang ada dalam penelitian ini sebanyak 30 data. Variabel penelitian ini terdiri atas dua variabel bebas yaitu Disiplin Kerja dan Minat Kerja satu variabel terikat yaitu Kepuasan Kerja. Hasil pengumpulan data selanjutnya dianalisis dengan menggunakan Uji Validitas, Uji Realibilitas, Regresi Linear Berganda, Uji Parsial (Uji t). Berdasarkan hasil uji Uji validitas menunjukkan bahwa nilai r hitung dari masing - masing indikator variabel Disiplin Kerja dan Minat Kerjalebih besar dari r tabel sebesar 0,3673 sehingga indikator dari Kepuasan Kerja tersebut adalah valid.Uji reliabilitas dari variabel Independent dengan nilai cronbach alpha sebesar 0,965, 0,904 dan0,906, lebih besar dari 0,6 yang berarti Disiplin Kerja dan Minat Kerja tersebut reliable atau handal.Variabel independen yang diuji secara individual dalam mempengaruhi Kepuasan Kerja PT.Sartika Jaya Titipan Kilat, Disiplin Kerja (koefisien 0,350), Minat Kerja (koefisien 0,644).Berdasarkan tingkat signifikasi dari hasil penelitian bahwa Disiplin Kerja dan Minat Kerja memperoleh tingkat signifikasi sebesar 0,003< 0,05 dan 0,000< 0,05. Jadi dapat disimpulkan bahwa berarti Disiplin Kerja dan Minat Kerjaberpengaruh signifikan terhadap Kepuasan Kerja. Sedangkan Kepuasan Kerja, dari hasil perhitungan koefisien determinasi (R2), dapat dilihat atau disimpulkan bahwa variabel independen dalam penelitian ini mampu menerangkan 89,1% variabel dependen (0,891) padaPegawai PT.Sartika Jaya Titipan Kilat. Sedangkan sisanya sebesar 10,9% dipengaruhi atau dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini
Pengaruh ROA, CR Dan TATO Terhadap Harga Saham Perusahaan Farmasi Yang Terdaftar Di BEI Periode 2016-2020 Geeta Maharani Sumantri; Iswandi Sukartaatmadja
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1536

Abstract

The stock price is the price formed between supply and demand that occurs in the market. In addition, stock prices reflect the performance of a company which tends to fluctuate in the short term while in the long term good companies tend to increase. When the stock price of a company is high, the value of the company in the eyes of investors is also good and vice versa. The pharmaceutical industry is one of the sectors that has performed well and contributed significantly to the national economy. This study aims to determine the Return On Assets, Current Ratio and Total Asset Turnover on Stock Prices in Pharmaceutical Companies listed on the IDX for the 2016-2020 period either partially, simultaneously or dominantly. The sample in this study were 8 companies obtained by purposive sampling method. The data collection method used is documentation. This study uses Panel Data Regression Analysis, Classical Assumption Test, t-test and F-test using the eviews 12 program. Based on research with a significance level of 0.05, partial results obtained: ROA has no effect and is not significant with a probability value (0.6075 > 0.05). CR has no effect and is not significant with the probability value (0.2601 > 0.05). TATO has a significant effect on the probability value (0.0105 <0.05). Simultaneously ROA, CR and TATO have a significant effect on stock prices with a probability value (0.0000 <0.05). R Square value of 87% is influenced by the above variables while the remaining 13% is influenced by other factors not explained in this study. Keywords: Return On Asset, Current Ratio, Total Asset Turnover and Stock Price
Pengaruh Kualitas Pelayanan, Persepsi Kemudahan dan Keamanan Terhadap Kepuasan Peserta Dalam Menggunakan Jamsostek Mobile Kadek Ferinda Devia Maharani; I Made Chandra Mandira
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1538

