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Jurnal Riset Entrepreneurship
Published by Universitas Muhammadiyah Gresik
ISSN : 26215071     EISSN : 2621153X     DOI : http://dx.doi.org/10.30587/jre.v3i1.1313.
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Riset Entrepreneurship memuat bidang penelitian : kewirausahaan, manajemen UMKM, BUMDesa, manajemen SDM, manajemen strategi, manejemen keuangan perusahaan, manajemen pemasaran. . Penerbitan jurnal dalam 2 kali dalam satu periode: Pebruari dan Agustus.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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PENGARUH PENGGUNAAN MEDIA SOSIAL TERHADAP PENINGKATAN KUALITAS PENGETAHUAN(VALUE ADDED KNOWLEDGE} PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH GRESIK Wasti Reviandadani
Jurnal Riset Entrepreneurship Vol 3 No 2 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v3i2.1567

Abstract

This study examines the impact of social media on improving the quality of student knowledge, the types of social media studied are Facebook, Instagram, Twitter, and Youtube, at Muhammadiyah Gresik University students, this study is a quantitative study with the help of program analysis tools such as version 17.0, taking techniques Data with purposive sampling, the results of this study are Facebook and Twitter have a negative influence on the quality of knowledge, YouTube and Instagram have a positive influence on improving the quality of student knowledge
PENDEKATAN BISNIS BUMDES BERKEMAJUAN DI KONDISI WABAH PANDEMI COVID’19 Vembri Aulia Rahmi; Muhammad Zainuddin Fathoni; Hadi Ismanto Ismanto
Jurnal Riset Entrepreneurship Vol 3 No 2 (2020)
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v3i2.1730

Abstract

The impact of the Covid'19 pandemic outbreak rocked almost more than half of the world economy. In fact, many large world-class companies have suffered losses. This study seeks to describe the survival capacity of village economic institutions in supporting the economic welfare of small entrepreneurs during the pandemic that hit the country. Qualitative descriptive is used as the method of this research. The results of the study explain that BUMDes are able to survive in running the economy during a pandemic through certain business approaches, such as: changing the marketing method for village products, designing new business strategies, arousing entrepreneurial spirit, and improving service quality. Thus it can be concluded that BUMDes was able to anticipate problems in business management during the Covid'19 pandemic
STRATEGI PEMASARAN USAHA PP. RIYADLUL JANNAH PACET MOJOKERTO PERSPEKTIF ILMU EKONOMI SYARIAH M. Zidny Nafi' Hasbi; Muhammad Salman Al Farisi; Yutisa Tri Cahyani; Sigit Kusbiantoro
Jurnal Riset Entrepreneurship Vol 4 No 2 (2021): (Edisi Agustus) Volume 4, Nomor 2, Tahun 2021
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v4i2.2544

Abstract

Marketing strategy is very important for a company, both small and large companies, especially when they want to develop the company and increase the number of consumers, as well as companies owned by PP. Riyadlul Jannah Pacet Mojokerto, there are many businesses owned by PP. Riyadlul Jannah Pacet Mojokerto includes the Meriah Kitchen Restaurant, M2M ,. Agri Bisnis, Rijan Mart, Franchese, Grilled Chicken Wong Solo, Shake Noodle Mang Uci Bandung, Quick Chicken, Organic Vegetable Mayur, Giant Super Market, Hero Super Market, Chicken Slaughterhouse, Rijan Mineral Water. Marketing strategy theories of many kinds, including: segmentation, Determining Target Markets, and Determining Market Position, marketing mix includes product creation, pricing, promotion, distribution, participants, processes and the physical environment. All of these strategies are theories of marketing strategies that are widely used by many companies. The research method used is a qualitative method which includes data sources both primary data and secondary data, data collection techniques namely observation, interviews, documentation, data analysis techniques namely editing and organizing, checking the validity of the data, and the research stage. All of this researchers use to find research results. Furthermore, the data contains an overview of the object of research and data obtained from interviews and other documents related to marketing, then a discussion contains the strategic strategies used to market the product and the constraints and solutions. The closing contains the conclusions from the discussion of the marketing strategy and the constraints and solutions, then also the suggestions given by the writer regarding the marketing strategy. merupakan sebuah ringkasan isi dari sebuah karya tulis ilmiah yang ditujukan untuk membantu seorang pembaca agar dapat dengan mudah dan cepat untuk melihat tujuan dari penulisannya
EMOSI POSITIF: DALAM HUBUNGAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING M. Trihudiyatmanto; Intan Kusuma Wardani
Jurnal Riset Entrepreneurship Vol 4 No 2 (2021): (Edisi Agustus) Volume 4, Nomor 2, Tahun 2021
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v4i2.2993

