cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Vembri Aulia Rahmi
Contact Email
jreumg@gmail.com
Phone
+6281331185562
Journal Mail Official
jreumg@gmail.com
Editorial Address
-
Location
Kab. gresik,
Jawa timur
INDONESIA
Jurnal Riset Entrepreneurship
Published by Universitas Muhammadiyah Gresik
ISSN : 26215071     EISSN : 2621153X     DOI : http://dx.doi.org/10.30587/jre.v3i1.1313.
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Riset Entrepreneurship memuat bidang penelitian : kewirausahaan, manajemen UMKM, BUMDesa, manajemen SDM, manajemen strategi, manejemen keuangan perusahaan, manajemen pemasaran. . Penerbitan jurnal dalam 2 kali dalam satu periode: Pebruari dan Agustus.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
 5   6   7   8   9 
PENGARUH PELATIHAN PASAR MODAL TERHADAP MINAT BERINVESTASI Arniati Arniati
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3586

Abstract

The purpose of the study was to determine the effect of capital market training on investment interest. The research was carried out at the Faculty of Economics and Business, University of Muhammadiyah Makassar on Undergraduate Development Economics students using multiple linear regression analysis techniques. In determining the research sample using the Slovin formula from a known population. From the calculation results, a sample of 75 active student respondents from the class of 2019 was obtained and took introductory capital market courses. The type of data used in the study is qualitative data which is quantified in the form of the results of respondents' answers which have been stated in the form of numbers by a questionnaire which is measured using a Likert scale. The results showed that capital market training had a positive effect on investment interest.
MODEL IMPLEMENTASI STRATEGI SEBAGAI DETERMINAN KINERJA BISNIS KETIKA PANDEMI COVID-19 Suaibatul Aslamiyah
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3506

Abstract

UMKM sebagai sektor penggerak perekonomian yang paling banyak di Indonesia, mengalami dampak yang sangat serius dari adanya pandemi COVID-19. Hal ini ditandai dengan 56 persen melaporkan terjadi penurunan penjualan, 22 persen melaporkan permasalahan pada aspek pembiayaan, 15 persen melaporkan pada masalah distribusi barang dan 4 persen melaporkan kesulitan mendapatkan bahan baku mentah. Azky Collection sebagai salah satu UMKM di Gresik, merupakan yang terdampak dan telah melakukan perencanaan strategi sebelumnya semenjak pandemic. Menggunakan metode penelitian Deskriptif Kualitatif, penelitian ini bertujuan untuk menggambarkan model implementasi strategi yang digunakan di UMKM Azky Collection, dan faktor-faktor pendukung maupun penghambat yang berpengaruhi pada pencapaian kinerja terbaik. Hasil penelitian menunjukkan bahwa Implementasi strategi yang dilakukan UKM Azky Collection memberikan dampak yang baik terhadap laporan penjualan sebagai determinan kinerja. Hal ini terlihat dari meskipun kondisi pandemi COVID-19, Azky Collection bisa survive dengan strategi yang dipilih yaitu pengembangan produk dan mampu menjadikan penjualan naik menjadi 3600 pcs pada 2021. Faktor pendukung implementasi strategi terdiri (1) eksternal, terdiri dari (a) jumlah konsumen jilbab yang banyak, (b) market yang tumbuh dan berkembang serta kebutuhan pengguna jilbab yang masih terus ada, (2) internal, terdiri dari (a) tim yang solid, (b) pengalaman, (c) harga terjangkau, (d) kualitas. Sedangkan faktor penghambat implementasi strategi adalah (1) Promosi, (2) Struktur, (3) Manajemen keuangan.
PENDEKATAN STRATEGI INSIDE-OUT DAN OUTSIDE-IN PADA PENDIRIAN BISNIS RINTISAN ENTREPRENEUR MUDA Hendrik Rizqiawan; Iful Novianto; Andi Iswoyo; Yanuar Fauzuddin
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3543