Abstract

This study aims to see the impact of service quality, perceived convenience, security partly and at the same time on participant satisfaction. The sample during this study was one hundred folks. the information analysis technique uses a validity take a look at, dependability take a look at, classical assumption take a look at, multiple statistical regression analysis determination on constant take a look at, f test, and t-test. From the results of the study, it had been found that service quality had a big positive impact on participant satisfaction, perceived convenience had a big positive impact on participant satisfaction, security had a big positive impact on participant satisfaction and repair quality, perceptions of convenience and security had a big positive impact on participant satisfaction. The magnitude of the influence of the freelance variables on participant satisfaction is fifty five.8. Suggestions which will incline by researchers ar BPJS Employment ought to still initiate on the offered options in order that Jamsostek Mobile will be accessed simply and is ready to supply quick responses, further as socialize the Jamsostek Mobile (JMO) application that is more practical, additionally to BPJS Employment Branch Bali Denpasar will add larva and admin applications to concentrate on handling social media in order that they will quickly reply to chat participants WHO wish to raise BPJS Employment data.
Pengaruh Harga Terhadap Keputusan Pembelian Lapis Talas Kujang Bogor untuk Keperluan Usaha Waralaba Mohammad Noorman Mulyadi
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1539

Abstract

The purpose of this study was to determine the effect of price on purchasing decisions of taro layer cake of Kujang Bogor for franchise business purposes. The method used in this study is a quantitative method. The population in this study were consumers who had purchased an unlimited number of taro layer cakes of Kujang Bogor and the sample to be used in this study was 100 respondents. The analytical tool used is simple linear regression with the help of the SPSS 25 application program. The results obtained are that the price has a negative effect on purchasing decisions for the taro layer of Kujang Bogor for franchise business purposes. The amount of influence caused by the price is 0.514 or 51.4%, which means that the price variable is able to influence the purchasing decision variable by 51.4%. While the remaining 48.6% is influenced by other factors outside the variables studied, such as product quality, service quality, brand image, etc. Keywords: Price, purchasing decisions, taro layer cake of kujang Bogor
Pengaruh E-lifestyle dan E-hedonisme Terhadap Intens to Buy pada Generasi Milenial Risca Kurnia Sari; Satria Putra Utama; Yani Quarta Mondiana; Didik Suprayitno
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1555

Abstract

The purpose of this study was to analyze the effect of e-lifestyle and e-hedonism on the intensity to buy of the millennial generation. This type of research is a survey research. This research was conducted in Malang, East Java, with 150 respondents. The data analysis tool used in this research is SEM (Structural Equation Modeling), with Smart PLS as software. The results show that e-lifestyle has an effect on e-hedonism, e-lifestyle has no effect on intense to buy, e-hedonism has an effect on intense to buy, e-life style has an indirect effect on intense to buy through e-hedonism.
Pertumbuhan Ekonomi Indonesia: Faktor Pendorong Pada Pandemi Covid-19 Iriyadi Iriyadi; Jan Horas Veryady Purba
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1557

Abstract

The Covid-19 pandemic has an impact on health and economic aspects. These two aspects are trade-offs with each other, so handling the health aspect also pays attention to aspects of economic growth, so that Indonesia's economic performance during the Covid-19 pandemic is well preserved. The objectives of this study were to analyze: (1) the effect of the Covid-19 pandemic and relaxation factors on public consumption, government spending, investment and net exports; (2) the effect of public consumption, government spending, investment and net exports on Indonesia's economic growth; and (3) the factors that drive economic growth during the Covid-19 pandemic in Indonesia. The analytical method used is ordinary least square, with multiple regression. The data used are secondary data, quarterly 2018-2020 quarter. The findings of this study indicate that the Covid-19 pandemic has a negative and significant effect on public consumption, investment, exports and imports. The relaxation factor has a positive effect on public consumption, government spending and net exports, but has not succeeded in creating positive investment growth. Government policies seek to strengthen people's purchasing power and strengthen the production sector. This has an impact on increasing public consumption and is a dominant factor in influencing economic growth during a pandemic. It is also appropriate because the proportion of consumption to real GDP is the largest (55.43%). The Covid-19 pandemic affected a contraction of economic growth by 2.07% and also decreased per capita income from 4,192.7 US $ (2019) to 3,911.7 US $. The handling of Covid-19 managed to overcome the worse potential (-4.58%) and kept the per capita income from falling to 3,774.4 US $. Keywords: Covid-19 pandemic, economic growth, Keynesian formula, people's purchasing power
Analisis Pengaruh Public Relation dan Sales Promotion Terhadap Minat Beli Pada Produk Starbucks di Kota Bogor Ardhi Maulana; Mumuh Mulyana
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.327

