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Jurnal Riset Entrepreneurship
Published by Universitas Muhammadiyah Gresik
ISSN : 26215071     EISSN : 2621153X     DOI : http://dx.doi.org/10.30587/jre.v3i1.1313.
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Riset Entrepreneurship memuat bidang penelitian : kewirausahaan, manajemen UMKM, BUMDesa, manajemen SDM, manajemen strategi, manejemen keuangan perusahaan, manajemen pemasaran. . Penerbitan jurnal dalam 2 kali dalam satu periode: Pebruari dan Agustus.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 102 Documents
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KAJIANSOSIAL-EKONOMI UMKM "WIRELESS FIDELITY (WIFI)" DI PERUM MAESA UNIMA Romi Mesra; Manuel E. Korompis; Paulus R Tuerah
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6007

Abstract

The purpose of this research is to examine the socioeconomic wireless fidelity (wi-fi) company as one of Perum Maesa Unima's SMEs. The qualitative research technique utilized in this study, also known as scientific research, is research that does not include computations and emphasizes the natural character of data sources. The most significant and fundamental analysis in employing qualitative data, according to Miles and Huberman, is data reduction, presentation, and conclusion. Data collecting methods such as observation, interviews, and documenting. The findings of this study show that students require the internet, that SMEs profit from students as Wi-Fi users, and that students must adapt to the internet as part of the learning process in higher institutions.
PERAN PROMOSI DAN KESADARAN MEREK DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN DI MARKETPLACE “ALADINMALL” Annisa Retno Utami; Inggrid Yohana
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.5759

Abstract

The aim of this research is to analyze promotions, brand awareness and purchasing decisions at "AladinMall" and to determine the influence of promotions and brand awareness on purchasing decisions at "AladinMall" partially & simultaneously. The method used is descriptive quantitative with multiple linear regression analysis. Sample used "slovin" method and obtained 100 respondents with a sample criteria being “AladinMall” users and having made transactions at “AladinMall”. The results show that the "AladinMall" promotion to customers is interesting to see, such as a lottery or giveaway for Instagram and Tiktok users. Meanwhile, in terms of brand awareness, "AladinMall" has high users, especially in brand recognition. For purchasing decisions” also has many payment method users. Based on the research results, it was found that promotion and brand awareness can influence purchasing decisions at "AladinMall".
PENGARUH LIVE STREAMING SELLING, REVIEW PRODUCT, DAN DISCOUNT TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE SHOPEE Ita Rahmawaty; Lailatus Sa’adah; Linda Musyafaah
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.5956

Abstract

The research conducted aims to determine the effect of live streaming selling, review product, and discount on consumer purchase intentions at e-commerce shopee. Quantitative research method used in this research. The population used in this study is infinite, therefore, taking the number of samples using the lameshow formula is 96 people rounded up to 100 people. And the analysis technique used is to carry out early detection and distribute questionnaires to shopee users who have met the criteria. The results of the study show that the live streaming sales variable has a significant influence because consumers experience direct interaction through social media. Product reviews also have a significant influence on purchase intentions, because consumers can determine the quality of the products offered. The discount variable also has a significant influence on purchase intention, because consumers think they will benefit from the discount given.
INTEGRASI KOMUNIKASI PEMASARAN DALAM KONSEP PARIWISATA BERKELANJUTAN “KAMPUNG ADAT SEGUNUNG” Sheidy Yudhiasta; Garsione Agni Andrea; Leily Suci Rahmatin
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6299

Abstract

This study examines the implementation of integrated marketing communication as a concept of sustainable tourism in Kampung Adat Segunung. The research methodology is qualitative. Data was collected by interviews, observations, and documentary studies. The participants in this research are divided into two groups, namely the key informants and the supporting informants. The key informants are the initiators who founded the "Kampung Adat Segunung" and the secretary. Meanwhile, the supporting informants are the owners of a micro, small, and medium enterprise in the "Kampung Adat Segunung. The findings indicate that Kampung Adat Segunung integrates promotion mix, such as advertising, personal selling, public relations, internet marketing, word of mouth, and events and experiences. This integration aims to provide consistent and coherent messages about the tourism potential, local culture, and sustainability to tourists. This study to underline integrated marketing communication as a concept of sustainable tourism that positively impacts the culture, and community of Kampung Adat Segunung.
MINAT BELI PRODUK SAMBAL “MAK’E” MELALUI LABELISASI HALAL, BRAND IMAGE DAN CELEBRITY ENDORSEMENT Rini Handayani; Dwi Anna Prisilawati
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6011

Abstract

The purpose of this study is to be used to know and analyze the effect of the halal label, brand image and celebrity endorsement on the intention to buy homemade “sambal” type of products among people in the Surakarta City area. This research was conducted quantitatively in which the number of samples was 100 respondents who were consumers of homemade “sambal” type of products. The sampling technique used is accidental sampling. The data collection method used is a questionnaire. The data analysis technique uses multiple linear regression analysis with the help of SPSS 25. The results of the partial test it is proven that the halal label has a non-significant positive effect on purchase intention, while brand image has a significant positive effect on purchase intention and celebrity endorsement has a significant positive effect on purchase intention of homemade sambal products in the city of Surakarta.
PERSEPSI MANFAAT DAN KEMUDAHAN PENGGUNAAN APLIKASI, EKUITAS MEREK, E-WOM TERHADAP MINAT BELI DI E-COMMERCE Muhammad Sulton; Darianto Darianto; Elliv Hidayatul Lailiyah; Ika Purwanti
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6144