Abstract

The object of this study was a 25-year-old entrepreneur named Fahmi Fahrizal Pradianto. He was an employee affected by the covid-19 pandemic, which was eventually dismissed from work. But Fahmi did not give up, with the experience he had while working in a fast food restaurant, he opened a business that was also engaged in the same industry in Balongpanggang District of Gresik Regency, with spicy noodle products and various other processed under the Mie Rate brand. The business that was only started for 1 year turned out to be quite successful. Evidently, although still new, Fahmi has added branches in Lamongan Regency. This approach to research uses qualitative research methods, namely through the interview process to key informants, namely Fahmi as a business owner and 2 brothers who helped him run the Mie Rate. From this study it was found that indicators in inside-out strategies include experience, capital, parental support, self-image, and desire to growth. The indicators in the outside-in strategy are the existence of market opportunities and lack of competition, the availability of supporting information and communication technology media, and the availability of suppliers.
PEMBERDAYAAN DAN PENINGKATAN POTENSI KEARIFAN LOKAL DAERAH, MELALUI PENGELOLAAN BADAN USAHA MILIK DESA Ofi Hidayat; Muhammad Muthahari Ramadhani
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3584

Abstract

BUM Desa as a quasi-public organization needs a special strategy because BUM Desa is branded as a state-owned company at the village level which is still synonymous with ineffective and inefficient institutions. The purpose of this study is to see how the strategy of the existence of BUM Desa in the era of competition and economic and digital openness is required to be able to develop and increase competitiveness, especially in Paser Regency which is a candidate for the gateway to the new capital city of Indonesia. The research method used is descriptive qualitative by taking BUM Desa which has developed, and which is still in the basic stage. The results showed that the implementation of the BUM DESA program was mainly in two villages that had two different levels, namely Modang Village and Padang Jaya Village. This is because Capacity Development in the business world has been running in Padang Jaya Village, this is the basis for being substantially superior because the Padang Jaya village government prioritizes processes and trust in the community and local wisdom and is supported by high village income (PAD Desa) in the village. that prioritizes local culture or MSMEs from the community. Based on the assessment of the classification of BUMDes development in Paser Regency, Padang Village BUMDes are in the "Developing" BUMDes category or arguably the only BUMDes that have progressed in Paser Regency compared to BUMDes in Modang Village which are still in the "Basic" category. The results showed that the level of success of the BUM DESA program in community economic empowerment can be seen from the level of community participation, income levels of BUM DESA members and the level of community welfare. In addition, the implementation of the BUM DESA program in Modang Village and Padang Jaya Village in empowering business entities received an explanation of strengthening Individual Capacity, namely in 3 aspects including Personality capacity development where BUMDesa Padang Jaya got a superior personality capacity than BUMDesa Modang, then Capacity Development in the world work, so that Padang Jaya Village is substantially superior because the Padang Jaya village government prioritizes process and trust in the community and local wisdom and is supported by the high village income (PAD Desa) in the village based on the classification assessment of BUMDesa's development in Paser Regency, which is included in the BUMDesa category. “Developing” or arguably the only advanced BUMDesa in Paser Regency compared to BUMDesa in Modang Village which is still in the “Basic” category.
PENGARUH ORIENTASI PASAR, INOVASI PRODUK DAN INKLUSI KEUANGAN TERHADAP KINERJA UKM Retno Setyowati; Marjam Desma Rahadhini; Aris Eddy Sarwono
Jurnal Riset Entrepreneurship Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i1.3311

Abstract

This study aims to analyze the effect of market orientation, product innovation and financial inclusion on the performance of SMEs. This research is a survey research. The population of this research is striated weaving UKM in Mlese Village, Cawas, Klaten. Collecting data using a questionnaire. The sampling technique used the accidental sampling method, namely the striated weaving UKM in Mlese Village, Cawas, Klaten. The sample is 114 respondents. The validity test uses the Pearson correlation product moment, and Cronbach's Alpha for reliability testing. Data analysis used multiple linear regression. The results show that market orientation has a significant effect on the performance of SMEs, product innovation has a significant effect on the performance of SMEs, and financial inclusion has a significant effect on the performance of SMEs. Keywords: financial inclusion; product innovation; SME performance; market orientation
ANALISIS STRATEGI BISNIS MODEL CANVAS DAN CORPORATE LIFECYCLES (STUDI KASUS: UMKM "RAHABAKTI", KABUPATEN LAMONGAN) Moh Ilham Refachlis
Jurnal Riset Entrepreneurship Vol 5 No 2 (2022): (Edisi Agustus) Volume 5, Nomor 2, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i2.4141