Abstract

Penelitian ini bertujuan untuk mengetahui bertujuan untuk mengetahui pengaruh store atmosphere terhadap impulse buying melalui emosi positif pada konsumen minimarket Pamong Siswo di Wonosobo. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan metode accidental sampling. Populasi pada penelitian ini adalah konsumen minimarket Pamong Siswo di Wonosobo. Teknik pengambilan sampel menggunakan non probability sampling dengan jumlah sampel sebanyak 105 orang. Teknik pengumpulan data menggunakan kuesioner offline dan online yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah Structural Equation Modeling (SEM). Hasil penelitian ini menunjukkan bahwa: (1) Store Atmosphere berpengaruh positif dan signifikan terhadap Impulse Buying, (2) Store Atmosphere berpengaruh positif dan signifikan terhadap Impulse Buying, (3) Emosi Positif berpengaruh positif dan signifikan terhadap Impulse Buying, (4) Store Atmosphere berpengaruh positif dan signifikan terhadap Impulse Buying melalui Emosi Positif. Hal ini dibuktikan dengan koefisien mediasi Emosi Positif sebesar 0,459 lebih besar dari pengaruh langsung sebesar 0,366 sehingga variabel Emosi Positif terbukti mampu memediasi pengaruh Store Atmosphere terhadap Impulse Buying.
ANALISIS FAKTOR MOTIVASI TERHADAP EFEKTIVITAS ORGANISASI PADA KARYAWAN MEDICAL REPRESENTATIF AREA MALANG Nurul Hidayatin Nisa'; Masreviastuti Masreviastuti; Ayu Febriyanti Puspitasari
Jurnal Riset Entrepreneurship Vol 4 No 2 (2021): (Edisi Agustus) Volume 4, Nomor 2, Tahun 2021
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v4i2.2997

Abstract

Organizational effectiveness is an issue that is being considered by many organizations, organizational effectiveness can be a reference for whether the organization has succeeded in achieving its planned goals or objectives. Several factors affect the effectiveness of the organization, one of which is the motivational factors of the members of the organization. According to research from K.P. Singh (2017) the dominant motivational factors for organizational effectiveness are: recognition and empowerment. This study was conducted on medical representative employees who are the spearhead of pharmaceutical companies. It is known that medical representatives have a significant role in the company, so the company is expected to pay attention to the factors that affect employee motivation so that employee effectiveness is formed. This study includes a quantitative method of explanatory research using a questionnaire questionnaire to medical representative employees. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the motivational factors, namely recognition and empowerment, have a dominant influence on organizational effectiveness and partially or jointly have a significant effect on organizational effectiveness.
DIGITALISASI KEUANGAN UKM (Studi Kasus CV. Madu Mekar Purwakarta) Pandena Kicky Basuki Putri; Darmawan Yudhanegara; Rizki Fadilah
Jurnal Riset Entrepreneurship Vol 4 No 2 (2021): (Edisi Agustus) Volume 4, Nomor 2, Tahun 2021
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v4i2.2530

Abstract

The Small and Medium Enterprises is plays an active role in efforts to rapidly increase business operations. The effort he does is to use technological devices to simplify the operational process in finance. This study aims to compare manual calculations with existing technology. The use of technology has a speed of completing financial statements and income statements of only 20 minutes, with an internet credit quota of IDR. 35,000 per three months. Meanwhile, manual counting use requires a stationery fee of IDR. 75,000 per three months at a reporting rate of 3 hours.
SIKAP GAYA KEPEMIMPINAN, KEPRIBADIAN: DAMPAKNYA TERHADAP KINERJA Mohammad Afandi
Jurnal Riset Entrepreneurship Vol 4 No 2 (2021): (Edisi Agustus) Volume 4, Nomor 2, Tahun 2021
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v4i2.2401