Abstract

A total of 1,774,589 businesses from the total e-commerce business in Indonesia are still concentrated in Java. This research is a quantitative research. Sources of data used in this study are primary data and secondary data. The sampling technique used purposive sampling method. The initial stage is to produce variable data that is examined in e-commerce. Furthermore, the data is processed and analyzed, and interpreted. The benefits of this research are expected to foster business interest and increase wisdom in the use of e-commerce by knowing the goods or services being traded using the technology acceptance model approach, electronic word of mouth and brand equity in e-commerce which will ultimately lead to the development of Indonesia's digital economy which is sustainable.
DETERMINAN PENGAMBILAN KEPUTUSAN UNTUK MENJADI WIRAUSAHAWAN Agusdin, Indra Dwi; Hidayatulloh, Amir
Jurnal Riset Entrepreneurship Vol 8 No 1 (2025): (Edisi Pebruari) Volume 8, Nomor 1, Tahun 2025
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v8i1.8384

Abstract

This study aims to determine the determinants of accounting students' decision making to become entrepreneurs. The population in the study were students of the Faculty of Economics and Business, Ahmad Dahlan University. The sampling technique in the study used purposive sampling, with the criteria (1) Students who have taken the Accounting Information Systems course, and (2) Students who have taken the entrepreneurship course. The data in the study were obtained by distributing questionnaires online using Google Form to students who met the criteria and obtained 95 respondents. Data analysis in this study used multiple linear regression, with the help of SPSS 27. This study obtained the results that e-commerce, accounting information systems and personality influence students' decisions to become entrepreneurs. While self-efficacy does not influence students' decisions to become entrepreneurs.
TRANSFORMASI BISNIS DIGITAL PADA USAHA SKALA MIKRO DI YOGYAKARTA : ANALISIS SWOT Maisaroh, Maisaroh; Muslikhah, Rr Siti
Jurnal Riset Entrepreneurship Vol 7 No 1 (2024): (Edisi Pebruari) Volume 7, Nomor 1, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i1.6548

Abstract

It is a descriptive qualitative research, describing the challenges and opportunities for micro retail businesses to transform their businesses into digital businesses. The samples in this study were 30 micro-scale retail businesses spread across Yogyakarta. The data guidance process was carried out through observation and in-depth interviews conducted with all respondents, from student field practice in Retail and E-Commerce courses through project-based learning methods. By using SWOT analysis, the results of the study show that micro-retail scale businesses in Yogyakarta, their level of readiness to go digital business in terms of product, management organization, knowledge, infrastructure, and market aspects still face challenges that must be faced. Internally, to transform into a digital business, the micro-retail scale in Yogyakarta faces the challenge of increasing its competencies, capabilities, and resources, as well as good market opportunities as initial capital to enter the digital business. Micro retailers must prepare themselves to face these opportunities and challenges in order to be able to enter and win the competition in digital business.
DETERMINAN KEPUTUSAN PEMBELIAN PRODUK FASHION LOKAL BRAND ERIGO DI SHOPEE Mahrizal, Mahrizal; Zulkifli, Zulkifli; Herizal, Herizal
Jurnal Riset Entrepreneurship Vol 7 No 2 (2024): (Edisi Agustus) Volume 7, Nomor 2, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i2.8334

Abstract

Nowadays, development of technology is increasingly advanced, it is the main attraction for local and foreign entrepreneurs to invest in the industrial sector, one of which is in the fashion industry in Indonesia which has an important role in economic growth in the country. One strategy to grow the current buying and selling industry quickly is to sell products online on social media and e-commerce platforms used by the Erigo company. This study aims to examine and analyze the factors influencing of celebrity endorser, information quality and brand image on purchasing decisions of Erigo Brand product in Shopee. The quantitative and regression analysis were used as the research method in this study. The sample was obtained using a purposive sampling method and 70 respondents as a sample source was distribution online questionnaires via WhatsApp to Shopee users in Aceh. The data analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of this study indicate that the celebrity endorser, information quality and brand image significantly influence on purchase decision in Shopee users. The finding of study can be a reference for future researchers who will study similar problems. The finding of study can be a reference for future researchers who will study similar problems related to the determining factors of the online purchasing decision process in marketplaces in Indonesia. It is hoped that the results of this research can help companies maintain brand image and provide quality information that can strengthen consumer trust so that the online shopping decision process continues to improve.
HAPPINESS AT WORK, WORK LIFE BALANCE, AND JOB SATISFACTION TERHADAP KINERJA KARYAWAN BAYANG CAFE JIMBARAN Wijaya, Gede Crisna
Jurnal Riset Entrepreneurship Vol 7 No 1 (2024): (Edisi Pebruari) Volume 7, Nomor 1, Tahun 2024
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v7i1.6564

Abstract

This study aims to explore the role of happiness at work, work life balance, and job satisfaction on the performance of employees of Bayang Café Jimbaran. The target population used is all employees who work at Shadow Café Jimbaran. Through the saturated sampling method, 36 participating employees became respondents. Empirical data were collected through the distribution of online questionnaires using Google Form and then analyzed through the Structural Equation Modeling (SEM) approach with Partial Least Square (PLS). The findings in the study show that employee happiness at work and balance of work time with personal life will be able to increase job satisfaction. Furthermore, the results of the study confirm that a high level of job satisfaction will have an impact on an increasingly optimal employee performance. An interesting finding in this study is the finding of a significant role for job satisfaction as a mediating variable. This research is able to contribute positively to the HR management literature and can provide practical implications for the management of Bayang Café Jimbaran to always increase happiness, satisfaction, and always provide support for its employees.

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