Abstract

UMKM has an important role in economic growth, but amid the COVID-19 pandemic, business actors have experienced a decline or even gone out of business. Business strategy is a major factor in the success or failure of a business, the purpose of this study is to assess the success of UMKM “Rahabakti” in developing its business. This research uses a qualitative descriptive method with data collection through in-depth interviews with business owners, using Miles and Hubermen data analysis techniques and using triangulation techniques as a measure of the validity of the data. The UMKM “Rahabakti” strategy can adjust the product classification according to the intended customer, to be able to maintain business during the pandemic. Based on the business model canvas concept, they can find customer segments according to product value, use media and exhibitions as a channel to sell products, and maintain customer relationships with direct sales, and minimum purchase bonuses as a form of increasing sales and partner stores. Theoretically, the life cycle of the UMKM “Rahabakti” company enters the go-go cycle where they have realized the ideas that have been calculated, so to enter the next stage, UMKM “Rahabakti” needs to enter stages so that they can continue to develop and be sustainable.
PEMANFATAN E-COMMERCE DALAM MEMBANTU PEMASARAN PRODUK PERTANIAN BAGI USAHA TANI DI KOTA MAKASSAR Suharyadi Rahmat; Muhammad Hasan; Citra Ayni Kamaruddin; Nurdiana Nurdiana; Nur Arisah
Jurnal Riset Entrepreneurship Vol 5 No 2 (2022): (Edisi Agustus) Volume 5, Nomor 2, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i2.4121

Abstract

This study aims to find out and observe how the online marketing system is carried out by KWT Orchid located in Bara Baraya Village, Makassar District, Makassar City, South Sulawesi. This research is a type of qualitative research with a qualitative descriptive method. Respondents who were sampled in this study were members of the Orchid KWT. The sampling technique used in this study used a purposive sampling technique. Test the validity of the data using the source triangulation process. The results of the study explain that KWT Orchid has actually implemented online sales, However, online marketing is still limited, only using wa where farmers interact with sellers through wa if someone wants to buy. Even then, they are still relatives or family of this KWT member. In addition, KWT Orchid has collaborated with Grab to market products.
PENGARUH COMPATIBILTY LIFESTYLE MILENIAL DAN PERAN ENDORSER INFLUENCER TERHADAP MINAT BELI PADA PENGGUNA “TIKTOK” SHOP Dinda Nimasayu Safri; Tri Sudarwanto
Jurnal Riset Entrepreneurship Vol 5 No 2 (2022): (Edisi Agustus) Volume 5, Nomor 2, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i2.4281

Abstract

The purpose of this study was to analyze and examine the effect of millennial lifestyle compatibility and the role of influencer endorsers on buying interest on TikTok Shop. This study uses a descriptive type of research with a quantitative approach method, the sampling technique used in this research is using the lameshow formula with a total of 100 TikTok users aged 17-33 years and has shopped at the TikTok Shop. Collecting data using a questionnaire via google form. Statistical analysis in this study using SPSS with SPSS version 22 for Windows. The results of this study have a positive and significant effect. However, the results of the study show that the match between millennial lifestyles and buying interest has a greater direct influence than the influence of the endorser's role on buying interest. This research can help online stores or companies that have problems with some systems to do promotions. First of all, the researcher suggests online stores or TikTok to pay regular attention to the content produced by their users so that they can encourage endorser users to submit videos that are interesting and based on product benefits more clearly
ANALISIS KELAYAKAN UNIT USAHA PENGELOLAAN SAMPAH PADA BADAN USAHA MILIK DESA “SIDO MAKMUR”, DESA GETASAN, KECAMATAN GETASAN, KABUPATENAN SEMARANG Ambar Istiyani; Prasetyo Suryahadi Mahendra Lisaputra
Jurnal Riset Entrepreneurship Vol 5 No 2 (2022): (Edisi Agustus) Volume 5, Nomor 2, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i2.4085