Abstract

Gaya kepemimpinan saat ini dibutuhkan untuk setiap organisasi yang ingin mencapai tujuan dan bias meningkatkan kinerja organisasi tersebut. Penelitian ini bertujuan untuk menganalisis pengarug gaya kepemimpinan dan kepribadian terhadap kinerja. Penelitian ini menggunakan metode kuantitatif dengan mengambil sampel 35 responden dengen menggunakan koesioner. Hasil penelitian responden menunjukan bahwa gaya kepemimpinan memiliki pengaruh yang signifikan terhadap kinerja dan kepribadian juga memiliki pengaruh yang signifikan terhadap kinerja. Dengan demikian kedua variable tersebut sama sama memiliki pengaruh signifikan terhadap kinerja.
FORMULASI STRATEGI BERSAING DI KAFE DAN ANGKRINGAN NU LAHARJO MOJOKERTO Zenita Afifah Fitriyani; Mokhammad Ridha; Sugeng Eko Yuli Waluyo
Jurnal Riset Entrepreneurship Vol 4 No 2 (2021): (Edisi Agustus) Volume 4, Nomor 2, Tahun 2021
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v4i2.2629

Abstract

ABSTRACT The purpose of this study was to identify a SWOT analysis and formulate a business strategy using the IFE and EFE matrix, as well as the Grand Strategy matrix at the Café and Angkringan Nu Laharjo Mojokerto. The benefits of the research are identified SWOT analysis and strategy formulation can be used as a measure in future business planning. The research used is qualitative research, while the data analysis technique uses descriptive analysis, namely describing the data collected using SWOT analysis, IFE and EFE matrix, and the Grand Strategy matrix. The results show that the SWOT analysis is identified, the IFE and EFE matrices have a positive total score, and the Grand Strategy matrix shows that Nu Laharjo Café and Angkringan are in a strategic and good position. Keywords : Strategy Formulation, SWOT Analysis, IFE and EFE Matrix, Grand Strategy Matrix
STRATEGI PROMOSI MEDIA BETANG.TV DALAM MENARIK MINAT MASYARAKAT KALIMANTAN TENGAH LEWAT INSTAGRAM Srie Rosmilawati; Annisa Rizki Ananda; Indah Tri Handayani; Rahmad Taufik
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3585

Abstract

This research raises the issue of how the development of the Betang.TV company during its establishment, the purpose of this research is of course to find out about the strengths, weaknesses, opportunities and threats of the Betang.TV company. Seeing the mass media market in Central Kalimantan, which is becoming a competitive arena for capturing the market, or at least creating a good image, known to the public as Betang. television target market. From seeing these problems, a promotional strategy was made to introduce this company to the public, not only introducing it, but also being able to reap profits through the strategy used, namely Instagram content by beautifying the Instagram feed (Main Page). From the strategy made, it is hoped that it will produce results for this company. The research method used starts from the data collection process carried out by field observations at the cyber mass media company (Local) PT. Betang.TV Multi Talent, Interview, Review of office location. Researchers analyzed digital data (Website and Social media) and analyzed licensing files. The result of this research is the promotion strategy of Betang.TV, first approach with other media and then ask for exposure from that media. Second, carry out direct promotion by word of mouth and improve the governance of social media settings. Third, branding Instagram Betang TV social media.
ANALISIS IMPLEMENTASI SEGMENTING, TARGETING DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI ABG SIDOARJO Satrio Sudarso
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3342

Abstract

The discussion that becomes the background in this research is the development of the culinary business that is increasingly rapidly increasing so that business competition is increasing, so the right marketing strategy is needed. In order for culinary businesses to achieve the expected sales targets, companies must pay attention to strategies that influence purchasing decisions, including the right STP (segmentation, targeting, and positioning) strategy in order to win the competition in the market. This research is a quantitative research method with causality research techniques. The independent variables of this study are segmenting (X1), targeting (X2), positioning (X3) with the dependent variable is purchasing decisions (Y). The population in this study are all consumers who make purchases at Kedai ABG. The sample used in this study were 50 respondents. The sampling technique used is non-probability sampling with incidental sampling method. The data collection instrument used was a questionnaire. The analysis technique used is multiple linear regression analysis and hypothesis testing using SPSS software for windows. The main results of this study are (1) segmentation has a positive effect and has a significant influence on purchasing decisions, (2) targeting has a positive effect and has a significant influence on purchasing decisions, (3) positioning has a negative effect and has no significant effect on purchasing decisions, (4) segmenting, targeting and positioning together (simultaneously) have a significant effect on purchasing decisions.

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