Abstract

Technology and industry in Indonesia grow very rapidly and have an impact on changing lifestyle of the community which becomes easier, faster and more economical. So this is what cause the community to be very spoiled by all the conveniences of today’s development. However, the rapid growth of thr coffeeshop business lately has incrased competition. So that demand evey company engage in this industry must pay attention to and balance every need and desire of customer expectations so that statisfaction and trust can always be created which can ultimately lead to puchace interest. Therefore, it is important to conduct research to determne how the influence of public relation and sales promotion on buying interest in Starbucks products. The purpose of this study was to determine the effect of each indicator of Public Relation and Indicator of Sales Promotion on Purchase Interest in Starbucks product. This research uses quaanttative methods and data collection is done by distributing questioners online, to people who know Starbuck but have never bought, with a total sample of 100 people. With technical analysis using the Structural Equation Model (SEM). Which is processed using the AMOS 25 program. The result obtained in this study are variables Public Relation and Sales promotion have a positive and significant effect purchase intention. Keywords : public relation, sales promotion and purchase intention
Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Keputusan Pembelian Di Kopi Daong Pancawati Achmad Imam Tantowi; Anton Widio Pratomo
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.328

Abstract

This study aims to find out: (1) How is the influence of Store Atmosphere on purchasing decisions (2) How is the influence of Experiential Marketing on Purchasing Decisions. (3) How is the influence of Store Atmosphere and Experiential Marketing on Purchasing Decisions. The total sample of 140 respondents using the Hair formula. The data used are primary data derived from answers to questionnaires. Data processing using Statistical Package For Social Science (SPSS 25) analysis with multiple regression analysis methods, hypothesis testing, and f test. The results of this study are as follows: (1) Store Atmosphere has a positive and significant effect on purchasing decisions in Daong Pancawati coffee with a multiple regression value of 0.353 and has a significant value of 0,000. (2) Experiential Marketing has a positive and significant effect on purchasing decisions in Daong Pancawati Coffee with a multiple regression value of 0.444 and has a significant value of 0,000. (3) Store Atmosphere and Experiential Marketing have a positive and significant effect on purchasing decisions in Daong coffee with a calculated F value of 108.153 and is greater than the f table of 3.06 and has a significant value of 0,000. Keywords: Store Atmosphere, Experiential Marketing and Purchasing Decisions
Pengaruh Electronic Word Of Mouth Dan Promosi Media Sosial Terhadap Minat Beli Pada Produk Fashion Eiger Bona Aripin Sinaga; Sulistiono Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.329

Abstract

Eiger as a fashion brand and outdoor equipment often promotes social media through advertisements on social media, but the advertisement is sometimes not well targeted, so it is seen by many people who do not like to do outdoor activities, which makes the promotion by Eiger ineffective. This study aims to 1). Knowing the effect of eWOM on buying interest in Eiger fashion products in Bogor, 2). Knowing the effect of promoting social media on buying interest in Eiger fashion products in Bogor, and 3). To determine the effect of electronic word of mouth and social media promotion on buying interest in Eiger fashion products in the city of Bogor. This research uses a quantitative approach involving 100 respondents. Primary data collection using a questionnaire and secondary data collection using literature study. Hypothesis testing in this study uses multiple linear regression analysis with a significance value  = 5% using SPSS 22 analysis tools. The results of the study show that simultaneously electronic variable word of mouth and social media promotion variables have positive and significant influence on buying interest. Partially the electronic word of mouth variable has a positive and significant influence on buying interest, as well as the variable of social media promotion which has a significant and positive influence on buying interest. Keywords: electronic word of mouth, buying interest, social media promotion

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