Abstract

This article aims to analyze the feasibility of “Sido Makmur” Village-Owned Enterprise (Badan Usaha Milik Desa/ BUMDesa), especially the Waste Management Business Unit. This unit has two stages of activities: Phase I is Waste Collection, and Phase II is Waste Segregation which includes converting the waste into goods with economic value. The Phase I program has been running since 2020 in one of the hamlets, and Phase II will soon be implemented. The feasibility analysis covers the aspects of Legal, Market and Marketing, Human Resource Management, Technical and Technology, Environments (Business, Economical, Socio-Cultural, Political, and Ecological), and Finance. Primary and secondary data in qualitative and quantitative data were analyzed using business feasibility analysis. More specifically, in Financial Aspect, the data were analyzed to determine the investment feasibility in terms of the Net Present Value, Internal Rate of Return, Average Rate of Return, Profitability Index, and Payback Period. The study results show that the Waste Management Business Unit in BUMDesa “Sido Makmur” is feasible. However, this business unit must maintain professionalism in providing its services to maintain customer loyalty. In addition, it is necessary to expand business units' operations, not only in one hamlet but also in other hamlets.
STRATEGI PENGEMBANGAN BISNIS JPP MENJADI SBU PT. PETROKIMIA GRESIK MENGGUNAKAN PERSPEKTIF ANALISIS "SWOT" Agung Puji Astono; Sukaris Sukaris; Tri Cicik Wijayanti
Jurnal Riset Entrepreneurship Vol 5 No 2 (2022): (Edisi Agustus) Volume 5, Nomor 2, Tahun 2022
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v5i2.4143

Abstract

Tujuan penelitian ini untuk menganalisis strategi pengembangan bisnis JPP menjadi SBU PT. Petrokimia Gresik dengan menggunakan metode analisis SWOT. Metodologi yang digunakan dalam penelitian ini adalah metode Kualitatif deskriptif. Hasil Penelitian ini menunjukan analisis IFAS diperoleh sebesar 0,85 dan analisis dari EFAS diperoleh sebesar 0,57. Strategi pengembangan bisnis JPP menjadi SBU PT. Petrokimia Gresik berada pada kuadran 1. Hal ini menunjukkan bahwa strategi yang cocok untuk mengembangkan usaha agresif adalah strategi. Artinya strategi yang tepat adalah strategi SO, dengan kekuatan dan peluang yang dimiliki pengembangan bisnis JPP menjadi SBU PT. Petrokimia Gresik akan mendukung strategi agresif.

Page 7 of 11 | Total Record : 102

 5   6   7   8   9 

Filter by Year

2018 2025


Reset
Filter By Issues
All Issue Vol 8 No 1 (2025): (Edisi Pebruari) Volume 8, Nomor 1, Tahun 2025 Vol 7 No 2 (2024): (Edisi Agustus) Volume 7, Nomor 2, Tahun 2024 Vol 7 No 1 (2024): (Edisi Pebruari) Volume 7, Nomor 1, Tahun 2024 Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023 Vol 6 No 1 (2023): (Edisi Pebruari) Volume 6, Nomor 1, Tahun 2023 Vol 5 No 2 (2022): (Edisi Agustus) Volume 5, Nomor 2, Tahun 2022 Vol 5 No 1 (2022): (Edisi Pebruari) Volume 5, Nomor 1, Tahun 2022 Vol 4 No 2 (2021): (Edisi Agustus) Volume 4, Nomor 2, Tahun 2021 Vol 4 No 1 (2021): (Edisi Pebruari) Volume 4, Nomor 1, Tahun 2021 Vol 3 No 2 (2020) Vol 3 No 1 (2020) Vol 2 No 2 (2019) Vol 2 No 1 (2019) Vol 1 No 2 (2018) More Issue